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Video Email Marketing Tips, Trends, Software Tools and Best Practices

The latest articles about video email marketing tips, trends including software tools, best practices, case studies and using video email tools for sales prospecting, communications and marketing lead generation.

Is Your Program 'Out Of The Box'?

| | MediaPost's Email Insider - David Baker
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The proliferation of social media sharing of email content makes video email a necessary component of an email marketing campaign. Email is more "functional" today than in the past. Consequently, successful marketers ensure that email creative and messaging is relevant. Recipients will share video emails virally and through social media networks. Read the full article »

Video Emails Generate Click-Through Rate 8x Than Email Industry Average

| | Flimp Video Solutions Blog - Jenn O'Meara
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Video email messages generate a higher email open and email click through rate than static text content, based on the data in Silverpop's 2013 Email Marketing Metrics Benchmark Study. The open rate for video emails created using the Flimp Platform were 1.15 times higher than the Silverpop email bencharks. Flimp's video email click-through rates was 8 times higher than Silverpop's email click-through rates. Read the full article »

User-Generated Content: Video email contest increases site traffic by 13%

| | MarketingSherpa - Courtney Eckerle
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According to the 2013 Email Marketing Benchmark Report authored by MarketingSherpa, only eleven percent of marketers are creating and distributing video email campaigns. Visit Carlsbad, an organization that is responsible for marketing the city of Carlsbad, CA as a tourist destination, launched the "Carlsbad is where..." video marketing campaign which featured video newsletters that introduced the area as a local tourist venue. Read the full article »

Short Video vs. Long Video: The Results

| | Target Marketing - Gary Hennerberg & Perry Alexander
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A case study from Online Video Marketing Deep Dive analyzed the performance of video emails in support of programming from a performing arts organization. The test included a mix of short-form and long-form video content that ultimately contributed to a 20 percent increase in tickets sales for Christmas 2012 programs. Read the full article »

How To Design Mobile Emails

| | MediaPost's Email Insider - Kam Wa Tang
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With mobile emails predicted to outpace emails opened on personal computers by the end of the year, web video marketers need to make sure that video emails are viewable on smart phones and other devices. A best practice for mobile video emails is to include a visual of a video player that a user can click through to view the video. Read the full article »

Marketing Research Chart: Tactics to improve email engagement

| | MarketingSherpa
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Eleven percent of marketers plan to create and distribute video emails to improve email message relevance and audience engagement according to MarketingSherpa's 2013 Email Marketing Benchmark Survey. Video emails, proven to increase audience engagement, are among email tactics that create a more interactive experience. Read the full article »

Video In Email, Take Three

| | MediaPost's Email Insider - Jordan Cohen
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The HTML5 language along with lower video production costsa re two reasons more marketers are creating video email campaigns. HTML5 makes it easy to create multimedia content without using plug-ins such as Flash or QuickTime. Audiovisual content affords an opportunity to communicate in a way that is more engaging than static copy. Also, video emails generate a higher email click rate than text or graphic emails. Read the full article »

5 Easy Ways to Build an Email List for Your Small Business

| | CIO Online - Nathan Segal
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For organizations looking to build an email list, video communications and video emails are a good lead generation tool. Videos can be created to provide answers to questions and to help guide prospects through the sales cycle. Once the videos have been created, they can be used in video emails, shared via social media and embedded into websites and blogs. Read the full article »

Mythbusting: Video In Email

| | MarketingLand - Lynn Baus
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The fleeting nature of email makes video email marketing a smart approach to engage an audience. Through video content, viewers can quickly ascertain the message's context. While there can be a few technical challenges in creating a video email, there are different services that simplify the process. Read the full article »

The Good, the Bad, and the Video Email

| | Direct Marketing News - Sophia Myles
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One advantage to video email marketing is the opportunity to engage email recipients on a personal level. Audiovisual content can convey passion and enthusiasm in a way that static content or animated GIFs cannot. Additionally, video email content can effectively communicate complex messages. Read the full article »

10 Reasons to Use Video Postcards for Lead Generation and Communications

| | Flimp Video Solutions Blog - Jenn O'Meara
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Video postcards and video email are effective tactics that can be used for web video marketing efforts, especially for B2B lead generation. Audiovisual content generates an engagement rate that is four to seven times higher than static content. Additionally, video postcards and video emails enable direct calls to action to be incorporated into the messaging. Read the full article »

Six Email Marketing Predictions For 2013

| | MediaPost's Email Insider - Chad White
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The adoption of HTML5 will enable video email marketing to become a must-to for email marketers in 2013. HTML5 enables video email marketing messages to render in a viewable format. More video email campaigns will launch in 2013. Read the full article »

SundaySky: Online video consumption ahead of TV

| | BizReport - Kristina Knight
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SundaySky data has shown that online video consumption has surpassed television content, with viewers spending more than double the time watching personally relevant video clips. Additionally, video emails are opneed at a rate between 40 to 60 percent higher than static content. Read the full article »

Use Conference Videos to Increase Email Marketing Success

| | The Video Marketing Blog - Catie Foertsch
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Conference marketers should consider using video emails to promote programs and events. Compelling video content can increase the click-through rate of email communications and newsletters. As a best practice, viewers should be brought to a video landing page that contains information about conference programming, including key dates and the ability to register to attend. Read the full article »

Show Email's Impact By The Magic

| | MediaPost's Email Insider - Jordan Cohen
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Brand marketers believe that email is a viable communications format. However, the standard HTML graphic email should be replaced with more current formats including video email. Video email helps with ROI and improves recipient click-through rates. Read the full article »

How can I use email to drive video views?

| | BtoB Magazine - Amanda Hinkle
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Video email marketing is an effective way for B2B organizations to share product videos as part of the sales and marketing cycle. Incorporating a video thumbnail snapshot with a play arrow graphic in the email will help to drive video views. Read the full article »

Making Your Emails Move: How To Use Video

| | MediaPost's Email Insider - Monica Sims
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Integrating audiovisual content into emails, especially when the video is relevant to the message, can help organizations stand out. Video emails boost email click through rates, especially when the word "video" is added to the email's subject line. Read the full article »

How to boost email marketing with videos

| | iMedia Connection - Brendan Cournoyer
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The rapid growth of smartphones and tablets increases the importance of video email marketing. Video content can be adapted to be used for a variety of email campaigns and it is especially effective for sales lead generation efforts. Read the full article »