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Video Marketing Strategy: News, Tips, Trends, Case studies and Best Practices

The latest news articles and information about online video marketing strategies including company case studies, tips, campaigns trends, software tools and industry best practices.

How Many Video Marketing Mistakes Are You Making?

| | Entrepreneur
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Video marketing is huge right now and if you do it right, it can yield incredible results for your business. It does, however, require careful planning. There are many tools and services available to help you create and share videos, but it can be an expensive and time-consuming endeavor. Knowing what not to do can improve your chances for a successful video marketing campaign. Are you making these common video marketing mistakes?... Read the full article »

Create Video Content Even Mark Zuckerberg Will Like

| | Business 2 Community
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Mark Zuckerberg has spoken on the topic of video before and everyone knows how powerful it can be. He believes video will be what Facebook is all about within just a few years’ time. This puts anyone who does video well—and even those who are beginning to do it well—in an interesting position... Read the full article »

Here Are 5 Reasons You Need to Market with Video

| | Business 2 Community
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Using even a short video, you can educate potential end-users, customers and/or buyers about how your company and your products work to solve their problems and fulfill their needs. Putting a face on-camera allows potential clients to see who you are, identify with you personally and build trust without even meeting in person. Videos can be posted online via YouTube and other video hosting sites, and from there they can be easily shared on your website, social media, or through email campaigns helping you market 24 hours a day, 7 days a week reaching both a worldwide and local audience... Read the full article »

How to Maximize the Power of Video in Your Marketing Automation Efforts

| | Entrepreneur
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Overall, when it comes to customer relationship management, video is the surest route to building trust and real, human connections. Make sure you capture accurate viewing data for your online videos, no matter which channel or platform. The levels of engagement each one attracts will provide invaluable data you can analyze to inform future campaigns and tweak current initiatives, to achieve the kind of results and return on investment you seek.... Read the full article »

Why Video Content Needs to be Part of Your Content Marketing Strategy

| | Super User
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Video content is hot right now and it’s here to stay. Up until the last few years, a lot of marketers and B2B companies have stayed away from video content, but it’s becoming clear that to stand out and build trust among your audience, it’s incredibly important to get in front of a camera. The time for video is now; all the major players in the marketing industry see it ... Read the full article »

Why Having a Video Marketing Strategy is Critical to Your Business

| | Forbes
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Brand videos today are what websites were 20 years ago. Instead of people searching sites and sifting through only static images, they lean toward those that contain videos. Videos are the No. 1 way to showcase your brand to your customers. They help you stand out among the crowd. Plus, they allow you to build an emotional connection with your audience and transmit the feel, tone, and details of your brand in 60 seconds or less ... Read the full article »

Getting Started with Video Strategy

| | Business 2 Community
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If you want to really succeed with video, you need a video strategy that encompasses your entire video production plan, not just one asset for one campaign. To help get you there, we’ve developed the Video Strategy Workbook, which covers everything from identifying where video fits into your content strategy through to measuring and optimizing your video campaigns for success... Read the full article »

When to Use Video: The Ultimate Guide

| | Marketing Week
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Video is undoubtedly one of the most important tools in a marketer’s arsenal, boasting a proven ability to engage and excite consumers. From a 15-minute series to six-second Snapchat clips, the sheer volume of formats and channels available mean marketers need to carefully consider how video works for their specific brand... Read the full article »

Video Marketing Tips to Attract More Viewers and Boost Traffic

| | Social Barrel
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One of the ways to attract the right audience is through video marketing. Research shows video will hit 80 percent of internet traffic in just two years. On mobile, 75 percent of web traffic will be video by 2020. A significant number of people watch videos online, meaning the video is trending upward. As a marketer, you must know how to use video to keep your audience engaged.... Read the full article »

The Dos and Don’ts of Video Marketing

| | Aurora
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The new king of the social media realm—video—is settling on its throne while static content takes a backseat. No wonder then, given their increasing popularity, most businesses today are viewing videos as marketing gold. Consequently, video has become the format of choice for sharing personalized content between peers as well brands and their consumers... Read the full article »

Stop Procrastinating and Get Moving on Video Marketing

| | Diginomica
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Your customers are crying out for video from you. At least that’s what the experts are saying. And it’s true – if all your sales and marketing is text-based with the odd image, it can get boring. Look at it this way: A picture is worth a thousand words. The brain can process 30 images each second. For a 60 second video, that equates to 1.8 million words... Read the full article »