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Video Marketing Industry News and Trends
The latest articles and research making waves in the video marketing and video communications industries, including breaking news about video marketing platforms, trends in business video use and spending, and updates on leaders in the online video marketing and video communications industries.
Viddiverse is a video company start-up that created for children ages 8 to 13. Created by Malcolm Bird, a former Nickelodeon UK executive, the video platform / social media site will feature a mix of syndicated children's programming and kid-produced videos. A blend of Facebook, Instagram and Vine social media elements will also be accessible.
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The launch of the second AOL live-streaming channel has been postponed. AOL announced plans last year to expand its original video programming into more live-stream formats. This new programming, called AOL Live, had a test-run around Halloween 2013. Since the test, AOL Live has aired syndicated HuffPost Live programming.
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"Sports Video Streaming: More Like a Marathon than a Sprint," a new report from eMarketer, found mixed results for the selling of sports-related video streams along with online video advertising that can run with online sports programs. As more sports-related content becomes available to digital viewers, the cost to access the professional streams should decrease.
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Video comments will now be able to be posted to the popular blog-commenting system Disquis. When a user posts a link to video content hosted on either YouTube or Vimeo in the comments section of a blog or article, the vieo will automatically display.
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Video company Hulu now seeks to work in conjunction with cable and satellite operators. The online Hulu service is seeking deals that would offer cable subscribers access to Hulu programming.
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Yahoo and Starcom have entered into a new partnership that will create original web video content. According to industry analysts, the new relationship will combine Yahoo's viewership data with Starcom's brand audience data to create personalized web video content and data-driven video ads.
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Video content creators are accusing website publishers of using video content without permission. The content is being used within web publishers' proprietary video players. Publishers are selling video ad content, hosted with the illegally acquired video content, directly to major advertisers.
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Boston Business Journal TechFlash - Kyle Alspach
Zencoder, acquired by Brightcove in 2012, converts videos into interoperable formats. These formats enable publishers to distribute video content across various web-enabled devices. The rapid growth of mobile video viewing has driven the need for video content to render across different devices.
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Magisto, a video editing tool, has closed a $13 million round of funding. Magisto's technology enables users to take 10 minutes of video footage shot from a mobile device, along with five photos and an audio track and edit the content into a one-minute video clip. With newly added features, Magisto is morphing from a video editing tool into a social video company.
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Tongal is a video company that uses crowdsourcing to create web video marketing concept. James DeJulio, Tongal's co-founder and chief product officer, became frustrated with the inefficiencies and expense of producing video content. Organizations approach Tongal with a marketing goal. Video producers win projects by competing in rounds that lead to the production of the video content.
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Comcast Ventures made a financial investment in SundaySky, a video company that offers personalized video ads. SundaySky raised $20 million in Series C funding from investors including Liberty Global Ventures and Vintage Investment Partners. Smart Video, a tool that can generate realtime videos with branded content, is SundaySky's main offering.
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The Federal Communications Commission (FCC) requires full-length videos delivered via Internet protocol (IP) that have aired on either broadcast or cable TV to contain closed captions. Captioning requirements for digital video content demand on a number of factors, directed by the 21st Century Video Accessibility (CVAA).
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A report published by Sandvine illustrates the fragmented way that digital video content is delivered causes consumers experience for online video viewing to be less than optimal at times. Situations including the lack of web servers, congested ports and "bursting" can cause video latency issues. Sandvine believes that transparent data on cost and quality would help improve the delivery of digital video content.
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Time Inc.'s new digital video unit will feature a blend of live video programming and franchised-based shows. Video content is now featured prominently across Time Inc.'s various digital properties. The company has also entered into a number of video content deals with online sites including AOL On Network.
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As the web video world evolves, so do those who work inside the industry. And Vidcon has proven to be a good way of tracking that evolution. The business of the digital video business was a big focus at the 2013 Vidcon.
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"Cord-cutting," in which consumers leave cable and satellite TV services, is a realistic trend. For the 12-month period ending in June 2013, 316,000 American cable and satellite TV subscribers willing did not continue their subscriptions. While analysts concede that the numbers are not significant, they are large enough to cause concern to cable and satellite TV operators.
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Media publishers are increasingly turning to video content as a way to increase audience size and advertising revenue. The Washington Post's new PostTV is the latest video venture. At launch, PostTV features an interactive news discussion and a political show. With mobile video counting for up to 50 percent of news consumption, ventures like PostTV may be the future of digital media.
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Online video advertising currently supports a vast majority of the video content available for viewing on the Web and via mobile devices. The dramatic growth of online video viewing may ultimately change how viewers access digital video content. Instead of viewing content supported by online video ads, viewers may eventually pay to subscribe to video content.
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The latest Nielsen SoundScan and Nielsen BDS reports found that online video views grew tremendously during the first half of 2013. Nielsen recorded 50.9 billion audio and video streams, a 24 percent increase in streams during the same period in 2012.
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Digital video viewers spend more time watching live video content then video-on-demand (VOD), according to a March 2013 analysis conducted by Ooyala. Tablet viewers spend an average of 16 minutes watching live content versus 3.5 minutes viewing VOD content.
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Video content creators are accusing website publishers of using video content without permission. The content is being used within web publishers' proprietary video players. Publishers are selling video ad content, hosted with the illegally acquired video content, directly to major advertisers.
Read the full article »
Magisto, a video editing tool, has closed a $13 million round of funding. Magisto's technology enables users to take 10 minutes of video footage shot from a mobile device, along with five photos and an audio track and edit the content into a one-minute video clip. With newly added features, Magisto is morphing from a video editing tool into a social video company.
Read the full article »
Comcast Ventures made a financial investment in SundaySky, a video company that offers personalized video ads. SundaySky raised $20 million in Series C funding from investors including Liberty Global Ventures and Vintage Investment Partners. Smart Video, a tool that can generate realtime videos with branded content, is SundaySky's main offering.
Read the full article »
The Federal Communications Commission (FCC) requires full-length videos delivered via Internet protocol (IP) that have aired on either broadcast or cable TV to contain closed captions. Captioning requirements for digital video content demand on a number of factors, directed by the 21st Century Video Accessibility (CVAA).
Read the full article »
As the web video world evolves, so do those who work inside the industry. And Vidcon has proven to be a good way of tracking that evolution. The business of the digital video business was a big focus at the 2013 Vidcon.
Read the full article »
"Cord-cutting," in which consumers leave cable and satellite TV services, is a realistic trend. For the 12-month period ending in June 2013, 316,000 American cable and satellite TV subscribers willing did not continue their subscriptions. While analysts concede that the numbers are not significant, they are large enough to cause concern to cable and satellite TV operators.
Read the full article »