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Video Marketing Industry News and Trends

The latest articles and research making waves in the video marketing and video communications industries, including breaking news about video marketing platforms, trends in business video use and spending, and updates on leaders in the online video marketing and video communications industries.

YouTube Set to Introduce Paid Subscriptions This Spring

| | Advertising Age - Jason Del Rey
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As a way to attract content producers and ad dollars away from traditional TV, YouTube may be launching paid subscription for individual channels. Apparently a number of channel producers have been asked to submit applications for content channels that would only be available by subscription. Initial reports indicate that channel subscriptions will range between $1 to $5 per month. Read the full article »

How video will change in 2013

| | BizReport - Kristina Knight
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Many changes within the digital video space in 2013 will not be apparent to viewers. In particular, marketers are becoming more sophisticated with how they create and distribute web video marketing content. Additionally, online video ad budgets are expected to continue to grow. Read the full article »

'Digital marketing' to become just 'marketing' in 2013

| | MarketingWeek - Lara O'Reilly
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Forrester Research believes marketing will be used to describe both offline and digital initiatives. In 2013, 20 percent of the total marketing spend will be dedicated to digital media. This accounts for $50 billion worldwide. Marketers need to utilize offline and online tactics to create integrated marketing experiences. Read the full article »

What to Expect in Online Video for 2013: Top Predictions from Industry Leaders

| | ReelSEO - Christophor Rick
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A round-up of predictions for digital video for 2013 from various video industry thought leaders. The growth of web video marketing may mean that one billion views will be needed by the end of the year for brands to appear in the comScore video ad charts. Additionally, most believe that video will continue to play an important role in content marketing. Read the full article »

Online video going mainstream, says Cisco study

| | Fierce Online Video - Jim Barthold
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A study recently published by Cisco's Internet Business Solutions Group (IBSG( found that 70 percent of US broadband users view professionally produced video content on a weekly basis. The average viewing time for a US Web user is 100 minutes per week. Read the full article »

Online Video's Biggest Lesson for 2013: It's All Just TV

| | AdAge | Digital - Doug Knopper
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Increasingly, viewers are seeking to have video content available to them whenever they want it. Analysts believe that 2013 will be an important year for TV Everywhere. TV and online video advertising has been converging. Media buyers are increasingly asking for cross-channel buys that cover TV, digital, social, and mobile video opportunities. Read the full article »

Three Factors That Will Shape Online Video In 2013

| | MediaPost's Video Insider - Ashkan Karbasfrooshan
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Three trends that will shape the online video space during 2013 include the emergence of video networks from print publications such as Time Warner and Conde Nast, the continued funding for YouTube content channels, and the growth of mobile video viewing. Read the full article »

AOL Uses Incentives to Boost Video Biz

| | Adweek - Mike Shields
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AOL's AOL On video syndication arm is rewarding viewers with Swagbucks rewards when video content is viewed. AOL announced that their video ad revenue will jump from $10 million to $100 million this year, due in part to the 2010 acquisition of 5min Media. Read the full article »

Trends for 2013: Content, Context Vie for Supremacy

| | eMarketer
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In a mobile-centric world, content context will become an important element to the marketing cycle. According to the Content Marketing Institute (CMI) and MarketingProfs, 57 percent of respondents believe that video content is effective in the B2B marketing cycle. However, when video ads are presented as content, audiences are turned off. Read the full article »

Sorry, Haters, YouTube Will Only Grow Stronger In Future

| | MediaPost's Online Video Insider - Ashkan Karbasfrooshan
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Web video marketers are increasingly turning to distribution sources that generate high viewer engagement. Additionally, the ability to quickly access content on mobile devices is critical - over 25 percent of YouTube's views are from mobile devices. Read the full article »

Most YouTube Commissions Won't Get a Second Season

| | paidContent.org - Robert Andrews
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According to Ad Age,, only YouTube content creators who are focused on the humor, music, cars, and sports genres will receive funding for a second year. This means that only 30 to 40 percent of channel content creators will continue to receive fees to produced videos for YouTube. Read the full article »

Internet Usage Shoots Up 122% Over Past Year: Study

| | Mutlichannel News - Todd Spangler
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North American Web users consume 81 hours of video per month, according to the Global Internet Phenomena Report 2H2012 report published by bandwidth management equipment company Sandvine. Data traffic is projected to jump tenfold between 2012 and 2017. Read the full article »

CPG Consumers Up Online Video Viewing

| | eMarketer
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33Across found there was a 44 percent increase in the viewership of videos by the CPG audience during Q3 2012. CPG viewers were 1.5 times more likely to watch an online video compared to the average Web users, based on data from over a billion unique visitors to sites in 33Across' interest graph. Read the full article »

What Difference Does Cable Make?

| | eMarketer
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A study conducted by Altman Vilandrie found that in the United States online video subscription services are used equally by cable subscribers and nonsubscribers. However, cable subscribers were 50 percent more likely to also use Amazon Prime. In terms of TV viewing, cable subscribers spend 59.5 hours watching TV while nonsubscribers spend about half as much time watching TV. Read the full article »

Online Video Captures a Vast Audience in China

| | eMarketer
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Among China's 500 million plus Web users, watching online video is the number one activity according to the iResearch Consulting Group. The Internet is a draw in China because there is no where else for the Chinese to access content. Research from DCCI found that Chinese Web users develop favorable impressions for brands after watching online video ads. Read the full article »

AOL Finally Lands on YouTube

| | All Things D - Peter Kafka
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AOL announced plans to release video content to the YouTube video sharing site across twenty-two branded channels. AOL brands including TechCrunch, HuffPost Live and Moviefone will be represented in a revenue-sharing deal. AOL and YouTube will split the revenue earned from the channels. Read the full article »

Tipping Point? We’re Watching More Web Video on TVs Than on PCs.

| | All Things D - Peter Kafka
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According to the NPD consumer tracking service, 45 percent of consumers identified the TV as their primary Web video viewing screen. This in due in part to ten percent of homes in the United States having at least one Internet-enabled television set. Web viewers are increasingly using devices such as gaming consoles and Apple TV to view online video via a TV. Read the full article »

comScore, Arbitron Team For '5-Platform' Ratings, Covers Video, Audio, Display Across TV, Radio, PC, Phone, Tablet

| | Online Media Daily - Joe Mandese
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The new five-platform audience measurement system from comScore and Arbitron will simultaneously track video, audio and display content across radio, TV, PCs, smartphones and tablet computers. The new analysis reports will combine comScore's census and panel-based digital systems with Arbitron's portable people meter. Read the full article »