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Video Content Marketing News, Tips, Trends, Strategies and Best Practices

The latest news articles and information about video content marketing including company case studies, tips, campaigns trends, software tools and industry best practices.

4 ways to capture holiday shoppers with interactive video

| | iMedia Connection - Ashley Eckel
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Organizations do not need to create a campaign from scratch to take advantage of video content marketing for holiday messaging. Existing video ads and social video content can be leveraged for holiday-specific marketing promotions. In particular, interactive video elements can be used to extend a viewer's engagement time with video ad content. Read the full article »

Best Website Designs of 2014

| | designmodo - Carrie Cousins
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Video content marketing played a big role in some of the biggest website design trends for 2014. With organizations increasingly using digital media to tell a story, online videos increasingly had a significant presence in websites. In many instances, websites incorporated video content directly into the home page, using the video to enable the visitor to select a personal experience. Read the full article »

9 marketing mistakes that make you look like a rookie

| | Mashable - Scott Gerber
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Video content marketing doesn't just engage viewers through an organic experience. Web video productions need to be compelling to attract a viewer's attention. Once video content has been produced, marketers need to distribute the video to a highly targeted audience. Video content can be shared via social video marketing and through websites and blogs. Read the full article »

AOL Buys Video-Content Marketplace Vidible

| | The Wall Street Journal - Josh Beckerman
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The importance of web video content marketing was a driving factor in AOL's acquisition of Vidible. Vidible has more than 300,000 videos in content areas ranging from news to how-to and technology. AOL plans to monetize Vidible's content across its platform, including ONE by AOL. Read the full article »

Hulu’s Peter Naylor On The Future Of Streaming Video

| | AdExchanger - Kelly Liyakasa
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Streaming online video platforms need to capitalize on a viewer's desire to participate in either time-shifted content or binge viewing. Services such as Hulu need to develop online video advertising models that fit the digital video viewing environment. Measurement, especially across devices, will be the key to video ad success. Read the full article »

What Do Nonprofits Want from Content Marketing?

| | eMarketer
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Eighty-two percent of nonprofit organizations actively video content marketing campaigns. Video content is used to increase brand awareness and boost audience engagement. Social media communications ranked as the top marketing tactic used by not-for-profits in 2014. Read the full article »

Why Your Content Is Sabotaging Your Lead Generation

| | Content Marketing Institute - Mike Nierengarten
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Don't put the onus on viewers to ascertain the message of your web video content marketing campaigns. Develop easy to comprehend video and distribute the video content in a targeted capacity. These two steps will help increase lead-generation efforts and audience engagement. Read the full article »

The marketer’s guide to the benefits of Vimeo over YouTube

| | The Next Web - Brian Honigman
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For video marketing distribution,think of other online video platforms beyond YouTube. While YouTube dominates in terms of audience reach and overall video volume, platforms such as Vimeo may be more meaningful for web video marketing. Vimeo permits videos of any length to be uploaded. Also, Vimeo's business model isn't reliant on advertising. Marketers do not need to worry that video content may compare alongside competitors. Read the full article »

Streaming Video Services Pile On, With Amazon Reportedly The Latest

| | AdExchanger - Kelly Liyakasa
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The New YorkPost reported that Amazon intends to launch an on-demand streaming online video platform. The new service will be sold separately from Amazon's Prime membership program. The video-ad support platform will offer members access to thoudands of movies and shows aired via Fire TV, tablets and phones. The service will also be available on the iOS platform in addition to set-top boxes. Read the full article »

Video Usability

| | Nielsen Norman Group - Amy Schade
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Information video content can be used together with text and images to help visitors navigate around a website or application. Develop video content marketing initiatives that do not focus solely on video. Make sure visitors know, through supporting text and graphics, that there is video content that can be accessed. Read the full article »

5 Steps to Mind Map Your Content and Increase Its Reach

| | Content Marketing Institute - Carlijn Postma
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Mapping a video content marketing strategy is a good way to make sure content is maximized for impact. "Content Mapping" refers to the concept of mapping video content to fit the needs of viewers and your organizational marketing goals. This process is simplified through a five-step process that determines topic, distribution channels and content distribution schedules. Read the full article »

Branded Video Views Up 73%, 3 Billion Views in Q3 2014 [Report]

| | ReelSEO - Carla Marshall
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Visible Measures' Q3 2014 Branded Video Report found that that branded video content generated 2.9 billion views from July through September 2014. The majority of brands engaging with web video content marketing are in the electronics category. Other business verticals actively engaged with web video marketing include health & beauty, apparel and accessories and automotive manufacturers. Read the full article »

11 Killer Tips to Leverage SlideShare’s Power in Your Visual Content Marketing

| | Content Marketing Institute - Neil Patel
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SlideShare is a good tool to utilize for the distribution of video content marketing. Since SlideShare favors visual content, video is a natural fit. Follow SlideShare best practices before posting video content. Create a visually appealing cover slide, develop a strong headline and present information in a clear and easy to understand format. Read the full article »

Infographic: The ideal length of online content

| | Ragan.com - Kristin Piombino
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Two minutes, 54 seconds is the optimal length for video content marketing content intended to be used on the YouTube video sharing site. YouTube users prefer short videos. Make every word count by creating title tags that do not exceed 60 characters. For social video, hashtags should contain six or fewer characters. Read the full article »

More retailers turn videos into direct sales channels

| | Digiday - Eric Blattberg
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Retailers should consider developing video marketing content in the form of a shoppable video. Shoppable videos enable consumers to click or tap on the video content to obtain more product information and/or make a purchase. This video content is highly shareable across social networks. However, there is not enough conclusive data on the effectiveness of shoppable video compared to regular video as part of the consumer purchase process. Read the full article »

Why video is a great way to engage staff

| | Ragan.com - Rachel Farrell
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Video content marketing is a great resource for internal communications programs. Seventy-one percent of communications produce videos for employee communications. Video is a great way to show employees the personal and human side of an organization. Video is also a great medium to deliver complex issues. Many companies create video content for employee benefits communications, resulting in better educated employees and easing the open enrollment process. Read the full article »

23 Types of Lead Gen Content to Put Behind Your Landing Pages

| | Hubspot Inbound Marketing Blog - Lindsay Kolowich
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Video content can be highly effective for marketing lead gen efforts. Incorporating videos into landing pages make the content more likeable and shareable. Target audiences are more apt to engage with the audiovisual messaging. Consider implementing video content marketing into landing pages and other digital marketing efforts used in support of sales and lead gen efforts. Read the full article »

What Can Marketers Take Away From New Research on Movie Trailers?

| | ClickZ - Greg Jarboe
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Movie trailers can serve as an inspiration for creating video content marketing. Generate strong viewer velocity by timing the launch of video content to best engage viewers. Sixty-two percent of video shares occur within three days post-launch. If Word of Mouth (WOM) is a key goal of your marketing effort, maximize your efforts. Coordinate social video efforts to increase the reach of video content. Finally, mobile video marketing cannot be ignored. Viewers increasingly use mobile devices to view video content. Read the full article »

Holiday Inn's Digital-Only Approach Has Generated 175 Million Video Views So Far

| | Adweek - Christopher Heine
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"Journey to Extraordinary" is Holiday's Inn first digital-only campaign and features a heavy amount of video content marketing. Running through November 2014, the web video marketing component features a mix of paid and consumer-generated stories. Video content is being distributed via an integrated approach that includes social video marketing. The hotel property has been pleased with the level of engagement generated from the video content. Read the full article »