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Video Marketing Industry News and Trends

The latest articles and research making waves in the video marketing and video communications industries, including breaking news about video marketing platforms, trends in business video use and spending, and updates on leaders in the online video marketing and video communications industries.

Top 10 Video Trends [Infographic]

| | Marketing Profs
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In the past, video itself was different enough from other types of content that it was better at grabbing your audience's attention. Now that video has become mainstream, you need to think about how to make your videos stand out from your competitors... Read the full article »

2018 State of Social Video [Infographic]

| | Social Media Today
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Every year, Animoto surveys 1000 consumers and 500 marketers to gain insight into how video is influencing purchase behavior and how marketers are keeping up with the ever-changing and increasingly video-first landscape... Read the full article »

10 Stats That Prove Real Estate Agents Should Use Video Marketing

| | Prop Modo
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Video is worth the effort. 73% of homeowners say they’re more likely to list with a real estate agent who uses video. Unfortunately, only 9% of agents create listing videos. Listings without videos are easy to skip over because those that use aerial images and videos appeal to both buyers and sellers. With drone technology, agents can capture powerful, alluring videos of properties, giving buyers a real sense of the place... Read the full article »

Online Video Watching Habits in 2018 [Infographic]

| | Social Media Today
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As anyone related to any form of digital marketing would likely be aware, video is the top performing content type, on pretty much all social networks. Videos generate the most reach on Facebook, the most engagement on Twitter, lead to more purchases on Pinterest and inspire more sharing on LinkedIn... Read the full article »

How to Add More Video Content to Your Mix

| | PR Daily
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Video’s popularity has grown so dramatically it has cemented itself as an essential part of business marketing strategy. With a little creativity—and a well-conceived plan—videos can help any organization stand out with an unforgettable voice and their ability to capture and hold an audience’s attention, all while providing useful information. Add onto that the numerous ways you can now share video, and generating video content becomes a no brainer... Read the full article »

What Do the Latest Trends in Video Mean for Marketers?

| | EConsultancy
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If one trend in content publishing and social media has been constant over the past few years, it’s the growing popularity of online video. Long-form video, short-form video, live video, square video, video advertising… Whatever the format, video has built buzz in the marketing industry for its ability to engage and entertain, with brands making it a core part of their marketing strategies.... Read the full article »

Where Is Video Headed in 2018?

| | Marketing Tech News
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The attraction for advertisers is clear. Video ads provide increased scope for creativity, allowing brand awareness and engagement with consumers to be driven by sight, sound, and motion. Not to mention video formats also attract high CPMs for the sell-side, with major platforms such as Amazon increasing investment in their video products. So, what will we see from video advertising in the months ahead... Read the full article »

5 Video Marketing Trends to Watch out for

| | Business 2 Community
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When it comes to content marketing, videos play a bigger role than most other types of content. Video marketing grew rapidly over the past couple of years. Will it be able to keep up the pace in 2018? There’s no doubt about the effectiveness of video marketing. In fact, it’s one of the most powerful content marketing strategies and most marketers are investing in it without hesitation. Neil Patel is one of those marketers who plans to spend $144,000 on video marketing in 2018... Read the full article »

The State of Video Marketing in 2018 [Infographic]

| | Social Media Today
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No doubt you've heard the stats–online video drives better engagement, live video is seeing huge response rates, 80% of all internet traffic will be video by 2019. If you're not sure whether you should be investing in video content, the evidence is clear. And while not everyone has the capacity or capability to create great video material, there are more options and tools to do so than ever before. With a little creative thinking, you should be able to tap into video in some form to help boost your marketing efforts... Read the full article »

Digital Video Content Trends in 2018

| | Business 2 Community
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The world of digital video continues to grow year on year and we continue to observe and debate the various trends and technologies that are evolving in this burgeoning market. 2017 was a pivotal year for digital video, with internet ad spend surpassing TV ad spend for the first time. 2018 looks to be another exciting and perhaps defining year for digital video... Read the full article »

What's New for Video Marketing in 2018? [Infographic]

| | Marketing Profs
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A lot is happening in the world of video marketing and this infographic captures much of what's been going on and what marketers can expect this year. For instance, short-lived content such as videos on Snapchat and Instagram, may have a narrower reach, but that type of content comes with a greater urgency, so it can still show strong results. When you’re creating videos, consider using a square format for Facebook, which has more reach and more engagement... Read the full article »

The State of Video Marketing: Distribution, Format and Budget Trends

| | Marketing Profs
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According to recent research from Magisto, marketers say social media is the best distribution channel for digital videos. The report was based on data from a survey conducted in July and August 2017 among 500 marketing decision makers in the United States working for businesses of various sizes. The most commonly used distribution channels for marketing digital videos are websites and social networks... Read the full article »