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In this day and age, everyone is attracted by video. It's one of the most effective marketing tools when it comes to email marketing. Studies have shown that consumers are more likely to purchase a product after watching a video. GetResponse, the biggest all-in-one marketing platform for SMBs, analyzed almost 2 billion emails sent by their customers from March–May 2017 in 126 countries and across 19 industries. They found that emails with Vimeo videos had higher open (47.35%) rates...

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