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2014 Video Production Survey Report 2014 Video Marketing Survey Report

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2014 Online Video Production Survey and Trends Report

This in-depth industry trends report on online video production practices is based on a 24 question survey taken by 318 video production professionals.

Survey Topics Covered:

  • Video Applications, Quantities, and Budgets
  • Video Formats, Equipment and Editing Software
  • Video Content Deployment and Optimization
  • Video Production Challenges and Success
The New YouTube Design Is Working: YouTube Subscriptions Up 50%
Monday, 12 March 2012 | ReelSEO - Jeremy Scott   
Last week, when YouTube officially switched everyone’s channel to the new look and feel, whether the users were ready for it or not, they also gave us a bit of an explanation as to why. Turns out, the new YouTube design has channel subscriptions surging—up 50%.

Quick quiz: YouTube cares about what?

Answer: Money, obviously. But to get to that money, they need more viewers, and viewers that are more engaged for longer periods of time. Hence, the new YouTube.

The new YouTube, which a great number of users still hate with a fiery passion, is here to stay. I’m only the messenger, and I hope you won’t shoot me for saying it, but it’s not going away. Petitions, forum comments, and flaming blog posts are not going to convince YouTube to bring back the old layout.

Why? Because the new one’s working. Users tend to subscribe to channels when they’re interested in seeing more content from that creator—it’s the ultimate compliment for a piece of video content to see a surge in subscribers as a result. If subscriptions are up, then that means more viewers are finding content they love more often and more easily.

Read the full story here