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Video Email Marketing Tips, Trends, Software Tools and Best Practices

The latest articles about video email marketing tips, trends including software tools, best practices, case studies and using video email tools for sales prospecting, communications and marketing lead generation.

How to Use Video in Your Email Marketing Campaigns

| | Business 2 Community
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The world of email marketing is changing every day, and the more brands recognizing the value of email marketing, the more difficult it is to stand out in your customers’ inboxes. One way that brands can differentiate themselves in email is through video. In fact, including video in your email marketing campaigns and subject lines can increase open rates by 19% and click-through-rates by 200-300%... Read the full article »

46% of Businesses Use Videos in Email Marketing

| | Online Video
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Businesses are using videos in more than just their YouTube channels. According to data from the 2018 benchmark report released by video marketing solutions company Vidyard, 46% of businesses use videos in email marketing, and that’s up from 36% the previous year. What’s more, 86% use video on their websites, 77% on their social media channels, 60% on landing pages, and 37% in sales conversions... Read the full article »

7 Tips to Increase Email Marketing Engagement

| | CMS Wire
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Video has proven especially magnetic in email, lifting all key measures—open, click-through and response rates. When you add motion, visual processing goes into hyperdrive. Whether it’s real video in the inbox or animated GIF thumbnails, we are wired to watch what's moving... Read the full article »

7 Stats That Prove Email Marketing Is Not Dead

| | Websites That Sell
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Too many people are kicking and screaming that email marketing is dead. But those in the know see the opposite is true. Email marketing is alive and well and the proof is in the numbers. In 2016 business and consumer emails sent and received per day totaled over 215.3 BILLION, and that number is expected to grow at an average annual rate of 4.6% in coming years reaching over 257.7 BILLION by the end of 2020. Considering this, it sure looks like email marketing is on the rise rather than decline... Read the full article »

How Can You Use Video in Your Email Marketing

| | High Tech Beacon
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Video marketing is one of the most clever and useful tactics you can use in email marketing campaigns. It can drastically improve your marketing quality and help generate more leads. It can also get you more page views and can put your message in front of your desired consumer audience. Video makes things entertaining and engaging. Video in an email can increase the click through rate by about 50%... Read the full article »

The Future of Email in 2018

| | Marketing Profs
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The video email trend has been a rumor for some time, but it's a trend whose time has finally come. Video should complement the email's purpose and its inclusion should be necessary. Video for the sake of video is not a good approach. In short, it needs to add something that can't be communicated in the form of static images... Read the full article »

Drive Higher Engagement with Video Email Campaigns

| | Martech Advisor
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Playable’s launch of the Emarsys Marketing Platform integration will enable marketers to easily add video content to their email campaigns and drive higher response and engagement rates. Playable enables digital marketers and publishers to embed video within their email campaigns, including live video streaming and high-resolution retina-quality video with sound... Read the full article »

How to Start Your Email Marketing

| | Huffington Post
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If your target market wants training delivered via video on a regular basis, then picking an email marketing service like Kartra, which includes video hosting, is a good choice. If your target market buys their products online and like it delivered through email, then Infusionsoft or Ontraport are top contenders... Read the full article »

Secrets of Marketing to Gen Z Revealed

| | Small Biz Trends
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When targeting Gen Z consumers with email communications, you can’t use the same old tactics that proved fruitful with Gen X and millennials. First, you need to leverage video. That doesn’t mean you should include videos, it means you must utilize video. As shown in an infographic from Upfront Analytics, Generation Z watches twice as many videos on mobile as any other generation with 70 percent watching upwards of 2 hours of YouTube per day. If you want to reach this audience, video cannot be neglected... Read the full article »

How Rich Media Can Bring Your Emails to Life

| | Clickz
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Marketers are attuned to the power of video and its march toward online media dominance shows no sign of relenting. Video is still under-utilized in email marketing, but its use is increasing as email providers are starting to support embedded videos. This opens a range of new avenues to tell a brand story to an already engaged audience... Read the full article »

7 Opportunities for Using Email Templates

| | Business 2 Community
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Within a template, consider including links to how-to articles or videos, as well as links to customer support content to proactively anticipate needs. How Tos can get text-heavy so include short, informative videos when relevant to speed up teaching and comprehension. In some cases, video in email has boosted click-through rates more than 50%... Read the full article »

Why Small Business Email Marketers Love Thursdays

| | Small Business Computing
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Emails sent on a Thursday have both the highest open rate (23.13%) and click through rate (3.52%), according to GetResponse. Thinking of sharing an engaging video with your subscribers? It may be best to forego the de facto standard in web video. In emails, YouTube takes a back seat to Vimeo in terms of open rates (31.9% vs 47.35%) and click through rates 5.56% vs 12.5%).... Read the full article »

Using Video in Email: YouTube or Vimeo?

| | Get Response
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In this day and age, everyone is attracted by video. It's one of the most effective marketing tools when it comes to email marketing. Studies have shown that consumers are more likely to purchase a product after watching a video. GetResponse, the biggest all-in-one marketing platform for SMBs, analyzed almost 2 billion emails sent by their customers from March–May 2017 in 126 countries and across 19 industries. They found that emails with Vimeo videos had higher open (47.35%) rates... Read the full article »

The Only Checklist You Need for Really Good Email Design [Infographic]

| | Marketing Profs
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What goes into making a really good email? This checklist includes tips for how to write subject lines and preheader text, craft a good footer, and incorporate dynamic content and personalization. It also highlights the technical aspects to keep in mind, such as using hierarchy in the layout, which fonts are most web-friendly, and how incorporating video and GIFs. ... Read the full article »

5 Email Marketing Trends to Be Aware of in 2017

| | Business
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If an image is worth a thousand words, a video clip is worth a thousand images. At the moment, most email clients don't display embedded videos. Adopting embedded video will boost engagement and make emails more attractive. Presenting an innovative product, explaining how to use an app, or showing a moving model wearing clothes for sale are just a few possible ways to use video within an email ... Read the full article »