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Video Content Marketing News, Tips, Trends, Strategies and Best Practices

The latest news articles and information about video content marketing including company case studies, tips, campaigns trends, software tools and industry best practices.

Growth Hack Content Marketing With Online Video

| | TechCo - Agu De Marco
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Growth-hacking is a "lean start-up" term for using conversion marketing tactics to grow a business quickly and efficiently. Every marketing effort is implemented to make the company grow in some way. Video content marketing is a great tool to use because studies have shown that people who watch online video content are more likely to buy. The easiest way to use online video content is to include it on landing pages built for conversion. But, apart from that, you can also use online video content through "video newsjacking", a practice whereby you utilize timely news to "amplify" your marketing efforts. This practice should be done very carefully though. There are plenty of examples where that backfires on a brand. You can also growth-hack by reaching out to video stars or YouTube Influencers to endorse your brand. Video email marketing is also a smart way to growth-hack your marketing efforts. Your click-through rates can increase by just adding the word 'video' to your subject line. Read the full article »

Data Measurement Culprit for Lack of ROI on Video Content Marketing

| | Content Standard - Jonathan Crowl
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A recent report from Econsultancy measured ROI on various forms of marketing. The traditional type of marketing such as PPC and email showed the best ROIs but video content marketing rounded off the list at the bottom. This could be due to the fact that there is a lack of knowledge among online video marketers on how to properly measure the ROI of video content marketing campaigns. Some may not even know how to run an "active video content marketing campaign" at all. Video content marketing plans that focus on engagement are difficult to measure. Tangible numbers for conversion may be slim. What's interesting is that marketers just may not be focusing on ROI as a benchmark for success, but the tide is turning as more video content marketers are beginning to understand how to prioritize measurement. Read the full article »

The Essential Reasons For Building Video Marketing Content

| | TechCo - Katherine Ogilvy
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Video can convey a lot of ideas in a very short span of time. In TechCo, Katherine Ogilvy runs through the three reasons why you should consider video an essential part of your business's marketing campaign. Your content is shareable through social media thanks to the streamlining of platforms like Twitter and Facebook. It places the power into the hands of the viewer, which can be a scary thing, but can be an extraordinary bonus if it goes viral. Consider the ALS Bucket Challenge as an example of how video and social media work well together. Further to that, video has a way of sticking in people's minds more so than any other type of marketing material. Ultimately, you want those viewers to turn into consumers so you must build a conversion rate benchmark into your campaign. Read the full article »

7 Story Archetypes You Can Use for Your Videos

| | Sparkol - Ffion Lindsay
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Building video content often means creating a story around your central message. Does the thought of storytelling fill you with fear? Don't worry, there aren't that many types of stories to choose from. In fact, most stories can be whittled down to seven major archetypes. This blog post outlines those archetypes and how you can turn them into quality video content for your business. Read the full article »

Three Reasons to Use Video for Effective Customer Engagement

| | Mobile Magazine
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One important thing that businesses need to know is what sort of engagement they want to make with their customers in every step of the cycle. As the years have progressed, video has become more and more important in the way a business creates a type of engagement. There are three compelling reasons why video should be used to grow and expand your business. Read the full article »

Five Best Ways to Include Video in your Marketing Campaign

| | LinkedIn - Courtney Zito
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In the new digital era we've had to rethink about where we advertise our content, and how we do so, to keep up with the times. Video marketing was traditionally associated with the big name brands that could afford to purchase thirty-second spots on television. Now with "everyone and their mother" creating content, video is no longer reserved for these upper echelon companies. Now you too can make video content. But just because you can doesn't mean that you should. As long as you know where that content is going, you'll be able to create a piece that is relevant to your customer. These are the top five ways to include video in your marketing campaigns. Read the full article »

Measuring ROI From Content, Video and Mobile Advertising Difficult

| | Econsultancy - David Moth
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A recent report from Econsultancy and Oracle Marketing Cloud analyzed marketing campaigns success based on ROI. What emerged was a list ranging from highest to lowest success rate. Not surprisingly, paid advertising topped the list and email marketing came in second. Mobile, content and video marketing all rounded off the list near the bottom. The report asked marketers to define their areas of focus for 2015. You'll be surprised by where their attention is going. Read the full article »

How Adobe and Nielsen Plan to Overhaul Online Video Marketing Metrics

| | Online Net - Troy Dreier
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Adobe and Nielson, the well-known audience measurement system company, are teaming up to create a new measurement system for online video. Scott Smith, senior product manger for Adobe, give attendees some insight into the measurement system currently being developed, which was announced in October 2014. The ratings will also gain a boost from Facebook data. This new measurement will be called Nielson Digital Content Ratings. It is set to launch in Q3 of this year. Read the full article »

How to Budget the True Cost of Content Marketing

| | Business 2 Community - Joel Klettke
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Content Marketing Institute's 2015 report showed that 28% of B2B businesses are spending 28% of their marketing budgets on content marketing strategies. But the same report also shows that 41% of B2B businesses cite lack of a budget as a barrier to implementing content marketing strategies. Successful marketing budgets depend on a lot of variables. Each stage of the content marketing strategy can cost an arm and a leg or it can also be bootstrapped pretty efficiently. It's all dependent on your business's time and budget constraints. This list will give you a good idea of where the true costs of content marketing may lie. Video content marketing especially has a wide spectrum of costs associated. It can be done effectively on the cheap or also be given the star-quality treatment. Read the full article »

Content Marketing: "It's About the Experience"

| | The Drum - Jon Davie
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Content marketing is not a new concept. Instead of telling people what you want them to do, like in traditional advertising, you give them something that they want, be it entertainment, utility or information. Being useful earns the brand the right to exist in a consumer's mind. That results in greater awareness, consideration and loyalty towards the brand. This process has not fundamentally changed in the new digital landscape. What has changed is the method of delivery. "If you're in the business of being useful, this is a transformational opportunity," says Jon Davie. Read the full article »

How to Add a Powerful Call-to-Action to Your Video Marketing Strategy

| | Vidyard - Emily Ross
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Building a video content strategy into your marketing plans is a great way to capture the attention of a potential consumer on a different platform, but if you don't have a compelling call-to-action (CTA) at the end of the video, you risk losing that potential consumer before he's even finished the video. Creating a CTA that works through video isn't as simple as adding a "Click here" button to the page. These six tips will ensure that your video content strategy will guide the consumer through the marketing funnel. Read the full article »

PepsiCo Learning Tough Content Marketing Strategy Lessons

| | The Drum - Seb Joseph
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PepsiCo's no amateur when it comes to content marketing. In 1985 they included special Zero-G Pepsi Cans on the Space Shuttle Challenger and converted the event into the "Space Can" campaign. However in the new digital space, PepsiCo's head of marketing Sebastian Micozzi reveals there are still tough lessons to learn in order to create a truly effective content marketing strategy.

YouTube is a major part of that strategy. Micozzi wants users to "stick around for the conversation", not just watch and move on. He joins a growing trend of marketers who are looking back to TV to learn new methods of capturing audience attention. Read the full article »

When to Use a Video Marketing Strategy in Your Marketing Funnel

| | Vidyard - Eric Hinson
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The marketing funnel gets a bad rap for being overly simplistic. While consumers take many different paths from brand awareness to loyalty, it's still a good tool to use to identify how to speak to your audience at different stages of the buying process. The stand-alone how-this-works video on your website's homepage may not cut it any longer.

Walk through the four different situations where you should consider using video to move potential buyers towards the check out. Read the full article »

How to Win with Video Content Marketing

| | Entrepreneur - Brett Relander
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There are four essentials to creating a successful video content marketing strategy, which is an essential part of your online and digital strategy. You can't ignore the figures -- according to Demand Metric 70% of marketers are now using videos in their planning. Are you just going to let the opportunity to create quality content pass you by? Before you begin planning find out what you need to think about before brainstorming can begin. Read the full article »

Storytelling Key to Great Content Marketing Strategy on Facebook

| | Business 2 Community - Massimo Chieruzzi
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Most Facebook users find themselves sneaking a couple of peeks at their feed throughout the day, which makes it difficult for content marketers to provide compelling content that gets noticed. How do you get them to linger? Visual storytelling. 93% of the most engaging FB content has some sort of visual component and video content in particular is 12x more likely to be shared over text or link posts. These five storytelling tips can help you, the content marketer, create compelling, brand-centric content that will be sure to engage audiences. Read the full article »

Create Your Dream Digital Marketing Team

| | Sujan Patel - Small Business Trends
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As your company grows you'll find yourself needing to build teams to service all the areas of your business. One of the first teams you should consider building is your digital marketing team. Creating a team that supports your promotion plans will increase your revenue, which in turn helps your business grow even more. Here is a list of the essential people you need to include on your digital marketing team. Read the full article »

Seven Essential Tips to Creating and Editing Quality Video Marketing Content

| | Market Mongoose - Gaurav Dalvi
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Creating quality advertising videos can be a daunting task for someone just getting into the practice. There are so many options available and the budget can be virtually anything. You have to consider things like lighting, camera models, script creation, location, talent, etc. The options are endless and can be time-consuming and cash-guzzling if you don't have a plan. How and where do you get started? The best option is to find an expert and follow their advice. In this article Gaurav Dalvi explains the seven tips you must follow to edit and film quality video marketing content for your business. Read the full article »

Ten Video Content Mistakes Committed by Video Marketing Newbies

| | Market Mongoose - Gaurav Dalvi
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Video marketing can be an efficient tool - when it's used in the right way. After all, video marketing is a reflection of your brand. The problem is that most small businesses and entrepreneurs make such bad videos that they cause more harm to their brand than good. The content of your videos must reflect good marketing practices. If you're making mistakes -- and you don't know it -- you may be losing clients with the content that you created to attract them. Gaurav Dalvi shares ten truly effective mistakes that he sees committed time and again by businesses and entrepreneurs -- and how to fix them. Read the full article »

10 Digital Marketing Trends for 2015

| | ClickZ - Tessa Wegert
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Video content marketing ranks as a top marketing trend for 2015. The reason: video content keeps viewers engaged while it enables organizations to tell a story. Target audience response ranges from watching the video content to sharing video across social media networks. Visual marketing, a natural component to video marketing, will also be a top trend in 2015. Read the full article »