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Video Marketing Strategy: News, Tips, Trends, Case studies and Best Practices

The latest news articles and information about online video marketing strategies including company case studies, tips, campaigns trends, software tools and industry best practices.

Getting Started with Video Strategy

| | Business 2 Community
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If you want to really succeed with video, you need a video strategy that encompasses your entire video production plan, not just one asset for one campaign. To help get you there, we’ve developed the Video Strategy Workbook, which covers everything from identifying where video fits into your content strategy through to measuring and optimizing your video campaigns for success... Read the full article »

When to Use Video: The Ultimate Guide

| | Marketing Week
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Video is undoubtedly one of the most important tools in a marketer’s arsenal, boasting a proven ability to engage and excite consumers. From a 15-minute series to six-second Snapchat clips, the sheer volume of formats and channels available mean marketers need to carefully consider how video works for their specific brand... Read the full article »

Video Marketing Tips to Attract More Viewers and Boost Traffic

| | Social Barrel
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One of the ways to attract the right audience is through video marketing. Research shows video will hit 80 percent of internet traffic in just two years. On mobile, 75 percent of web traffic will be video by 2020. A significant number of people watch videos online, meaning the video is trending upward. As a marketer, you must know how to use video to keep your audience engaged.... Read the full article »

The Dos and Don’ts of Video Marketing

| | Aurora
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The new king of the social media realm—video—is settling on its throne while static content takes a backseat. No wonder then, given their increasing popularity, most businesses today are viewing videos as marketing gold. Consequently, video has become the format of choice for sharing personalized content between peers as well brands and their consumers... Read the full article »

Stop Procrastinating and Get Moving on Video Marketing

| | Diginomica
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Your customers are crying out for video from you. At least that’s what the experts are saying. And it’s true – if all your sales and marketing is text-based with the odd image, it can get boring. Look at it this way: A picture is worth a thousand words. The brain can process 30 images each second. For a 60 second video, that equates to 1.8 million words... Read the full article »

Revitalizing Video Marketing with Simple Tools

| | Content Standard
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Best place to start improving your team’s visual quality is cellphones. From social updates to live video, phones are the most convenient equipment at your team’s disposal. Small investments can help you make huge strides towards improving video quality... Read the full article »

Video Marketing: The Savvy Strategy for 2017

| | Business 2 Community
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Marketers are giving video a lot of attention. Savvy marketers are wielding this powerful tool to increase email leads by 300 percent, boost landing page conversions by 80 percent, and drive a greater number of prospects to purchase — faster. A short video is said to be worth 1.8 million words, and with results like these, it’s becoming a marketer’s most powerful... Read the full article »