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Video Content Marketing News, Tips, Trends, Strategies and Best Practices

The latest news articles and information about video content marketing including company case studies, tips, campaigns trends, software tools and industry best practices.

2015 B2C Content Marketing Benchmarks, Budgets, and Trends

| | MarketingProfs - Vahe Habeshian
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Video content marketing is a tactic utilized by 74 percent of B2C organizations according to the B2C Content Marketing: 2015 Benchmarks, Budgets and Trends-North America report. Published by MarketingProfs and the Content Marketing Institute, this study found that marketers are producing more content today than one year ago. Additionally, B2C marketers are deploying video content across seven different social media networks. Read the full article »

Hear the Call? 3 Steps for Better Video CTAs

| | Content Marketing Institute - Evan Rodgers
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A call to action (CTA) is the most important component to incorporate into videos created for web video content marketing. The CTA should fit the desired goal of the web video marketing initiative. Determine how to integrate the CTA into video content and choose a video style that best aligns with the actual CTA. Read the full article »

Storytelling On Steroids: Marriott Ups The Game

| | Marketing: Travel - Gary Leopold
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Video content marketing has increasingly become an important component of corporate communications. Organizations including Marriott and BMW have established themselves as the leaders in creating branded video content used for marketing and audience engagement. In the travel and hospitality industries, video content marketing is a low-cost way to engage with audiences. Read the full article »

Where Does Online Video Go From Here?

| | TechCrunch - Nate Hayden
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The growth of digital video means that web video content marketing can now differentiate from broadcast television content. Online video medium offers unique features to interact and engage with viewers. For example, web video content does not need to fit into a :30-minute or :60-minute format. Digital video content can be produced to fit a 3 to 5 minute duration. Read the full article »

Video Marketing Must Be Tailored to Devices [Ad Week]

| | Clickz - Emily Afford
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As consumers interact with more digital video, organizations need to make sure that video content marketing engages viewers across platforms and devices. Viewer habits are shifting from watching specific shows to carving out time to interact with video, especially on mobile devices. Video content marketing is not a "one size fits all" execution. The most successful web video marketing campaigns move consumers through every stage of the purchase funnel. Read the full article »

Mondelez Strikes Global Video Ad Deal With Google

| | Advertising Age - E.J. Schultz
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Mondelez International has signed a substantial global media deal with Google that will include video content marketing. The candy and snacks company will partner with Google on creating content pilots through the YouTube video site's brand partner program. Ten percent of Mondelez's media budget for 2014 is dedicated to digital video advertising and content. Read the full article »

Video Ranking: Reshaping the Future of Video Content Marketing

| | Digital Journal
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Business owners and marketers who are not incorporating online marketing videos into their content marketing strategy are not seeing the fortune that these may bring to their business.

Video content marketing may seem to be exclusive to big brands and fortune 500 companies. In reality, it’s not, though a single web marketing video is not enough to compete against millions of internet marketing videos out there vying to have the traffic you are going after with – there has to be a lot. Small to medium companies can pull off an effective video content marketing campaign even with a budget less than the cost of a brand new smartphone but still can have the same promising results as their counterparts. Click here to find out how. Read the full article »

Video Content Marketing Sees Increased Spending and Changing Production Trends

| | Content Standard - Jonathon Crowl
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Video content marketing is on the rise. Despite overall satisfaction among B2B marketers adopting video content marketing strategies, brands new to video prefer to test it for themselves before making a significant investment. This finding is one of several revelations in a new report on web video marketing from Vidyard.

According to the Demand Metric B2B Video Marketing Benchmark and Best Practices Report, online video marketing spending has increased among 63 percent of B2B video marketers, demonstrating continued adoption of this media-rich content. And 82 percent of marketers who have tried video marketing have found success in reaching their campaign goals. Read the full article »

Google and Twitch: Why You Need A Video Content Marketing Plan Now

| | Small Business Trends - Marie Alonso
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Think you don’t need a video content marketing plan now? Think again. The recent development of Google buying livestreaming service Twitch for $1 billion is a red flag that content marketing with video is going to explode. So knowing that - Google and Twitch – what will a video content marketing boom really mean for marketers? Let’s explore. Read the full article »

The State of B2B Video Content Marketing in the Wake of Van Damme's 'Epic Split'

| | Ad Week
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Business-to-business content marketing isn’t known for its riveting campaigns, but with the success of online video in B2B marketing, this might be changing. The most notable B2B video content marketing success story in recent memory comes not from the executive suite, but from Hollywood’s most flexible action star of all time: Jean-Claude Van Damme.

If you’re wondering what “The Muscles from Brussels” has to do with B2B video content marketing, then you apparently are not one of the 74 million people who have watched “The Epic Split,” Van Damme’s viral marketing video from Volvo Trucks. It represents what some marketers see as a changing tide in business storytelling. Read the full article »

Video Content Marketing: How "Weird Al" Yankovic Won By Spreading The Wealth

| | Associations Now - Ernie Smith
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Last week, pop parodist “Weird Al” Yankovic took over the internet with a series of clever music videos. Behind those web videos, however, was the kind of online video content marketing strategy we’re all trying to create for ourselves and our brands. Video content marketing is about delivering content that people actually want to watch, and few are more skillful at that than "Weird Al". So, what can the world of video content marketing learn from him? Read the full article »

LG Teams Up With Bro-tastic YouTube Network for Video Content Marketing Campaign

| | Advertising Age - Michael Sebastian
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LG is teaming up with a YouTube marketing sensation to bring the internet a much anticipated new video content marketing campaign. Collaborations have long been a staple of YouTube marketing, and more brands are trying to get in on the action by aligning themselves with popular YouTube channels to create marketing videos that people actually choose to watch. That's the genius of video content marketing, and it's easy to see why it's so appealing.

Brands such as Pringles, Nerf and Pennzoil have taken notice and begun working their products into these videos. This week, LG joined the roster, paying for the Dude Perfect team to integrate the company's LG G3 smartphone into a five-and-a-half minute romp through the Dude Perfect office, which looks more or less like a frat house, a sporting goods store and a Dunder Mifflin satellite office slammed into each other. Read the full article »

How to Triple Your Leads Using Video Content Marketing

| | Business2Community - Sarah Quinn
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So you want to know how to triple your leads with video content marketing? Well who doesn’t. Leads are a salesman’s dream. They mean you don’t have to do the hard sell and you can concentrate on people who actually want your product or service. Video content marketing can definitely help you increase your leads but you need to put the effort in, to see the results.

The key is to create video content that speaks to your followers, so much so that they want to share it with their friends. The more people that see your stuff, the more likely it is that people will come to you. Check out these 5 simple rules to follow when it comes to creating video content that will bring in more leads…. Read the full article »

10 Brands Killing It With Video Content Marketing

| | Business2Community - Adam Hayes
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There’s little disputing that video content marketing represents the present and future of marketing. Nobody likes to feel manipulated, and consumers today are shrewd and informed enough to recognize manipulation often enough when they see it. It's easy to understand why creating promotional video content that people choose to watch is more likely to be effective than trying to force people to watch your video ad before allowing them to access what they really want.

But video content marketing is more than just a great theory. Here are 10 companies are using content marketing to great success. Read the full article »

How to Use Video to Beat Your Competitors at the Content Marketing Game

| | Business2Community - Lucy Hardaker
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Marketers know that traditional advertising is no longer enough to beat the competition and connect with your audience. Brands need to market themselves in a way that provides value to their audience, and video content marketing is one of the best ways to do that. In fact, it's so effective that it has quickly become very competitive. Creating a steady stream of interesting content is a challenge, but armed with these tips you will be able to hold your own. Read the full article »

Let Vine Take Your Video Content Marketing To Gen Y

| | Southerly - Andrew Wilson
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Six-second Vines are the new 30-second commercials. According to the author of Socialnomics, Erick Qualman, only 14 percent of consumers trust traditional advertisements. Video content marketing with vine is a compelling way to use short, snappy, and engaging clips to entertain your audience while strengthening your brand.

Ford has ensured one of their vehicles will play a small part in the videos of popular Viners. This example of irreverent humor attracts the trust and attention of a younger audience. This young audience is the largest demographic and the group most active on social media, which Ford is hoping will produce enough shares to capture Millennials' collective interest. Read the full article »

The Right Video Content for Your Brand

| | Marketing Profs - Serban Enache
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Video content marketing campaigns can help drive engagement and so generate positive ROI, but producing high-quality video content is an obstacle facing many brands that lack the bandwidth or resources to create online videos that best suit their image and overall content marketing goals.

Here are some best-practices for brands looking to improve their video content marketing efforts with cost effective stock video footage. Read the full article »

Digital Videos – The Future of Content Marketing

| | Castelford - Dylan Brown
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When most people think of content marketing, they think of news articles or blogs, but in today’s quickly-changing digital atmosphere, it is now necessary to invest in multiple forms of online marketing.

One medium that is becoming increasingly important is online video. It's important to have a comprehensive video content marketing strategy. Nowadays, brands from all different industries are creating engaging or informative videos to put on their website, or post on video-streaming sites such as YouTube. Read the full article »

4 Terrible Mistakes You're Making With Video Content

| | FlashFrame - Jeanette McFarlane
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Web video production is an extremely effective tool for marketing your business, but without strong content you won't be able to get the most out of your video campaigns. For effective video content marketing, you need a deep understanding of video communications as a medium for storytelling.

Avoiding these common mistakes in your video content marketing will help ensure that your business sets itself apart from the pack and gets the maximum return on your investment in online video production. Read the full article »

30 Content Marketing Lessons From The New York Times Innovation Report

| | Business2Community - Marco Saric
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The leaked New York Times Innovation Report reviews the publication’s digital content marketing strategy, asks big questions and recommends steps to take to keep up with the shifting digital landscape on the content cluttered internet and the distracted mobile world.

The 96-page report was published internally on March 24th 2014 and is a must read for anyone in online video content marketing. Lessons and recommendations from the report are useful for any content publisher. In case you are busy and want a quicker executive summary, these are the tl;dr (too long; didn’t read) video content marketing and blogging lessons learned from reading the report. Read the full article »