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What is the most important part of selling online? Price? Availability? 2-day shipping? Nope, nope, and nope. As it turns out, selling online often requires some sort of emotional connection. If people feel good about your business or product, they’re more likely to buy it. That's where your e-newsletter (generally) and video (specifically) come into play. Your e-newsletter is great because it’s a personal connection with your tribe, and even better, they’ve opted-in—they want you to message them...

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