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Video Content Marketing News, Tips, Trends, Strategies and Best Practices
The latest news articles and information about video content marketing including company case studies, tips, campaigns trends, software tools and industry best practices.
Think about how we have all been spoon-fed videos since toddlers on TV. The good news is, with the advancement of technology over the past few years, you no longer need to be a professional videographer or editor to be able to produce decent-looking videos, especially for a social media audience...
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People marketing with video are the ones that are trying to promote a product or service and wish to incorporate a video or videos as a part of a direct marketing campaign. Marketing with video might be as simple as adding a video to a company’s web site or...
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Visuals are now an essential element of any social media marketing strategy. But despite the rise of social networks, and the changing interactive landscape, there are companies and brands struggling to generate leads from the medium. But you can stand out with the help of well designed and crafted visualshttp://www.socialmediatoday.com/social-business/guide-visual-content-social-media-infographic...
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Video marketing is incredibly valuable. That’s because video, in practically every format available, can help you capture and hold the attention of your potential customers. As more people reach for a mobile device to access all that the internet has to offer, there is a significant expectation that video viewing trends will continue to rise...
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There’s no denying that content marketing has revolutionized the way many brands and businesses engage customers. So, what will the next 10 years of content marketing look like? While I’m sure there will be some tactics that don’t even exist yet, there’s one trend you can’t afford to ignore: visual content
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Videos are absorbed by the brain 60,000 faster than static images, which leads to an increase in email clicks by sometimes as much as 300%. 87% of online marketers use video content, 86% of colleges and universities also utilise video, and 22% of small businesses will be posting a video within the next year. Lights, camera, action!...
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Effective content marketing goes beyond incorporating SEO strategies into your website to rank higher in search engines and includes video content marketing, educational content, interactive content, newsletters, blog content and other information that shows not only that you have great products and services but that you are also a knowledge leader...
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For entrepreneurs, especially those who are just getting started to market their products and services online, the concept of content and video content marketing may seem difficult to understand. Bottom line, content marketing is beneficial to your business, using video in content marketing is essential...
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We’ve scoured the web to find articles relevant to the whole gamut of video content marketing creation and video marketing – from inspiration to planning, creation to performance. Here are six awesome articles to assist you in understanding and implementing a whole range of best practices to enhance the performance of your video content marketing...
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Never before has there been such a huge generational difference in terms of age as well as in their underlying philosophy – what makes them tick – that marketing takes on a whole new perspective. So, how can you reach all of those target audiences so that you can build a strong customer base going forward? Video content marketing is the key. Millennials have surpassed...
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A properly developed marketing strategy helps businesses reach out to their target audience and educates them regarding the solutions that they provide. And online video content marketing is the only way to reach the masses on a regular basis. Online video marketing is slowly becoming one of the major tools into the essentials...
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As video content is booming, three of the main social media platforms (Facebook, Twitter and Instagram) are already offering autoplay as a feature. But in order to get the most out of this, you really need to make some optimizations to your video. Here are four tips to enhance your marketing videos for autoplay...
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#4: Include a web link, photo, video or any other form of media to increase reach and engagement - When social networks use algorithms to sift through content, they seem to favor content that includes some form of media. Video seems to display more often than photos or posts with links oftentimes. Reach (or impressions) are the key to attaining more engagement which will lead to more exposure for your brand and then...
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In today’s hi-tech world, online marketing videos are altogether different. Today’s videos are digitally recorded and played and viewed through various online marketing and social media channels including YouTube, the second biggest search engine in the world. This shows how important videos are for marketing, sales, and lead generation and their use provides insights into how companies – large and small – seek new ways to use videos in marketing strategies. In addition to using online videos to increase sales, more and more companies are...
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The reason a Video 1st content marketing strategy makes a solid investment is because we have become a society of viewers and not readers. Another key benefit of Video 1st for your content marketing strategy is that all the keywords you use are connected and coordinated with one another. This way you have a cohesive approach to go after the target audience that you need to drive your marketing objectives. Is this the first time you’ve heard of this approach?...
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2016 sees video marketing firmly at the forefront of consumer consumption, whatever the platform, whatever the device. Traditional media publishers and new players in digital media need to deliver video content to the audience on the audience's terms. Let’s explore these 12 reasons video content marketing is changing everything for traditional media...
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Whether it is on a smartphone, tablet, or desktop, consumers are opting for video content marketing over all other content choices. Video marketing is playing a larger role in customer acquisition and engagement with four times as many consumers preferring to watch a video about a product over reading about it. For those companies that have yet to catch onto the need to provide video content, time appears to be running out before this technological legacy advances onto the next stage in content evolution and life as we know it...
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I am honored to have the web marketing guru Mauro Perrelli back here with me. He’s an international web manager with long-standing, extensive experience not only in Silicon Valley itself, but also in Europe and Asia. I want to hear his top tips for web video success. Mauro Perrella is just thirty years old, a Millennial like me, and has been - and still is - one of the pioneers in the digital market. He is very well known for helping brands and personalities in terms of brand reputation and using video to...
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You can’t have too many videos online. It is wise to upload new video content often in order to keep things fresh for website visitors. Having numerous online marketing videos also increases exposure and the awareness of your brand. With the right mix of content, execution, and promotion, a video clip can bring about incredible results. This article offers the basics for it. When you use the tips from this article, you may be able to attract customers from all around the world...
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