Think you don’t need a video content marketing plan now? Think again. The recent development of Google buying livestreaming service Twitch for $1 billion is a red flag that content marketing with video is going to explode. So knowing that - Google and Twitch – what will a video content marketing boom really mean for marketers? Let’s explore. Read the full article »
Business-to-business content marketing isn’t known for its riveting campaigns, but with the success of online video in B2B marketing, this might be changing. The most notable B2B video content marketing success story in recent memory comes not from the executive suite, but from Hollywood’s most flexible action star of all time: Jean-Claude Van Damme.
If you’re wondering what “The Muscles from Brussels” has to do with B2B video content marketing, then you apparently are not one of the 74 million people who have watched “The Epic Split,” Van Damme’s viral marketing video from Volvo Trucks. It represents what some marketers see as a changing tide in business storytelling. Read the full article »
Last week, pop parodist “Weird Al” Yankovic took over the internet with a series of clever music videos. Behind those web videos, however, was the kind of online video content marketing strategy we’re all trying to create for ourselves and our brands. Video content marketing is about delivering content that people actually want to watch, and few are more skillful at that than "Weird Al". So, what can the world of video content marketing learn from him? Read the full article »
LG is teaming up with a YouTube marketing sensation to bring the internet a much anticipated new video content marketing campaign. Collaborations have long been a staple of YouTube marketing, and more brands are trying to get in on the action by aligning themselves with popular YouTube channels to create marketing videos that people actually choose to watch. That's the genius of video content marketing, and it's easy to see why it's so appealing.
Brands such as Pringles, Nerf and Pennzoil have taken notice and begun working their products into these videos. This week, LG joined the roster, paying for the Dude Perfect team to integrate the company's LG G3 smartphone into a five-and-a-half minute romp through the Dude Perfect office, which looks more or less like a frat house, a sporting goods store and a Dunder Mifflin satellite office slammed into each other. Read the full article »
So you want to know how to triple your leads with video content marketing? Well who doesn’t. Leads are a salesman’s dream. They mean you don’t have to do the hard sell and you can concentrate on people who actually want your product or service. Video content marketing can definitely help you increase your leads but you need to put the effort in, to see the results.
The key is to create video content that speaks to your followers, so much so that they want to share it with their friends. The more people that see your stuff, the more likely it is that people will come to you. Check out these 5 simple rules to follow when it comes to creating video content that will bring in more leads…. Read the full article »
There’s little disputing that video content marketing represents the present and future of marketing. Nobody likes to feel manipulated, and consumers today are shrewd and informed enough to recognize manipulation often enough when they see it. It's easy to understand why creating promotional video content that people choose to watch is more likely to be effective than trying to force people to watch your video ad before allowing them to access what they really want.
But video content marketing is more than just a great theory. Here are 10 companies are using content marketing to great success. Read the full article »
Marketers know that traditional advertising is no longer enough to beat the competition and connect with your audience. Brands need to market themselves in a way that provides value to their audience, and video content marketing is one of the best ways to do that. In fact, it's so effective that it has quickly become very competitive. Creating a steady stream of interesting content is a challenge, but armed with these tips you will be able to hold your own. Read the full article »
Six-second Vines are the new 30-second commercials. According to the author of Socialnomics, Erick Qualman, only 14 percent of consumers trust traditional advertisements. Video content marketing with vine is a compelling way to use short, snappy, and engaging clips to entertain your audience while strengthening your brand.
Ford has ensured one of their vehicles will play a small part in the videos of popular Viners. This example of irreverent humor attracts the trust and attention of a younger audience. This young audience is the largest demographic and the group most active on social media, which Ford is hoping will produce enough shares to capture Millennials' collective interest. Read the full article »
Video content marketing campaigns can help drive engagement and so generate positive ROI, but producing high-quality video content is an obstacle facing many brands that lack the bandwidth or resources to create online videos that best suit their image and overall content marketing goals.
Here are some best-practices for brands looking to improve their video content marketing efforts with cost effective stock video footage. Read the full article »
When most people think of content marketing, they think of news articles or blogs, but in today’s quickly-changing digital atmosphere, it is now necessary to invest in multiple forms of online marketing.
One medium that is becoming increasingly important is online video. It's important to have a comprehensive video content marketing strategy. Nowadays, brands from all different industries are creating engaging or informative videos to put on their website, or post on video-streaming sites such as YouTube. Read the full article »
Web video production is an extremely effective tool for marketing your business, but without strong content you won't be able to get the most out of your video campaigns. For effective video content marketing, you need a deep understanding of video communications as a medium for storytelling.
Avoiding these common mistakes in your video content marketing will help ensure that your business sets itself apart from the pack and gets the maximum return on your investment in online video production. Read the full article »
The leaked New York Times Innovation Report reviews the publication’s digital content marketing strategy, asks big questions and recommends steps to take to keep up with the shifting digital landscape on the content cluttered internet and the distracted mobile world.
The 96-page report was published internally on March 24th 2014 and is a must read for anyone in online video content marketing. Lessons and recommendations from the report are useful for any content publisher. In case you are busy and want a quicker executive summary, these are the tl;dr (too long; didn’t read) video content marketing and blogging lessons learned from reading the report. Read the full article »
Until today, the only cryptic advice that YouTube was willing to give to content creators and brand advertisers about how to make videos worth watching and create content worth sharing was this little nugget hidden on the programming checklist in the Creator Playbook: "Create content that is unique, compelling, and entertaining or informative."
Instead of revealing the secret formula to video content marketing success, YouTubers seemed to have adopted the policy of "letting a hundred flowers bloom and a hundred schools of thought contend" in order to create "a distribution platform for original content creators and advertisers large and small." Read the full article »
Video content marketing can be a very valuable promotional tool for your brand, product, or service. But, rather than just uploading a bunch of commercials to YouTube, you should be offering content that is invaluable to people in your target audience. In this week's Creator's Tip, we give you some very practical steps about how to create a great content marketing strategy for your YouTube channel: Read the full article »
If you listen to a lot of the commentary about social media these days, you’re probably hearing a lot about how Facebook brand pages are becoming less valuable for video content marketing. This article from Convince & Convert, for instance, aptly articulates a number of reasons why this may be the case, with the most essential point being that while brands may view their page as a community, they’re treating those pages more like a platform for delivering marketing campaigns.
Most Facebook “likes,” for instance, come from users attracted by an initial incentive who don’t return afterwards. That kind of “fan” is also much more likely to hide your brand’s posts in their feed. If that happens enough times, the Facebook algorithm will make your updates lower priority in your fan’s news feeds. And even when fans do come back to your page or don’t hide your posts, only about 1 percent actually engage. Again, that’s bad news, as Facebook’s algorithm uses engagement as a form of ranking. Read the full article »
Content is now seen as an expense by many C-levels. In order to be seen as an investment that will yield positive returns, it must be developed, managed, and measured effectively.
So you have invested heavily in video content marketing and aren't seeing gains? Or are you and your team considering a large-scale content marketing program but don't know where to start? Perhaps you have been doing content marketing for a while with reasonable resources, but your chief executive doesn't see the return on investment (ROI).
No need to worry. I have put together, with the help of some awesome data, my own video content marketing client experience, and an interview I did with an impressive start-up technology in the content space, a five-step content marketing success guide: Read the full article »