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Video Marketing Industry News and Trends

The latest articles and research making waves in the video marketing and video communications industries, including breaking news about video marketing platforms, trends in business video use and spending, and updates on leaders in the online video marketing and video communications industries.

Streaming on Yahoo, It’s ‘S.N.L.’

| | The New York Times - Brian Stelter
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Yahoo has obtained the rights to air video content from the "Saturday Night Live" archive. Beginning in September, the web portal will be able to air clips created between 1975 through 2012. Once the deal goes into effect, the clips will not be able to be viewed on either Hulu or NBC.com. This relationship emphasizes the role that content plays in the competitive digital video marketplace. Read the full article »

Online video viewing up 20.3% in 2012

| | FierceOnlineVideo - Jim Barthold
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Data from AccuStream Research found that online video viewing increased 20.3 percent in 2012, with 500 billion views. The growth in digital video viewership is attributed to both professionally produced video and user-generated content. Professionally produced video content netted 104.4 billion views, a 17.9 percent growth compared to 2011. User-generated content captured 408.8 billion views, 21 percent more than in 2011. Read the full article »

Streaming TV May Erode Traditional Viewing

| | Media Daily News - Wayne Friedman
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GfK, a consumer research company, found that there was a 31 percent increase among viewers on the vitality of streaming television content. Compared to seven years ago, 42 percent of viewers think highly about streamed TV content. This trend could impact traditional TV viewer in a negative way, especially as viewers migrate towards streaming options. Read the full article »

The Cost of Not Being On Time

| | MediaPost's VidBlog - P.J. Bednarski
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Conviva's The Video Experience Report found that $2.16 billion was lost in revenue in 2012 due to the poor quality of video streams. Approximately 60 percent of all video streams suffered some form of "quality degradation," with re-buffering accounting for 20.6 percent of all streams. A video start is crucial. Viewers will wait less than two seconds before moving on if a video doesn't properly load. Read the full article »

For YouTube Vs. Yahoo, It's Game On

| | Fast Company - Steven Rosenbaum
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There are three main reasons why Yahoo is interested in acquiring Dailymotion. First, video represents a massive and rapidly expanding audience. Second, the proliferation of devices means viewers can engage with digital content in a number of different ways. Third, the monetization of video content represents real advertising dollars. Online video advertising is one of the most creative digital advertising formats. Read the full article »

First Week of March Madness: 36.6 Million Live Video Streams

| | AdExchanger - Kimberly Maul
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More than twice the number of live video streams were viewed during the first week of the 2013 NCAA Division I Men's Basketball Championship. According to data from the NCAA, Turner Sports and CBS Sports, 36.6 million live video streams were recorded, equaling 10 million hours of live video content. There were 4.2 million unique visitors who watched 105 minutes of live video. Read the full article »

What Convergence Means For Digital Video

| | MediaPost's Online Video Insider - Eric Korsh
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One of the biggest differences between television and online video is that, as of today, television shows generate audience discussions in a way that original digital video content doesn't. Content creation is the driving force of this dialogue. With the introduction of digital devices, content discovery is radically changing. Read the full article »

YahTube? Yahoo Wants Video Back - Looks to Purchase Dailymotion

| | ReelSEO - Carla Marshall
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Yahoo may stake a 75 percent piece of Dailymotion, currently owned outright by the Orange telecommunications company. This could be the web portals first acquisition since Marissa Mayer became CEO. Dailymotion is presently the second most popular video site, behind Google's YouTube. Mayer has previously stated that video will play an important strategic role for Yahoo. Read the full article »

Zero-TV Doesn't Mean Zero Video

| | Nielsen
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Five percent of Americans are not viewing video content via the traditional TV options, including cable and satellite subscriptions. Deemed video enthusiasts, these viewers are part of the growing "Zero-TV" trend. They consume television content via non-traditional TV devices and services. Read the full article »

The Five Most Interesting Storylines In The Storyteller Industry

| | MediaPost's Online Video Insider - Ashkan Karbasfrooshan
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The future of video monetization may mean technology companies will become video content creators. Companies including AOL are deploying strategies that put video content creation at the forefront over technological advances. Content is seen as the driver for communications technologies. Read the full article »

Study: Agencies Frustrated with Rich Media Authoring for Video, Other Content Formats

| | VideoNuze - Steward Schley
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The Jivox Q1 2013 survey of advertising agencies found that 88 percent of respondents are "somewhat" or "very" stressed about incorporating video elements into rich media advertising. Dealing with different screen sizes and encoding issues are among the reasons cited for the challenges of working with video. Fifty-one percent of respondents said more clients are asking for video and 20 percent believe there will be an increase in web video marketing in 2013. Read the full article »

So, Susan, What's Your Video Plan for AOL?

| | Adweek - Mike Shields
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AOL's video strategy needs to be clearly defined. Presently, video content is not clearly promoted on the AOL properties, nor does video readily appear in AOL's search results. Based on current successful video executions, it does not appear as though AOL wants to create a central video hub. Read the full article »

Predictions for the upcoming year in video

| | iMedia Connection - Boaz Ram
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One of the biggest trends in the digital video space is the emergence of first-rate video content accessible to viewers behind authentication and subscription. As more content migrates online, there will be more premium video advertising inventory available. Read the full article »

What Makes Streamers Abandon Video Content?

| | eMarketer
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Data from Conviva found that if a digital video takes longer than a few seconds to load, viewers will stop watching the video. Video content duration, the type of device the video is watched on and live video streaming can impact how a viewer will respond to the digital video content. Read the full article »