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Video Email Marketing Tips, Trends, Software Tools and Best Practices

The latest articles about video email marketing tips, trends including software tools, best practices, case studies and using video email tools for sales prospecting, communications and marketing lead generation.

Why Not to Use YouTube for Email Marketing

| | The Rich Media Marketer - Jenn O'Meara
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Marketers need to understand that just seeding content to video sharing sites does not fulfill a web video marketing strategy and re-purposing content posted to sites like YouTube in video email campaigns may create a poor user experience. Read the full article »

Higher Education Video Email Benchmarks

| | The Rich Media Marketer - Jenn O'Meara
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The average higher education video email campaign created using the FLIMP Platform generates an email click-through rate that is between 18 to 36 times higher than the 2009 Nonprofit Benchmarks published by Convio. Read the full article »

Video In Email Is NOT Magic: Results Come From You

| | MediaPost's Email Insider - George Bilbrey
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Marketers should take the same approach in creating content for video emails as they do for developing more traditional email messaging: understanding how a message replicates in an in-box and ensuring that the online video is the centerpiece of the email message. Read the full article »

An E-motional Call to Action

| | Marketing Power - Piet Levy
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The United Way of Massachusetts Bay and Merrimack Valley created a video email fundraising campaign that cost 90 percent less to produce than previous initiatives and raised $409,826 for the not-for-profit organization. Read the full article »

Flimp It

| | In the Loop
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People who receive video emails spend an average of 1.5 minutes with the content compared to 8 to 10 seconds spent reading traditional email content. Read the full article »