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Video Email Marketing Tips, Trends, Software Tools and Best Practices
The latest articles about video email marketing tips, trends including software tools, best practices, case studies and using video email tools for sales prospecting, communications and marketing lead generation.
The Web Video Marketing Council is conducing the second annual Video Email Marketing Survey designed to examine how marketers are utilizing video email as part of their outbound marketing mix.
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Studies from Forrester and the Direct Marketing Assocation (DMA) found that emails that include video content are likely to double or triple the audience click-through rate.
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Deli brands Land O'Frost and Sara Lee Deli are using social media, including online video, to sell lunch meats, cold cuts and other sliced-meat products.
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Looking at why online video content doesn't always "go viral" and why each web video marketing campaign can't be a viral campaign at launch.
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Using online video, marketers can engage prospects and customers by creating relevant content and messaging that can engage a viewer within a 10 to 15 second time frame.
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Panama City Beach, FL is using online video to attract tourists who may be interested in vacationing in this northwest Florida town.
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Svedka, a vodka imported from Sweden, has launched the "Who's That Grl?" integrated marketing campaign that includes an online video component.
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MediaPost's Online Video Insider - Len Shneyder
Email web video marketing campaigns are growing in acceptance and new technologies are giving marketers different options for how they can integrate online video into email messages.
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Web video marketing is a way for marketers to do something unexpected by using audiovisual content to further engage an audience.
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Email web video marketing campaigns boost conversion rates, reduce support and training costs and are a great way to share customer testimonials.
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Sixty-five percent of respondents to a GetResponse survey said that video email marketing campaigns have a "moderate or significant influence" on conversion rates.
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Milwaukee Electric Tools has been actively using video email marketing campaigns since 2008 to target B2B prospects, increasing web traffic by 30 percent.
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A video email campaign created and distributed by the United Way of Massachusetts Bay and Merrimack Valley generated over $400,000 in donations to the United Way's Women's Initiative.
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