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Video Marketing Industry News and Trends

The latest articles and research making waves in the video marketing and video communications industries, including breaking news about video marketing platforms, trends in business video use and spending, and updates on leaders in the online video marketing and video communications industries.

Web Video Startup Ooyala Raises $43 Million

| | All Things D - Peter Kafka
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Back-end video services company Ooyala has raised $43 million in funding from Australian telco Telstra. Telstra is an Ooyla customer and also resells the video company's services. Ooyla provides a variety of services, including video distribution and ad serving. However, its main service is the selling of analytics about web video usage. Read the full article »

Same Sh*t, Different Screen: The Disruption Myth and Digital TV

| | All Things D - Jay Fulcher
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Regardless of how a viewer accesses content, consumers are still paying for television programming. Digital video has been a game changer in how viewers consume content. Instead of solely relying on television sets, viewers can now consume video across connected devices including desktop computers and mobile devices. Read the full article »

Videology 'solves' data scarcity problem

| | Newsline - Ellen Hammett
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Video company Videology has entered into a partnership with AddThis. Videology's new relationship with AddThis will enable the video advertising platform to find audiences at scale. Videology will be creating audience profiles based on viewer interests and demographics. This will offer online video advertisers a better ability to target different viewer groups. Read the full article »

ViralGains surges with tech for turning YouTube ads viral

| | Boston Business Journal - Kyle Alspach
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Boston-based ViralGains is a video company that helps advertisers maximize the distribution of video content to reach an audience via viral methods. Video content is able to go viral due to the way ViralGains system which uses data blended with programmatic ad technology. Read the full article »

Viddiverse Is Designed to Be a YouTube/Vine for Kids

| | Adweek - Mike Shields
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Viddiverse is a video company start-up that created for children ages 8 to 13. Created by Malcolm Bird, a former Nickelodeon UK executive, the video platform / social media site will feature a mix of syndicated children's programming and kid-produced videos. A blend of Facebook, Instagram and Vine social media elements will also be accessible. Read the full article »

AOL Pauses to Rethink Live Video Programming

| | Ad Age | Digital - Tim Peterson
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The launch of the second AOL live-streaming channel has been postponed. AOL announced plans last year to expand its original video programming into more live-stream formats. This new programming, called AOL Live, had a test-run around Halloween 2013. Since the test, AOL Live has aired syndicated HuffPost Live programming. Read the full article »

The Long Road to Streaming Sports Content

| | eMarketer
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"Sports Video Streaming: More Like a Marathon than a Sprint," a new report from eMarketer, found mixed results for the selling of sports-related video streams along with online video advertising that can run with online sports programs. As more sports-related content becomes available to digital viewers, the cost to access the professional streams should decrease. Read the full article »

Yahoo, Starcom Ink Video Series Partnership

| | Adweek - Mike Shields
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Yahoo and Starcom have entered into a new partnership that will create original web video content. According to industry analysts, the new relationship will combine Yahoo's viewership data with Starcom's brand audience data to create personalized web video content and data-driven video ads. Read the full article »

Need More Video Content? Try Stealing Some

| | Digiday - Jack Marshall
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Video content creators are accusing website publishers of using video content without permission. The content is being used within web publishers' proprietary video players. Publishers are selling video ad content, hosted with the illegally acquired video content, directly to major advertisers. Read the full article »

Three things to know about Brightcove's Zencoder

| | Boston Business Journal TechFlash - Kyle Alspach
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Zencoder, acquired by Brightcove in 2012, converts videos into interoperable formats. These formats enable publishers to distribute video content across various web-enabled devices. The rapid growth of mobile video viewing has driven the need for video content to render across different devices. Read the full article »

Video editing startup Magisto closes $13M from Qualcomm & Sandisk

| | VentureBeat - Tom Cheredar
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Magisto, a video editing tool, has closed a $13 million round of funding. Magisto's technology enables users to take 10 minutes of video footage shot from a mobile device, along with five photos and an audio track and edit the content into a one-minute video clip. With newly added features, Magisto is morphing from a video editing tool into a social video company. Read the full article »

Start Me Up: With Tongal, Brands Can Get Crowds to Create Viral Videos for Them

| | The Hub - Omar Akhtar
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Tongal is a video company that uses crowdsourcing to create web video marketing concept. James DeJulio, Tongal's co-founder and chief product officer, became frustrated with the inefficiencies and expense of producing video content. Organizations approach Tongal with a marketing goal. Video producers win projects by competing in rounds that lead to the production of the video content. Read the full article »

Personalized Video Ad Company SundaySky Raises $20M Round Led By Comcast Ventures

| | TechCrunch - Anthony Ha
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Comcast Ventures made a financial investment in SundaySky, a video company that offers personalized video ads. SundaySky raised $20 million in Series C funding from investors including Liberty Global Ventures and Vintage Investment Partners. Smart Video, a tool that can generate realtime videos with branded content, is SundaySky's main offering. Read the full article »

Best Practices for Closed Captioning IP Video Programming

| | 3Play Media - Shannon K. Murphy
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The Federal Communications Commission (FCC) requires full-length videos delivered via Internet protocol (IP) that have aired on either broadcast or cable TV to contain closed captions. Captioning requirements for digital video content demand on a number of factors, directed by the 21st Century Video Accessibility (CVAA). Read the full article »

Video isn’t breaking the internet: The industry giants are

| | GigaOM - Stacey Higginbotham
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A report published by Sandvine illustrates the fragmented way that digital video content is delivered causes consumers experience for online video viewing to be less than optimal at times. Situations including the lack of web servers, congested ports and "bursting" can cause video latency issues. Sandvine believes that transparent data on cost and quality would help improve the delivery of digital video content. Read the full article »

Time Inc. Is Ready to Launch Its Ambitious New Video Strategy

| | Adweek - Emma Bazilian
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Time Inc.'s new digital video unit will feature a blend of live video programming and franchised-based shows. Video content is now featured prominently across Time Inc.'s various digital properties. The company has also entered into a number of video content deals with online sites including AOL On Network. Read the full article »