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Video Email Marketing Tips, Trends, Software Tools and Best Practices

The latest articles about video email marketing tips, trends including software tools, best practices, case studies and using video email tools for sales prospecting, communications and marketing lead generation.

How to Use Video in Your Email Marketing

| | Campaign Monitor
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It’s a common misconception that when you use video in email, that the video will simply play, right from inside the email. That would be a magical thing, much like a rainbow unicorn, but as we know, email clients like Gmail, Outlook, Thunderbird, and others often don’t support the technical requirements needed to play video right inside the email. In spite of that, 76% of marketers plan to increase their email marketing with video... Read the full article »

Video Email Ideas To Grow Your Email List Fast

| | blastingnews
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Using videos to generate high-converting leads for your business can be done effectively via email, effectively videos in email are lead magnets. Anton Kraly of Dropship Lifestyle brilliantly uses videos and resource lists to capture his leads in video email. He delivers video tutorials (one video a day) right in his new leads’ inboxes that not just help them better understand... Read the full article »

Email Marketing and Video: A Winning Combination

| | Screenlight
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Email still has incredible potential to connect with people unlike any other marketing strategy. But businesses need to adapt sooner rather than later, or they’ll be forced to endure lower and lower ROIs. Video can help. Adding videos to emails breathes life into stale marketing campaigns and helps your clients connect with their list in a much more personal way. You can also use videos in your own email marketing efforts by simply following these steps... Read the full article »

Email Marketing to Millennials: 3 Ways to Reach the Largest Consumer Generation [#2 Video & Visual]

| | The Huffington Post
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With over 80 million people in the generational cohort, millennials compose the largest demographic of consumers in the United States. The sheer size and spending power of millennials — which Accenture estimates to be about $600 billion each year — makes this generation the main target of many consumer businesses The millennial generation is not only increasingly mobile, but also more influenced by visuals than words and keeping pace with this trend, marketers should cut down on text in marketing and email messages to keep the attention of their readers. Instead, they should use images, online videos for emails, or other forms of interactive content like... Read the full article »

4 Ways to Bring the Sexy Back to Your Emails - #4 Video Email [Free Podcast]

| | Business 2 Community
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I’ve seen a lot of really great creative ways to hint at the idea of a video in an email that then directs to a landing page or maybe the app for that company to continue the video experience there. When used well, email can be an exciting and dynamic way to connect with your customers.” And, as Lindsay says, “[Email is] this amazing creative medium in which you have a lot of limitations, but you can really use those limitations to push the envelope…” and using video in email certainly increases... Read the full article »

How to Successfully Use Video Email Marketing – Strategy & Structure

| | Digital Doughnut
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Before you start with your video in email campaign, you need to know the answers to questions such as – why do you wish to create the video email marketing campaign? Is it to show a glimpse of your work culture? Is it to give a 360-degree view of your product? Is it to make your subscriber feel more welcome? This is why you need a strategy. In this post, we’ll look at different strategies for using video in email campaigns, and then we’ll explore how to structure these campaigns, a free PDF overview is available too... Read the full article »

Idea Box: Using Video Email Marketing For Sales and Customer Communications

| | Pallet Enterprises
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Compelling “call to action” means giving the person that opened the email a good reason to take the next step to becoming a customer. After the person has read your message, what do you want them to do? Usually you will want them to click and go to your website or see a video on your website or learn more about your products or services. Your “call to action” could be a case study, article and/or explainer video. You can also offer something else like this in video email... Read the full article »

It’s Time to Get Personal with Video Email Marketing

| | Marketing Land
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Research also shows that including a video in marketing emails improves performance. According to a study from Marketo and ClearFit using video for email messages increases open rates substantially. Personalized video is great at getting people in the door and also keeps them inside longer. Personalization improves email performance. Video email marketing improves email performance. Personalization + video = higher open and click-through rates and you can execute video email marketing easily by using video postcards and... Read the full article »

Trends, Tips and Tools for a Killer Video Email Marketing Strategy

| | DIY Marketers
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If you use email to connect with, engage with and sell to your audience, you’ll want to lean into this article because email is about to get a whole lot more interesting. You know what marketing is, you know what email marketing is, you even know what video marketing is — but video email marketing? Yeah, it’s probably what you think it is; an email with a video that you can watch right inside of it. Now you have no excuse NOT to try video email marketing because... Read the full article »

How to Use Email to Leverage the Promise of Video Marketing

| | hatchback
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If you aren’t leveraging video marketing in your emails, you’re behind the marketing curve. 93 percent of respondents said they were incorporating video in their marketing campaigns — and 60 percent claimed to use video email marketing. The reason for the rise in video marketing is simple: it’s effective and affordable. Research from Diode Digital indicates that video email marketing is 600 percent more effective than print and direct mail. Harness the power of video email and map out your strategy for using video in your emails by... Read the full article »

How to Use Video in Email With Jay Moore [Free Podcast]

| | Business 2 Community
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Video in email or video email marketing is “the” thing. You can’t ignore it. Well, you can ignore it, but I wouldn’t recommend that. Successfully implementing video in your email campaigns can yield higher open rates, and a ton of clicks from your subscribers and prospects. If you’ve been looking for a new way to stand out in the inbox, them here are a few easy steps to video email... Read the full article »

Video Email Best Practices To Increase Engagement & Enrollment for Employee Open Enrollment

| | Flimp Communications
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My team studied a myriad of ways HR professionals engage, educate, and help employees sign up for company benefit and health plans. The good news is that we found helpful ways to use video email to increase employee enrollment and educate employees so that HR departments save time and money over traditional methods such as using posters, fliers, table tents in the cafeteria, snail mail postcards, lengthy PDF explainer docs, online video conferences, phone-call centers, and the ever time-consuming, one-on-one meetings. Video email and video postcards are used by employers as an important tool to... Read the full article »

Online Video Beyond Brand Advertising [Use Video Email Marketing]

| | Marketing Mag
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Video marketing has moved beyond being just a tool for brand awareness. Nick Dennis explores how it is being created to better engage with and educate prospects, maximizing lead scoring, nurturing sales streams and boosting conversion rates. Email marketing is a critical component of most modern marketing programs, but many marketers are starting to see diminishing returns and falling click-through rates. A 2015 GetResponse study of one billion emails found: video email had a 96% higher click-through rate; one-to-one personalized videos boosted click-through rates by 200%-1500%, and only 7% used video embeds – providing a window of opportunity to stand out. These results provide the opportunity for digital marketers to implement strategies that give their organisations the competitive edge. Strategies include... Read the full article »

Personal Video Thank You Notes Eliminate Snail Mail

| | Mashable
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Something fun this week and the Web Video Marketing Council loves new ways to use video to engage people. ThankView is an interactive way to create and send video emails to those you love and friends as a nice thank you. Of course there are other uses, but let’s say that after “the party is over,” you want to say thank you. Let the fun begin with easy to create personalized video emails. Mass emails or pre-printed cards can get too generic and impersonal and having fun with video email marketing is easy. How easy?... Read the full article »