Over 193 million Americans watched online video content via desktop computers in June 2015 ALONE, according to comScore Video Metrix data. Google, driven primarily by YouTube.com video viewing, ranked as the number one website video content property with over 172 million desktop unique viewers from the United States. The other "Top 10" internet video marketing and video communications content websites, which any expert executing internet video marketing strategies should consider using, include... Read the full article »
Which digital marketing skills and job titles are highly sought after? And how much do those in-demand positions pay, on average?
To find out, Moz and Fractl analyzed 75,315 job listings posted on Indeed.com in June 2015 containing 10 digital marketing keywords, such as "content marketing," "SEO," "social media marketing," "inbound marketing," "PPC," and "Google Analytics." Read the full article »
YouTube CEO Susan Wojcicki took the stage at Vidcon in Anaheim, CA, the annual conference for video creators and fans, to unveil a new mobile design for the website and app, as well as a new "diamond" playback award for Creators who have surpassed 10 million subscribers. This award joins the gold and silver playback awards for Creators who have surpassed 1 million subscribers and 100,000 views respectively. Some 35 accounts are eligible for the award and many were in attendance at Vidcon to receive it. Wojcicki called Creators the "reinventors of television" and summed up her speech by saying that YouTube has always and will always invest in them. Amidst the accolades, Wojcicki also revealed new YouTube statistics. Read the full article »
A recent study from Interactive Advertising Bureau (IAB) and DigitasLBI suggests that 64% of marketers are increasing their video content marketing budgets, even though 45% are worried about the ROI. How do you justify creating content that you know in your gut works but it's not translating into the numbers right away? With more marketers turning to data over intuition it's even more important to be able to justify it. Read the full article »
All B2B businesses should utilize web video marketing to attract new customers, but many aren't. Why is that? Perhaps they don't know the numbers behind video's success. These quick facts from Business 2 Community, compiled from the latest Video Statistics: The Marketer's Summary report, will give you a clear picture. Read the full article »
The traditional model of brand awareness isn't going to work for Millennials, Marketing Magazine reports. The "Hey, look at me!" model of brands speaking to their audience in a one-way street is obsolete. Now brands should look at creating "an army of advocates who spread their message within their audiences." How does this translate to B2B models? As Millennials continue to enter the workforce you have to be able to talk to them in a way that they understand. Using YouTube Influencers is one way of reaching out to them on the level they want to communicate at, whether it's B2C or B2B. Read the full article »
Yesterday Facebook CEO Mark Zuckerberg announced that Facebook is now home of over 4 billion video views a day. This may be thanks in part to Facebook's effort to woo publishers into posting Facebook-only content. More than 75% of video views have come from mobile browsers, reiterating the fact that users are turning to mobile more and more for their video watching. Facebook COO Sheryl Sandberg calls it a "ripe opportunity for marketers." Read the full article »
Building on top of the earlier report from eMarketer that revealed U.S. adults spend 5.5 hours a day streaming video content, the Interactive Advertising Bureau is releasing a report that states one-third of Americans own connected-TVs and one-third of those people stream video to their TV daily. This may be the tipping point from traditional TV watching to the new digital format. Read the full article »
According to a new survey from eMarketer, adults in the U.S. are going to spend an average of 5.5 hours watching video content each day this year. While the time they spend watching TV has been declining, and continues to decline, the opposite is happening in digital space. This makes the "media ecosystem" an even more complex place now. While people are no less interested in TV shows, it's where they are watching those TV shows that's changing the most. Read the full article »
Advertisers and agencies are adopting programmatic ad sales quickly, but it's still a fledgling practice that many marketers don't understand. Forbes recently reported that it's the preferred format of ad buying by agencies. But what is it? Programmatic advertising is an automated process of buying ad space. It's a cost-efficient method of using your budget to buy the best space for your video advertising. Cream asks an expert to weigh in on the benefits of using programmatic advertising and why you should consider using it too. Read the full article »
If you've seen the Harry Potter films you may remember a particular feature of the wizarding world's newspapers - moving pictures. Cinemagraphs are technically photographs that have some sort of movement incorporated into them. These are high-quality GIFs that make a still frame come to life and leaves a lasting impression on the viewer. Business 2 Community explores the history of the cinemagraph and the steps you'll need to take to produce a gorgeous piece that will leave users wondering how a Muggle made that happen. Read the full article »
"3-D adds an aesthetic element," said Layne Harris, vp of innovation technology at 360i, one of the agencies behind the Jameson campaign. "It has the ability to be more immersive and allow you to engage in ways that are different from the standard 2-D ads."
While these type of video ads are still experimental and in the early stages, we can already see what the future of video advertising could look like with augmented reality added to the mix. Read the full article »
The legality of live-streaming video apps like Meerkat and Periscope is just in its infancy. No one has really stretched the legal boundaries...yet. But, what we can acknowledge is that the legality of live-streaming video apps hinges on many of the same rules as other video and audio recording devices. Read the full article »
Rutgers Business School announced today they will launch online Mini-MBA program "Viral Video Marketing: Social Sharing Demystified" on April 20. The new program is designed to increase brand awareness, improve consumer engagement and boost sales. Program Director Jennie Fine says, "the course is based on data that can be analyzed and applied to drive future success. This first-of-its-kind curriculum is developed by renowned experts in the field and is an engaging, relevant exploration of shareable media." The course is provided by Unruly, the creators of the Viral Video Chart and a leader in viral video creation since 2006.
Upon completion of this course, participants will be able to plan, create and deploy media that has a strong chance of being shared and "going viral." Their new knowledge will enable them to develop media strategies that promote brand awareness, create consumer advocates and loyalists, and leverage multiple channels to spread their messages broadly. Read the full article »
New York-based ad intelligence agency Integral Ad Science has purchased Veenome, an online video analysis service. Veenome analyzes quality of content, "brand safety" and viewability of content. This acquisition will help Integral Ad Science assist brands to better measure placement of ads in video content. Read the full article »
If you're curious to learn how to make your video content go viral you would take a step in the right direction by looking at UK-based agency Unruly or, better yet, just hire them to do the job for you.
Unruly has been at the forefront of digital video campaigns since before YouTube existed. One of their most recent successful campaigns was Dove Beauty Bar's sketches campaign, wherein women are given an opportunity to describe how they think they look to a police portrait artist, only to learn just how skewed their self-perception can be.
The co-founders believe that the era of digital video marketing campaigns is only just beginning. "It's analogous to the Big Bang," co-founder Scott Button says. Read the full article »
The latest Video Monetization Report from FreeWheel for the fourth quarter of 2014 has identified a surprising trend. Well, a surprising trend for anyone who's not ReelSEO's Greg Jarboe. He explains why long-form content should be on every video marketing specialist's radar. The FreeWheel report reveals a "43% increase in video ad views on long-form content" between 2013 and 2014. Also, “Long-form content accounted for 52% of Programmer video ad views this quarter [Q4 2014]." This upward trend may be attributed to the new "digital living room" experience. While some may argue that viewer attention span is too short for long-form content to succeed, the report reveals viewers will watch "first-run shows and sporting events that stream for longer than 20 minutes", indicating that new and original content defies that assumption. Read the full article »
Both Facebook and Twitter have announced recently that they have serious plans to gain a foothold in the video marketing territory currently dominated by YouTube. And with the fact that YouTube is still trying to make a profit for Google, after ten years of existence, this competition will surely be fierce.
Steven Rosenbaum of Forbes goes into the new driving visions of Facebook and Twitter that may dethrone the king of streaming video content. One expert believes that Facebook could be the catalyst for new types of web video ads because of its unique content delivery system -- the newsfeed. Rosenbaum calls it "backwards TV." Meanwhile Twitter is experimenting with video by allowing users to upload up to 30-second clips. It will share a thumbnail of the video to the user's followers. Brands can use this feature to invite testimonials, show off products and allow users to get more personal with their audience. This is called "brand-centric narrowcast video." Users already build brand-centric communities through Twitter around short bursts of text. The video functionality will only increase the user's capability to connect with their fans. Read the full article »
Artificial intelligence has long been touted as the next evolution for technology and the future may be closer than you think.
Deep learning -- "a type of AI that involves processing data through a network of simulated 'neurons' that have been trained using data derived from audio, images and other types of input" -- is already influencing technology. Read the full article »