flimp media
The Web Video Marketing Council
  • rss
  • facebook
  • twitter
  • linkedin
  • mail
2014 Video Production Survey Report 2014 Video Marketing Survey Report

WVMC Weekly Newsletter Signup

Our newsletter brings you the latest industry news
about web video marketing topics.

Video News Categories
Flimp

Recent White Papers,
Trend Reports, & Case Studies
2014 Online Video Production Survey and Trends Report

This in-depth industry trends report on online video production practices is based on a 24 question survey taken by 318 video production professionals.

Survey Topics Covered:

  • Video Applications, Quantities, and Budgets
  • Video Formats, Equipment and Editing Software
  • Video Content Deployment and Optimization
  • Video Production Challenges and Success
Read more...

Video Marketing Industry News and Trends

The latest articles and research making waves in the video marketing and video communications industries, including breaking news about video marketing platforms, trends in business video use and spending, and updates on leaders in the online video marketing and video communications industries.

Moontoast And VideoGenie Bring Video Ads To Facebook News Feed

Thursday, 16 May 2013 | AdExchanger - Judith Aquino   
Rich media ad platform Moontoast has entered into a partnership with VideoGenie to facilitate the insertion of video ads into Facebook's News Feed. Moontoast is a Facebook preferred marketing developer. VideoGenie is a video platform that runs videos across social networks.
Read full article here
 

Netflix Accounts For Nearly One-Third Of US Internet Traffic At Home

Tuesday, 14 May 2013 | Tubefilter - Sam Gutelle   
A report recently published by Sandvine, an Internet solutions company, found that Netflix's streaming video services account for 32.3 percent of all downstream home Web traffic in the United States and Canada. The YouTube video sharing site had the second most downstreams. Sandvine attributes the increase use of mobile devices in the home as one of the reasons for the bandwidth consumption.
Read full article here
 

Facebook Is Getting Serious About Original Programming With “Facebook Live”

Friday, 10 May 2013 | TechCrunch - Josh Constine   
Facebook Live original programming is an opportunity for the social media site's users to engage with Facebook in a real-time, authentic capacity. Facebook is also hoping to use the Facebook Live programming slate as a way to demonstrate to companies how to leverage the social media network for live events.
Read full article here
 

About.com, Newsy Partner For Original Online Video Content

Wednesday, 08 May 2013 | Online Media Daily - Gavin O'Malley   
The About.com web portal is expected to enter into a partnership with Newsy, a mobile-focused video news network. This relationship will help About.com increase the amount of original video content appearing throughout the site.
Read full article here
 

Marissa Mayer: expect video tiers but no Yahoo Home

Tuesday, 07 May 2013 | GigaOM - Jeff John Roberts   
For the Yahoo! web portal, video continues to be viewed as a key strategy. Yahoo is taking a "tiered approach" to integrating video within its web properties. Some original video content will be curated with content obtained from other producers.
Read full article here
 

Visible Measures and VivaKi Launch CONTAGION, An Earned Media Planning Tool

Monday, 29 April 2013 | VideoNuze - Will Richmond   
CONTAGION is a new tool designed to help marketers track a viral branded video campaign. Created by Visible Measures, Publicis Groupe's VivaKi and Starcom MediaVest, CONTAGION will be able to tap into Visible Measures' database and will afford users the opportunity to look at comparative campaign data to gauge the potential that a video has of reaching an audience in a viral capacity.
Read full article here
 

Online video viewing up 20.3% in 2012

Wednesday, 24 April 2013 | FierceOnlineVideo - Jim Barthold   
Data from AccuStream Research found that online video viewing increased 20.3 percent in 2012, with 500 billion views. The growth in digital video viewership is attributed to both professionally produced video and user-generated content. Professionally produced video content netted 104.4 billion views, a 17.9 percent growth compared to 2011. User-generated content captured 408.8 billion views, 21 percent more than in 2011.
Read full article here
 

Streaming on Yahoo, It’s ‘S.N.L.’

Wednesday, 24 April 2013 | The New York Times - Brian Stelter   
Yahoo has obtained the rights to air video content from the "Saturday Night Live" archive. Beginning in September, the web portal will be able to air clips created between 1975 through 2012. Once the deal goes into effect, the clips will not be able to be viewed on either Hulu or NBC.com. This relationship emphasizes the role that content plays in the competitive digital video marketplace.
Read full article here
 

Vimeo debuts ‘Brand Creative Fund,’ a new ad product that pairs brands & filmmakers

Tuesday, 23 April 2013 | Venture Beat - Sean Ludwig   
Vimeo's new Brand Creative Fund is a resource providing information to organizations on filmmakers that can be used to create web video marketing content. This is another revenue play from the video company that does not rely on traditioanl video advertising. The concept will allow brands to create video content that is longer than a traditional :30 second video ad.
Read full article here
 

Streaming TV May Erode Traditional Viewing

Tuesday, 16 April 2013 | Media Daily News - Wayne Friedman   
GfK, a consumer research company, found that there was a 31 percent increase among viewers on the vitality of streaming television content. Compared to seven years ago, 42 percent of viewers think highly about streamed TV content. This trend could impact traditional TV viewer in a negative way, especially as viewers migrate towards streaming options.
Read full article here
 

FreeWheel and Mixpo Team Up to Deliver First VPAID 2.0 Cross-Platform Video Ads for Discovery

Thursday, 11 April 2013 | VideoNuze - Will Richmond   
The first VPAID 2.0-enabled video ad campaign is a joint collaboration between FreeWheel and Mixpo on behalf of Discovery Communications. VPAID 2.0 is an interface that in-stream interactivity occur in video ad players and video ad units without the need for custom code. VPAID 2.0 ads can run across devices, enabling online video ads to render on both desktop and mobile devices.
Read full article here
 

YuMe Service Helps Publishers Segment Inventory, Video Ad Targeting

Monday, 08 April 2013 | Online Media Daily - Laurie Sullivan   
YuMe has released the YFP Pro tool that helps publishers support video player targeting across digital screens. YFP Pro was designed to enable web publishers to better segment inventory pasted on specific features within a media player. The platform lets users target video player size, location and visibility across media campaigns.
Read full article here
 

Chernin, Comcast Investing in YouTube Tools Startup Fullscreen

Thursday, 04 April 2013 | All Things D - Peter Kafka   
Fullscreen, a startup that is believed to have a product designed to help video makers manage content, has received funding from The Chernin Group and Comcast. Fullscreen currently generates revenue through its representation of semi-professional YouTube content creators and a separate software service.
Read full article here
 

The Cost of Not Being On Time

Friday, 29 March 2013 | MediaPost's VidBlog - P.J. Bednarski   
Conviva's The Video Experience Report found that $2.16 billion was lost in revenue in 2012 due to the poor quality of video streams. Approximately 60 percent of all video streams suffered some form of "quality degradation," with re-buffering accounting for 20.6 percent of all streams. A video start is crucial. Viewers will wait less than two seconds before moving on if a video doesn't properly load.
Read full article here
 

First Week of March Madness: 36.6 Million Live Video Streams

Wednesday, 27 March 2013 | AdExchanger - Kimberly Maul   
More than twice the number of live video streams were viewed during the first week of the 2013 NCAA Division I Men's Basketball Championship. According to data from the NCAA, Turner Sports and CBS Sports, 36.6 million live video streams were recorded, equaling 10 million hours of live video content. There were 4.2 million unique visitors who watched 105 minutes of live video.
Read full article here
 

Here's Why Marissa Mayer Is About To Spend ~$200 Million On A YouTube Wannabe

Tuesday, 26 March 2013 | Business Insider - Nicholas Carlson   
Content, specifically video content, seems to be playing a major role in the strategy to revamp the Yahoo web portal. Speculation is that Yahoo will grow video content through video partnerships and the purchase of user-generated content. The video content would then be presented to users in a personalized experience.
Read full article here
 

MyPodStudios Is the Little Online Video Site Going into The Production Business

Tuesday, 26 March 2013 | MediaPost's VidBlog - P.J. Bednarski   
Launched in 2011, MyPodStudios (MPS) was initially a video curation site. It grew to attract 7 million monthly unique visitors, with a reported $7 million in annual revenues. MPS has made a 25 percent stake in Bravo Studios, a New York City-based green screen studio. This acquisition will enable MPS to produce and create video content.
Read full article here
 

What Convergence Means For Digital Video

Tuesday, 26 March 2013 | MediaPost's Online Video Insider - Eric Korsh   
One of the biggest differences between television and online video is that, as of today, television shows generate audience discussions in a way that original digital video content doesn't. Content creation is the driving force of this dialogue. With the introduction of digital devices, content discovery is radically changing.
Read full article here
 

For YouTube Vs. Yahoo, It's Game On

Monday, 25 March 2013 | Fast Company - Steven Rosenbaum   
There are three main reasons why Yahoo is interested in acquiring Dailymotion. First, video represents a massive and rapidly expanding audience. Second, the proliferation of devices means viewers can engage with digital content in a number of different ways. Third, the monetization of video content represents real advertising dollars. Online video advertising is one of the most creative digital advertising formats.
Read full article here
 

YahTube? Yahoo Wants Video Back - Looks to Purchase Dailymotion

Tuesday, 19 March 2013 | ReelSEO - Carla Marshall   
Yahoo may stake a 75 percent piece of Dailymotion, currently owned outright by the Orange telecommunications company. This could be the web portals first acquisition since Marissa Mayer became CEO. Dailymotion is presently the second most popular video site, behind Google's YouTube. Mayer has previously stated that video will play an important strategic role for Yahoo.
Read full article here
 
<< Start < Prev 1 2 3 4 5 6 7 8 9 10 Next > End >>

Page 5 of 43