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Video Marketing Industry News and Trends

The latest articles and research making waves in the video marketing and video communications industries, including breaking news about video marketing platforms, trends in business video use and spending, and updates on leaders in the online video marketing and video communications industries.

Digital Video Content Trends in 2018

| | Business 2 Community
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The world of digital video continues to grow year on year and we continue to observe and debate the various trends and technologies that are evolving in this burgeoning market. 2017 was a pivotal year for digital video, with internet ad spend surpassing TV ad spend for the first time. 2018 looks to be another exciting and perhaps defining year for digital video... Read the full article »

What's New for Video Marketing in 2018? [Infographic]

| | Marketing Profs
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A lot is happening in the world of video marketing and this infographic captures much of what's been going on and what marketers can expect this year. For instance, short-lived content such as videos on Snapchat and Instagram, may have a narrower reach, but that type of content comes with a greater urgency, so it can still show strong results. When you’re creating videos, consider using a square format for Facebook, which has more reach and more engagement... Read the full article »

The State of Video Marketing: Distribution, Format and Budget Trends

| | Marketing Profs
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According to recent research from Magisto, marketers say social media is the best distribution channel for digital videos. The report was based on data from a survey conducted in July and August 2017 among 500 marketing decision makers in the United States working for businesses of various sizes. The most commonly used distribution channels for marketing digital videos are websites and social networks... Read the full article »

2018 Video Trends on the Rise

| | The Next Web
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When it comes to posting content on the internet, you have a lot of options. Not only do more and more platforms support video content, but an increasing number of websites are introducing live streaming features as well. Users can post photographs, videos, and even go live to interact with friends, family, and followers through social media, and advertisers and entrepreneurs are increasingly invested in finding new and innovative ways to reach audiences through these channels... Read the full article »

Top 2018 Ecommerce Trends to Watch For

| | Huffington Post
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We live in a mobile-first culture where video is the fastest growing ad format. It’s estimated that by 2020, video will make up 80 percent of all online consumer internet traffic. As the technology improves, video will be the closest you can get to a face to face conversation with your audience. Statistics show that video marketing can boost click-through rates by 200-300 percent and increase purchase intent by 97 percent... Read the full article »

State of Video 2017

| | Wistia
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Business videos bring that human touch back to online business (and also impact the bottom line). Videos help companies showcase the real people behind products and brands. They help boost email click-through rates. They help sales representatives close deals. They help support teams explain tough concepts in personable ways. In short, they help people make meaningful, memorable connections with teammates, customers, and prospects. You don’t have to take our word for it. The proof is in the numbers... Read the full article »

The Rise of Video in Digital Marketing [Infographic]

| | theEword
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As marketers, we're usually so busy that ‘the future’ is some abstract concept that doesn’t impact the deadline tomorrow or the day after. Before we know it, the future is now. Video has risen up as the MVP of digital marketing. Video drives traffic. Video increases organic traffic from search engines by 157%. New user growth is more effective when using video content as part of your discovery process. The average website visitor spends 88% more time on a website that contains video... Read the full article »

17 Stats and Facts Every Marketer Should Know about Video Marketing

| | Forbes
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Leveraging video marketing is a powerful strategy to promote, brand, and grow your business online. More consumers are interacting with video today than ever before and, in 2017, it’s vital to boost and ramp up your video marketing to connect with your audience. Videos are a compelling way to foster engagement and yield results like click-throughs, shares, lead generation, and sales... Read the full article »

Top 10 Video Marketing Trends & Statistics Roundup

| | Forbes
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Over 500 million (that’s half a BILLION) people are watching video on Facebook every day. Internet video traffic will be over 80% of all consumer internet traffic in four years. Think about that—in just one second more video will move across the internet than you could watch in almost two years of doing nothing else, including sleeping. Online video use is staggering from a consumer perspective. It’s changing how businesses and brands communicate with customers and how we communicate with one another... Read the full article »

Effective Content Marketing Shown Through Stats

| | Search Engine People
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Speaking of videos, they are becoming the primary form for popular media accessible through the web. Animoto, a video production app, found that four times as many customers would rather watch a video than read an article on the same topic. It takes more money, effort and time to produce videos, but the returns are becoming increasingly beneficial... Read the full article »