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Video Marketing Strategy: News, Tips, Trends, Case studies and Best Practices

The latest news articles and information about online video marketing strategies including company case studies, tips, campaigns trends, software tools and industry best practices.

3 Reasons Why Video Marketing Has Such A Profound Impact On Today’s Consumer

| | Web Video Marketing Council
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Now, with the evolution of amazingly entertaining whiteboard videos, a whole new world of web video marketing is evolving that provides options to reach the highly-coveted Millennials. Millennials watch and engage with video content and it is important that your organization delivers! Here are three reasons that video is having such a profound impact on... Read the full article »

6 Reasons Why Online Video Marketing is Essential to Omnichannel Success

| | Marctech Advisor
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Video marketing videos are critical for your business - There is no doubt about it: Video is a must-have for online brands and retailers. By harnessing the advantages of movement and sound, videos can educate and engage customers much better than text or static pictures.  As a result, customers feel more confident to purchase, which is why 85% of survey respondents feel a good video strategy leads to... Read the full article »

2016 is Finally the “Year of the Video”

| | Marketing Land
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Online Video is all around us, no matter what device we’re using to access content. Columnist Grace Kaye shares a few tips for marketers capitalizing on this rising tide. It’s official: video has taken over the internet. Video content is cropping up in our social accounts, news articles, even our emails. For us marketers, it’s a dream come true. Videos provide us with... Read the full article »

Why You Need To Wow Your Prospects With Video Marketing

| | Business 2 Community
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More millennials (born between 1982 and 2004) are moving into the decision-making process and you need to ensure you are marketing to them in the right way. Video content is a necessity in competitive industries. Your competitors are using videos to influence buyers, and to create demand generation. Marketers who use video marketing as part of their strategy grow their revenues 49% faster than those not utilizing video because... Read the full article »

4 Video Marketing Tips From Pro Vloggers

| | The Huffington Post
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Blogging used to be a fun hobby, but with video marketing and video communications debuting as the new preferred format for exchanging information it’s become a highly lucrative career. The most successful bloggers are now raking in as much as one million dollars a month, with the top 1,000 most popular vloggers averaging at least $276,00 in profit a year!  This amplification in earning potential has inspired merciless competition. You can no longer just set up a camera in your basement and expect to be a superstar; you’ll likely need a legit video marketing strategy. For those looking to start a new blog, or simply diversify their current blog by incorporating more video content, here’s what the top bloggers in the world are doing right... Read the full article »

Three Reasons Web Video Marketing Keeps Growing

| | Web Video Marketing Council
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Online video marketing has been growing consistently for years. In its early days, when we were first introduced to the concept of videos ‘going viral’ via email, it was clear that users found video engaging and that this was a great way to earn brand recognition. Later, as social media took hold, and video sharing to large audiences became mainstream, marketing videos and B2B video marketing became essential as a marketing strategy to spread the word about businesses, products, services, and ideas. Today, we are at a stage where businesses either have integrated video marketing as part of their video marketing strategy or are considering it. Here are three reasons why video marketing keeps growing in 2016... Read the full article »

4 Questions Your Video Marketing Strategy Should Answer

| | eastlackmedia
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It’s no secret that people are spending more and more of their time watching videos online. YouTube has over a billion users, almost one-third of all the people on the Internet and every day people watch hundreds of millions of hours on YouTube alone and generate billions of views. On Facebook, there are 8 billion video views per day. These numbers are only projected to increase in the coming years. That’s great news for businesses who utilize marketing videos as part of their content marketing playbook. Creating B2C and B2B videos is now second nature. Just pull out your iPhone and start recording away. So, the 4 questions businesses and brands need to answer when planning out their next web video production are... Read the full article »

12 New Strategy Slides Every Video Marketer Should Read Right Now

| | tubular insights
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Mary Meeker, legendary venture capitalist at Kleiner Perkins Caufield & Byers and former securities analyst at Morgan Stanley, presented her 2016 Internet Trends Report, and marketers of all disciplines should take time out to read the findings. I’ve pulled out the most compelling slides relevant to video marketing strategy that I think every video marketer should read right now... Read the full article »

Don’t Simply Jump On the Online Video Marketing Bandwagon

| | Business 2 Community
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When approaching marketing video concept from a strategy perspective the first question you need to ask yourself is “Why?” You need to ensure that you are letting a defined strategy influence the content plan, and drive the video concepts. Start by working through the following four questions: 1. Who am I needing to reach out to? And... Read the full article »

Why You Should Track All Video Metrics And More On Your Website

| | Flimp Media
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Every interaction that takes place on a website can be recorded and viewed. This is valuable information, including video viewing metrics. But, many website owners fail to see the importance of the data produced from using analytics. Below are five reasons website owners, who don’t take website analytics seriously, should reconsider because... Read the full article »

8 Reasons Marketers Should Embrace Online Video

| | Ragan’s PR Daily
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Video content offers several advantages to marketing pros—and to the webmaster who want to make money online. From improved SEO to increased sales conversion, this article explains the benefits of creating, producing, and sharing marketing videos and communication videos. If you’re not already on the video bandwagon, you must consider it for your (and your clients’) online marketing strategies because without it you may not have a client anymore... Read the full article »

Social Quarterly Report Q2: 5 Video Marketing Trends to Watch In 2016

| | Econsultancy
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Predicted to be one of the key content marketing trends of 2016, it is clear that video marketing is here to stay. In fact, with Cisco predicting that 80% of all internet traffic will stem from video by 2019, it looks set to take over. From YouTube collaborations to sponsored Snapchats, there are many opportunities for brands to utilise this innovative medium. Taken from our most recent Social Quarterly 2016, here are some of the biggest visual and video trends for this year... Read the full article »

Video Marketing Guide & Digital Marketing White Papers

| | koozai
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Koozai, London & Southhampton UK, has a wonderful arsenal of 20+ white papers and help guides for marketing and communications professionals. Their Video Marketing Guide, 3rd Edition is particulary helpful for online video marketing experts and offers valuable b2b video marketing help tips. The other guides related to SEO, website conversion, and social media marketing will inspire as well... Read the full article »

It’s Time for a Rethink on Online Video Marketing for 2016

| | Mobile World Live
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Operators need to position online video marketing as a basic service like voice, rather than continuing to see it as a value added service, Huawei chief Eric Xu said. If that’s the case, we need to revisit the network, the organizational set-up, the operating model and the skill sets in the workforce, whether those are sufficient enough to support video as a basic service like voice. Xu also claimed that telcos are “better positioned” in online video services because... Read the full article »

4 Simple Ways to Integrate Video Into Your Marketing Strategy

| | Orlando Business Journal
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Businesses have had to adapt to the dynamics of this ever-evolving technology landscape, and many have found that their willingness to adopt video elements as a larger part of their marketing strategy pays big dividends.The statistics don’t lie. According to Forbes Insights, at least 75 percent of executives watch work-related online marketing and communication videos. Here are four easy-to-implement tips for businesses looking to integrate online video marketing into their... Read the full article »

Why 2016 Will Be the Year of Video Marketing

| | Convince&Convert
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It’s March, and you’re probably working hard to implement all new campaigns and initiatives developed in December. But did you set the right goals? And are you using the right tools to achieve those goals? The fact of the matter is, if you didn’t include an online video marketing strategy as part of your broader content marketing plan, you’re missing out. Marketing with Video isn’t just a nice afterthought. It’s a chance to take your marketing strategy into the stratosphere. Here are five reasons 2016 is the year of video marketing... Read the full article »