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Video Content Marketing News, Tips, Trends, Strategies and Best Practices
The latest news articles and information about video content marketing including company case studies, tips, campaigns trends, software tools and industry best practices.
The social media marketing industry is booming as budgets have nearly doubled worldwide over the past few years from $16 billion in 2014 to $31 billion in 2016. And video has become the centerfold of social media. But what’s different in 2018 is there are companies navigating this complex landscape with success. Marketers have shifted from traditional media to social media as the preferred way to engage with customers and capture their elusive attention to achieve marketing objectives through social video...
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In today's fast-paced world, there's no denying that consumers are hungry for video content. According to research from Google, almost 50% of internet users seek out videos related to a product or service before visiting a store, and some actually preferviewing a video to the traditional in-store experience...
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Don’t know where to start? Ask your audience. If you’re lost about which type of video content to produce, go right to the source. Take to social media and ask your audience what they want and need. An Ask Me Anything session is an easy place to start for live video, plus you’ll learn more topics to spin into future video content...
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Creating video marketing content for your business is the ideal way to engage your audience. In fact, it is probably one of the strongest methods presently available. If you fail to take the time or put sufficient effort into video creation, you might as well scrap the entire idea. When a consumer sees the video you create, it’s an automatic reflection of your brand. No matter what type of video you make...
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Creating mobile-optimized content that’s platform specific, direct, and entertaining is essential for brands to reach Gen Z. They can watch up to 68 videos in a day meaning this audience has the ability to sort through content faster than those that came before. 52% of Gen Z are more likely to watch a video all the way through if it makes them laugh...
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Consumers spend a limited amount of time on the internet. This time is increasingly being redistributed toward video content. People are spending less time on blogs, magazines, and other content. The impact of written content is diminishing. The importance of video content is growing in significance...
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Social media has transformed video. After losing its lead to text in the early days of the World Wide Web, video has made a huge comeback, in large part thanks to the implementation of video in social media and the formation of new video-based networks. Following the notion of "the medium is the message," it's interesting to see how video has changed in recent years to fit the demands of new platforms and changing audience behavior and needs...
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Video advertising has gone through plenty of difficulties the last few years. The rise of ad blockers meant fewer people were seeing ads play. In addition, while some viewability standards have been reached, individual platforms and websites aren’t always able to provide the viewability advertisers want. Add in the problem of video ad fraud and you have a recipe for a struggling—if not potentially failing—industry...
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If you’ve been holding off on doing video, now is the time. Video was expected to be huge in 2017 and that trend is not slowing down. HubSpot reports that video is a growing priority, with 48 percent of marketers planning to add YouTube to their marketing plan in the next year and 46 percent planning to add Facebook video...
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Video content and other forms of multimedia are often proclaimed the “way forward” for content marketing—more engaging, more shareable, and more effective than large blocks of text. In fact, more video is uploaded to the internet in a single month than network television has produced in three decades. Video marketing trends aside, video is essential for your content mix...
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Video content is huge and it’s going to keep getting bigger. Video is more engaging than standard text or images. Video catches attention and increases engagement significantly. If you’re not already producing video for your business, you’re likely behind the competition. It’s time to add video to the content marketing mix. Video works great on social media. There are over a billion users on YouTube and it’s reportedly the second-largest search engine, behind only Google...
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No matter what you’re selling, no matter what your company does, if you don’t have a video marketing strategy for the biggest video platforms, you’re going to lose. Implementing video in your content marketing strategy is essential. Brands might hesitate to embrace the idea of video now, but they will soon learn it’s essential...
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We’ve all heard the expression, "content is king." It’s essential for attracting, engaging and converting customers online. While this is true, don’t forget to consider the medium involved. Right now, the king of content is video. The public loves video as much as marketers do. In fact, 43% of people hope marketers will use video even more in the future. Businesses are focusing on four common video genres: explainers, product demos, how-tos and testimonials...
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Videos have revolutionized the way businesses today approach online marketing. The rise in video marketing has inundated the online landscape covering just about everything you can imagine. Want to learn more about a business? Watch their culture video on their social networks or website. Need to refresh your employee training videos? No time like the present. Video has made life easier both for businesses promoting their products and services, as well as individuals looking for help or advice...
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If you’re doing any form of content marketing — blogs, presentations, white papers, seminars, etc. — and you aren’t coupling it with video, you should be. Not only does video perform better than any other form of content, it’s heavily favored by consumers. As millennials replace baby boomers as the tastemakers of this country, understanding the shifts in media consumption — particularly through mobile — will be critical to your growth as a brand or business...
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Video has become a top marketing strategy to build reach online. From smartphones to tablets and laptops, people can watch video anytime from anywhere. In 2017, video will account for almost 75 percent of web traffic. So, press your clients to add video marketing to their online campaign. You can use internal tools or guide them in making their own strategy. Either way, they need to see the importance of video...
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Trends in digital media come and go, but recently, one of the more noticeable trends in digital media has been the gradual shift in emphasis toward video content. From major mainstream outlets like Mashable, MTV News, and Vice to smaller operations, more and more publishers are “pivoting to video” from text- based content. We’re looking at why some publishers are betting big on video, as well as examining the pros and cons of video content marketing, with examples of video content that performs strongly...
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As smartphones get smarter, internet connections get faster, and technology becomes more accessible, demand for video content continues to grow. That’s why, as a content marketer, you should seriously consider looking into creating live videos, producing clips, or a mixture of both. One reason some small business owners may have avoided the world of video up until this point is the perceived level of investment required...
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You should appeal to the senses of both sight and sound. In addition to infographics, you can add videos to your arsenal of content marketing assets. You can post them as standalone content or part of an ad. HubSpot reports that almost half of internet users look for product or service-related videos before visiting a store. It also cites an Aberdeen 2015 study that found, “marketers who use video grow revenue 49% faster than non-video users.”...
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Theorist Media understands the frustration of clients who just want a formula to plug their content into that will immediately make a video extremely popular online. Finding the right length depends on the goal of the video and who you want to reach. “A lot of people think short content is designed to go viral, but longer content keeps people around for a longer amount of time,” explained Matthew. “If you decide on your goal and the platform you want to upload it to, that will determine the video’s ideal length.” ...
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