There’s little disputing that video content marketing represents the present and future of marketing. Nobody likes to feel manipulated, and consumers today are shrewd and informed enough to recognize manipulation often enough when they see it. It's easy to understand why creating promotional video content that people choose to watch is more likely to be effective than trying to force people to watch your video ad before allowing them to access what they really want.
But video content marketing is more than just a great theory. Here are 10 companies are using content marketing to great success. Read the full article »