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Video Content Marketing News, Tips, Trends, Strategies and Best Practices

The latest news articles and information about video content marketing including company case studies, tips, campaigns trends, software tools and industry best practices.

7 Ways Your Video Content is Missing The Mark

| | Marketing Land
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Are you neglecting mobile optimization or social sharing on your videos? Columnist Erika Trainman discusses common mistakes marketers make when developing their website video marketing and how you can avoid them. When it comes to creating engaging online video marketing content and optimizing the connection with your target demographic, brands need to have a clear video marketing strategy in place from the get-go. Here are seven common pitfalls for marketers developing their video content — and how to sidestep them... Read the full article »

3 Great Content Marketing Tips For 2016 [Video #2]

| | hitsearch
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Marketing videos rose to dominance in 2015 accounting for over 50% of all mobile traffic, and that’s going to continue in 2016 with the continued roll out of 4G and the knowledge that 5G mobile networks are only a few years away. Internet video marketing is also the number one marketing activity to appeal to millennials, so it’s a key form of content to be investing in. The difference in 2016 though is that video length will on average decrease, probably to match the six second drop in attention span. So think short 30-second length for video production and ensure that these video can be accessed natively from mobile and social channels so that you increase... Read the full article »

3 Ways Your Video Content Marketing Strategy Can Be Improved Today

| | reve news
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In b2b video marketing, we know that image is everything. But with content marketing, the use of images and videos are equally important. In fact, according to Neil Patel, a contributor to the Content Marketing Institute, content that uses images get 94 percent more views than content that neglects to use images. Images and visual content can include infographics, marketing video, .gifs, and even snapshots of physical art. Incorporating any of these visual elements into your content marketing strategy will prove to give you greater success with... Read the full article »

5 Expert Tips for Successful Digital Marketing in 2016 [#2 & #3 = Use Video]

| | Business 2 Community
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Enterprises are plan to double down on moving pictures and video content marketing in 2016. Whether you intend to develop videos and graphics for your website and blog or social media, they are essential marketing tool that drive engagement and help achieve business goals. In fact, it’s all about effective storytelling and using smart video production tools to project product/service’s value to the prospects. Engagement and sales leads mandates using visual images and videos because people enjoy seeing visuals and watching online video. While premium contents like e-books, e-guides, and PPTs engagement level is determined by number of downloads and link clicks video content is... Read the full article »

7 Sure Things About Content Marketing in 2016 [#7: Video is Mandatory]

| | Business 2 Community
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YouTube became the third most effective content distribution channel since 2015, and there’s a good reason for it. People prefer image and video marketing content over text alone. In fact, 65 percent of people fall into the “visual learners” category, according to Pearson, the largest education company in the world. Put simply, data associated with images or online video content resonate deeper, and engage more effectively with these types of learners. Case in point: 65 percent of online video viewers watch more than three-quarters of a video. Reelseo, Web Video Marketing Council, and Flimp Media also reported in their annual 2015 Online Video Marketing Trends Report dramatic growth online video viewing and for b2b marketing. From a marketing video marketing is a content trifecta—imagery, text and audio—and it’s increasingly exciting search engines. The grand takeaway is... Read the full article »

Show, Don’t Tell: How Video Marketing and Communications is Swamping The Internet

| | BBC News
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More than 35 years later, it’s digital video - particularly on mobile - that is changing everything again. Video will account for 80% of all internet traffic by 2019, up from 64% in 2014, says technology giant Cisco. The Web Video Marketing Council says online video has become a crucial part of the sales and marketing programs for most business-to-business (b2b) organizations, with 96% of those surveyed saying they now engage in video content marketing.  Chip Arndt, executive vice president at Flimp Media, a video solutions production company, says: “Video is growing and will only get bigger because... Read the full article »

The Write Stuff: The What, Why and How of Video Content Marketing

| | business.com
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For many engaged in business, the term “content marketing” is this sort-of nebulous thing that everybody says you should be doing. But you don’t really know why, or how, or even what it is. Don’t feel alone. Even the experts don’t agree on a definition. While the B2B arm of the company might use white papers and blogs, the B2C arm might focus more on social media and online video communications, marketing with videos in email, and unique marketing channels. About 76 percent of online marketing experts believe that... Read the full article »

The Ins-and-Outs of Monetizing Online Marketing Video – Part One

| | Business 2 Community
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Consumer demand for video content is on the rise. As Cisco revealed in their Visual Networking Index report, 55 percent of mobile traffic in 2014 was online video and it’s projected to grow to 80% by 2019. That means a lot of people are watching video content from a lot of different devices. But it also means there is a greenfield opportunity to generate revenue from that video content. The only question is, “how?” There are four basic ways to monetize your video content marketing. They are... Read the full article »

How to Set a Video Content Marketing Budget If You’re Just Starting Out

| | Inc.com
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For seasoned content marketers, setting a budget is easy. Take a look at how you spent money the past year, then take a look at your results. If you've seen good results from certain areas and bad results from others, increase your budget in the successful areas and decrease it from the unsuccessful areas. If everything is successful, increase your total budget, and if everything is unsuccessful, invest in new changes and strategies to try. Here are some tips related to video content marketing and more. Step 1... Read the full article »

3 Major Takeaways in the New Standard of Video Content Marketing

| | Forbes/Tech
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The emergence of online shopping has fundamentally transformed the consumer marketplace. For some brands, this 21st century shift represents an opportunity to level the playing field and compete with big box retailers. For others, this is a troubling evolution that ultimately makes it more difficult to engage with customers in meaningful ways. And, while there are certainly pros and cons to commence and the direct-to-consumer route that many brands are now taking, one thing’s clear: video marketing is playing a major role in how modern online brands compete with brick-and-mortar retailers who have the advantage of... Read the full article »

50 Delightfully Simple Video Content Marketing Ideas For Your Online Business

| | Business 2 Community
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Suddenly everyone wants online video content. But only the smart few are really killing it with brilliant ideas and execution. Does your mouth go dry just thinking about standing in front of the camera or creating an animated or explained video using moving images? Or maybe you’re feeling a little overwhelmed by the pressure to “go viral”? Hang in there. I’ve collected some of the best and most engaging video content marketing ideas for your creative projects. If there’s a way to make it work for you, it’s on this list!… ... Read the full article »

Report Reveals Video Content Marketing is Increasingly Important for 2016

| | BizReport
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All marketing eyes are on visual content this year, according to new research that shows more than ever marketing and communications experts are investing in business video marketing and social video marketing. ALF Insight's latest report reveals that more marketers than ever will be investing in video this year. Overall, 60% of marketers are looking to use video in 2016, a 20% YoY rise. According to the report, for 2015 video marketing ranked... Read the full article »

Video Marketing Is Invaluable to Attract Customers and Boost Sales

| | Khaleej Times
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Utilizing online video marketing as an interactive tool helps businesses attract a greater number of customers and increase sales and engagement, as well as brand recognition. Learn why mobile video marketing returns some of the best business results of any marketing tool and should be a part of any business-grounded marketing strategy. From short-video content on social video marketing sites, leading customers back to your onsite content, to longer-form video for... Read the full article »

​​Three Best Practices for Branded Video Content in 2016

| | Advertising Age
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2016 must be the year of video content marketing if you pay attention to the top 10 predictions by leading market analysts. Online video marketers are expected to double down on their investments in video content — with the expectation that branded content, if done right, will generate greater consumer attention and engagement with customers. So, what makes for online internet video marketing success? Three things: 1. Entertaining and share-worthy content; and... Read the full article »

Top 6 Video Marketing Mistakes You Might be Making Right Now

| | Business 2 Community
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Digital Information World found that during one minute of users interacting on Facebook, some 323 days of YouTube videos are being viewed. Add to this that there are about 50,000 video links shared during this Facebook minute, and it makes sense that online video marketing means big business for your company. Yet are you doing it right? E’ve found six common mistakes that entrepreneurs and businesses make when using b2b video marketing videos and here they are... Read the full article »

6 Steps to a Zen Digital Strategy in 2016 [Video is Key]

| | Business 2 Business Community
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Advancing technology and organic reach are brewing the perfect storm for innovative digital video marketing content. The past few years have seen a boom in creative tactics, including successful strategies like humorous online video marketing campaigns. These experimental methods won’t disappear, so it’s important to implement fresh video content tactics for audiences. Look at these six steps marketers can take to craft epic and effective video marketing strategies... Read the full article »

Ignore Online Video in Your Marketing Strategy at Your Own Peril

| | biz EDGE
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Video marketing has emerged as a leading tool for marketers to influence and engage their target audience, because it enables people to satisfy their need for information and entertainment simultaneously.This means businesses (both small and large) that fail to include it in their internet marketing strategies in 2016 will do so at their own peril and cripple their... Read the full article »

Why Andre Agassi and Former Nike Execs Launched a Sports Video Site

| | Yahoo! Finance
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Video content on the site is free for fans; it gets revenue from video advertising partnerships. This helped bring Agassi on board. "I’ve never been a fan of charging for autographs; when I see that it always rankles me," he says. “So this is a way for fans to get to know athletes better and for the athletes to monetize a following, not on the backs of the fans that follow them but rather to use video content marketing intelligently to provide viewers the best... Read the full article »

How to Use Video Content Marketing to Sell Products Online

| | jeffbullas.com
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“Create content that teaches. You can’t give up. You need to be consistently awesome.” – Neil Patel, co-founder of KISSmetrics. Not much has changed over the years, “Content is [still] king” when it comes to getting traffic , sales leads, and conversions. It is even more powerful and effective than before to create compelling content and online marketers have more tools to use, including B2C and B2B video content marketing. So you might want to get on board and start to... Read the full article »

Why Mobile Video (Advertising) Will Eat The World

| | Forbes
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Mobile video doesn’t just command our attention. It’s emerging as the best way to explore products and offers before making a purchase. This is the key takeaway of research conducted by many firms that provide online video creation applications and marketing videos. Vendor spin aside, the findings indicate consumers don’t want to spend time reading about a product, they want to see online video so that they immediately can... Read the full article »