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Video Marketing Industry News and Trends

The latest articles and research making waves in the video marketing and video communications industries, including breaking news about video marketing platforms, trends in business video use and spending, and updates on leaders in the online video marketing and video communications industries.

Online Video Ads Cost 38 Percent More Than Cable TV Ads

| | FierceCable - Jim Barthold
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SQAD, based in Tarrytown, N.Y., bills itself as "the largest independent source in the U.S. for TV, radio and digital costs and analysis."

By comparing four media bases--display, cable TV, network TV and in-stream video--SQAD determined "the average CPM for an in-stream online video advertisement in 2013 was $23.03, or 38 percent higher than the average A18-49 CPM for cable TV." The research determined that network TV was the most expensive advertising medium. Read the full article »

Netflix-Traffic Feud Leads to Video Slowdown

| | The Wall Street Journal - Drew Fitzgerald and Shalini Ramachandran
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Netflix streaming video content is taking longer for users to download due to a decrease in prime-time speeds. On Verizon's FIOS network, Netflix's prime-time speeds saw a decrease of over 14 percent in January 2014 compared to previous months. As more viewers stream video content, the infrastructure that supports streaming video is being strained. Most US broadband companies need to upgrade their infrastructure to support long-form streaming video content. Read the full article »

Amazon Lays Foundation for Giant Video Advertising Business

| | Re / code - Jason Del Rey
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Amazon has entered a deal with FreeWheel. The video company is slated to provided technology that will enable Amazon to create an online video advertising business. FreeWheel previously worked with Amazon to serve ads in a number of TV shows available for viewing on the Kindle Fire device. Read the full article »

Digital Video Viewing: The New Olympic Sport For Consumers

| | CMO.com
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With consumers using more devices to consume video content, the Sochi Olympics are expected to be another major event where viewers access video via different devices. For events, such as the Olympics or the NCAA Men's Basketball Championship Tournament, online video viewing provides an opportunity for viewers to engage with video content that they traditionally could not access. Mobile appliances have been one of the fastest growing devices to view sports-related online video content. Read the full article »

TubeMogul Seeks To Erase Video Viewability Confusion

| | AdExchanger - David Kaplan
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TubeMogul has added a viewability-reporting feature to its dashboard. The video company said that the new viewability-reporting element will give marketers an understanding of where their video ads have been viewed. The new tool was designed to improve ad avoidance to enable video ads to reach viewers. Read the full article »

Akamai on trends in online video consumption

| | Fierce CIO Watch - Paul Mah
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Today, Akamai delivers up to 30 percent of the global web content. Video comprises a vast majority of the delivered digital content. Video is set to grow to 69 percent of the total worldwide web traffic by 2017, according to forecasting from Cisco Visual Networking Index (VNI). Video is the largest digital application, especially since online video includes business video communications. Read the full article »

Video Traffic Driver Jun Group Raises Venture Funding To Promote Mobile Business

| | AdExchanger - David Kaplan
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The Jun Group has received 2.5 million in venture funding to enable the video ad platform company to focus on the mobile ad-serving business. Mobile traffic now consumes 30 percent of the Jun Group's overall business portfolio. Mobile video ads traffic across the Jun Group's video ad platform 35 percent in 2012 and 70 percent in 2013. Read the full article »

Agency to Stream a Daily Show About the Sundance Festival

| | The New York Times - Stuart Elliott
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Public relations agencies are offering video content and video communications development services to clients. Weber Shandwick is the latest PR agency to create video content on behalf of clients. The Interpublic Group of Companies agency will produce video content for "Live@Sundance," a YouTube channel for the Sundance Film Festival. Read the full article »

Online Video Could Get a Boost From Proposed Laws

| | The Wall Street Journal - Gautham Nagesh
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There are three different legislative bills that could change the online video market place for consumer audiences. Congress is responding to the rapidly growing popularity of digital video streaming services combined with the rising cost of cable and satellite TV subscriptions. While the vast majority of Americans still subscribe to cable or other services, 5 percent of the paid TV audience now falls under the "cord cutting" category. Read the full article »

The Second Screen Becomes The First Screen: Hulu Says 50% Of Its 5M Subscribers Use Devices Exclusively

| | TechCrunch - Matthew Panzarino
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During 2013, 50 percent of video programming served by Hulu was viewed on second screen devices, including mobile phones and tablets. Hulu is expected to reach $1 billion in revenue before the end of the year. Last year, the video service generated $695 million. Fifty percent of Hulu shows watched on second screen devices are within a user's living room / home setting. Read the full article »

Web Video Startup Ooyala Raises $43 Million

| | All Things D - Peter Kafka
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Back-end video services company Ooyala has raised $43 million in funding from Australian telco Telstra. Telstra is an Ooyla customer and also resells the video company's services. Ooyla provides a variety of services, including video distribution and ad serving. However, its main service is the selling of analytics about web video usage. Read the full article »

Same Sh*t, Different Screen: The Disruption Myth and Digital TV

| | All Things D - Jay Fulcher
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Regardless of how a viewer accesses content, consumers are still paying for television programming. Digital video has been a game changer in how viewers consume content. Instead of solely relying on television sets, viewers can now consume video across connected devices including desktop computers and mobile devices. Read the full article »

Videology 'solves' data scarcity problem

| | Newsline - Ellen Hammett
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Video company Videology has entered into a partnership with AddThis. Videology's new relationship with AddThis will enable the video advertising platform to find audiences at scale. Videology will be creating audience profiles based on viewer interests and demographics. This will offer online video advertisers a better ability to target different viewer groups. Read the full article »