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Video Email Marketing Tips, Trends, Software Tools and Best Practices

The latest articles about video email marketing tips, trends including software tools, best practices, case studies and using video email tools for sales prospecting, communications and marketing lead generation.

Secrets of Marketing to Gen Z Revealed

| | Small Biz Trends
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When targeting Gen Z consumers with email communications, you can’t use the same old tactics that proved fruitful with Gen X and millennials. First, you need to leverage video. That doesn’t mean you should include videos, it means you must utilize video. As shown in an infographic from Upfront Analytics, Generation Z watches twice as many videos on mobile as any other generation with 70 percent watching upwards of 2 hours of YouTube per day. If you want to reach this audience, video cannot be neglected... Read the full article »

How Rich Media Can Bring Your Emails to Life

| | Clickz
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Marketers are attuned to the power of video and its march toward online media dominance shows no sign of relenting. Video is still under-utilized in email marketing, but its use is increasing as email providers are starting to support embedded videos. This opens a range of new avenues to tell a brand story to an already engaged audience... Read the full article »

7 Opportunities for Using Email Templates

| | Business 2 Community
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Within a template, consider including links to how-to articles or videos, as well as links to customer support content to proactively anticipate needs. How Tos can get text-heavy so include short, informative videos when relevant to speed up teaching and comprehension. In some cases, video in email has boosted click-through rates more than 50%... Read the full article »

Why Small Business Email Marketers Love Thursdays

| | Small Business Computing
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Emails sent on a Thursday have both the highest open rate (23.13%) and click through rate (3.52%), according to GetResponse. Thinking of sharing an engaging video with your subscribers? It may be best to forego the de facto standard in web video. In emails, YouTube takes a back seat to Vimeo in terms of open rates (31.9% vs 47.35%) and click through rates 5.56% vs 12.5%).... Read the full article »

Using Video in Email: YouTube or Vimeo?

| | Get Response
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In this day and age, everyone is attracted by video. It's one of the most effective marketing tools when it comes to email marketing. Studies have shown that consumers are more likely to purchase a product after watching a video. GetResponse, the biggest all-in-one marketing platform for SMBs, analyzed almost 2 billion emails sent by their customers from March–May 2017 in 126 countries and across 19 industries. They found that emails with Vimeo videos had higher open (47.35%) rates... Read the full article »

The Only Checklist You Need for Really Good Email Design [Infographic]

| | Marketing Profs
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What goes into making a really good email? This checklist includes tips for how to write subject lines and preheader text, craft a good footer, and incorporate dynamic content and personalization. It also highlights the technical aspects to keep in mind, such as using hierarchy in the layout, which fonts are most web-friendly, and how incorporating video and GIFs. ... Read the full article »

5 Email Marketing Trends to Be Aware of in 2017

| | Business
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If an image is worth a thousand words, a video clip is worth a thousand images. At the moment, most email clients don't display embedded videos. Adopting embedded video will boost engagement and make emails more attractive. Presenting an innovative product, explaining how to use an app, or showing a moving model wearing clothes for sale are just a few possible ways to use video within an email ... Read the full article »

How to Use Video in Your Email Marketing

| | Campaign Monitor
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It’s a common misconception that when you use video in email, that the video will simply play, right from inside the email. That would be a magical thing, much like a rainbow unicorn, but as we know, email clients like Gmail, Outlook, Thunderbird, and others often don’t support the technical requirements needed to play video right inside the email. In spite of that, 76% of marketers plan to increase their email marketing with video... Read the full article »

Video Email Ideas To Grow Your Email List Fast

| | blastingnews
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Using videos to generate high-converting leads for your business can be done effectively via email, effectively videos in email are lead magnets. Anton Kraly of Dropship Lifestyle brilliantly uses videos and resource lists to capture his leads in video email. He delivers video tutorials (one video a day) right in his new leads’ inboxes that not just help them better understand... Read the full article »

Email Marketing and Video: A Winning Combination

| | Screenlight
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Email still has incredible potential to connect with people unlike any other marketing strategy. But businesses need to adapt sooner rather than later, or they’ll be forced to endure lower and lower ROIs. Video can help. Adding videos to emails breathes life into stale marketing campaigns and helps your clients connect with their list in a much more personal way. You can also use videos in your own email marketing efforts by simply following these steps... Read the full article »

Email Marketing to Millennials: 3 Ways to Reach the Largest Consumer Generation [#2 Video & Visual]

| | The Huffington Post
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With over 80 million people in the generational cohort, millennials compose the largest demographic of consumers in the United States. The sheer size and spending power of millennials — which Accenture estimates to be about $600 billion each year — makes this generation the main target of many consumer businesses The millennial generation is not only increasingly mobile, but also more influenced by visuals than words and keeping pace with this trend, marketers should cut down on text in marketing and email messages to keep the attention of their readers. Instead, they should use images, online videos for emails, or other forms of interactive content like... Read the full article »