Video Marketing Industry News and Trends

The latest articles and research making waves in the video marketing and video communications industries, including breaking news about video marketing platforms, trends in business video use and spending, and updates on leaders in the online video marketing and video communications industries.

Video News is Good News: 85% of Media Sites Now Use Video

| Tuesday, 03 May 2011 | MediaPost's Vid Blog - Steve Smith

Online video content is becoming increasingly important on news websites. Read the full article »

How Do You Define Web Series Success?

| Sunday, 08 May 2011 | GigaOM - Liz Shannon Miller

Gaging what defines if a web video series is successful. Read the full article »

Funny or Die on a mission to live large

| Sunday, 08 May 2011 | Los Angeles Times - Deborah Vankin

The digital entertainment studio Funny or Die has become a status symbol that celebrities aspire to attain. Read the full article »

Microsoft says Skype 'will have more adverts'

| Wednesday, 11 May 2011 | The Telegraph - Emma Barnett

Microsoft intends to incorporate more video advertisements into the free Skype service. Read the full article »

The Value Of Reruns: When Will It Shift From Syndication To Digital Video Platforms?

| Monday, 16 May 2011 | MediaPost's TV Watch Blog - Wayne Friedman

Determining when the value of syndication will shift from broadcast television to online video. Read the full article »

Internet Usage, Video Streams Soar

| Thursday, 19 May 2011 | Online Media Daily - Gavin O'Malley

Americans streamed 14.7 billion videos in April 2011, the most streams in a one-month period according to Nielsen. Read the full article »

YouTube Sees 3 Billion Views per Day

| Wednesday, 25 May 2011 | ReadWriteWeb - Sarah Perez

Celebrating its sixth birthday, the YouTube video sharing site announced that viewers upload 48 hours worth of video every minute and the website generates 3 billion views per day. Read the full article »

YouTube Has Been a Home Run for Google and the Online Video Industry

| Thursday, 26 May 2011 | VideoNuze - Will Richmond

The success of the YouTube video sharing site has directly benefited the online video industry by introducing tens of millions of people the benefits of online video content. Read the full article »

Conservative Attack Group to Spend More Online in 2012

| Thursday, 26 May 2011 | ClickZ - Katie Kaye

American political groups are expected to spend more on digital marketing in support of the 2012 presidential candidates. Read the full article »

TV Networks See Key Audience Erode

| Friday, 27 May 2011 | The Wall Street Journal - Sam Schechner

For the second year in a row, there was a decline in the number of viewers who watched television shows via broadcast TV. Read the full article »

At YouTube Boot Camp, Future Stars Polish Their Acts

| Sunday, 29 May 2011 | The New York Times - Jennifer Preston

The YouTube video sharing site is offering selected YouTube talent the opportunity to learn how to create a viral video, build an audience and bolster a brand. Read the full article »

YouTube Now Lets You License Videos Under Creative Commons (Remixers, Rejoice)

| Wednesday, 01 June 2011 | TechCrunch - Jason Kincaid

YouTube is now giving users a choice in how their video content can be licensed on the video sharing site. Read the full article »

Web Series 'Fred,' 'iJustine,' 'FreddieW' to Grow Distribution Through Blip.tv Deal

| Wednesday, 01 June 2011 | Advertising Age - Thomas Pardee

Collective Digital Studio has negotiated a deal to bring a number of popular web series to Blip.tv's multi-platform distribution network. Read the full article »

Video To Comprise Half Of 'Net Traffic By End Of 2012: Cisco

| Wednesday, 01 June 2011 | Multichannel - Todd Spangler

The latest Visual Networking Index Forecast from Cisco predicts that online video will account for more than 50 percent of Web traffic by the end of 2012. Read the full article »

The Evolution Of Distribution

| Thursday, 02 June 2011 | MediaPost's Online Video Insider - Chris Young

Video content creators sit on a verge of an era where watching video means more than just viewing television shows. Read the full article »

How Online Video Has Rocked the World of News Reporting

| Thursday, 02 June 2011 | StreamingMedia.com - Troy Dreier

News organizations are investing in online video due in part to both IPTV and tablet platforms proving that there are real business opportunities today and in the near future. Read the full article »

Enterprise Video Streaming Saves Money--Here's the Proof

| Thursday, 02 June 2011 | StreamingMedia.com - Troy Dreier

Large organizations are recognizing real cost savings by utilizing streaming video. Read the full article »

Online Video Start-Ups Seek to Carve Out a Place Beside YouTube

| Sunday, 05 June 2011 | The New York Times - Brian Stelter

Many online video content producers are choosing to sign distribution deals with Blip.tv instead of YouTube because Blip.tv focuses on the producer. Read the full article »

'Annoying Orange' Gets Merchandise Savvy

| Monday, 06 June 2011 | The Wall Street Journal - Jessica A. Vascellaro

Franchises such as "The Annoying Orange" are reaching a critical audience mass due in part to technology such as apps and Web video that allow content creators to reach consumers directly. Read the full article »