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Video Marketing Industry News and Trends

The latest articles and research making waves in the video marketing and video communications industries, including breaking news about video marketing platforms, trends in business video use and spending, and updates on leaders in the online video marketing and video communications industries.

What Types of News Go Viral on YouTube?

| | MarketingProfs
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According to a report by Pew for the Excellence in Journalism project, nearly 40 percent of the news content uploaded to YouTube from December 2011 to March 2012 was video created by citizen journalists. The most popular news topics viewed on the YouTube video sharing site is videos about natural disasters or political instability. Read the full article »

Social Media Usage Plateaus Among Marketers

| | eMarketer
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Ninety percent of marketers surveyed by the Association of National Advertisers (ANA) said they were communicating via social networks. Sixty-four percent of marketers used video communications in 2011. Ten percent of marketers who did not engage with web video marketing in 2011 plan to do so in 2012. Read the full article »

YouTube Pulls Romney Ad After Music Publisher Complains

| | MediaPost's Examiner - Wendy Davis
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The "Political Payoffs and Middle-Class Layoffs" political spot uploaded to YouTube by Republican candidate Mitt Romney's campaign was removed due to a Digital Millennium Copyright Act takedown notice. This particular clip featured President Barack Obama signing Al Green's "Let's Stay Together." BMG Rights Management is the music publisher of Mr. Green's song. Read the full article »

Study: Viewers turning to YouTube as news source

| | AP - Jack Coyle
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The Pew Research Center's Project for Excellence in Journalism found that the YouTube video sharing site has become a major platform for news. YouTube offers a mix of professional journalism with citizen news content. More than a third of the most-watched news videos on YouTube have been posted by average citizens, not professional news organizations. Read the full article »

Challenges of Web Video

| | The WOMMA Word - Jacob Hurwith
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Web video marketing has not reached its full potential, due in part to a number of hurdles that impact the development and deployment of video campaigns. From the advertising side, the lack of available inventory is still an issue. On the technology front, many marketers find distributing video content to mobile devices to be a challenge. Read the full article »

Weighing In on Branded Content

| | Adweek - Gabriel Beltrone
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Branded content is designed to resonate with an audience. By connecting with viewers, organizations can motivate behavior and change through compelling and engaging content. Brands can tell compelling stories that connect with an audience. In return, the audience can incorporate the brand into conversations. Read the full article »

What You Need To Know About The Future of Content

| | MediaPost's Video Insider - Eric Korsh
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A number of trends will help online video to evolve. First and foremost, viewers are discovery content to watch from their social network, specifically when content is being talked about. Also, online video could ultimately evolve in a pattern similar to broadcast TV, with appointment based viewing instead of on demand content discovery. Read the full article »

On YouTube, Amateur Is the New Pro

| | The New York Times - Rob Walker
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Although they may not be known by the general population, a number of video content producers are YouTube stars. YouTube celebs create videos which generate millions of views. With a revenue share, some of these creators are earning up to six-figures annually from their video content, due in part to advertising revenue shared with YouTube. Read the full article »

How Digital Will the London Olympics Be?

| | eMarketer
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It is predicted that 1 billion viewers will watch the 2012 London Olympics on digital devices, including PCs, smarthpones and tablets. Much of the content will likely be viewed on BBC and NBC digital properties. Deloitte believes that between 15 to 26 percent of Web viewers in the US, UK, France, and Germany will watch at least some of the games online. Read the full article »

Data Points: Tweens and Their Screens

| | Adweek - Lucia Moses
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A new study from Mindshare found that preteens ranked computers second for watching video content. This is an age cohort that has been conditioned to watch their favorite TV show either by DVRing, going online, or using a mobile device. Read the full article »

WVMC Partners with Terrapinn for On-LiVe UK 2012 Event

| | By Paul Ritter, Research Director, Web Video Marketing Council
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The Web Video Marketing Council continues to expand the ways in which we bring new content, fresh ideas and useful resources to our website visitors and newsletter subscribers, and we’re pleased to announce a series of new relationships and program initiatives this month as a partner in the Business Video Network. These new programs and partnerships mean that WebVideoMarketing.org will be an even greater resource for finding information and practical guidance for professionals that use online video for their businesses.
Read the full article »

Baby Boomers Are Big Video Consumers

| | Media Daily News - Wayne Friedman
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A joint study conducted by the Cable & Telecommunications Association for Marketing (CTAM) and Chadwick Martin Bailey found that 40 percent of viewers ages 50 and over watched a premium TV show online during the past week. Read the full article »

Online Video's Everywhere

| | Center for Media Research - Jack Loechner
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The Global Video Index Q1 2012 report published by Ooyala found that viewers are watching more TV shows, movies and long-form videos online and are viewing content for longer periods of time. Read the full article »