Start Me Up: With Tongal, Brands Can Get Crowds to Create Viral Videos for Them

Tongal is a video company that uses crowdsourcing to create web video marketing concept. James DeJulio, Tongal's co-founder and chief product officer, became frustrated with the inefficiencies and expense of producing video content. Organizations approach Tongal with a marketing goal. Video producers win projects by competing in rounds that lead to the production of the video content. Read the full article »

Personalized Video Ad Company SundaySky Raises $20M Round Led By Comcast Ventures

Comcast Ventures made a financial investment in SundaySky, a video company that offers personalized video ads. SundaySky raised $20 million in Series C funding from investors including Liberty Global Ventures and Vintage Investment Partners. Smart Video, a tool that can generate realtime videos with branded content, is SundaySky's main offering. Read the full article »

Best Practices for Closed Captioning IP Video Programming

The Federal Communications Commission (FCC) requires full-length videos delivered via Internet protocol (IP) that have aired on either broadcast or cable TV to contain closed captions. Captioning requirements for digital video content demand on a number of factors, directed by the 21st Century Video Accessibility (CVAA). Read the full article »

Video isn’t breaking the internet: The industry giants are

A report published by Sandvine illustrates the fragmented way that digital video content is delivered causes consumers experience for online video viewing to be less than optimal at times. Situations including the lack of web servers, congested ports and "bursting" can cause video latency issues. Sandvine believes that transparent data on cost and quality would help improve the delivery of digital video content. Read the full article »

Time Inc. Is Ready to Launch Its Ambitious New Video Strategy

Time Inc.'s new digital video unit will feature a blend of live video programming and franchised-based shows. Video content is now featured prominently across Time Inc.'s various digital properties. The company has also entered into a number of video content deals with online sites including AOL On Network. Read the full article »

Vidcon 2013: What this year says about what’s happening on YouTube

As the web video world evolves, so do those who work inside the industry. And Vidcon has proven to be a good way of tracking that evolution. The business of the digital video business was a big focus at the 2013 Vidcon. Read the full article »

Cord-Cutting No Longer an ‘Urban Myth’: Pay TV Operators Drop 316,000 Subs in Past Year

"Cord-cutting," in which consumers leave cable and satellite TV services, is a realistic trend. For the 12-month period ending in June 2013, 316,000 American cable and satellite TV subscribers willing did not continue their subscriptions. While analysts concede that the numbers are not significant, they are large enough to cause concern to cable and satellite TV operators. Read the full article »

Why the time is right for The Washington Post & others to boost video initiatives

Media publishers are increasingly turning to video content as a way to increase audience size and advertising revenue. The Washington Post's new PostTV is the latest video venture. At launch, PostTV features an interactive news discussion and a political show. With mobile video counting for up to 50 percent of news consumption, ventures like PostTV may be the future of digital media. Read the full article »

Can Free, Ad-Supported Online Video Make the Hard Leap to a Paid, Subscription Model?

Online video advertising currently supports a vast majority of the video content available for viewing on the Web and via mobile devices. The dramatic growth of online video viewing may ultimately change how viewers access digital video content. Instead of viewing content supported by online video ads, viewers may eventually pay to subscribe to video content. Read the full article »

Streaming Audio, Video Surges In 2013

The latest Nielsen SoundScan and Nielsen BDS reports found that online video views grew tremendously during the first half of 2013. Nielsen recorded 50.9 billion audio and video streams, a 24 percent increase in streams during the same period in 2012. Read the full article »

Worldwide, Digital Video Viewers Spend More Time with Live Video than VOD

Digital video viewers spend more time watching live video content then video-on-demand (VOD), according to a March 2013 analysis conducted by Ooyala. Tablet viewers spend an average of 16 minutes watching live content versus 3.5 minutes viewing VOD content. Read the full article »

Yahoo’s Bid for Hulu in $600M to $800M Range — Even as It Preps Other Big Deals in Mobile and Communications

The Hulu video site is one of a number of significant purchases being consider by Yahoo. In acquiring Hulu, Yahoo will be able to increase their video efforts. Hulu offers the ability to secure a solid video brand that has both subscription services and advertising supported content. Read the full article »

Discovery to Launch 'TestTube' Online Video Network

Discovery Communications first online video network, TestTube, will air fifteen original video shows available on both the company's website and video sharing sites. The new digital video focus targets young, male audiences. This is an opportunity for Discovery to reach the key 18 to 34 age group. Read the full article »

TV, Video Habits See Big Changes

AYTM Market Research found that 23 percent of US Web users no long have a subscription to cable or satellite TV, reinforcing the cord cutting trend impacting viewer habits. On a daily basis, 27 percent of American adults watch videos either on desktop or mobile devices according to a March 2013 survey conducted by the Leichtman Research Group. Read the full article »

Netflix Accounts For Nearly One-Third Of US Internet Traffic At Home

A report recently published by Sandvine, an Internet solutions company, found that Netflix's streaming video services account for 32.3 percent of all downstream home Web traffic in the United States and Canada. The YouTube video sharing site had the second most downstreams. Sandvine attributes the increase use of mobile devices in the home as one of the reasons for the bandwidth consumption. Read the full article »

Facebook Is Getting Serious About Original Programming With “Facebook Live”

Facebook Live original programming is an opportunity for the social media site's users to engage with Facebook in a real-time, authentic capacity. Facebook is also hoping to use the Facebook Live programming slate as a way to demonstrate to companies how to leverage the social media network for live events. Read the full article »

About.com, Newsy Partner For Original Online Video Content

The About.com web portal is expected to enter into a partnership with Newsy, a mobile-focused video news network. This relationship will help About.com increase the amount of original video content appearing throughout the site. Read the full article »

Marissa Mayer: expect video tiers but no Yahoo Home

For the Yahoo! web portal, video continues to be viewed as a key strategy. Yahoo is taking a "tiered approach" to integrating video within its web properties. Some original video content will be curated with content obtained from other producers. Read the full article »

Streaming on Yahoo, It’s ‘S.N.L.’

Yahoo has obtained the rights to air video content from the "Saturday Night Live" archive. Beginning in September, the web portal will be able to air clips created between 1975 through 2012. Once the deal goes into effect, the clips will not be able to be viewed on either Hulu or NBC.com. This relationship emphasizes the role that content plays in the competitive digital video marketplace. Read the full article »

Online video viewing up 20.3% in 2012

Data from AccuStream Research found that online video viewing increased 20.3 percent in 2012, with 500 billion views. The growth in digital video viewership is attributed to both professionally produced video and user-generated content. Professionally produced video content netted 104.4 billion views, a 17.9 percent growth compared to 2011. User-generated content captured 408.8 billion views, 21 percent more than in 2011. Read the full article »