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2014 Online Video Production Survey and Trends Report

This in-depth industry trends report on online video production practices is based on a 24 question survey taken by 318 video production professionals.

Survey Topics Covered:

  • Video Applications, Quantities, and Budgets
  • Video Formats, Equipment and Editing Software
  • Video Content Deployment and Optimization
  • Video Production Challenges and Success
Read more...

Video Email and Video Email Marketing Articles, Tips, and Trends

Follow the latest news and articles about video email and video email marketing including new technologies, best practices and video email trends for outbound email video marketing and email marketing campaigns.
Video email marketing statistics, video email companies, video email communications, and best practices for driving the success of video email campaigns for sales lead generation and marketing.

Video Is the Next Frontier for Email Marketers

Wednesday, 19 June 2013 | eMarketer   
According to a survey of marketing professionals conducted by The Relevancy Group, 43 percent of marketers said that the lack of video content was the reason they did not create and distribute video email messages. However, 81 percent indicated that they planned to begin using video email as part of their marketing mix. Video emails contributed to a strong ROI, including a higher click-through rate, longer viewer engagement and more viral sharing.
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Email Marketing: How charity: water increased donations by $800,000 using video, increased send schedule

Tuesday, 18 June 2013 | MarketingSherpa - Courtney Eckerle   
A video email marketing campaign in support of charity: water was designed to increase audience engagement. The September video email marketing campaign included video content that explained the purpose of the charity: water nonprofit organization, including how donations would be allocated. The video email had a 21 percent higher open rate than static email and it raised $2 million, $300,000 more than the initiative's target fundraising goal.
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Are You Ready For Video In Email?

Wednesday, 12 June 2013 | Marketing Land - Lynn Baus   
It is important to make sure video content intended for use in video email marketing campaigns is viewable in an HTML5 format. Including the word "video" in the email's subject line will increase open and click through rates. The video email should contain clear calls-to-action. The best performing video email campaigns contain short email messages and video content that is about :30 seconds in duration.
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Is Your Program 'Out Of The Box'?

Monday, 10 June 2013 | MediaPost's Email Insider - David Baker   
The proliferation of social media sharing of email content makes video email a necessary component of an email marketing campaign. Email is more "functional" today than in the past. Consequently, successful marketers ensure that email creative and messaging is relevant. Recipients will share video emails virally and through social media networks.
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StreamSend Offers Research Report: “The ROI of Video in Email Marketing”

Monday, 10 June 2013 | Fort Mills Times   
"The ROI of Video in Email Marketing," published by StreamSend and The Relevancy Group found that video email marketing can increase revenues by 40 percent. Video emails help organizations build their brand and extend their social marketing reach. Twenty-five percent of marketers are currently creating and distributing video email messages. The most effective video email marketing campaigns include a strong call-to-action and an ability for viewers to share content.
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Video Emails Generate Click-Through Rate 8x Than Email Industry Average

Tuesday, 14 May 2013 | Flimp Video Solutions Blog - Jenn O'Meara   
Video email messages generate a higher email open and email click through rate than static text content, based on the data in Silverpop's 2013 Email Marketing Metrics Benchmark Study. The open rate for video emails created using the Flimp Platform were 1.15 times higher than the Silverpop email bencharks. Flimp's video email click-through rates was 8 times higher than Silverpop's email click-through rates.
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How to Use Video Content to Drive Awareness, Leads, and Sales: A Guide

Friday, 10 May 2013 | Business 2 Community - Mark Walker   
According to a survey conducted by Flimp Media and the Web Video Marketing Council, 88 percent of marketers said that video emails out performed static email copy. Additionally, 72 percent noted that video emails delivered higher results when video content is used in the sales generation process.
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User-Generated Content: Video email contest increases site traffic by 13%

Tuesday, 30 April 2013 | MarketingSherpa - Courtney Eckerle   
According to the 2013 Email Marketing Benchmark Report authored by MarketingSherpa, only eleven percent of marketers are creating and distributing video email campaigns. Visit Carlsbad, an organization that is responsible for marketing the city of Carlsbad, CA as a tourist destination, launched the "Carlsbad is where..." video marketing campaign which featured video newsletters that introduced the area as a local tourist venue.
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Short Video vs. Long Video: The Results

Wednesday, 24 April 2013 | Target Marketing - Gary Hennerberg & Perry Alexander   
A case study from Online Video Marketing Deep Dive analyzed the performance of video emails in support of programming from a performing arts organization. The test included a mix of short-form and long-form video content that ultimately contributed to a 20 percent increase in tickets sales for Christmas 2012 programs.
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How To Design Mobile Emails

Tuesday, 16 April 2013 | MediaPost's Email Insider - Kam Wa Tang   
With mobile emails predicted to outpace emails opened on personal computers by the end of the year, web video marketers need to make sure that video emails are viewable on smart phones and other devices. A best practice for mobile video emails is to include a visual of a video player that a user can click through to view the video.
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Marketing Research Chart: Tactics to improve email engagement

Tuesday, 09 April 2013 | MarketingSherpa   
Eleven percent of marketers plan to create and distribute video emails to improve email message relevance and audience engagement according to MarketingSherpa's 2013 Email Marketing Benchmark Survey. Video emails, proven to increase audience engagement, are among email tactics that create a more interactive experience.
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Video In Email, Take Three

Wednesday, 20 March 2013 | MediaPost's Email Insider - Jordan Cohen   
The HTML5 language along with lower video production costsa re two reasons more marketers are creating video email campaigns. HTML5 makes it easy to create multimedia content without using plug-ins such as Flash or QuickTime. Audiovisual content affords an opportunity to communicate in a way that is more engaging than static copy. Also, video emails generate a higher email click rate than text or graphic emails.
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5 Easy Ways to Build an Email List for Your Small Business

Thursday, 28 February 2013 | CIO Online - Nathan Segal   
For organizations looking to build an email list, video communications and video emails are a good lead generation tool. Videos can be created to provide answers to questions and to help guide prospects through the sales cycle. Once the videos have been created, they can be used in video emails, shared via social media and embedded into websites and blogs.
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Mythbusting: Video In Email

Wednesday, 16 January 2013 | MarketingLand - Lynn Baus   
The fleeting nature of email makes video email marketing a smart approach to engage an audience. Through video content, viewers can quickly ascertain the message's context. While there can be a few technical challenges in creating a video email, there are different services that simplify the process.
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The Good, the Bad, and the Video Email

Tuesday, 15 January 2013 | Direct Marketing News - Sophia Myles   
One advantage to video email marketing is the opportunity to engage email recipients on a personal level. Audiovisual content can convey passion and enthusiasm in a way that static content or animated GIFs cannot. Additionally, video email content can effectively communicate complex messages.
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10 Reasons to Use Video Postcards for Lead Generation and Communications

Tuesday, 08 January 2013 | Flimp Video Solutions Blog - Jenn O'Meara   
Video postcards and video email are effective tactics that can be used for web video marketing efforts, especially for B2B lead generation. Audiovisual content generates an engagement rate that is four to seven times higher than static content. Additionally, video postcards and video emails enable direct calls to action to be incorporated into the messaging.
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Six Email Marketing Predictions For 2013

Wednesday, 02 January 2013 | MediaPost's Email Insider - Chad White   
The adoption of HTML5 will enable video email marketing to become a must-to for email marketers in 2013. HTML5 enables video email marketing messages to render in a viewable format. More video email campaigns will launch in 2013.
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SundaySky: Online video consumption ahead of TV

Thursday, 06 December 2012 | BizReport - Kristina Knight   
SundaySky data has shown that online video consumption has surpassed television content, with viewers spending more than double the time watching personally relevant video clips. Additionally, video emails are opneed at a rate between 40 to 60 percent higher than static content.
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Use Conference Videos to Increase Email Marketing Success

Monday, 03 December 2012 | The Video Marketing Blog - Catie Foertsch   
Conference marketers should consider using video emails to promote programs and events. Compelling video content can increase the click-through rate of email communications and newsletters. As a best practice, viewers should be brought to a video landing page that contains information about conference programming, including key dates and the ability to register to attend.
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Email Marketing: Video email doubles clickthrough rate for Ragan Communications

Wednesday, 21 November 2012 | MarketingSherpa - David Kirkpatrick   
Ragan Communications, a B2B publishing and training company, found that video email marketing lead to an increase in the average open rate and also garneed the highest clickthrough rate. The video emails included a screen shot of the video, along with some body copy and direct calls-to-action.
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