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Video Email Marketing Tips, Trends, Software Tools and Best Practices

The latest articles about video email marketing tips, trends including software tools, best practices, case studies and using video email tools for sales prospecting, communications and marketing lead generation.

The Only Checklist You Need for Really Good Email Design [Infographic]

| | Marketing Profs
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What goes into making a really good email? This checklist includes tips for how to write subject lines and preheader text, craft a good footer, and incorporate dynamic content and personalization. It also highlights the technical aspects to keep in mind, such as using hierarchy in the layout, which fonts are most web-friendly, and how incorporating video and GIFs. ... Read the full article »

5 Email Marketing Trends to Be Aware of in 2017

| | Business
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If an image is worth a thousand words, a video clip is worth a thousand images. At the moment, most email clients don't display embedded videos. Adopting embedded video will boost engagement and make emails more attractive. Presenting an innovative product, explaining how to use an app, or showing a moving model wearing clothes for sale are just a few possible ways to use video within an email ... Read the full article »

How to Use Video in Your Email Marketing

| | Campaign Monitor
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It’s a common misconception that when you use video in email, that the video will simply play, right from inside the email. That would be a magical thing, much like a rainbow unicorn, but as we know, email clients like Gmail, Outlook, Thunderbird, and others often don’t support the technical requirements needed to play video right inside the email. In spite of that, 76% of marketers plan to increase their email marketing with video... Read the full article »

Video Email Ideas To Grow Your Email List Fast

| | blastingnews
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Using videos to generate high-converting leads for your business can be done effectively via email, effectively videos in email are lead magnets. Anton Kraly of Dropship Lifestyle brilliantly uses videos and resource lists to capture his leads in video email. He delivers video tutorials (one video a day) right in his new leads’ inboxes that not just help them better understand... Read the full article »

Email Marketing and Video: A Winning Combination

| | Screenlight
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Email still has incredible potential to connect with people unlike any other marketing strategy. But businesses need to adapt sooner rather than later, or they’ll be forced to endure lower and lower ROIs. Video can help. Adding videos to emails breathes life into stale marketing campaigns and helps your clients connect with their list in a much more personal way. You can also use videos in your own email marketing efforts by simply following these steps... Read the full article »

Email Marketing to Millennials: 3 Ways to Reach the Largest Consumer Generation [#2 Video & Visual]

| | The Huffington Post
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With over 80 million people in the generational cohort, millennials compose the largest demographic of consumers in the United States. The sheer size and spending power of millennials — which Accenture estimates to be about $600 billion each year — makes this generation the main target of many consumer businesses The millennial generation is not only increasingly mobile, but also more influenced by visuals than words and keeping pace with this trend, marketers should cut down on text in marketing and email messages to keep the attention of their readers. Instead, they should use images, online videos for emails, or other forms of interactive content like... Read the full article »

4 Ways to Bring the Sexy Back to Your Emails - #4 Video Email [Free Podcast]

| | Business 2 Community
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I’ve seen a lot of really great creative ways to hint at the idea of a video in an email that then directs to a landing page or maybe the app for that company to continue the video experience there. When used well, email can be an exciting and dynamic way to connect with your customers.” And, as Lindsay says, “[Email is] this amazing creative medium in which you have a lot of limitations, but you can really use those limitations to push the envelope…” and using video in email certainly increases... Read the full article »

How to Successfully Use Video Email Marketing – Strategy & Structure

| | Digital Doughnut
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Before you start with your video in email campaign, you need to know the answers to questions such as – why do you wish to create the video email marketing campaign? Is it to show a glimpse of your work culture? Is it to give a 360-degree view of your product? Is it to make your subscriber feel more welcome? This is why you need a strategy. In this post, we’ll look at different strategies for using video in email campaigns, and then we’ll explore how to structure these campaigns, a free PDF overview is available too... Read the full article »

Idea Box: Using Video Email Marketing For Sales and Customer Communications

| | Pallet Enterprises
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Compelling “call to action” means giving the person that opened the email a good reason to take the next step to becoming a customer. After the person has read your message, what do you want them to do? Usually you will want them to click and go to your website or see a video on your website or learn more about your products or services. Your “call to action” could be a case study, article and/or explainer video. You can also offer something else like this in video email... Read the full article »

It’s Time to Get Personal with Video Email Marketing

| | Marketing Land
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Research also shows that including a video in marketing emails improves performance. According to a study from Marketo and ClearFit using video for email messages increases open rates substantially. Personalized video is great at getting people in the door and also keeps them inside longer. Personalization improves email performance. Video email marketing improves email performance. Personalization + video = higher open and click-through rates and you can execute video email marketing easily by using video postcards and... Read the full article »

Trends, Tips and Tools for a Killer Video Email Marketing Strategy

| | DIY Marketers
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If you use email to connect with, engage with and sell to your audience, you’ll want to lean into this article because email is about to get a whole lot more interesting. You know what marketing is, you know what email marketing is, you even know what video marketing is — but video email marketing? Yeah, it’s probably what you think it is; an email with a video that you can watch right inside of it. Now you have no excuse NOT to try video email marketing because... Read the full article »

How to Use Email to Leverage the Promise of Video Marketing

| | hatchback
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If you aren’t leveraging video marketing in your emails, you’re behind the marketing curve. 93 percent of respondents said they were incorporating video in their marketing campaigns — and 60 percent claimed to use video email marketing. The reason for the rise in video marketing is simple: it’s effective and affordable. Research from Diode Digital indicates that video email marketing is 600 percent more effective than print and direct mail. Harness the power of video email and map out your strategy for using video in your emails by... Read the full article »