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Video Marketing Industry News and Trends

The latest articles and research making waves in the video marketing and video communications industries, including breaking news about video marketing platforms, trends in business video use and spending, and updates on leaders in the online video marketing and video communications industries.

Online Video's Biggest Lesson for 2013: It's All Just TV

| | AdAge | Digital - Doug Knopper
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Increasingly, viewers are seeking to have video content available to them whenever they want it. Analysts believe that 2013 will be an important year for TV Everywhere. TV and online video advertising has been converging. Media buyers are increasingly asking for cross-channel buys that cover TV, digital, social, and mobile video opportunities. Read the full article »

Three Factors That Will Shape Online Video In 2013

| | MediaPost's Video Insider - Ashkan Karbasfrooshan
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Three trends that will shape the online video space during 2013 include the emergence of video networks from print publications such as Time Warner and Conde Nast, the continued funding for YouTube content channels, and the growth of mobile video viewing. Read the full article »

AOL Uses Incentives to Boost Video Biz

| | Adweek - Mike Shields
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AOL's AOL On video syndication arm is rewarding viewers with Swagbucks rewards when video content is viewed. AOL announced that their video ad revenue will jump from $10 million to $100 million this year, due in part to the 2010 acquisition of 5min Media. Read the full article »

Trends for 2013: Content, Context Vie for Supremacy

| | eMarketer
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In a mobile-centric world, content context will become an important element to the marketing cycle. According to the Content Marketing Institute (CMI) and MarketingProfs, 57 percent of respondents believe that video content is effective in the B2B marketing cycle. However, when video ads are presented as content, audiences are turned off. Read the full article »

Sorry, Haters, YouTube Will Only Grow Stronger In Future

| | MediaPost's Online Video Insider - Ashkan Karbasfrooshan
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Web video marketers are increasingly turning to distribution sources that generate high viewer engagement. Additionally, the ability to quickly access content on mobile devices is critical - over 25 percent of YouTube's views are from mobile devices. Read the full article »

Most YouTube Commissions Won't Get a Second Season

| | paidContent.org - Robert Andrews
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According to Ad Age,, only YouTube content creators who are focused on the humor, music, cars, and sports genres will receive funding for a second year. This means that only 30 to 40 percent of channel content creators will continue to receive fees to produced videos for YouTube. Read the full article »

Internet Usage Shoots Up 122% Over Past Year: Study

| | Mutlichannel News - Todd Spangler
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North American Web users consume 81 hours of video per month, according to the Global Internet Phenomena Report 2H2012 report published by bandwidth management equipment company Sandvine. Data traffic is projected to jump tenfold between 2012 and 2017. Read the full article »

CPG Consumers Up Online Video Viewing

| | eMarketer
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33Across found there was a 44 percent increase in the viewership of videos by the CPG audience during Q3 2012. CPG viewers were 1.5 times more likely to watch an online video compared to the average Web users, based on data from over a billion unique visitors to sites in 33Across' interest graph. Read the full article »

What Difference Does Cable Make?

| | eMarketer
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A study conducted by Altman Vilandrie found that in the United States online video subscription services are used equally by cable subscribers and nonsubscribers. However, cable subscribers were 50 percent more likely to also use Amazon Prime. In terms of TV viewing, cable subscribers spend 59.5 hours watching TV while nonsubscribers spend about half as much time watching TV. Read the full article »

Online Video Captures a Vast Audience in China

| | eMarketer
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Among China's 500 million plus Web users, watching online video is the number one activity according to the iResearch Consulting Group. The Internet is a draw in China because there is no where else for the Chinese to access content. Research from DCCI found that Chinese Web users develop favorable impressions for brands after watching online video ads. Read the full article »

AOL Finally Lands on YouTube

| | All Things D - Peter Kafka
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AOL announced plans to release video content to the YouTube video sharing site across twenty-two branded channels. AOL brands including TechCrunch, HuffPost Live and Moviefone will be represented in a revenue-sharing deal. AOL and YouTube will split the revenue earned from the channels. Read the full article »

Tipping Point? We’re Watching More Web Video on TVs Than on PCs.

| | All Things D - Peter Kafka
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According to the NPD consumer tracking service, 45 percent of consumers identified the TV as their primary Web video viewing screen. This in due in part to ten percent of homes in the United States having at least one Internet-enabled television set. Web viewers are increasingly using devices such as gaming consoles and Apple TV to view online video via a TV. Read the full article »

comScore, Arbitron Team For '5-Platform' Ratings, Covers Video, Audio, Display Across TV, Radio, PC, Phone, Tablet

| | Online Media Daily - Joe Mandese
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The new five-platform audience measurement system from comScore and Arbitron will simultaneously track video, audio and display content across radio, TV, PCs, smartphones and tablet computers. The new analysis reports will combine comScore's census and panel-based digital systems with Arbitron's portable people meter. Read the full article »

MTV Aims for Multitasker

| | The Wall Street Journal - Suzanne Vranica
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PepsiCo announced plans to simultaneously run ads across television, online and mobile during the MTV Video Music Awards telecast on Thursday, September 5th. MTV's new Reverb advertising product is a multi-platform server that will enable advertisers to concurrently place spots on TV, via MTV's website and through the MTV WatchWith mobile app. Read the full article »

YouTube: Now for Political Junkies

| | Adweek - Charlie Warzel
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The recently launched Politics channel on YouTube, which features eight media partners, has received mixed results. Some of the partners are finding that the channel is providing views while other partners have not received any viewers. YouTube has been pleased with the channel's results and believe that the Politics channel will serve as a good resource for Election 2012 information. Read the full article »

Why Are YouTube Users Abandoning Ship?

| | All Things D - Jim Louderback
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Video content creators are questioning if the YouTube video sharing site is the best place to host video content. In particular, video content creators are concerned with the amount of revenue retained by YouTube for videos served to different channels. Consequently, different video distribution tactics are being explored. Read the full article »

Many reap profit in posting YouTube videos

| | The Boston Globe - Michael B. Farrell
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There are more than one million YouTube partners, which are video content creators who receive payment from Google from ads placed on a user's page. Thousands of YouTube partners have generated more than $100,000 annually. The most successful partners create videos based on their own personal persistence and authenticity. Read the full article »