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When targeting Gen Z consumers with email communications, you can’t use the same old tactics that proved fruitful with Gen X and millennials. First, you need to leverage video. That doesn’t mean you should include videos, it means you must utilize video. As shown in an infographic from Upfront Analytics, Generation Z watches twice as many videos on mobile as any other generation with 70 percent watching upwards of 2 hours of YouTube per day. If you want to reach this audience, video cannot be neglected...

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