Although email marketing is one of the oldest forms of digital marketing still in use, it doesn't mean that it's completely irrelevant. In fact, it's importance is even greater now that email clients support HTML5. The future of video email marketing looks bright, even with a few setbacks still in its way. Visit the link for the pros and cons of adding video to your email marketing campaigns. Read the full article »
Marketing automation continues to grow as a trend in 2015 and with that you must learn a few key lessons to avoid your emails from hitting the Spam folder before they ever reach a user. The first step is to choose the right marketing automation system for your needs. The second is to identify they areas where they may potentially falter and fall victim to exile in the Spam folder. Read the full article »
The marketer's gut feeling alone cannot drive a campaign to success. There is now a wealth of data collecting opportunities to give the marketer the needed scientific proof to ensure they can make smarter predictive marketing decisions.
These are the trends in data collection that will lead to successful decision-making that is both informed and can back up those gut feelings. Read the full article »
Thirty-seven percent of enterprise organizations have sent a video email marketing campaign sometime over the last six months. This is according to the "Exploring the Benefits of Real-Time Email" published by The Relevancy Group. Video email messages generate 35 to 45 percent more plays, due in part to the growth in the use of mobile devices. Video emails viewed on mobile devices can activate a video play in one click versus two or more clicks needed to start a video in a desktop email message. Read the full article »
Video email marketing content is a great way to educate audiences. Instructional videos are more engaging than static step-by-step instructions. Video emails enable marketers to tell a story in a direct manner that captures attention. Make sure that the video email content is optimized for mobile video viewing. Read the full article »
Video email marketing can improve sales lead generation results. Email remains one of the best ways to nurture leads. However, especially with B2B email marketing, copy messages tend to be repetitive and bland. Video email content is a way to spice messages so recipients open and engage with the email, improving lead-gen rates. Read the full article »
Email subject lines containing the word "video" see a significant boost in open and click-through rates. This is one of the many benefits of video email marketing. Video emails are an effective way to optimize body content. Since people process images 60,000 times faster than text, video email messages engage recipients. Read the full article »
Forty-three percent of enterprise communicators would like to be able to create and distribute video email marketing messages. The 2014 Forrester Wave Email Marketing Vendors report found that video email is on the top of most marketers' tactical wish lists. Read the full article »
Rich media video content is easy to integrate into video email marketing messaging. One popular way of creating video email content involves incorporating an image with a video play arrow and a link to the video. This option shows the email recipient that they can click to play video content. Read the full article »
According to a recent video email marketing study by Email Monks, using video can boost your email marketing returns by 280%. Yet only 25% of email marketers are doing it. With so many different uses for email marketing videos—from product demonstrations and customer testimonials to training videos and factory walk-throughs—there are endless opportunities to leverage the power of video in your next email marketing campaign.
Here are some Do's and Don't's to keep in mind that will steer your next video email marketing campaign to success. Read the full article »
If you have been building a solid subscriber following for your YouTube channel, have you ever thought about moving that subscriber list onto a video email marketing list? This option is really important if you're offering products or services and want to reach those who are engaged enough to follow you via YouTube. A video email marketing list is a vital asset for B2B and B2C businesses. Read the full article »
Email marketing and video landing pages are powerful marketing tools that can yield spectacular results when used together. The primary function of many video landing pages is simply to capture email addresses, and that's OK—email signups are a beautiful and valuable thing, but consumers are onto this video email marketing tactic and they've learned to guard their real email addresses like they would a newborn child.
So, how can video email marketers create valuable video landing pages that capture authentic email recipients? Read the full article »
Video content thrives in email marketing campaigns, but most ISP's and email service providers do not allow video email marketers to be embed their videos directly in the message. A .gif will give you that eye-catching motion that catches the readers attention, and of course it allows you to use more than one still.
These very simple tips will help you increase the click-through rate (CTR) on your marketing emails with video. Read the full article »
Video is proven to be an invaluable tool for email marketers. It can improve click-thru and subscriber-to-lead conversion rates, but due to the limitations of ISP's and email clients, brands must take a creative approach when trying to deliver video email content to their subscribers. Video email marketers have several established methods to choose from, but which is most effective? Data from 2013 Online Video Marketing Survey and Business Video Trends Report indicates that there is a clear frontrunner. Read the full article »
According to the 2013 Online Video Marketing Survey and Business Video Trends Report, video email marketing is on the rise—60% of marketers are using video production for email marketing. That’s a jump from 52% in 2012. This could rise even more if marketers can more freely embed videos into emails. The report states “The vast majority of Internet Service Providers (ISP’s) and email clients in use today do not enable the capability to play and interact with video content embedded directly within the recipients email message”. That means the video in email is linked from another source and re-directs the end user to another page, ie. YouTube, Blog page etc. The report goes on the say, ”Most respondents indicated that the best approach is to create a link from the email (which can be a thumbnail image of a video) to a video landing page or video in a website (51%) or link to a stand alone video player (24%).” Read the full article »
Video email marketing is a powerful tool for digital marketers, so if you haven't already, try adding some video to your next email to mix up your content. Whether you record your company’s CEO thanking customers or showing subscribers a new product like the email below does, video is a great way to spice up an email.
Once a subscriber opens your email, you’ve got just a few seconds to grab his or her attention. Stellar video email content can keep them glued to the screen. To help you connect with your readers, we have seven tips to help bolster your email marketing content. Read the full article »
Email marketing is a powerful tool that has long been a staple of digital marketing, but heavy competition dictates a creative approach in order to catch people's eyes as they scan increasingly crowded inboxes.
Now that the first quarter of the year behind us, what will you do to maximize email marketing's contribution to your bottom line from here on out? If you're struggling, then video email marketing may be the answer. Read the full article »