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Video Email Marketing Tips, Trends, Software Tools and Best Practices

The latest articles about video email marketing tips, trends including software tools, best practices, case studies and using video email tools for sales prospecting, communications and marketing lead generation.

An E-motional Call to Action

| | Marketing Power - Piet Levy
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The United Way of Massachusetts Bay and Merrimack Valley created a video email fundraising campaign that cost 90 percent less to produce than previous initiatives and raised $409,826 for the not-for-profit organization. Read the full article »

Flimp It

| | In the Loop
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People who receive video emails spend an average of 1.5 minutes with the content compared to 8 to 10 seconds spent reading traditional email content. Read the full article »

Tips for Launching a Video E-mail Campaign

| | OnlineVideoNet - Troy Dreier
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The most effective video email campaigns incorporate the word "video" directly into the email's subject line, keep the main focus of the message's content on the video component, and offers viewers the opportunity to start the online video at their discretion. Read the full article »