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Video Marketing Industry News and Trends

The latest articles and research making waves in the video marketing and video communications industries, including breaking news about video marketing platforms, trends in business video use and spending, and updates on leaders in the online video marketing and video communications industries.

12 Statistics Why Legal Firms Should Be Using Video Marketing

| | Hit Search
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Video marketing is one of the biggest content marketing trends of the last several years. The growth of video sharing via social media and increased bandwidth allows your legal firm to really start diving into the video marketing space. So here are twelve statistics that show just why you should be using video marketing... Read the full article »

10 Standout Video Metrics for 2016: Lights, Camera…Use Video

| | business.com
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We all want to keep up with the hottest trends, making sure engagement and conversion rates stay high, and spend stays low. B2b video marketing is continuing to rise, becoming more and more of a sure bet for marketers. But hearsay is not enough to base your entire strategy on. You need facts. You need figures. Well, you’re in luck. Take a look at these 10 standout video industry statistics and metrics for 2016 where we cover: 1. Increased Organic Traffic; 2. Increased Sales; 3. Provides Good ROI; 4. Explainer Video is Highly Effective; 5. Increased Purchase Power and five more... Read the full article »

Video Marketing Coming On Strong

| | MediaPost
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When it comes to video marketing, there’s an accepted belief that the industry is growing incredibly quick. Using questions to establish how many companies currently use video as a marketing tool, how much they spend, and how these trends are developing over time, this recent study found that 91% of businesses say they plan to increase or maintain their spending on video in 2016, and 67% of businesses say they plan to spend more on video in 2016 because they find that the ROI for b2b video marketing is... Read the full article »

Report Reveals Video Content Marketing Is Increasingly Important For Growing Your Business

| | Biz Report
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All marketing eyes are on visual content this year. New research shows more than ever businesses are investing in online video production. These video marketing trends are reported in  ALF Insight’s latest report revealing that more marketers than ever will invest in video in 2016.  Overall, 60% of marketers are looking to use video, a 20% YoY rise. According to the report, “Last year (2105), video ranked as the sixth most popular medium with only 40% of marketers using it in their marketing mix. More businesses will look to integrate video on their websites, as well as incorporating it into their social strategy, (Periscope, Vine and AudioBuffer) as YouTube is no longer the only choice when it comes to digital video players and platforms.” In fact, the report shows that video marketing leads to increases... Read the full article »

8 Stats (and Tips) To Help You Plan Your Video Marketing Campaigns for 2016

| | OnlineVideo.net
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Here are eight video content marketing statistics and tips for 2016: 1. 42 percent: The amount brand and retailer video views grew year-over year. Tip: Be bullish on b2c and b2b video marketing; the audience is growing; 2. 150 percent: The amount mobile video views grew year-over-year (compared to 24 percent for desktop). Tip: Make sure marketing videos play on mobile devices and look great on small screens; 3. 200 percent: Mobile video views grew by this much year-over-year. Tip: Plan your video marketing strategy now; it’s too big an opportunity to leave for last minute; 4. 12.4 percent: View rate for b2b videos. Tip: Invest in online video campaigns … and for 5-8... Read the full article »

Report: Global Online Video Marketing and Service Market Worth Nearly $50 Bn

| | Future Market Insights
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Global online video on demand (VoD) market was worth $48.93 billion in 2015, and is poised to increase at 8.3% a compound annual growth rate (CAGR) during the period 2016-2026, according to a new report from Future Market Insights (FMI). Surge in online video is driven by changing preferences of viewers towards watching content as per their convenience. Additionally, vertical integration by social media video platforms to offer their own VoD services, and rise & success of content-on-demand services are further contributing towards the adoption of VoD services. See this report to gain more insights to how you can leverage the explosion in online video marketing and video communications... Read the full article »

74% Of All Web Traffic Will Be Video By 2017

| | Econsultancy
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Video content and mobile video marketing will make up almost three quarters of all web traffic by 2017, according to a new infographic that shows you all of methods that b2b video marketing online and communication professionals can use to increase sales leads, engagement with prospects, and better educate their stakeholders. See how your company or organization can incorporate video into your marketing, sales, and communications strategies cost effectively by... Read the full article »

Video marketing Trends for 2016 [infographic]

| | SME Insider
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Video Marketing Trends for 2016 outlines some of the factors that look set to change the way we view online video marketing through the year. This infographic puts these video marketing trends in one place. Hopefully these video marketing statistics will help clear a few things up and encourage more businesses to utilize video in 2016 because it will lead to positive... Read the full article »

4 Video Marketing Trends to Expect in 2016

| | Martech Advisor
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Last year, online video communications and marketing continued to trend upwards – leaving no room for doubt that in 2016 we’ll see the same. Facebook COO Sheryl Sandberg announced that 1.5 million small businesses shared videos on Facebook in September 2015 alone. This year, online video marketing won’t just be a nice-to-have. It becomes an integral part of a marketer’s wheelhouse. Here are four video marketing trends to expect in 2016... Read the full article »

Video, Interactive & Content Marketing Statistics: 2015 Wrap Up

| | Mesh Agency
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Everyone wants to know if video and interactive content marketing works. Earlier this year we created the Periodic Table of Marketing Trends and Predictions for 2015. Now that 2015 is over, we’ve taken a look around to see what Content Marketing worked, and what hasn’t. In addition, we’ve pulled together some of the most useful content marketing statistics from 2015, and assembled them in the interactive content marketing infographic. We don’t think content marketing is dead and rather going into 2016... Read the full article »

The Year in Video Marketing and What to Expect in 2016

| | MarketingProfs
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We marketers love our trends, and these days there are plenty to choose from, but few had as big an impact in 2​​01​5 as video marketing. Some 96% of B2B marketers are now using video, according to a recent study by the Web Video Marketing Council. And for good reason. Video is great for engaging audiences and getting their attention in a crowded market. A year ago, I wrote that 2015 will be the year of video marketing, and that certainly turned out to be true.... Read the full article »

Where Is Video Going? 5 Areas for Marketers to Focus on

| | ClickZ
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Video is getting bigger and bigger, but where is it going? According new research, programmatic video buying and branded video content are just two areas marketers should focus on in the future. On Wednesday, AOL released its annual State of the Video Industry Report. On the same day, U.K. marketing design search engine Crayon released similar research. Looking at the two together, what are some of the highlights in video's future?... Read the full article »

Internet Video Marketing Is All About the Millennials

| | StreamingMedia - Troy Dreier
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Video marketing trends show that business marketing strategies are focused on a lot of millennials, who often don’t have TV and they’re getting content from the internet and mobile devices. Over 80 percent of millennials watch long-form video-related content and get what we consider “TV content” through internet streaming. Anna Robertson, vice president of Yahoo Studios and head of video at Yahoo states: “We are looking at that audience … We’ve got initiatives ... to cater to the vast Yahoo audience, but also to target that young population....”  There are key differences in how today’s young adults get their media and Gen Xers and Yers love mobile video viewing and thus mobile video marketing must... Read the full article »

The Year of Online Video Marketing: What We Saw and What’s Next for Businesses and Brands

| | Clickz - Tessa Wegert
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Advances in online video marketing during 2015 indicate that online video is the medium of choice for business advertising and marketing. “This year has been very much about video...” says Eleni Marouli, senior analyst with global research firm IHS Technology. As spending on other marketing mediums slows, digital, video production spend, and video ad marketing continues to see double-digit growth, largely due to people loving online video. According to media network Carat’s U.S. Ad spend forecast, online video, along with mobile video marketing, is in demand. Part of the credit goes to these reasons... Read the full article »

News Corp To Buy Video Ad Market Platform Unruly For Reported $90 Million

| | MarketingLand - Amy Gesenhues
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Video ad platform Unruly announced it is being acquired by News Corp for a reported $90 million cash payment, with an additional $86 million contingent upon performance objectives. News Corp CEO Robert Thomson said UK-based Unruly will complement News Corp’s traditional editorial and commercial expertise with insight into how people read, watch, buy and sell in the digital era using web video advertising and video marketing. The acquisition serves as a catalyst to help News Corp extend its expertise in the digital and mobile video marketing area to increase... Read the full article »

Survey: Marketers See Growth in Effectiveness of Using More Online Video Content

| | KO Marketing - Krystle Vermes
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According to a new 2015 Ascend2 survey titled, “Video Marketing Strategy,” the vast majority of marketers see positive results from use of videos. About 87 percent said their video marketing effectiveness is increasing, and half of these online video marketers claimed that the increase is “significant.” “This change in effectiveness is considerable compared to other marketing methods and reflects a fast growing rate of online video marketing adoption,” wrote report authors. Customer testimonials (51%), tutorial videos (50%) and demonstration videos (49%) are the most effective types of videos and there is a rise in... Read the full article »

The Future of Internet Video Marketing is Simple = More Video Content

| | AdWeek
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Cisco’s latest white paper on global internet provider traffic forecasts large growth of time online and this is good news for video content marketers. Fueling a lot of this is the growth is consumers feeding frenzy for online video marketing content. Cisco predicts that consumer’s internet video traffic will go from 64 percent in 2014 to surpass 80 percent by 2019, with consumer video on demand traffic doubling by 2019; with high definition content amongst that figure rising from 59 percent in 2014 to 70 percent in 2019. Cisco’s video content marketing trends show that mobile video related traffic is expected to grow the largest making it essential for online video marketing experts to... Read the full article »