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Video Email Marketing Tips, Trends, Software Tools and Best Practices

The latest articles about video email marketing tips, trends including software tools, best practices, case studies and using video email tools for sales prospecting, communications and marketing lead generation.

Survey: 60% of Marketers Using Video in Email

| | VideoNuze IQ - Jose Alvear
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Sixty percent of marketers currently create and distribute video email campaigns according to the 3rd annual Online Video Marketing survey. Ninety-three percent of respondents to the survey, sponsored by the Web Video Marketing Council, ReelSEO and Flimp Media, are actively engaged with video communications. Video email messages are more engaging than static email content. Read the full article »

Video in Marketing Emails: Trends and Benchmarks [Infographic]

| | MarketingProfs - Ayaz Nanji
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A recent survey conducted by Email Monks found that 25 percent of marketers are "very likely" to create video email messages. Only 20 percent of marketers polled indicated that they did not plan to utilize video email campaigns. According to the Email Monks report, the most effective video email content includes training courses, product demos and product promotions. Read the full article »

More Marketers Using Video in Their Email Campaigns

| | Marketing Charts
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Sixty-percent of marketers are actively creating and distributing video email content, according to the 2013 Online Video Survey and Trends Report. The third annual report, sponsored by the Web Video Marketing Council, ReelSEO and Flimp Media, found that video email campaigns are increasing. Eight out of ten marketers said video email messaging is effective. Read the full article »

5 Video Landing Page Tips To Boost Your Email Marketing Campaign

| | ResponseWise - Michael Herman
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A best practice for video marketing email campaigns is to create a a video postcard or video landing page that links from the email to the video content. The most effective video email communications utilize video content that is between :30 to :60 seconds in duration. Clear and concise messages delivered in a format that embraces brevity work the best. Read the full article »

15 Mind-Blowing Facts About E-Mail

| | CMO.com - Giselle Abramovich
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Video email marketing messasges can generate a 40 percent increase in revenue compared to static email content. With more than 354 billion corporate email messages sent daily, video emails are one way to grab viewer attention. Read the full article »

7 Ways to Use Video for Small Business Marketing

| | Web Marketing Today - Jack Jostes
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Video email messages generate a 96.38 percent higher click-through rate than static email content, according to data from GetResponse. One of the easiest ways to incorporate video content into email marketing is to embed a link to the video communications behind a snapshot of the video's thumbnail image. Read the full article »

Getting First Tracks in Personalizing Video Email

| | Direct Marketing News - Ryan Joe
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A video email campaign created for SASS Global Travel by BOLD Worldwide generated a click-through rate 651 percent higher than the industry average. SASS Global Travel's video email had a 19.53 percent click through rate and the open-to-click rate was 48.03 percent. This was a 1,000 percent improvement compared to SASS Global Travel's static email marketing messages. Read the full article »

Should You Use Video in Your Email Campaigns?

| | Business 2 Community - Karen Frasca
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Forty-three percent of marketers do not create video email campaigns because they lack video content. However, according to eMarketer, 55 percent of video emails generate a higher click-through rate. Video email messages can also contribute to recipients spending more time with the email content and contribute to more viral shares. Read the full article »

Using Video in Email Marketing: To Video or Not to Video?

| | Business 2 Community - Magdalena Pietras
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One reason marketers avoid video email is due to challenges ranging from working with video files to email security issues. The HTML5 open standard should help to solve some of the technical issues encountered when creating video email content. HTML5 elements the need to rely on third-party plug-ins. Additionally, HTML5 video content is viewable across mobile devices. Read the full article »

B2B Email Gets Contextual

| | Direct Marketing News
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Gartner Research recommends that B2B marketers create email marketing campaigns that are personalized and contextually relevant. The "2013 Digital Marketer Benchmark and Trend Report" published by Experian Marketing Services found that 70 percent of B2B email messages are not personalized, resulting in a missed opportunity to engage recipients. A personalized video email campaign on behalf of Xerox's Gala netted a 29.2 percent open rate. Read the full article »

The Importance of Visual Content

| | Uberflip Blog - Vidushi Bhardwaj
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Video communications become increasingly important as audiences become more visually orientated. Video email communications generate 88 percent more audience engagement compared to static email messages. Seventy-two percent of marketers who participated in a joint survey from the Web Video Marketing Council and Flimp Media said that prospective clients are more apt to make a purchase after viewing a video email message. Read the full article »

3 Ways to Integrate Video into Email Nurture Campaigns

| | Oracle | Eloqua It's All About Revenue - Jon Spenceley
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Video email communications increase recipient click-through rate. Additionally, video email communications are trackable and should be a standard content format for B2B lead generation marketing. From a content perspective, interviews, teasers and product news are good video content formats for video email messaging. Read the full article »

Email evolves to accommodate content, social, mobile BtoB Research

| | BtoB - Christopher Hosford
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According to the results of BtoB's "Email Marketing: An Established Channel Evolves," 83 percent of marketers engage with video communications either as stand-alone video email campaigns or combined with an email and social video marketing program. Marketers are increasing their overall investment in the production of video and multimedia content. Sixty percent of B2B marketers use video communications. Read the full article »

Many Marketers Say They’re Planning to Use Video in Email

| | Marketing Charts
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A survey conducted by The Relevancy Group and the StreamSend email service provider (ESP) found that 8 out of 10 respondents plan to create and distribute video email marketing campaigns. Fifty-five percent of marketers noted that video email generates a higher click-through rate. Additionally, 44 percent said that video emails increase the amount of time that email subscribers spend with the marketing content. Read the full article »

Video Is the Next Frontier for Email Marketers

| | eMarketer
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According to a survey of marketing professionals conducted by The Relevancy Group, 43 percent of marketers said that the lack of video content was the reason they did not create and distribute video email messages. However, 81 percent indicated that they planned to begin using video email as part of their marketing mix. Video emails contributed to a strong ROI, including a higher click-through rate, longer viewer engagement and more viral sharing. Read the full article »

Email Marketing: How charity: water increased donations by $800,000 using video, increased send schedule

| | MarketingSherpa - Courtney Eckerle
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A video email marketing campaign in support of charity: water was designed to increase audience engagement. The September video email marketing campaign included video content that explained the purpose of the charity: water nonprofit organization, including how donations would be allocated. The video email had a 21 percent higher open rate than static email and it raised $2 million, $300,000 more than the initiative's target fundraising goal. Read the full article »

Are You Ready For Video In Email?

| | Marketing Land - Lynn Baus
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It is important to make sure video content intended for use in video email marketing campaigns is viewable in an HTML5 format. Including the word "video" in the email's subject line will increase open and click through rates. The video email should contain clear calls-to-action. The best performing video email campaigns contain short email messages and video content that is about :30 seconds in duration. Read the full article »

StreamSend Offers Research Report: “The ROI of Video in Email Marketing”

| | Fort Mills Times
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"The ROI of Video in Email Marketing," published by StreamSend and The Relevancy Group found that video email marketing can increase revenues by 40 percent. Video emails help organizations build their brand and extend their social marketing reach. Twenty-five percent of marketers are currently creating and distributing video email messages. The most effective video email marketing campaigns include a strong call-to-action and an ability for viewers to share content. Read the full article »