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Video Marketing Industry News and Trends

The latest articles and research making waves in the video marketing and video communications industries, including breaking news about video marketing platforms, trends in business video use and spending, and updates on leaders in the online video marketing and video communications industries.

32 Video Marketing Statistics That Matter in 2017

| | Wire Buzz
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The world is full of text-only emails, boring home pages, dry landing pages and lackluster content offers. Video is the promised land, offering a clearer, richer, and more engaging path to learn all about your product and how it can benefit your customers. It may not seem like a big deal, but brands that use video marketing grow their year-over-year revenue 49% faster than brands that don’t... Read the full article »

50+ Must-See Video Marketing Statistics for 2017

| | Blue Corona
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In the past 30 days, more online video content has been uploaded to the web than the past 30 years of TV content. Business owners stand on a pivotal point in video marketing, where web-based content is view more frequently and at a higher volume than TV-based content. Not only does web-based video... Read the full article »

27 Video Marketing Statistics That Will Have You Hitting the Record Button

| | Small Business Trends
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Over the past five years, the pressure to use videos as part of your small business marketing efforts has grown exponentially. As a small business owner however, you’re constantly bombarded with “things you should be doing” and the “next best thing.” To many, video falls into the same categories. Happily, the usefulness of video marketing has been proven many times over by compelling video statistics like the ones below and prove that you should... Read the full article »

5 Content Marketing Trends to Plan Your 2017 Budget [#1 Online Video]

| | Skyward – Content Standard
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To get a sense of how vast the content marketing industry has become, take a look at Scott Brinker’s 2016 edition of his marketing technology landscape supergraphic. We know video marketing in general is effective in converting customers. According B2B Video Content Marketing Survey Results by the Web Video Marketing Council, 73 percent confirm that marketing videos... Read the full article »

Five of The Biggest Video Marketing Trends from 2016

| | ClickZ
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There’s a significant increase of video content this year, and as it still hasn’t reached its peak, we’re analyzing the most popular video marketing trends in 2016. Video marketing is not new, but the growing need for visual content turned it into one of the most appealing trends of 2016 up to now for content marketing, as it may lead to many different types of content which can be used in various platforms. It is predicted that video will account for 69% of all internet traffic by 2017, and now many brands to create their own video content, as it is a powerful way to: introduce themselves, spread their message, promote a product, increase their reach, boost engagement, explain their... Read the full article »

How to Crush Content Marketing: Invest in Online Video Marketing

| | Business 2 Community
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By 2020, nearly a million minutes of video content will cross global IP networks every second (Cisco Visual Networking Index, 2015-2020). That’s a tsunami wave of video content that we are already splashing around in. We stream Netflix, Snapchat in real-time, and experiment with Facebook Live. Feeds are filled with viral videos, bite-size recaps of major events, and more. Video is everywhere, but online video is more than just an “exciting” trend. It’s a titan in the digital space, and it will only become more popular. According to Cisco, globally, IP video traffic will be 82% of all consumer Internet traffic by 2020, up from 70% in 2015... Read the full article »

Video Will Account for 70% of All Mobile Traffic by 2021 [Report]

| | ericsson
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The growth of video consumption via mobile may not come as a huge surprise to anyone in the industry, but a new report states just how dominant it will become over the next few years. According to the 2016 video industry statistics Ericsson Mobility Report, video will account for 70% of all mobile traffic by 2021, an increase of 55% over the next 5 years. Highlights of the Report Include: video will account for 70% of all mobile traffic by 2021; by 2021, the average American will watch video more than... Read the full article »

29 Big Online Video Marketing Statistics That B2B Video Marketing Experts Need to Know

| | reelseo
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There are a number of reasons why b2b video marketing experts should see digital video marketing as a vital way to survive and thrive in the 21st Century. That’s why some of the biggest, blue-chip names in entertainment, news, and information made announcements during the 2016 Digital Content NewFronts earlier this month. This article provides 29 excellent video industry statistics that will help video marketing experts execute successful... Read the full article »

Why Web Video Advertising Spending on Social Platforms Is Rising Fast

| | eMarketer
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Over the last two years we have seen an explosion in the consumption of video content on Facebook and other social media sites. Ever since Facebook began selling autoplay video advertising in 2014, the other major social properties—Twitter, Instagram and Snapchat—have become equally aggressive at courting video marketers. As a result, social video spending is growing quickly, as explored in this new eMarketer report that you can here: “Video Ads in Social Media: With a Full Slate of Ad Products, the Social Properties Take Aim at TV"... Read the full article »

10 Incredible Digital and Online Video Marketing Stats from the Past Month

| | Business 2 Community
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As the calendar turns to May, we’ve put together a list of the most interesting digital and video marketing statistics from the past month. Some of these stats piqued our interest because of what they say about the state of digital marketing and the impact of online video marketing, whereas others helped identify the type of video content that has been successful in this quickly growing space. Regardless–as these stats indicate–digital marketing and video marketing has never been more important... Read the full article »

Video Marketers: Stop Using ‘Reach' as the Go-to Metric

| | reelseo
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Video marketers don’t want to risk losing the support of senior executives or clients who still believe the world of online video is as flat as the world of network television. That’s why I secretly celebrated when I recently read that, “Next year will mark a major milestone for ad spending, as total digital surpasses TV for the first time". In fact, while TV ad spend will total $7B in the US, digital ad spend is predicted to equal $77B. So what are the best ways to measure the impact of online video marketing... Read the full article »

12 Statistics Why Legal Firms Should Be Using Video Marketing

| | Hit Search
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Video marketing is one of the biggest content marketing trends of the last several years. The growth of video sharing via social media and increased bandwidth allows your legal firm to really start diving into the video marketing space. So here are twelve statistics that show just why you should be using video marketing... Read the full article »

10 Standout Video Metrics for 2016: Lights, Camera…Use Video

| | business.com
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We all want to keep up with the hottest trends, making sure engagement and conversion rates stay high, and spend stays low. B2b video marketing is continuing to rise, becoming more and more of a sure bet for marketers. But hearsay is not enough to base your entire strategy on. You need facts. You need figures. Well, you’re in luck. Take a look at these 10 standout video industry statistics and metrics for 2016 where we cover: 1. Increased Organic Traffic; 2. Increased Sales; 3. Provides Good ROI; 4. Explainer Video is Highly Effective; 5. Increased Purchase Power and five more... Read the full article »

Video Marketing Coming On Strong

| | MediaPost
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When it comes to video marketing, there’s an accepted belief that the industry is growing incredibly quick. Using questions to establish how many companies currently use video as a marketing tool, how much they spend, and how these trends are developing over time, this recent study found that 91% of businesses say they plan to increase or maintain their spending on video in 2016, and 67% of businesses say they plan to spend more on video in 2016 because they find that the ROI for b2b video marketing is... Read the full article »

Report Reveals Video Content Marketing Is Increasingly Important For Growing Your Business

| | Biz Report
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All marketing eyes are on visual content this year. New research shows more than ever businesses are investing in online video production. These video marketing trends are reported in  ALF Insight’s latest report revealing that more marketers than ever will invest in video in 2016.  Overall, 60% of marketers are looking to use video, a 20% YoY rise. According to the report, “Last year (2105), video ranked as the sixth most popular medium with only 40% of marketers using it in their marketing mix. More businesses will look to integrate video on their websites, as well as incorporating it into their social strategy, (Periscope, Vine and AudioBuffer) as YouTube is no longer the only choice when it comes to digital video players and platforms.” In fact, the report shows that video marketing leads to increases... Read the full article »

8 Stats (and Tips) To Help You Plan Your Video Marketing Campaigns for 2016

| | OnlineVideo.net
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Here are eight video content marketing statistics and tips for 2016: 1. 42 percent: The amount brand and retailer video views grew year-over year. Tip: Be bullish on b2c and b2b video marketing; the audience is growing; 2. 150 percent: The amount mobile video views grew year-over-year (compared to 24 percent for desktop). Tip: Make sure marketing videos play on mobile devices and look great on small screens; 3. 200 percent: Mobile video views grew by this much year-over-year. Tip: Plan your video marketing strategy now; it’s too big an opportunity to leave for last minute; 4. 12.4 percent: View rate for b2b videos. Tip: Invest in online video campaigns … and for 5-8... Read the full article »

Report: Global Online Video Marketing and Service Market Worth Nearly $50 Bn

| | Future Market Insights
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Global online video on demand (VoD) market was worth $48.93 billion in 2015, and is poised to increase at 8.3% a compound annual growth rate (CAGR) during the period 2016-2026, according to a new report from Future Market Insights (FMI). Surge in online video is driven by changing preferences of viewers towards watching content as per their convenience. Additionally, vertical integration by social media video platforms to offer their own VoD services, and rise & success of content-on-demand services are further contributing towards the adoption of VoD services. See this report to gain more insights to how you can leverage the explosion in online video marketing and video communications... Read the full article »