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Video Email Marketing News

The latest news articles, tips and trends related to video email and video email marketing including video email technologies and video email best practices.
Six Email Marketing Predictions For 2013
From: MediaPost's Email Insider - Chad White   
Wednesday, 02 January 2013 11:39
The adoption of HTML5 will enable video email marketing to become a must-to for email marketers in 2013. HTML5 enables video email marketing messages to render in a viewable format. More video email campaigns will launch in 2013.
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SundaySky: Online video consumption ahead of TV
From: BizReport - Kristina Knight   
Thursday, 06 December 2012 13:06
SundaySky data has shown that online video consumption has surpassed television content, with viewers spending more than double the time watching personally relevant video clips. Additionally, video emails are opneed at a rate between 40 to 60 percent higher than static content.
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Use Conference Videos to Increase Email Marketing Success
From: The Video Marketing Blog - Catie Foertsch   
Monday, 03 December 2012 11:47
Conference marketers should consider using video emails to promote programs and events. Compelling video content can increase the click-through rate of email communications and newsletters. As a best practice, viewers should be brought to a video landing page that contains information about conference programming, including key dates and the ability to register to attend.
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Email Marketing: Video email doubles clickthrough rate for Ragan Communications
From: MarketingSherpa - David Kirkpatrick   
Wednesday, 21 November 2012 13:56
Ragan Communications, a B2B publishing and training company, found that video email marketing lead to an increase in the average open rate and also garneed the highest clickthrough rate. The video emails included a screen shot of the video, along with some body copy and direct calls-to-action.
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Show Email's Impact By The Magic
From: MediaPost's Email Insider - Jordan Cohen   
Monday, 22 October 2012 15:53
Brand marketers believe that email is a viable communications format. However, the standard HTML graphic email should be replaced with more current formats including video email. Video email helps with ROI and improves recipient click-through rates.
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How can I use email to drive video views?
From: BtoB Magazine - Amanda Hinkle   
Thursday, 11 October 2012 12:07
Video email marketing is an effective way for B2B organizations to share product videos as part of the sales and marketing cycle. Incorporating a video thumbnail snapshot with a play arrow graphic in the email will help to drive video views.
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Making Your Emails Move: How To Use Video
From: MediaPost's Email Insider - Monica Sims   
Wednesday, 10 October 2012 12:23
Integrating audiovisual content into emails, especially when the video is relevant to the message, can help organizations stand out. Video emails boost email click through rates, especially when the word "video" is added to the email's subject line.
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How to boost email marketing with videos
From: iMedia Connection - Brendan Cournoyer   
Wednesday, 05 September 2012 08:04
The rapid growth of smartphones and tablets increases the importance of video email marketing. Video content can be adapted to be used for a variety of email campaigns and it is especially effective for sales lead generation efforts.
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Why Businesses Are Using Video Email Marketing
From: Flimp Video Solutions Blog - Melissa Tiburzio   
Friday, 31 August 2012 00:00
Video email marketing is an effective way for organizations to engage an audience and drive conversion rates. Forty-six percent of marketers believe that video content in email messages significantly increase conversion rates. Video emails supporting training courses, product demos, product promotions, and customer testimonials tend to make the biggest impact.
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