Your Global Video Marketing, Production, Advertising and Communications Weekly News -

Video Content Marketing News, Tips, Trends, Strategies and Best Practices

The latest news articles and information about video content marketing including company case studies, tips, campaigns trends, software tools and industry best practices.

How to Boost Content Communications With Video Marketing

| | Ragan’s PR Daily
facebook
twitter
linkedin

Video content marketing is the new normal for companies and marketing and communications teams eager to find relevance in a cluttered and ever-evolving landscape. The promise of sight, sound, motion and story—along with guaranteed viewership—is a promising alternative to the engagement shackles that we’ve chained ourselves to for the past two decades. What makes video marketing so promising? In a nutshell, the industry is maturing and realizing that we have other tools out there that are affordable and easy to execute. It’s also pretty easy to launch a video content campaign as you no longer need to... Read the full article »

Why and How Video Content Marketing Works for Luxury

| | Luxury Daily
facebook
twitter
linkedin

Content marketing is a buzzword in the marketing world, but what does that actually mean and what is its role for luxury brands? Content marketing, or branded content, is brand-related content with which consumers, or in our case, luxury consumers, actually choose to engage. It has value for the audience first – whether entertainment, information or other value – and the brand second. Using long-form marketing videos in a series is very effective because everyone loves... Read the full article »

How Reddit Helped Grow This YouTube Channel by ~6000% in 30 days

| | reelseo
facebook
twitter
linkedin

It’s difficult to push video content out to the users of Reddit if they suspect they are being marketed to in any way. But once in a while, a creator, or brand, pushes through and captures the imagination of a certain Reddit viewers, and magical things start to happen for that video content. If you haven’t seen the hydraulic press videos yet, then treat yourself for a few minutes today and learn a quick a lesson on successful video marketing and how to execute your own internet video marketing success... Read the full article »

Using Video Content Marketing To Increase Website Traffic

| | ground report
facebook
twitter
linkedin

Marketing experts have become aware of advantages of using versatile means to obtain more traffic from the target audience. Video content marketing has become the largest magnet to attract target visitors to your website. The future of content marketing seems bright for videos. 64% of companies will continue to use videos as their most prominent marketing strategy. If you have a goal of creating a successful online strategy you need to base it on strong content marketing that will attract large amounts of traffic. Studios show that video content marketing attracts 600% more viewers than the combination of direct mail and... Read the full article »

5 Ways Interactivity In Video is Transforming Audience Engagement

| | videoink
facebook
twitter
linkedin

Interactive video content – with its markups, links, resources, curation, commerce and more – has all the depth and breadth of traditional websites, not to mention deeper analytics and insights into viewer behavior. This new data is a goldmine for audience segmentation and targeting, and a potential windfall for sales and revenue. Audiences today want to play a more active role in the content they consume. The future of video is interactive because it creates and leads to... Read the full article »

7 Ways Your Video Content is Missing The Mark

| | Marketing Land
facebook
twitter
linkedin

Are you neglecting mobile optimization or social sharing on your videos? Columnist Erika Trainman discusses common mistakes marketers make when developing their website video marketing and how you can avoid them. When it comes to creating engaging online video marketing content and optimizing the connection with your target demographic, brands need to have a clear video marketing strategy in place from the get-go. Here are seven common pitfalls for marketers developing their video content — and how to sidestep them... Read the full article »

3 Great Content Marketing Tips For 2016 [Video #2]

| | hitsearch
facebook
twitter
linkedin

Marketing videos rose to dominance in 2015 accounting for over 50% of all mobile traffic, and that’s going to continue in 2016 with the continued roll out of 4G and the knowledge that 5G mobile networks are only a few years away. Internet video marketing is also the number one marketing activity to appeal to millennials, so it’s a key form of content to be investing in. The difference in 2016 though is that video length will on average decrease, probably to match the six second drop in attention span. So think short 30-second length for video production and ensure that these video can be accessed natively from mobile and social channels so that you increase... Read the full article »

3 Ways Your Video Content Marketing Strategy Can Be Improved Today

| | reve news
facebook
twitter
linkedin

In b2b video marketing, we know that image is everything. But with content marketing, the use of images and videos are equally important. In fact, according to Neil Patel, a contributor to the Content Marketing Institute, content that uses images get 94 percent more views than content that neglects to use images. Images and visual content can include infographics, marketing video, .gifs, and even snapshots of physical art. Incorporating any of these visual elements into your content marketing strategy will prove to give you greater success with... Read the full article »

5 Expert Tips for Successful Digital Marketing in 2016 [#2 & #3 = Use Video]

| | Business 2 Community
facebook
twitter
linkedin

Enterprises are plan to double down on moving pictures and video content marketing in 2016. Whether you intend to develop videos and graphics for your website and blog or social media, they are essential marketing tool that drive engagement and help achieve business goals. In fact, it’s all about effective storytelling and using smart video production tools to project product/service’s value to the prospects. Engagement and sales leads mandates using visual images and videos because people enjoy seeing visuals and watching online video. While premium contents like e-books, e-guides, and PPTs engagement level is determined by number of downloads and link clicks video content is... Read the full article »

7 Sure Things About Content Marketing in 2016 [#7: Video is Mandatory]

| | Business 2 Community
facebook
twitter
linkedin

YouTube became the third most effective content distribution channel since 2015, and there’s a good reason for it. People prefer image and video marketing content over text alone. In fact, 65 percent of people fall into the “visual learners” category, according to Pearson, the largest education company in the world. Put simply, data associated with images or online video content resonate deeper, and engage more effectively with these types of learners. Case in point: 65 percent of online video viewers watch more than three-quarters of a video. Reelseo, Web Video Marketing Council, and Flimp Media also reported in their annual 2015 Online Video Marketing Trends Report dramatic growth online video viewing and for b2b marketing. From a marketing video marketing is a content trifecta—imagery, text and audio—and it’s increasingly exciting search engines. The grand takeaway is... Read the full article »

Show, Don’t Tell: How Video Marketing and Communications is Swamping The Internet

| | BBC News
facebook
twitter
linkedin

More than 35 years later, it’s digital video - particularly on mobile - that is changing everything again. Video will account for 80% of all internet traffic by 2019, up from 64% in 2014, says technology giant Cisco. The Web Video Marketing Council says online video has become a crucial part of the sales and marketing programs for most business-to-business (b2b) organizations, with 96% of those surveyed saying they now engage in video content marketing.  Chip Arndt, executive vice president at Flimp Media, a video solutions production company, says: “Video is growing and will only get bigger because... Read the full article »

The Write Stuff: The What, Why and How of Video Content Marketing

| | business.com
facebook
twitter
linkedin

For many engaged in business, the term “content marketing” is this sort-of nebulous thing that everybody says you should be doing. But you don’t really know why, or how, or even what it is. Don’t feel alone. Even the experts don’t agree on a definition. While the B2B arm of the company might use white papers and blogs, the B2C arm might focus more on social media and online video communications, marketing with videos in email, and unique marketing channels. About 76 percent of online marketing experts believe that... Read the full article »

The Ins-and-Outs of Monetizing Online Marketing Video – Part One

| | Business 2 Community
facebook
twitter
linkedin

Consumer demand for video content is on the rise. As Cisco revealed in their Visual Networking Index report, 55 percent of mobile traffic in 2014 was online video and it’s projected to grow to 80% by 2019. That means a lot of people are watching video content from a lot of different devices. But it also means there is a greenfield opportunity to generate revenue from that video content. The only question is, “how?” There are four basic ways to monetize your video content marketing. They are... Read the full article »

How to Set a Video Content Marketing Budget If You’re Just Starting Out

| | Inc.com
facebook
twitter
linkedin

For seasoned content marketers, setting a budget is easy. Take a look at how you spent money the past year, then take a look at your results. If you've seen good results from certain areas and bad results from others, increase your budget in the successful areas and decrease it from the unsuccessful areas. If everything is successful, increase your total budget, and if everything is unsuccessful, invest in new changes and strategies to try. Here are some tips related to video content marketing and more. Step 1... Read the full article »

3 Major Takeaways in the New Standard of Video Content Marketing

| | Forbes/Tech
facebook
twitter
linkedin

The emergence of online shopping has fundamentally transformed the consumer marketplace. For some brands, this 21st century shift represents an opportunity to level the playing field and compete with big box retailers. For others, this is a troubling evolution that ultimately makes it more difficult to engage with customers in meaningful ways. And, while there are certainly pros and cons to commence and the direct-to-consumer route that many brands are now taking, one thing’s clear: video marketing is playing a major role in how modern online brands compete with brick-and-mortar retailers who have the advantage of... Read the full article »

50 Delightfully Simple Video Content Marketing Ideas For Your Online Business

| | Business 2 Community
facebook
twitter
linkedin

Suddenly everyone wants online video content. But only the smart few are really killing it with brilliant ideas and execution. Does your mouth go dry just thinking about standing in front of the camera or creating an animated or explained video using moving images? Or maybe you’re feeling a little overwhelmed by the pressure to “go viral”? Hang in there. I’ve collected some of the best and most engaging video content marketing ideas for your creative projects. If there’s a way to make it work for you, it’s on this list!… ... Read the full article »

Report Reveals Video Content Marketing is Increasingly Important for 2016

| | BizReport
facebook
twitter
linkedin

All marketing eyes are on visual content this year, according to new research that shows more than ever marketing and communications experts are investing in business video marketing and social video marketing. ALF Insight's latest report reveals that more marketers than ever will be investing in video this year. Overall, 60% of marketers are looking to use video in 2016, a 20% YoY rise. According to the report, for 2015 video marketing ranked... Read the full article »

Video Marketing Is Invaluable to Attract Customers and Boost Sales

| | Khaleej Times
facebook
twitter
linkedin

Utilizing online video marketing as an interactive tool helps businesses attract a greater number of customers and increase sales and engagement, as well as brand recognition. Learn why mobile video marketing returns some of the best business results of any marketing tool and should be a part of any business-grounded marketing strategy. From short-video content on social video marketing sites, leading customers back to your onsite content, to longer-form video for... Read the full article »

​​Three Best Practices for Branded Video Content in 2016

| | Advertising Age
facebook
twitter
linkedin

2016 must be the year of video content marketing if you pay attention to the top 10 predictions by leading market analysts. Online video marketers are expected to double down on their investments in video content — with the expectation that branded content, if done right, will generate greater consumer attention and engagement with customers. So, what makes for online internet video marketing success? Three things: 1. Entertaining and share-worthy content; and... Read the full article »