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Video Content Marketing News, Tips, Trends, Strategies and Best Practices
The latest news articles and information about video content marketing including company case studies, tips, campaigns trends, software tools and industry best practices.
If you’re doing any form of content marketing — blogs, presentations, white papers, seminars, etc. — and you aren’t coupling it with video, you should be. Not only does video perform better than any other form of content, it’s heavily favored by consumers. As millennials replace baby boomers as the tastemakers of this country, understanding the shifts in media consumption — particularly through mobile — will be critical to your growth as a brand or business...
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Video has become a top marketing strategy to build reach online. From smartphones to tablets and laptops, people can watch video anytime from anywhere. In 2017, video will account for almost 75 percent of web traffic. So, press your clients to add video marketing to their online campaign. You can use internal tools or guide them in making their own strategy. Either way, they need to see the importance of video...
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Trends in digital media come and go, but recently, one of the more noticeable trends in digital media has been the gradual shift in emphasis toward video content. From major mainstream outlets like Mashable, MTV News, and Vice to smaller operations, more and more publishers are “pivoting to video” from text- based content. We’re looking at why some publishers are betting big on video, as well as examining the pros and cons of video content marketing, with examples of video content that performs strongly...
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As smartphones get smarter, internet connections get faster, and technology becomes more accessible, demand for video content continues to grow. That’s why, as a content marketer, you should seriously consider looking into creating live videos, producing clips, or a mixture of both. One reason some small business owners may have avoided the world of video up until this point is the perceived level of investment required...
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You should appeal to the senses of both sight and sound. In addition to infographics, you can add videos to your arsenal of content marketing assets. You can post them as standalone content or part of an ad. HubSpot reports that almost half of internet users look for product or service-related videos before visiting a store. It also cites an Aberdeen 2015 study that found, “marketers who use video grow revenue 49% faster than non-video users.”...
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Theorist Media understands the frustration of clients who just want a formula to plug their content into that will immediately make a video extremely popular online. Finding the right length depends on the goal of the video and who you want to reach. “A lot of people think short content is designed to go viral, but longer content keeps people around for a longer amount of time,” explained Matthew. “If you decide on your goal and the platform you want to upload it to, that will determine the video’s ideal length.” ...
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Video marketing is a revolutionary channel that’s changing the ways of video marketing consumption. Real-time video is a popular trend today among millennials, which means you can use Snapchat and other platforms for addressing this generation...
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Video marketing is bigger than ever—this is an undeniable fact. In addition to traditional video content, live streams are very popular these days. If you're still not employing video content in your marketing mix, you are missing out on serious opportunities. Social media platforms give preferential treatment to native videos and customers increasingly prefer consuming information in this format over the written word...
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Online video can be found on YouTube, Vimeo, and a handful of other places, but this type of content works to convey a story through moving picture. When it comes to engagement, there isn’t a medium more effective at holding the attention of your audience. Video has the ability to draw visitors in and help them see in detail who you are and what you’re about...
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The statistics surrounding videos are mouthwatering. 73% of brands that post video on Instagram see 1.2 times the interaction rate of the average brand post. By 2020, nearly 80% of total global internet traffic will be driven by video and Mark Zuckerberg claims Facebook has moved from being mobile first to video first. But what these stats don’t tell you is that videos are greatly ignored...
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As of 2015, online videos accounted for 50 percent of all mobile usage and video content is still on the rise. More than other forms of visual content, videos have the power to connect with consumers and deliver a truckload of information, feelings, thoughts, and responses all within a matter of seconds. But, in order to heighten the emotions and excitement for users, many brands are now "going live."...
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Over 300 hours of video is uploaded to YouTube every minute for its 1.5 billion users to enjoy. The concept is simple: set up a channel and start uploading videos geared towards your audience. Weebly’s YouTube strategy of publishing videos explaining how its platform can empower entrepreneurship, as well as walkthroughs of its latest features, has paid off for the company...
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Video marketing is one of the newest additions to your promotion toolbox. But, you might still have your doubts. Is it really worth using videos for promoting your business? The answer is simple: yes. Not only because everyone’s doing it, but because video is one of the most versatile and profitable digital marketing tools out there...
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Content marketing is a proven method marketers can employ to get results. In fact, more than 85 percent of marketers use content marketing to generate more engagement and increase sales. Marketing departments are spending an average of 13 percent of their budgets on content marketing. Whether you have a content marketing strategy in place or not, this infographic helps explain how unique content stimulates business growth....
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The future of marketing has a play button on it. Cisco predicted this with its much-discussed statement that “online videos will account for more than 80% of all consumer internet traffic by 2020.” Marketers are always talking about adding video and YouTube accounts for a third of all internet users. According to Buffer’s annual State of Social Media Report, 83% of marketers say time, resources, and budget stand in the way of adding more video...
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With 90% of consumers finding video helpful when making their buying decisions, it’s no wonder that marketers everywhere want to jump on the video bandwagon. But, as with any marketing technique, using video as part of your marketing strategy requires planning—specifically when determining which types of video should be used in which parts of the buying funnel...
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It’s probably no surprise that people spend a lot of time watching videos. According to Hyperfine Media, one-third of online activity is spent watching videos, which represents an average of 32.3 videos every month. It’s simple to understand why people like videos so much: they are fun to watch and easy to consume. Animoto found 1 in 4 consumers tend to lose interest in a company if it doesn’t feature any video on their website...
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If you’re one of the few companies that haven’t yet jumped on the video content marketing train, you better jump on fast. It’s here and you don’t want to be left behind. Video is a form of engaging, cutting-edge content that enhances your communications strategy and dramatically changes the way your company conveys messages...
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Video marketing is only as expensive as the budget you’re working with. There are lots of ways to create effective videos that don’t cost anything more than your time. You won’t butt heads with industry leaders right away and your marketing efforts will help grow your business...
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Content marketing is one of the key elements of digital marketing today. In times when something can go viral one day and drop into oblivion the next, it's not easy to get the best results. One thing remains a "safe bet," however, and that is high quality content will always be king and the most important part of any online marketing campaigns...
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