Your Global Video Marketing, Production, Advertising and Communications Weekly News -

Video Marketing Industry News and Trends

The latest articles and research making waves in the video marketing and video communications industries, including breaking news about video marketing platforms, trends in business video use and spending, and updates on leaders in the online video marketing and video communications industries.

Custom Content Gets Digital Platforms

| | Center for Media Research - Jack Loechner
facebook
twitter
linkedin
Branded video is considered to be among the most important digital content formats to reach target audiences according to 44 percent of respondents to the Custom Content Council and ContentWise's Characteristics Study: Content Marketing in America for 2011. Read the full article »

ONE CORD CUTTER EFFECT: A LEVEL PLAYING FIELD

| | Video-Commerce.org - Rich Fahle
facebook
twitter
linkedin
While the number of viewers who streamed the Royal Wedding ceremony was miniscule compared to the 2 billion who viewed on television, the audience for viewing post-ceremony content online provide an opportunity for web video marketers to target content. Read the full article »