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|Video content in email – the opportunities now and on the horizon|
|From: Adestra Blog - Paul | Friday, 09 September 2011 00:00|
It seems today that although the written word is still powerful, the spoken/visual word is more so. With smart phones, 3G connections and our fast paced lifestyles, we seek media sources that will give us instant gratification and video clips do just this! According to Nielsen, this year viewers have streamed 28% more videos and spent 45% more time watching videos compared to last year. Also comScore reported last year that the average US Internet user watches 186 videos every month! Video is definitely the way forward to drive engagement.
Email marketers have jumped on the bandwagon and are now including video content in their emails. Adestra MessageFocus Support Team often get a lot of enquiries from people who now think it is possible to play a video directly in an email inbox. Although possible in some, it’s not possible in all email clients, so to help you, we have drawn up what is possible and what we recommend as best practice to ensure marketers can use this channel effectively.
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