Your Global Video Marketing, Production, Advertising and Communications Weekly News -

Video Content Marketing News, Tips, Trends, Strategies and Best Practices

The latest news articles and information about video content marketing including company case studies, tips, campaigns trends, software tools and industry best practices.

Use Comedy in Video Content Marketing to Stand Out

| | The Huffington Post - Sajeel Qureshi
facebook
twitter
linkedin

With the plethora of video content marketing campaigns out there how do you make your business stand out from the other guys? Well, for one thing, you can tap into your funny bone and make them laugh. Comedy works in video content marketing because it stands out, it's easy to digest, and it's fun to make, which means you'll likely make more of it. Have you tried using comedy in your video content marketing campaigns yet? Read the full article »

The Most Important Video Content Marketing Metrics

| | PerformanceIN - Richard Towey
facebook
twitter
linkedin

Since video content marketing has exploded over the last year or so, data analysis has only gotten more important to the video campaign manager or video marketing manager. But what video content marketing metrics should be analyzed? We previously posted about several big brands and what video content marketing metrics they consider important. Now we have further news through Brightroll's UK Agency Survey for 2015. You may think the conversion rate is the most important metric, but it's not. More marketers believe that completed views are the most important video content marketing metric, followed closely by brand lift. The 70 UK marketing ad agencies surveyed revealed that conversion and sales impact both score below 10% on the overall most important video content marketing metric. Read the full article »

Video Content Marketing is a Different Beast in the 2015 Internet Trends Report

| | Marketing Magazine - Mel Exon
facebook
twitter
linkedin

In 1995 venture capital firm Kleiner Perkins Caufield & Byers (KPCB) published an Internet Trends Report that spanned all of the uses of the Internet, written by Mary Meeker. Twenty years later, Meeker is back with the 2015 Internet Trends Report and arguably the biggest change in the last two decades has to do with video content marketing. Some of the changes include the number of people online and how many people use mobile devices to access video content marketing material. Meeker predicts these video content marketing trends to become big: The rise of mixed text-based video content marketing, thanks to the rise in popularity of silent video; A 'quick buy' function for users to be able to purchase products right after they view (or even during) a video, meaning that shoppable videos are becoming more popular; Also the rise of vertical video content marketing as a dominant video marketing format for certain media, such as Snapchat. Read the full article »

Millennials Want Video Content Marketing, Not Ads

| | AdWeek - Garett Sloane
facebook
twitter
linkedin

As the Cannes Lions wound down over the weekend, AOL's digital prophet David Shing, a.k.a. Shingy, gave a keynote address that focused on how to address the Millennial crowd through video content marketing. According to Shingy, whose job title is actually digital prophet, Millennials are "freaky for video". Millennials are not disinterested in brands, but they don't want to be sold to. They want meaningful video content marketing that speaks to their needs. We reported over a year ago Millennials are mostly interested in video content marketing and it seems as though the trend is only growing. Read the full article »

How Four Brands Use Emotional Content Successfully in Video Content Marketing

| | ReelSEO - Eric Hinson
facebook
twitter
linkedin

As a B2B video marketer, you might thing that your brand's video content marketing doesn't need to have an emotional side to it. However, we've posted B2C brand examples before of how to hook the viewer by emotion and we've also posted using micro-moments to create compelling content. Here are four more examples of B2C brands that utilize emotion to convey their brand message successfully. Learn from it so you too can create compelling content. Read the full article »

We Need Your Help With Our 2015 Online Video Content Marketing Survey!

| | Super User
facebook
twitter
linkedin

How are you using online video for your marketing and communications initiatives? We're conducting a survey to find out! The Web Video Marketing Council and ReelSEO are teaming up again to conduct this fourth-annual survey. Tell us about how you and your organization use and track online video for marketing, as well as the challenges and impact you've experienced. Participants will receive an advance copy of the report prior to publication. Last year's survey was extremely helpful and insightful. Please help us make this one even better! Click here to take this short, 25-question survey: https://www.surveymonkey.com/r/N6TY9TG
We encourage you to share the link with other marketing professionals. The more people who participate, the better the results will be! Read the full article »

5 Easy Ways to Extend Your Video Content Marketing Reach Beyond YouTube

| | Marketing Interactive - Ruth Maguire
facebook
twitter
linkedin

YouTube may be the number one platform for video content marketing, but it's important to go beyond the platform to ensure it's worth the money you put into the online video production (be it a little, or a lot.) Here are five easy ways you can extend your video marketing reach beyond YouTube. They include publishing the video content marketing material on your own publishing site, by either video embedding or using a different video content marketing platform. You can also use Facebook, Twitter, and Vine social media video marketing platforms to upload social media video marketing content. Another option is to give exclusive access to consumers of paid video content marketing material. This in particular is a great way to build a video email marketing campaign. The value of an email address to a video content marketer is valuable. Speaking of valuable video content marketing material, making online video marketing content shoppable is a relatively new practice, but one that is starting to become more popular, especially among businesses that promote DIY projects that can sell materials to their clients. Finally, video content marketers can sell their online video content to affiliates where video content subscribers can watch exclusive video content material and the business or marketing agency can gather revenue from the video content marketing material views. Have you considered any of these options for video content marketing campaigns? Read the full article »

Case Study: How Four Brands Are Killing It With Video Content Marketing

| | Content Standard - Keri Longacre
facebook
twitter
linkedin

Content Standard by Skyword has put together a list of four brands whose video marketing campaigns are winning the consumer engagement game. They are primarily B2C businesses, but B2B can still take away best practices for video content marketing from these examples, such as creating compelling how-to videos. Lego's use of long-term video content marketing campaigns shows us that video content marketing can include even feature-length films. Birchbox's video content marketing strategy includes a "veritable beauty bible" of video content marketing material that shows users in how-to videos how to use the products that come in Birchbox packages. GoPro uses their own video marketing tool to create entertaining video content material for viewers that inspire "unlimited possibilities." And finally, Dove's video content marketing campaigns have inspired many conversations about the philosophical questions raised by their video content material. Do these four brands inspire your business to create quality video content marketing material? Read the full article »

Consumers Want How-To, User Testimonial, and Overview Video Content Marketing

| | eMarketer
facebook
twitter
linkedin

The best way to connect with potential consumers is to create how-to online video content marketing material. According to eMarketer, viewers are more likely to watch a how-to video for a business or service than to read a lengthy tutorial post. Brands that create video content marketing that shows users how to use their product or service see a boost of higher sales and more loyal customers. Using video content marketing also helps brands to learn more about their customers because creating video content marketing material requires the video marketing manager to know how to speak specifically to their customers. "Three-quarters of digital video viewers found it helpful to watch a video before making a purchase." Users most wanted to see how-to videos showing them how to use the product or service, followed by getting an overview of a product or service. The making of a product and customer testimonial online video content also scored high in the eMarketer poll. Read the full article »

Four Questions To Ask Before Building Video Marketing Content

| | Columbus CEO - Doug Dibert
facebook
twitter
linkedin

There are four questions you should ask yourself before you begin any video content marketing campaign. Who is your target audience for your video content marketing? How much video marketing content do you want to produce and how long does each piece of online video content need to be? Should you hire a professional video content production company or should you create your own online video content? Where should your video marketing content live - on YouTube or on a different online video platform? Read the full article »

Eight Types of Online Video Content Marketing That Captivate

| | Digital Accomplice - Dane Frederiksen
facebook
twitter
linkedin

Video content marketing is a great way to engage and attract audiences. If you're stuck on "what kind of video content marketing should I make?", this post will start your brainstorming session. These eight types of online video content are guaranteed to speak consumers. Explainer and overview online video content, educational online video content, demonstration or demo videos, perspective videos, news and update videos, case study videos, use cases videos, and offer videos are all great types of insightful video content marketing that you can use to engage customers. Read the full article »

Three Tips to Create Insightful Online Video Marketing Content

| | Gulf Business - Sophie Rayer
facebook
twitter
linkedin

Video is a fact of life now. Three things are certain in this new age of video content marketing: viewership will continue to rise, creating a need for new and original online video content, and video marketers will continue to think of new ways to get their online video content watched. This may include making video content marketing shorter, but also making storylines more impactful. Follow these three tips to create insightful online video marketing content: do not drive away your website visitors with your video content marketing. Is YouTube the best place for your online video content if you know viewers will then go back to the YouTube homepage and not your website? Do not underestimate the power of cross-device video content compatibility. Over 50% of online video content views are now done on mobile devices. You must include mobile-friendly versions in your video content marketing. And finally, don't forget to create compelling online video content. Research your consumer's habits and create online video content that will speaks to them. Read the full article »

Growth Hack Content Marketing With Online Video

| | TechCo - Agu De Marco
facebook
twitter
linkedin

Growth-hacking is a "lean start-up" term for using conversion marketing tactics to grow a business quickly and efficiently. Every marketing effort is implemented to make the company grow in some way. Video content marketing is a great tool to use because studies have shown that people who watch online video content are more likely to buy. The easiest way to use online video content is to include it on landing pages built for conversion. But, apart from that, you can also use online video content through "video newsjacking", a practice whereby you utilize timely news to "amplify" your marketing efforts. This practice should be done very carefully though. There are plenty of examples where that backfires on a brand. You can also growth-hack by reaching out to video stars or YouTube Influencers to endorse your brand. Video email marketing is also a smart way to growth-hack your marketing efforts. Your click-through rates can increase by just adding the word 'video' to your subject line. Read the full article »

Data Measurement Culprit for Lack of ROI on Video Content Marketing

| | Content Standard - Jonathan Crowl
facebook
twitter
linkedin

A recent report from Econsultancy measured ROI on various forms of marketing. The traditional type of marketing such as PPC and email showed the best ROIs but video content marketing rounded off the list at the bottom. This could be due to the fact that there is a lack of knowledge among online video marketers on how to properly measure the ROI of video content marketing campaigns. Some may not even know how to run an "active video content marketing campaign" at all. Video content marketing plans that focus on engagement are difficult to measure. Tangible numbers for conversion may be slim. What's interesting is that marketers just may not be focusing on ROI as a benchmark for success, but the tide is turning as more video content marketers are beginning to understand how to prioritize measurement. Read the full article »

The Essential Reasons For Building Video Marketing Content

| | TechCo - Katherine Ogilvy
facebook
twitter
linkedin

Video can convey a lot of ideas in a very short span of time. In TechCo, Katherine Ogilvy runs through the three reasons why you should consider video an essential part of your business's marketing campaign. Your content is shareable through social media thanks to the streamlining of platforms like Twitter and Facebook. It places the power into the hands of the viewer, which can be a scary thing, but can be an extraordinary bonus if it goes viral. Consider the ALS Bucket Challenge as an example of how video and social media work well together. Further to that, video has a way of sticking in people's minds more so than any other type of marketing material. Ultimately, you want those viewers to turn into consumers so you must build a conversion rate benchmark into your campaign. Read the full article »

7 Story Archetypes You Can Use for Your Videos

| | Sparkol - Ffion Lindsay
facebook
twitter
linkedin

Building video content often means creating a story around your central message. Does the thought of storytelling fill you with fear? Don't worry, there aren't that many types of stories to choose from. In fact, most stories can be whittled down to seven major archetypes. This blog post outlines those archetypes and how you can turn them into quality video content for your business. Read the full article »

Three Reasons to Use Video for Effective Customer Engagement

| | Mobile Magazine
facebook
twitter
linkedin

One important thing that businesses need to know is what sort of engagement they want to make with their customers in every step of the cycle. As the years have progressed, video has become more and more important in the way a business creates a type of engagement. There are three compelling reasons why video should be used to grow and expand your business. Read the full article »

Five Best Ways to Include Video in your Marketing Campaign

| | LinkedIn - Courtney Zito
facebook
twitter
linkedin

In the new digital era we've had to rethink about where we advertise our content, and how we do so, to keep up with the times. Video marketing was traditionally associated with the big name brands that could afford to purchase thirty-second spots on television. Now with "everyone and their mother" creating content, video is no longer reserved for these upper echelon companies. Now you too can make video content. But just because you can doesn't mean that you should. As long as you know where that content is going, you'll be able to create a piece that is relevant to your customer. These are the top five ways to include video in your marketing campaigns. Read the full article »

Measuring ROI From Content, Video and Mobile Advertising Difficult

| | Econsultancy - David Moth
facebook
twitter
linkedin

A recent report from Econsultancy and Oracle Marketing Cloud analyzed marketing campaigns success based on ROI. What emerged was a list ranging from highest to lowest success rate. Not surprisingly, paid advertising topped the list and email marketing came in second. Mobile, content and video marketing all rounded off the list near the bottom. The report asked marketers to define their areas of focus for 2015. You'll be surprised by where their attention is going. Read the full article »