Your Global Video Marketing, Production, Advertising and Communications Weekly News -

Video Email Marketing Tips, Trends, Software Tools and Best Practices

The latest articles about video email marketing tips, trends including software tools, best practices, case studies and using video email tools for sales prospecting, communications and marketing lead generation.

Video In Email: The Race is On!

| | MediaPost's Online Video Insider - Len Shneyder
facebook
twitter
linkedin
Email web video marketing campaigns are growing in acceptance and new technologies are giving marketers different options for how they can integrate online video into email messages. Read the full article »

E-Mail Marketers Plan Advanced Campaigns

| | eMarketer
facebook
twitter
linkedin
According to the "Email Marketing Industry Census 2010" published by Econsultancy and Adestra, 28 percent of marketers worldwide are using online video in their email marketing, while 27 percent are planning to create video email campaign. Read the full article »

Why Not to Use YouTube for Email Marketing

| | The Rich Media Marketer - Jenn O'Meara
facebook
twitter
linkedin
Marketers need to understand that just seeding content to video sharing sites does not fulfill a web video marketing strategy and re-purposing content posted to sites like YouTube in video email campaigns may create a poor user experience. Read the full article »

Higher Education Video Email Benchmarks

| | The Rich Media Marketer - Jenn O'Meara
facebook
twitter
linkedin
The average higher education video email campaign created using the FLIMP Platform generates an email click-through rate that is between 18 to 36 times higher than the 2009 Nonprofit Benchmarks published by Convio. Read the full article »

Video In Email Is NOT Magic: Results Come From You

| | MediaPost's Email Insider - George Bilbrey
facebook
twitter
linkedin
Marketers should take the same approach in creating content for video emails as they do for developing more traditional email messaging: understanding how a message replicates in an in-box and ensuring that the online video is the centerpiece of the email message. Read the full article »