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Video Email Marketing Tips, Trends, Software Tools and Best Practices
The latest articles about video email marketing tips, trends including software tools, best practices, case studies and using video email tools for sales prospecting, communications and marketing lead generation.
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New Email Marketing Strategy - Kristeen Hudson
In this exclusive webinar on August 12, experts from ExactTarget and Flimp Media will reveal key findings from the 2010 Video Email Marketing Survey, as well as tips on achieving phenomenal results with video + email.
People who receive video emails spend an average of 1.5 minutes with the content compared to 8 to 10 seconds spent reading traditional email content.
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The 2010 Video Email Marketing Trends Report, recently published by ExactTarget, Flimp Media and the Web Video Marketing Council, found that marketers believe that consumers are more apt to purchase a product or service after viewing an email message that contains audiovisual content.
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According to the results of the 2010 Video Email Marketing Survey and Industry Trends Report, 7 in 10 marketers are currently deploying video email campaigns because marketers realize that audiovisual content draws a higher engagement rate than static content.
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Marketers should consider a simplified approach when creating video email campaigns by focusing on the video content instead of integrating audiovisual messaging into a standard HTML format.
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An HMV video email campaign distributed through Experian CheetahMail generated a click through rate that was three-times higher than static email content, making it one of the retailer's most successful email promotions.
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Since online video is one of the fastest-growing channels in digital marketers, marketers believe that video email campaigns are a beneficial way to reach a targeted audience.
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Since online video is one of the fastest-growing channels in digital marketers, marketers believe that video email campaigns are a beneficial way to reach a targeted audience.
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The most effective video email campaigns incorporate the word "video" directly into the email's subject line, keep the main focus of the message's content on the video component, and offers viewers the opportunity to start the online video at their discretion.
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An industry best practice for distributing video email marketing messages involves incorporating the audiovisual content into a video landing page instead of embedding video content directly into the email message.
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According to research published by the Web Video Marketing Council, five in ten marketers are actively using video email marketing, but 79 percent of marketers said that their email service provider does not offer video email options.
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Organizations, such as travel marketer Homebase Abroad, are using video email marketing techniques to save money, enable instantaneous distribution of information, reach more prospects, and improve audience engagement.
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Marketers are integrating video email marketing components into their email marketing campaigns because the audiovisual content is more likely to generate a higher conversion and purchase rate compared to static messages.
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Online marketing firm ClickRain, a MarketingSherpa Silver Email Award winner for best B2B newsletter, incorporates video content into their newsletter because the video email marketing content generates a high level of audience interaction and click throughs.
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Video email marketing campaigns are a compelling way to bring interactivity to the inbox, since consumers prefer messages that utilize audiovisual content.
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