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Video Email Marketing Tips, Trends, Software Tools and Best Practices

The latest articles about video email marketing tips, trends including software tools, best practices, case studies and using video email tools for sales prospecting, communications and marketing lead generation.

Use Conference Videos to Increase Email Marketing Success

| | The Video Marketing Blog - Catie Foertsch
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Conference marketers should consider using video emails to promote programs and events. Compelling video content can increase the click-through rate of email communications and newsletters. As a best practice, viewers should be brought to a video landing page that contains information about conference programming, including key dates and the ability to register to attend. Read the full article »

Show Email's Impact By The Magic

| | MediaPost's Email Insider - Jordan Cohen
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Brand marketers believe that email is a viable communications format. However, the standard HTML graphic email should be replaced with more current formats including video email. Video email helps with ROI and improves recipient click-through rates. Read the full article »

How can I use email to drive video views?

| | BtoB Magazine - Amanda Hinkle
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Video email marketing is an effective way for B2B organizations to share product videos as part of the sales and marketing cycle. Incorporating a video thumbnail snapshot with a play arrow graphic in the email will help to drive video views. Read the full article »

Making Your Emails Move: How To Use Video

| | MediaPost's Email Insider - Monica Sims
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Integrating audiovisual content into emails, especially when the video is relevant to the message, can help organizations stand out. Video emails boost email click through rates, especially when the word "video" is added to the email's subject line. Read the full article »

How to boost email marketing with videos

| | iMedia Connection - Brendan Cournoyer
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The rapid growth of smartphones and tablets increases the importance of video email marketing. Video content can be adapted to be used for a variety of email campaigns and it is especially effective for sales lead generation efforts. Read the full article »

Why Businesses Are Using Video Email Marketing

| | Flimp Video Solutions Blog - Melissa Tiburzio
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Video email marketing is an effective way for organizations to engage an audience and drive conversion rates. Forty-six percent of marketers believe that video content in email messages significantly increase conversion rates. Video emails supporting training courses, product demos, product promotions, and customer testimonials tend to make the biggest impact. Read the full article »

Product Videos Nudge Apparel Shoppers Toward Register

| | eMarketer
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In retailing, customer testimonials and reviews are the most commonly viewed videos according to a joint study published by Google and Compete. Four in ten consumers will visit a store or retailer website as a result of video content. Video emails and consumer-generated videos also drive traffic to retail sites. Read the full article »

Fusing Video With Email Marketing

| | Smallbiz Technology - Miguel Leiva-Gomez
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Since video email marketing affords a greater opportunity to provide a clear call to action, it may be a more effective tool for communicating with prospective customers than video sharing sites. When videos are published directly to video sharing sites, marketers do not have an easy way to incorporate calls to action to further engage the viewer. Read the full article »

Hutton Hotel blends video and email to flaunt its boutique amenities

| | Direct Marketing News - Dianna Dilworth
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Hutton Hotel, an independent luxury property located in Nashville, TN, created and distributed a video email marketing campaign that generated a 20 percent open rate. Eighteen percent of those who opened the email also clieked on one of the email's two calls-to-action. The email was sent to 15,000 addresses beginning in May 2012. Read the full article »

Video Emails are Nice, Mobile Video Emails are Essential

| | Flimp Video Solutions Blog - Jenn O'Meara
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The rapid adoption of mobile appliances means that video email marketing messages need to be created to be read on smartphones and tablet. The Litmus email marketing and test tool found that only 3.3 percent of email recipients who have viewed email content on a mobile device will then either view it on a desktop or a Webmail email client. Forty-five percent of users who open an email on a mobile device will do it again. Read the full article »