During St. Patrick's Day week we reported about the 3-D Jameson mobile video ad that seemed to leap off the smartphone screen. This peek into virtual reality marketing is only the beginning of a growing trend of video advertising that bends the fourth wall.
"3-D adds an aesthetic element," said Layne Harris, vp of innovation technology at 360i, one of the agencies behind the Jameson campaign. "It has the ability to be more immersive and allow you to engage in ways that are different from the standard 2-D ads."
While these type of video ads are still experimental and in the early stages, we can already see what the future of video advertising could look like with augmented reality added to the mix.
The Rise of the 3-D Mobile Ad
- Written by Adweek - Lauren Johnson