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Video Marketing Industry News and Trends

The latest articles and research making waves in the video marketing and video communications industries, including breaking news about video marketing platforms, trends in business video use and spending, and updates on leaders in the online video marketing and video communications industries.

Report: Global Online Video Marketing and Service Market Worth Nearly $50 Bn

| | Future Market Insights
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Global online video on demand (VoD) market was worth $48.93 billion in 2015, and is poised to increase at 8.3% a compound annual growth rate (CAGR) during the period 2016-2026, according to a new report from Future Market Insights (FMI). Surge in online video is driven by changing preferences of viewers towards watching content as per their convenience. Additionally, vertical integration by social media video platforms to offer their own VoD services, and rise & success of content-on-demand services are further contributing towards the adoption of VoD services. See this report to gain more insights to how you can leverage the explosion in online video marketing and video communications... Read the full article »

74% Of All Web Traffic Will Be Video By 2017

| | Econsultancy
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Video content and mobile video marketing will make up almost three quarters of all web traffic by 2017, according to a new infographic that shows you all of methods that b2b video marketing online and communication professionals can use to increase sales leads, engagement with prospects, and better educate their stakeholders. See how your company or organization can incorporate video into your marketing, sales, and communications strategies cost effectively by... Read the full article »

Video marketing Trends for 2016 [infographic]

| | SME Insider
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Video Marketing Trends for 2016 outlines some of the factors that look set to change the way we view online video marketing through the year. This infographic puts these video marketing trends in one place. Hopefully these video marketing statistics will help clear a few things up and encourage more businesses to utilize video in 2016 because it will lead to positive... Read the full article »

4 Video Marketing Trends to Expect in 2016

| | Martech Advisor
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Last year, online video communications and marketing continued to trend upwards – leaving no room for doubt that in 2016 we’ll see the same. Facebook COO Sheryl Sandberg announced that 1.5 million small businesses shared videos on Facebook in September 2015 alone. This year, online video marketing won’t just be a nice-to-have. It becomes an integral part of a marketer’s wheelhouse. Here are four video marketing trends to expect in 2016... Read the full article »

Video, Interactive & Content Marketing Statistics: 2015 Wrap Up

| | Mesh Agency
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Everyone wants to know if video and interactive content marketing works. Earlier this year we created the Periodic Table of Marketing Trends and Predictions for 2015. Now that 2015 is over, we’ve taken a look around to see what Content Marketing worked, and what hasn’t. In addition, we’ve pulled together some of the most useful content marketing statistics from 2015, and assembled them in the interactive content marketing infographic. We don’t think content marketing is dead and rather going into 2016... Read the full article »

The Year in Video Marketing and What to Expect in 2016

| | MarketingProfs
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We marketers love our trends, and these days there are plenty to choose from, but few had as big an impact in 2​​01​5 as video marketing. Some 96% of B2B marketers are now using video, according to a recent study by the Web Video Marketing Council. And for good reason. Video is great for engaging audiences and getting their attention in a crowded market. A year ago, I wrote that 2015 will be the year of video marketing, and that certainly turned out to be true.... Read the full article »

Where Is Video Going? 5 Areas for Marketers to Focus on

| | ClickZ
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Video is getting bigger and bigger, but where is it going? According new research, programmatic video buying and branded video content are just two areas marketers should focus on in the future. On Wednesday, AOL released its annual State of the Video Industry Report. On the same day, U.K. marketing design search engine Crayon released similar research. Looking at the two together, what are some of the highlights in video's future?... Read the full article »

Internet Video Marketing Is All About the Millennials

| | StreamingMedia - Troy Dreier
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Video marketing trends show that business marketing strategies are focused on a lot of millennials, who often don’t have TV and they’re getting content from the internet and mobile devices. Over 80 percent of millennials watch long-form video-related content and get what we consider “TV content” through internet streaming. Anna Robertson, vice president of Yahoo Studios and head of video at Yahoo states: “We are looking at that audience … We’ve got initiatives ... to cater to the vast Yahoo audience, but also to target that young population....”  There are key differences in how today’s young adults get their media and Gen Xers and Yers love mobile video viewing and thus mobile video marketing must... Read the full article »

The Year of Online Video Marketing: What We Saw and What’s Next for Businesses and Brands

| | Clickz - Tessa Wegert
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Advances in online video marketing during 2015 indicate that online video is the medium of choice for business advertising and marketing. “This year has been very much about video...” says Eleni Marouli, senior analyst with global research firm IHS Technology. As spending on other marketing mediums slows, digital, video production spend, and video ad marketing continues to see double-digit growth, largely due to people loving online video. According to media network Carat’s U.S. Ad spend forecast, online video, along with mobile video marketing, is in demand. Part of the credit goes to these reasons... Read the full article »

News Corp To Buy Video Ad Market Platform Unruly For Reported $90 Million

| | MarketingLand - Amy Gesenhues
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Video ad platform Unruly announced it is being acquired by News Corp for a reported $90 million cash payment, with an additional $86 million contingent upon performance objectives. News Corp CEO Robert Thomson said UK-based Unruly will complement News Corp’s traditional editorial and commercial expertise with insight into how people read, watch, buy and sell in the digital era using web video advertising and video marketing. The acquisition serves as a catalyst to help News Corp extend its expertise in the digital and mobile video marketing area to increase... Read the full article »

Survey: Marketers See Growth in Effectiveness of Using More Online Video Content

| | KO Marketing - Krystle Vermes
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According to a new 2015 Ascend2 survey titled, “Video Marketing Strategy,” the vast majority of marketers see positive results from use of videos. About 87 percent said their video marketing effectiveness is increasing, and half of these online video marketers claimed that the increase is “significant.” “This change in effectiveness is considerable compared to other marketing methods and reflects a fast growing rate of online video marketing adoption,” wrote report authors. Customer testimonials (51%), tutorial videos (50%) and demonstration videos (49%) are the most effective types of videos and there is a rise in... Read the full article »

The Future of Internet Video Marketing is Simple = More Video Content

| | AdWeek
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Cisco’s latest white paper on global internet provider traffic forecasts large growth of time online and this is good news for video content marketers. Fueling a lot of this is the growth is consumers feeding frenzy for online video marketing content. Cisco predicts that consumer’s internet video traffic will go from 64 percent in 2014 to surpass 80 percent by 2019, with consumer video on demand traffic doubling by 2019; with high definition content amongst that figure rising from 59 percent in 2014 to 70 percent in 2019. Cisco’s video content marketing trends show that mobile video related traffic is expected to grow the largest making it essential for online video marketing experts to... Read the full article »

Tech’s Biggest Names Unite to Create a New Online Video Format

| | wired - Klint Finley
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WITH a few notable exceptions some of the biggest names in tech: Amazon, Cisco, Google, Intel, Microsoft, Mozilla and Netflix are teaming up to revamp the way online video works. The companies joined together as the Alliance for Open Media to create a new open source video format, which will have a dramatic affect on online video marketing trends and how video experts create, distribute and track video content. The organization includes all three major web browser makers and some of the biggest players in online video (Cisco makes WebEx). Apple, which develops its Safari web browser, and Facebook are absent from the group... The new format makes it easier for web giants to move away from Adobe Flash and support... Read the full article »

Time Inc. Betting on Marketing with Video and Online Video: Hires GroupM’s Michael Erlinger to Head Up Video Expansion

| | TheDrum - Minda Smiley
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Time Inc hires former GroupM executive Michael Erlinger to the newly created role of senior vice president of business and legal affairs for television and online video marketing and video communications. Erlinger will oversee Time Inc.’s deal making for online video and will spearhead the development of business models for its expansion into web video marketing and communications.  Time Inc is doing this because recently online videos have generated more than one billion views during the past year across its brands, which include People, Sports Illustrated, and Cooking Light and have generated valuable ROIs of... Read the full article »

Three Powerful Forces Changing the Online Marketing Landscape [hint: lots of video]

| | marketingprofs - Mike Driscoll
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On every device where media is consumed—whether smart televisions, tablets, or smart phones— online video marketing and video communications is on the rise. This proliferation in screens will fuel an explosion in digital online video advertising for sales lead generation, as marketers finally have the best of both worlds: the engagement of video with the addressability of... Read the full article »

Farewell To Flash and Hello HTML5: What It Means For Online Video Marketing

| | Crunch Network - Vijay Balan
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Online video marketing publishers must urge buyers to prepare for the upcoming Flash-pocalypse. It’s happening and you better be prepared to ensure that your marketing with video strategies are up to “speed”. HTML5 is center stage on all viewing devices - computers and mobile - and is the predominant creative format for viewing promotional videos and sales video online, which was validated by moves by Google and Mozilla/Firefox browsers accelerating the transition to HTML5 for everyone. A Flash-free world will be better because... Read the full article »

Google Takes YouTube Video Content Inventory Off DoubleClick AdX

| | Mediapost - Tyler Loechner
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Google announced plans to remove YouTube inventory from the DoubleClick Ad Exchange by the end of 2015. “For [online video marketing] advertisers, this is an unfortunate development as they are now effectively prohibited from buying non-skippable video ads and from using data for targeting on YouTube,” said Brett Wilson, co-founder and CEO of TubeMogul, an online video marketing and content marketing advertising platform. This signals that Google is tightening its grip on YouTube inventory. However, it does not mean that no YouTube ads will be ... Read the full article »