Your Global Video Marketing, Production, Advertising and Communications Weekly News -

Video Marketing Strategy: News, Tips, Trends, Case studies and Best Practices

The latest news articles and information about online video marketing strategies including company case studies, tips, campaigns trends, software tools and industry best practices.

Stop Procrastinating and Get Moving on Video Marketing

| | Diginomica
facebook
twitter
linkedin

Your customers are crying out for video from you. At least that’s what the experts are saying. And it’s true – if all your sales and marketing is text-based with the odd image, it can get boring. Look at it this way: A picture is worth a thousand words. The brain can process 30 images each second. For a 60 second video, that equates to 1.8 million words... Read the full article »

Revitalizing Video Marketing with Simple Tools

| | Content Standard
facebook
twitter
linkedin

Best place to start improving your team’s visual quality is cellphones. From social updates to live video, phones are the most convenient equipment at your team’s disposal. Small investments can help you make huge strides towards improving video quality... Read the full article »

Video Marketing: The Savvy Strategy for 2017

| | Business 2 Community
facebook
twitter
linkedin

Marketers are giving video a lot of attention. Savvy marketers are wielding this powerful tool to increase email leads by 300 percent, boost landing page conversions by 80 percent, and drive a greater number of prospects to purchase — faster. A short video is said to be worth 1.8 million words, and with results like these, it’s becoming a marketer’s most powerful... Read the full article »

How Should You Deploy Video in Your Marketing Strategy? [Video]

| | Digital Marketer
facebook
twitter
linkedin

“Well they say a picture is worth a thousand words,” says Dennis Yu, CTO of Blitz Metrics. “Well a video is worth a thousand pictures, and video is now key and everything, in terms of engagement, all the new mobile messaging apps that are out there around video. So the question is, how do you create video in a way that’s effective?” ... Read the full article »

10 Reasons Why Your Video Marketing Strategy Failed (And How to Fix It)

| | Business 2 Community
facebook
twitter
linkedin

Adding video into your marketing mix can be incredibly effective. But you’ve got to do it right in order to get people to take action, buy and believe in your brand. If you invested in a video marketing campaign that failed, here’s a look at 10 common reasons that might have happened–and what you can do to prevent them from happening again... Read the full article »

3 Reasons Why Video Marketing Has Such A Profound Impact On Today’s Consumer

| | Web Video Marketing Council
facebook
twitter
linkedin

Now, with the evolution of amazingly entertaining whiteboard videos, a whole new world of web video marketing is evolving that provides options to reach the highly-coveted Millennials. Millennials watch and engage with video content and it is important that your organization delivers! Here are three reasons that video is having such a profound impact on... Read the full article »

6 Reasons Why Online Video Marketing is Essential to Omnichannel Success

| | Marctech Advisor
facebook
twitter
linkedin

Video marketing videos are critical for your business - There is no doubt about it: Video is a must-have for online brands and retailers. By harnessing the advantages of movement and sound, videos can educate and engage customers much better than text or static pictures.  As a result, customers feel more confident to purchase, which is why 85% of survey respondents feel a good video strategy leads to... Read the full article »

2016 is Finally the “Year of the Video”

| | Marketing Land
facebook
twitter
linkedin

Online Video is all around us, no matter what device we’re using to access content. Columnist Grace Kaye shares a few tips for marketers capitalizing on this rising tide. It’s official: video has taken over the internet. Video content is cropping up in our social accounts, news articles, even our emails. For us marketers, it’s a dream come true. Videos provide us with... Read the full article »

Why You Need To Wow Your Prospects With Video Marketing

| | Business 2 Community
facebook
twitter
linkedin

More millennials (born between 1982 and 2004) are moving into the decision-making process and you need to ensure you are marketing to them in the right way. Video content is a necessity in competitive industries. Your competitors are using videos to influence buyers, and to create demand generation. Marketers who use video marketing as part of their strategy grow their revenues 49% faster than those not utilizing video because... Read the full article »