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Video Marketing Industry News and Trends

The latest articles and research making waves in the video marketing and video communications industries, including breaking news about video marketing platforms, trends in business video use and spending, and updates on leaders in the online video marketing and video communications industries.

Top 2018 Ecommerce Trends to Watch For

| | Huffington Post
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We live in a mobile-first culture where video is the fastest growing ad format. It’s estimated that by 2020, video will make up 80 percent of all online consumer internet traffic. As the technology improves, video will be the closest you can get to a face to face conversation with your audience. Statistics show that video marketing can boost click-through rates by 200-300 percent and increase purchase intent by 97 percent... Read the full article »

State of Video 2017

| | Wistia
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Business videos bring that human touch back to online business (and also impact the bottom line). Videos help companies showcase the real people behind products and brands. They help boost email click-through rates. They help sales representatives close deals. They help support teams explain tough concepts in personable ways. In short, they help people make meaningful, memorable connections with teammates, customers, and prospects. You don’t have to take our word for it. The proof is in the numbers... Read the full article »

The Rise of Video in Digital Marketing [Infographic]

| | theEword
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As marketers, we're usually so busy that ‘the future’ is some abstract concept that doesn’t impact the deadline tomorrow or the day after. Before we know it, the future is now. Video has risen up as the MVP of digital marketing. Video drives traffic. Video increases organic traffic from search engines by 157%. New user growth is more effective when using video content as part of your discovery process. The average website visitor spends 88% more time on a website that contains video... Read the full article »

17 Stats and Facts Every Marketer Should Know about Video Marketing

| | Forbes
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Leveraging video marketing is a powerful strategy to promote, brand, and grow your business online. More consumers are interacting with video today than ever before and, in 2017, it’s vital to boost and ramp up your video marketing to connect with your audience. Videos are a compelling way to foster engagement and yield results like click-throughs, shares, lead generation, and sales... Read the full article »

Top 10 Video Marketing Trends & Statistics Roundup

| | Forbes
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Over 500 million (that’s half a BILLION) people are watching video on Facebook every day. Internet video traffic will be over 80% of all consumer internet traffic in four years. Think about that—in just one second more video will move across the internet than you could watch in almost two years of doing nothing else, including sleeping. Online video use is staggering from a consumer perspective. It’s changing how businesses and brands communicate with customers and how we communicate with one another... Read the full article »

Effective Content Marketing Shown Through Stats

| | Search Engine People
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Speaking of videos, they are becoming the primary form for popular media accessible through the web. Animoto, a video production app, found that four times as many customers would rather watch a video than read an article on the same topic. It takes more money, effort and time to produce videos, but the returns are becoming increasingly beneficial... Read the full article »

32 Video Marketing Statistics That Matter in 2017

| | Wire Buzz
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The world is full of text-only emails, boring home pages, dry landing pages and lackluster content offers. Video is the promised land, offering a clearer, richer, and more engaging path to learn all about your product and how it can benefit your customers. It may not seem like a big deal, but brands that use video marketing grow their year-over-year revenue 49% faster than brands that don’t... Read the full article »

50+ Must-See Video Marketing Statistics for 2017

| | Blue Corona
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In the past 30 days, more online video content has been uploaded to the web than the past 30 years of TV content. Business owners stand on a pivotal point in video marketing, where web-based content is view more frequently and at a higher volume than TV-based content. Not only does web-based video... Read the full article »

27 Video Marketing Statistics That Will Have You Hitting the Record Button

| | Small Business Trends
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Over the past five years, the pressure to use videos as part of your small business marketing efforts has grown exponentially. As a small business owner however, you’re constantly bombarded with “things you should be doing” and the “next best thing.” To many, video falls into the same categories. Happily, the usefulness of video marketing has been proven many times over by compelling video statistics like the ones below and prove that you should... Read the full article »