Rutgers Business School announced today they will launch online Mini-MBA program "Viral Video Marketing: Social Sharing Demystified" on April 20. The new program is designed to increase brand awareness, improve consumer engagement and boost sales. Program Director Jennie Fine says, "the course is based on data that can be analyzed and applied to drive future success. This first-of-its-kind curriculum is developed by renowned experts in the field and is an engaging, relevant exploration of shareable media." The course is provided by Unruly, the creators of the Viral Video Chart and a leader in viral video creation since 2006.
Upon completion of this course, participants will be able to plan, create and deploy media that has a strong chance of being shared and "going viral." Their new knowledge will enable them to develop media strategies that promote brand awareness, create consumer advocates and loyalists, and leverage multiple channels to spread their messages broadly. Read the full article »