Is Video Email Marketing There Yet? Share Your Opinions

The Web Video Marketing Council is conducing the second annual Video Email Marketing Survey designed to examine how marketers are utilizing video email as part of their outbound marketing mix. Read the full article »

The One Marketing Thing That Has Made the Most Difference For Your Business

Video email marketing is one of the most effective lead generation techniques that turns prospects into customers. Read the full article »

Video content in email – the opportunities now and on the horizon

Video email content generates a higher number of opens and clicks compared to traditional email content. Read the full article »

Constant Contact Makes Digital Marketing Easier for Small Biz

Video content integrated into email newsletters is an effective way to engage audiences. Read the full article »

Making email tablet-friendly

Studies from Forrester and the Direct Marketing Assocation (DMA) found that emails that include video content are likely to double or triple the audience click-through rate. Read the full article »

New Balance Short Films Step Into Social Outreach

Starting on February 22, 2010, New Balance will publish a new 15- to 30-second video every day for the next 365 days at NewBalance365.com. Read the full article »

Any Way It's Sliced, Appeal of Social Media Grows

Deli brands Land O'Frost and Sara Lee Deli are using social media, including online video, to sell lunch meats, cold cuts and other sliced-meat products. Read the full article »

Digital Marketing Guide: Video

Looking at why online video content doesn't always "go viral" and why each web video marketing campaign can't be a viral campaign at launch. Read the full article »

FedEx woos small biz with Internet parodies

FedEx's new "1-2-3 Succeed!" web video marketing campaign targets small businesses. Read the full article »

4 Tips for Leveraging Video in Social Media

Using online video, marketers can engage prospects and customers by creating relevant content and messaging that can engage a viewer within a 10 to 15 second time frame. Read the full article »

Panama City Beach Gets Social to Lure Families, Wild Co-Eds

Panama City Beach, FL is using online video to attract tourists who may be interested in vacationing in this northwest Florida town. Read the full article »

Who's That Grl? Svedka Vodka Brings a Mascot to TV

Svedka, a vodka imported from Sweden, has launched the "Who's That Grl?" integrated marketing campaign that includes an online video component. Read the full article »

Video In Email: The Race is On!

Email web video marketing campaigns are growing in acceptance and new technologies are giving marketers different options for how they can integrate online video into email messages. Read the full article »

What Pez Taught Me About Video Marketing

Web video marketing is a way for marketers to do something unexpected by using audiovisual content to further engage an audience. Read the full article »

Small & Medium Businesses to Embrace Video Email Marketing

Email web video marketing campaigns boost conversion rates, reduce support and training costs and are a great way to share customer testimonials. Read the full article »

Conversion Rates Increase with Video Emails; What About Its Costs?

Sixty-five percent of respondents to a GetResponse survey said that video email marketing campaigns have a "moderate or significant influence" on conversion rates. Read the full article »

Gmail unveils broad YouTube support

Google has enabled technology that will let Gmail email users view video from YouTube directly in a Gmail message. Read the full article »

Inbox Insider: Video inches its way into e-mail

Video email marketing campaigns are being created by brand marketers as a way to bring product demos to life. Read the full article »

Video Adds Power to Milwaukee Electric Tool's E-mail Marketing

Milwaukee Electric Tools has been actively using video email marketing campaigns since 2008 to target B2B prospects, increasing web traffic by 30 percent. Read the full article »

Video Email Raised $400,000 for the United Way of Massachusetts Bay and Merrimack Valley

A video email campaign created and distributed by the United Way of Massachusetts Bay and Merrimack Valley generated over $400,000 in donations to the United Way's Women's Initiative. Read the full article »