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Video Marketing Industry News and Trends

The latest articles and research making waves in the video marketing and video communications industries, including breaking news about video marketing platforms, trends in business video use and spending, and updates on leaders in the online video marketing and video communications industries.

Most YouTube Commissions Won't Get a Second Season

| | paidContent.org - Robert Andrews
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According to Ad Age,, only YouTube content creators who are focused on the humor, music, cars, and sports genres will receive funding for a second year. This means that only 30 to 40 percent of channel content creators will continue to receive fees to produced videos for YouTube. Read the full article »

Internet Usage Shoots Up 122% Over Past Year: Study

| | Mutlichannel News - Todd Spangler
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North American Web users consume 81 hours of video per month, according to the Global Internet Phenomena Report 2H2012 report published by bandwidth management equipment company Sandvine. Data traffic is projected to jump tenfold between 2012 and 2017. Read the full article »

CPG Consumers Up Online Video Viewing

| | eMarketer
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33Across found there was a 44 percent increase in the viewership of videos by the CPG audience during Q3 2012. CPG viewers were 1.5 times more likely to watch an online video compared to the average Web users, based on data from over a billion unique visitors to sites in 33Across' interest graph. Read the full article »

What Difference Does Cable Make?

| | eMarketer
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A study conducted by Altman Vilandrie found that in the United States online video subscription services are used equally by cable subscribers and nonsubscribers. However, cable subscribers were 50 percent more likely to also use Amazon Prime. In terms of TV viewing, cable subscribers spend 59.5 hours watching TV while nonsubscribers spend about half as much time watching TV. Read the full article »

Online Video Captures a Vast Audience in China

| | eMarketer
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Among China's 500 million plus Web users, watching online video is the number one activity according to the iResearch Consulting Group. The Internet is a draw in China because there is no where else for the Chinese to access content. Research from DCCI found that Chinese Web users develop favorable impressions for brands after watching online video ads. Read the full article »

AOL Finally Lands on YouTube

| | All Things D - Peter Kafka
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AOL announced plans to release video content to the YouTube video sharing site across twenty-two branded channels. AOL brands including TechCrunch, HuffPost Live and Moviefone will be represented in a revenue-sharing deal. AOL and YouTube will split the revenue earned from the channels. Read the full article »

Tipping Point? We’re Watching More Web Video on TVs Than on PCs.

| | All Things D - Peter Kafka
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According to the NPD consumer tracking service, 45 percent of consumers identified the TV as their primary Web video viewing screen. This in due in part to ten percent of homes in the United States having at least one Internet-enabled television set. Web viewers are increasingly using devices such as gaming consoles and Apple TV to view online video via a TV. Read the full article »

comScore, Arbitron Team For '5-Platform' Ratings, Covers Video, Audio, Display Across TV, Radio, PC, Phone, Tablet

| | Online Media Daily - Joe Mandese
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The new five-platform audience measurement system from comScore and Arbitron will simultaneously track video, audio and display content across radio, TV, PCs, smartphones and tablet computers. The new analysis reports will combine comScore's census and panel-based digital systems with Arbitron's portable people meter. Read the full article »

MTV Aims for Multitasker

| | The Wall Street Journal - Suzanne Vranica
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PepsiCo announced plans to simultaneously run ads across television, online and mobile during the MTV Video Music Awards telecast on Thursday, September 5th. MTV's new Reverb advertising product is a multi-platform server that will enable advertisers to concurrently place spots on TV, via MTV's website and through the MTV WatchWith mobile app. Read the full article »

YouTube: Now for Political Junkies

| | Adweek - Charlie Warzel
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The recently launched Politics channel on YouTube, which features eight media partners, has received mixed results. Some of the partners are finding that the channel is providing views while other partners have not received any viewers. YouTube has been pleased with the channel's results and believe that the Politics channel will serve as a good resource for Election 2012 information. Read the full article »

Why Are YouTube Users Abandoning Ship?

| | All Things D - Jim Louderback
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Video content creators are questioning if the YouTube video sharing site is the best place to host video content. In particular, video content creators are concerned with the amount of revenue retained by YouTube for videos served to different channels. Consequently, different video distribution tactics are being explored. Read the full article »

Many reap profit in posting YouTube videos

| | The Boston Globe - Michael B. Farrell
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There are more than one million YouTube partners, which are video content creators who receive payment from Google from ads placed on a user's page. Thousands of YouTube partners have generated more than $100,000 annually. The most successful partners create videos based on their own personal persistence and authenticity. Read the full article »

U.S. viewers watched 36.9 billion online videos in July

| | CNet - Dara Kerr
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The July 2012 comScore video report found that 85.5 percent of Americans with internet access viwed online videos during the month. While YouTube was the top destination for video viewing, the Facebook social networking site was second. Additionally, 9.6 billion video ad impressions were served during the month. Read the full article »

The Seesaw Effect: Trends Shaping Video's Past And Future

| | MediaPost's Video Insider - Ashkan Karbasfrooshan
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The online video space has evolved rapidly over the past six years. While user generated content (UGC) dominated web video early on, today the reality of the industry is digital video for online, mobile and tablets. Professional video content has helped increase the viability of online video ads. Read the full article »

Report: Brands, Agencies to Increase Video Spending Across Platforms

| | Online Video Daily - Ross Fadner
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The new "Video Advertising Convergence" study from Advertiser Perceptions found that most marketers plan to increase their digital video ad spending this year. Sixty-nine percent plan to increase online video spending during the next twelve months. The reallocation of funds from other marketing budgets, a shift from banner ads to video ads and the migration of TV budget to video ads will be the sources funding digital video ads. Read the full article »

Twitter, Hollywood Working on In-Stream Video Series

| | Adweek - Tim Peterson
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Twitter is exploring the possibility of distributing original video content via the social media network. Twitter has been actively pitching advertisers on a new video series that would enable Twitter users to make real-time comments. The goal is to change the way viewers consume and discover new media content. Read the full article »