When targeting Gen Z consumers with email communications, you can’t use the same old tactics that proved fruitful with Gen X and millennials. First, you need to leverage video. That doesn’t mean you should include videos, it means you must utilize video. As shown in an infographic from Upfront Analytics, Generation Z watches twice as many videos on mobile as any other generation with 70 percent watching upwards of 2 hours of YouTube per day. If you want to reach this audience, video cannot be neglected...
Secrets of Marketing to Gen Z Revealed
- Written by Small Biz Trends