Your Global Video Marketing, Production, Advertising and Communications Weekly News -

Video Content Marketing News, Tips, Trends, Strategies and Best Practices

The latest news articles and information about video content marketing including company case studies, tips, campaigns trends, software tools and industry best practices.

How Adobe and Nielsen Plan to Overhaul Online Video Marketing Metrics

| | Online Net - Troy Dreier
facebook
twitter
linkedin

Adobe and Nielson, the well-known audience measurement system company, are teaming up to create a new measurement system for online video. Scott Smith, senior product manger for Adobe, give attendees some insight into the measurement system currently being developed, which was announced in October 2014. The ratings will also gain a boost from Facebook data. This new measurement will be called Nielson Digital Content Ratings. It is set to launch in Q3 of this year. Read the full article »

How to Budget the True Cost of Content Marketing

| | Business 2 Community - Joel Klettke
facebook
twitter
linkedin

Content Marketing Institute's 2015 report showed that 28% of B2B businesses are spending 28% of their marketing budgets on content marketing strategies. But the same report also shows that 41% of B2B businesses cite lack of a budget as a barrier to implementing content marketing strategies. Successful marketing budgets depend on a lot of variables. Each stage of the content marketing strategy can cost an arm and a leg or it can also be bootstrapped pretty efficiently. It's all dependent on your business's time and budget constraints. This list will give you a good idea of where the true costs of content marketing may lie. Video content marketing especially has a wide spectrum of costs associated. It can be done effectively on the cheap or also be given the star-quality treatment. Read the full article »

Content Marketing: "It's About the Experience"

| | The Drum - Jon Davie
facebook
twitter
linkedin

Content marketing is not a new concept. Instead of telling people what you want them to do, like in traditional advertising, you give them something that they want, be it entertainment, utility or information. Being useful earns the brand the right to exist in a consumer's mind. That results in greater awareness, consideration and loyalty towards the brand. This process has not fundamentally changed in the new digital landscape. What has changed is the method of delivery. "If you're in the business of being useful, this is a transformational opportunity," says Jon Davie. Read the full article »

How to Add a Powerful Call-to-Action to Your Video Marketing Strategy

| | Vidyard - Emily Ross
facebook
twitter
linkedin

Building a video content strategy into your marketing plans is a great way to capture the attention of a potential consumer on a different platform, but if you don't have a compelling call-to-action (CTA) at the end of the video, you risk losing that potential consumer before he's even finished the video. Creating a CTA that works through video isn't as simple as adding a "Click here" button to the page. These six tips will ensure that your video content strategy will guide the consumer through the marketing funnel. Read the full article »

PepsiCo Learning Tough Content Marketing Strategy Lessons

| | The Drum - Seb Joseph
facebook
twitter
linkedin

PepsiCo's no amateur when it comes to content marketing. In 1985 they included special Zero-G Pepsi Cans on the Space Shuttle Challenger and converted the event into the "Space Can" campaign. However in the new digital space, PepsiCo's head of marketing Sebastian Micozzi reveals there are still tough lessons to learn in order to create a truly effective content marketing strategy.

YouTube is a major part of that strategy. Micozzi wants users to "stick around for the conversation", not just watch and move on. He joins a growing trend of marketers who are looking back to TV to learn new methods of capturing audience attention. Read the full article »

When to Use a Video Marketing Strategy in Your Marketing Funnel

| | Vidyard - Eric Hinson
facebook
twitter
linkedin

The marketing funnel gets a bad rap for being overly simplistic. While consumers take many different paths from brand awareness to loyalty, it's still a good tool to use to identify how to speak to your audience at different stages of the buying process. The stand-alone how-this-works video on your website's homepage may not cut it any longer.

Walk through the four different situations where you should consider using video to move potential buyers towards the check out. Read the full article »

How to Win with Video Content Marketing

| | Entrepreneur - Brett Relander
facebook
twitter
linkedin

There are four essentials to creating a successful video content marketing strategy, which is an essential part of your online and digital strategy. You can't ignore the figures -- according to Demand Metric 70% of marketers are now using videos in their planning. Are you just going to let the opportunity to create quality content pass you by? Before you begin planning find out what you need to think about before brainstorming can begin. Read the full article »

Storytelling Key to Great Content Marketing Strategy on Facebook

| | Business 2 Community - Massimo Chieruzzi
facebook
twitter
linkedin

Most Facebook users find themselves sneaking a couple of peeks at their feed throughout the day, which makes it difficult for content marketers to provide compelling content that gets noticed. How do you get them to linger? Visual storytelling. 93% of the most engaging FB content has some sort of visual component and video content in particular is 12x more likely to be shared over text or link posts. These five storytelling tips can help you, the content marketer, create compelling, brand-centric content that will be sure to engage audiences. Read the full article »

Create Your Dream Digital Marketing Team

| | Sujan Patel - Small Business Trends
facebook
twitter
linkedin

As your company grows you'll find yourself needing to build teams to service all the areas of your business. One of the first teams you should consider building is your digital marketing team. Creating a team that supports your promotion plans will increase your revenue, which in turn helps your business grow even more. Here is a list of the essential people you need to include on your digital marketing team. Read the full article »

Seven Essential Tips to Creating and Editing Quality Video Marketing Content

| | Market Mongoose - Gaurav Dalvi
facebook
twitter
linkedin

Creating quality advertising videos can be a daunting task for someone just getting into the practice. There are so many options available and the budget can be virtually anything. You have to consider things like lighting, camera models, script creation, location, talent, etc. The options are endless and can be time-consuming and cash-guzzling if you don't have a plan. How and where do you get started? The best option is to find an expert and follow their advice. In this article Gaurav Dalvi explains the seven tips you must follow to edit and film quality video marketing content for your business. Read the full article »

Ten Video Content Mistakes Committed by Video Marketing Newbies

| | Market Mongoose - Gaurav Dalvi
facebook
twitter
linkedin

Video marketing can be an efficient tool - when it's used in the right way. After all, video marketing is a reflection of your brand. The problem is that most small businesses and entrepreneurs make such bad videos that they cause more harm to their brand than good. The content of your videos must reflect good marketing practices. If you're making mistakes -- and you don't know it -- you may be losing clients with the content that you created to attract them. Gaurav Dalvi shares ten truly effective mistakes that he sees committed time and again by businesses and entrepreneurs -- and how to fix them. Read the full article »

10 Digital Marketing Trends for 2015

| | ClickZ - Tessa Wegert
facebook
twitter
linkedin

Video content marketing ranks as a top marketing trend for 2015. The reason: video content keeps viewers engaged while it enables organizations to tell a story. Target audience response ranges from watching the video content to sharing video across social media networks. Visual marketing, a natural component to video marketing, will also be a top trend in 2015. Read the full article »

4 ways to capture holiday shoppers with interactive video

| | iMedia Connection - Ashley Eckel
facebook
twitter
linkedin

Organizations do not need to create a campaign from scratch to take advantage of video content marketing for holiday messaging. Existing video ads and social video content can be leveraged for holiday-specific marketing promotions. In particular, interactive video elements can be used to extend a viewer's engagement time with video ad content. Read the full article »

Best Website Designs of 2014

| | designmodo - Carrie Cousins
facebook
twitter
linkedin

Video content marketing played a big role in some of the biggest website design trends for 2014. With organizations increasingly using digital media to tell a story, online videos increasingly had a significant presence in websites. In many instances, websites incorporated video content directly into the home page, using the video to enable the visitor to select a personal experience. Read the full article »

9 marketing mistakes that make you look like a rookie

| | Mashable - Scott Gerber
facebook
twitter
linkedin

Video content marketing doesn't just engage viewers through an organic experience. Web video productions need to be compelling to attract a viewer's attention. Once video content has been produced, marketers need to distribute the video to a highly targeted audience. Video content can be shared via social video marketing and through websites and blogs. Read the full article »

AOL Buys Video-Content Marketplace Vidible

| | The Wall Street Journal - Josh Beckerman
facebook
twitter
linkedin

The importance of web video content marketing was a driving factor in AOL's acquisition of Vidible. Vidible has more than 300,000 videos in content areas ranging from news to how-to and technology. AOL plans to monetize Vidible's content across its platform, including ONE by AOL. Read the full article »

Hulu’s Peter Naylor On The Future Of Streaming Video

| | AdExchanger - Kelly Liyakasa
facebook
twitter
linkedin

Streaming online video platforms need to capitalize on a viewer's desire to participate in either time-shifted content or binge viewing. Services such as Hulu need to develop online video advertising models that fit the digital video viewing environment. Measurement, especially across devices, will be the key to video ad success. Read the full article »

What Do Nonprofits Want from Content Marketing?

| | eMarketer
facebook
twitter
linkedin

Eighty-two percent of nonprofit organizations actively video content marketing campaigns. Video content is used to increase brand awareness and boost audience engagement. Social media communications ranked as the top marketing tactic used by not-for-profits in 2014. Read the full article »

Why Your Content Is Sabotaging Your Lead Generation

| | Content Marketing Institute - Mike Nierengarten
facebook
twitter
linkedin

Don't put the onus on viewers to ascertain the message of your web video content marketing campaigns. Develop easy to comprehend video and distribute the video content in a targeted capacity. These two steps will help increase lead-generation efforts and audience engagement. Read the full article »

The marketer’s guide to the benefits of Vimeo over YouTube

| | The Next Web - Brian Honigman
facebook
twitter
linkedin

For video marketing distribution,think of other online video platforms beyond YouTube. While YouTube dominates in terms of audience reach and overall video volume, platforms such as Vimeo may be more meaningful for web video marketing. Vimeo permits videos of any length to be uploaded. Also, Vimeo's business model isn't reliant on advertising. Marketers do not need to worry that video content may compare alongside competitors. Read the full article »