Mapping a video content marketing strategy is a good way to make sure content is maximized for impact. "Content Mapping" refers to the concept of mapping video content to fit the needs of viewers and your organizational marketing goals. This process is simplified through a five-step process that determines topic, distribution channels and content distribution schedules. Read the full article »
Visible Measures' Q3 2014 Branded Video Report found that that branded video content generated 2.9 billion views from July through September 2014. The majority of brands engaging with web video content marketing are in the electronics category. Other business verticals actively engaged with web video marketing include health & beauty, apparel and accessories and automotive manufacturers. Read the full article »
User-generated content is one approach organizations can take to satisfy video content marketing needs. Expedia incorporated user-generated content to illustrate a personal message that would resonate with the travel site's audience. The "Find Yours" campaign enabled Expedia to showcase how travel is a magical experience. Read the full article »
SlideShare is a good tool to utilize for the distribution of video content marketing. Since SlideShare favors visual content, video is a natural fit. Follow SlideShare best practices before posting video content. Create a visually appealing cover slide, develop a strong headline and present information in a clear and easy to understand format. Read the full article »
Two minutes, 54 seconds is the optimal length for video content marketing content intended to be used on the YouTube video sharing site. YouTube users prefer short videos. Make every word count by creating title tags that do not exceed 60 characters. For social video, hashtags should contain six or fewer characters. Read the full article »
Retailers should consider developing video marketing content in the form of a shoppable video. Shoppable videos enable consumers to click or tap on the video content to obtain more product information and/or make a purchase. This video content is highly shareable across social networks. However, there is not enough conclusive data on the effectiveness of shoppable video compared to regular video as part of the consumer purchase process. Read the full article »
Video content marketing is a great resource for internal communications programs. Seventy-one percent of communications produce videos for employee communications. Video is a great way to show employees the personal and human side of an organization. Video is also a great medium to deliver complex issues. Many companies create video content for employee benefits communications, resulting in better educated employees and easing the open enrollment process. Read the full article »
Video content can be highly effective for marketing lead gen efforts. Incorporating videos into landing pages make the content more likeable and shareable. Target audiences are more apt to engage with the audiovisual messaging. Consider implementing video content marketing into landing pages and other digital marketing efforts used in support of sales and lead gen efforts. Read the full article »
Movie trailers can serve as an inspiration for creating video content marketing. Generate strong viewer velocity by timing the launch of video content to best engage viewers. Sixty-two percent of video shares occur within three days post-launch. If Word of Mouth (WOM) is a key goal of your marketing effort, maximize your efforts. Coordinate social video efforts to increase the reach of video content. Finally, mobile video marketing cannot be ignored. Viewers increasingly use mobile devices to view video content. Read the full article »
"Journey to Extraordinary" is Holiday's Inn first digital-only campaign and features a heavy amount of video content marketing. Running through November 2014, the web video marketing component features a mix of paid and consumer-generated stories. Video content is being distributed via an integrated approach that includes social video marketing. The hotel property has been pleased with the level of engagement generated from the video content. Read the full article »
Video content marketing is a tactic utilized by 74 percent of B2C organizations according to the B2C Content Marketing: 2015 Benchmarks, Budgets and Trends-North America report. Published by MarketingProfs and the Content Marketing Institute, this study found that marketers are producing more content today than one year ago. Additionally, B2C marketers are deploying video content across seven different social media networks. Read the full article »
A call to action (CTA) is the most important component to incorporate into videos created for web video content marketing. The CTA should fit the desired goal of the web video marketing initiative. Determine how to integrate the CTA into video content and choose a video style that best aligns with the actual CTA. Read the full article »
Video content marketing has increasingly become an important component of corporate communications. Organizations including Marriott and BMW have established themselves as the leaders in creating branded video content used for marketing and audience engagement. In the travel and hospitality industries, video content marketing is a low-cost way to engage with audiences. Read the full article »
The growth of digital video means that web video content marketing can now differentiate from broadcast television content. Online video medium offers unique features to interact and engage with viewers. For example, web video content does not need to fit into a :30-minute or :60-minute format. Digital video content can be produced to fit a 3 to 5 minute duration. Read the full article »
As consumers interact with more digital video, organizations need to make sure that video content marketing engages viewers across platforms and devices. Viewer habits are shifting from watching specific shows to carving out time to interact with video, especially on mobile devices. Video content marketing is not a "one size fits all" execution. The most successful web video marketing campaigns move consumers through every stage of the purchase funnel. Read the full article »
Mondelez International has signed a substantial global media deal with Google that will include video content marketing. The candy and snacks company will partner with Google on creating content pilots through the YouTube video site's brand partner program. Ten percent of Mondelez's media budget for 2014 is dedicated to digital video advertising and content. Read the full article »
Business owners and marketers who are not incorporating online marketing videos into their content marketing strategy are not seeing the fortune that these may bring to their business.
Video content marketing may seem to be exclusive to big brands and fortune 500 companies. In reality, it’s not, though a single web marketing video is not enough to compete against millions of internet marketing videos out there vying to have the traffic you are going after with – there has to be a lot. Small to medium companies can pull off an effective video content marketing campaign even with a budget less than the cost of a brand new smartphone but still can have the same promising results as their counterparts. Click here to find out how. Read the full article »
Video content marketing is on the rise. Despite overall satisfaction among B2B marketers adopting video content marketing strategies, brands new to video prefer to test it for themselves before making a significant investment. This finding is one of several revelations in a new report on web video marketing from Vidyard.
According to the Demand Metric B2B Video Marketing Benchmark and Best Practices Report, online video marketing spending has increased among 63 percent of B2B video marketers, demonstrating continued adoption of this media-rich content. And 82 percent of marketers who have tried video marketing have found success in reaching their campaign goals. Read the full article »
Think you don’t need a video content marketing plan now? Think again. The recent development of Google buying livestreaming service Twitch for $1 billion is a red flag that content marketing with video is going to explode. So knowing that - Google and Twitch – what will a video content marketing boom really mean for marketers? Let’s explore. Read the full article »
Business-to-business content marketing isn’t known for its riveting campaigns, but with the success of online video in B2B marketing, this might be changing. The most notable B2B video content marketing success story in recent memory comes not from the executive suite, but from Hollywood’s most flexible action star of all time: Jean-Claude Van Damme.
If you’re wondering what “The Muscles from Brussels” has to do with B2B video content marketing, then you apparently are not one of the 74 million people who have watched “The Epic Split,” Van Damme’s viral marketing video from Volvo Trucks. It represents what some marketers see as a changing tide in business storytelling. Read the full article »