Drive Clicks and Conversions with Email + Video

In this exclusive webinar on August 12, experts from ExactTarget and Flimp Media will reveal key findings from the 2010 Video Email Marketing Survey, as well as tips on achieving phenomenal results with video + email.

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How Big a Boost Will iPhone 4, HTML5 Give Video E-Mail Marketing?

Ascertaining the impact of different smart phone appliances on video email marketing. Read the full article »

Flimp It

People who receive video emails spend an average of 1.5 minutes with the content compared to 8 to 10 seconds spent reading traditional email content. Read the full article »

50 Percent of Marketers Already Using Video With Email

The 2010 Video Email Marketing Trends Report, recently published by ExactTarget, Flimp Media and the Web Video Marketing Council, found that marketers believe that consumers are more apt to purchase a product or service after viewing an email message that contains audiovisual content. Read the full article »

The Challenges of Bringing Video to Email Marketing

According to the results of the 2010 Video Email Marketing Survey and Industry Trends Report, 7 in 10 marketers are currently deploying video email campaigns because marketers realize that audiovisual content draws a higher engagement rate than static content. Read the full article »

Inbox Insider: Video e-mail marketing on the rise, with hurdles

Marketers should consider a simplified approach when creating video email campaigns by focusing on the video content instead of integrating audiovisual messaging into a standard HTML format. Read the full article »

HMV gets click-through uplift from video emails

An HMV video email campaign distributed through Experian CheetahMail generated a click through rate that was three-times higher than static email content, making it one of the retailer's most successful email promotions. Read the full article »

Video could enhance email marketing offerings

Seven in ten marketers are using some form of video for their online marketing campaigns. Read the full article »

VIDEO EMAIL STILL ON THE DRAWING BOARD

Since online video is one of the fastest-growing channels in digital marketers, marketers believe that video email campaigns are a beneficial way to reach a targeted audience. Read the full article »

VIDEO EMAIL STILL ON THE DRAWING BOARD

Since online video is one of the fastest-growing channels in digital marketers, marketers believe that video email campaigns are a beneficial way to reach a targeted audience. Read the full article »

Tips for Launching a Video E-mail Campaign

The most effective video email campaigns incorporate the word "video" directly into the email's subject line, keep the main focus of the message's content on the video component, and offers viewers the opportunity to start the online video at their discretion. Read the full article »

60 Second Problem Solver: My emails with rich video are not getting delivered

An industry best practice for distributing video email marketing messages involves incorporating the audiovisual content into a video landing page instead of embedding video content directly into the email message. Read the full article »

Going Boldly Where No Email Has Gone Before

According to research published by the Web Video Marketing Council, five in ten marketers are actively using video email marketing, but 79 percent of marketers said that their email service provider does not offer video email options. Read the full article »

HomeBase Abroad: Success in Using Video Email Marketing

Organizations, such as travel marketer Homebase Abroad, are using video email marketing techniques to save money, enable instantaneous distribution of information, reach more prospects, and improve audience engagement. Read the full article »

The Battle For Your Inbox -- Is Video Email the Next Wave?

The Web Video Marketing Council identified key findings on emerging trends and perceptions of video email marketing. Read the full article »

Four Lingering Myths About Video-Email Marketing

Marketers should consider integrated video email marketing content into their video email campaigns. Read the full article »

Video-Based Email Marketing Growing, Despite Challenges

Marketers are integrating video email marketing components into their email marketing campaigns because the audiovisual content is more likely to generate a higher conversion and purchase rate compared to static messages. Read the full article »

Yahoo Gives Aging Mail Another Upgrade

Yahoo Mail users will now be able to view videos posted to the YouTube site directly in their Yahoo Mail account. Read the full article »

2010 Email Award Winner Campaign Updates: Video in emails and new product launches

Online marketing firm ClickRain, a MarketingSherpa Silver Email Award winner for best B2B newsletter, incorporates video content into their newsletter because the video email marketing content generates a high level of audience interaction and click throughs. Read the full article »

Creative ways to spice up your email program

Video email marketing campaigns are a compelling way to bring interactivity to the inbox, since consumers prefer messages that utilize audiovisual content. Read the full article »