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Video Marketing Strategy: News, Tips, Trends, Case studies and Best Practices

The latest news articles and information about online video marketing strategies including company case studies, tips, campaigns trends, software tools and industry best practices.

Here’s Why Every Business Needs a Video Marketing Strategy

| | Best Techie
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We live in a fast-paced world where life’s tempo changes every day. Everyone is extremely busy, and the information consumption process goes very quickly. This makes marketers’ jobs a lot harder as promotion materials should be short and compelling so the person who sees them wants to buy the goods. Years ago, the most popular promotion materials were text based, but nowadays everyone’s too busy to read. That’s why video materials invaded the marketing field. It’s much easier to ‘show’ rather than ‘tell’ a story to potential customers... Read the full article »

How to Leverage Video Marketing in 3 Simple Steps

| | Business 2 Community
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Video is a powerful medium that can help you engage with leads in a more natural and personal way. In the past, you had to invest in a ton of gear if you wanted to do video well. But thanks to the power of today’s smartphones, anyone can create a great looking video... Read the full article »

Videos That Convert: How to Create a Scalable Video Strategy

| | Business 2 Community
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Start by asking yourself a few questions: why are you creating this video? What problem is it going to solve? What area of your business is it going to support? What question is it going to answer? What story do you want to tell? The why of your video is a pivotal first step. It will allow you to determine everything from the script to the look and feel... Read the full article »

How to Use Video as Your Greatest Marketing Asset

| | Business 2 Community
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55% of people watch videos online every day. That’s why brands can’t afford to overlook the power of video content and must incorporate it into their marketing strategy if they haven’t already done so. Video marketing is quickly becoming the ultimate weapon for engagement and the most effective way to connect with consumers. According to HubSpot, “97% of marketers say video has helped increase user understanding of their product or service and 72% of people would rather use video to learn about a product or service.”... Read the full article »

Five Ways to Put Sales in Motion with Video Marketing

| | Forbes
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Videos are virtually everywhere, mostly because they’re incredibly engaging. And whether we find them funny, touching, or appalling, we certainly don’t struggle to find them. However, posting just any video means it’s likely to get lost in the abyss than be a game-changer for your business. To complicate matters, more views doesn’t always equal more revenue, which may leave you asking yourself: why aren’t my fans becoming clients? Are my efforts really helping my bottom line?... Read the full article »

10 Tips for a Video Insights Marketing Strategy

| | Tubular Insights
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Think about this for a moment: Cisco estimates that by 2021, 82% of all consumer internet traffic will stem from video content, which will be viewed at a rate of a million minutes per second. Those numbers don’t even mention the amount of data this video will produce. So as the video market grows, how are brands supposed to handle the data in digital video to stand out from the throng of other content creators... Read the full article »

How Brands Can Use Video in their Marketing

| | Biz Journals
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Video is one of the hottest tactics in marketing today. It appears every company is trying to figure out how to incorporate video in some form or fashion. As with everything in marketing, some brands are getting it right, while others are wasting their time. Here are a few examples of how brands can use video to better connect with customers and enhance the marketing funnel... Read the full article »

Why You Need to Include Video in Your Marketing Strategy

| | Business 2 Community
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Over the last few years, video’s popularity has grown so dramatically that it’s cemented itself as a part of business marketing strategy that you can’t ignore. With a little creativity and a well thought out plan, videos can help your brand stand apart from the rest with a unique and unforgettable voice, capturing and holding audience attention while providing useful information. Add to that the numerous ways you can share video, from YouTube to social media, and using video in your marketing strategy is a no brainer... Read the full article »

6 Tips to Build the Perfect Video Marketing Campaign in 2018

| | BBN Times
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If you spend enough time on the internet these days, you’re bound to notice videos are taking the lead in terms of the type of content most enjoyed by users. The statistics on video marketing are proof video marketing is trending in 2018. Video marketing will account for more than 70% of consumer traffic. Mobile video ads will grow five times faster than desktop and landing pages with videos will have better conversion rates... Read the full article »

5 Overlooked Video Marketing Strategies

| | Business 2 Community
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There’s no easy-button when it comes to video marketing success. With the right approach, however, you’ll build brand awareness, generate leads and ultimately close more business. The strategies outlined here are things that most – if not all – of your competitors are NOT doing, which is why today is the perfect day to formulate your game plan and start reaping the results of your hard work... Read the full article »

The Ultimate Guide to Video Marketing [Infographic]

| | Marketing Profs
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Video marketing may not be the simplest of content to create. You've got to think about not just the script and video itself but also the technical challenges of creating the video. But it can be a very effective form of content. According to an infographic by review and coupon site 16best.net, 97% of marketers say video has helped increase user understanding of their product or service, and 81% of consumers say they were convinced to buy a product or service after watching a brand's video... Read the full article »

10 Video Metrics That Will Help You Establish ROI

| | Marketing Profs
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Many marketers find tracking the ROI of their video campaigns to be tricky, but that’s often the result of poorly developed strategies and improper goal-setting. Broadly speaking, all video marketing looks to do one of three things: build brand awareness and trust, increase sales, or educate and inform customers and potential customers... Read the full article »

Going Viral with Video Marketing

| | Veterinarian's Money Digest
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Video is the preferred method of people searching for information online, and significant research has been conducted to help marketers—including veterinarians—make the most of their campaigns. Follow these basic guidelines to start your video marketing on the right foot... Read the full article »

How to Create High Performance Video Marketing

| | Forbes
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Large and small brands alike struggle to execute brand strategy with video as a central tool. With growing expectations in the advertising industry around ad targeting and behavioral modeling, video can seem like a medium reserved only for brands focused on younger audiences or large corporations with the budget to produce multiple iterations of videos to target different demographics... Read the full article »