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Video Marketing Strategy: News, Tips, Trends, Case studies and Best Practices

The latest news articles and information about online video marketing strategies including company case studies, tips, campaigns trends, software tools and industry best practices.

How Small Business Can Capitalize On The Video Content Marketing Boom

| | HuffPost Australia | Andrea Beattie
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According to Valerie Khoo, CEO of the Australian Writers’ Centre and b2b video content marketing expert, content marketing is simply the idea of communicating without overt selling. Content marketing works for any small business that sells goods or services, and can help put businesses on the map. Khoo said that sales videos are becoming a popular vehicle for small business. “Increasingly, people are enjoying video and consuming video…you just need to fulfill a need, and that could be a need for information about a certain product or service,” Khoo said. “It’s really just trying to be useful. Position yourself as an expert or a leader in your particular space — and you can do that by marketing with video and using explainer videos to... Read the full article »

3 Ways to Integrate Videos Into Your Online Video Marketing Strategy

| | Entrepreneur - Ann Handley
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Now is time to make internet video marketing a bigger part of your online communications, branding, and marketing strategies. Facebook is advancing aggressively into video (giving YouTube a run for its money as the top platform) and new live-streaming platforms like Periscope (owned by Twitter) and Meerkat are finding traction, which allow users to effortlessly integrate online videos into social media channels. So how do you make online video content marketing a regular part of your outreach to customers on a daily basis and seamlessly? Here are three ways: 1. use quality video content to promote... Read the full article »

A CMO’s View: Top Marketers From The World’s Biggest Brands Share Insights On Mobile and Video Marketing

| | MarketingLand - Amy Gesenhues
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Chief Marketing Officers share their frank opinions – and provide useful tips – on online digital content marketing strategies that have impacted their brands. Taco Bell’s Chris Brandt discusses how his company is breaking new ground with its mobile video marketing efforts; AOL’s Allie Kline talked content marketing; and Heineken’s Nuno Teles addressed brand sponsorships in light of partnering with the World Soccer League. Each CMO takes a deep dive into a specific marketing topic, online video marketing trends, video production industry trends, and lists their top three rules for mobile content marketing. Here’s what they told us... Read the full article »

Five Steps Towards A Great Online Video Marketing Content Strategy

| | Business 2 Community - Rosalind Henshell
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Online video content marketing can be a time-consuming and costly process, but if you plan it properly you can get a lot of impact. Research the right video content marketing keywords for your business. Your videos will have a better chance of being seen if you do the right keyword research. Create compelling video content that your audience wants to watch. Figure out what kind of questions they are asking and create video marketing content that solve those questions. Ensure that your video content marketing is seen by placing the content where people are going to watch them. Maybe that's YouTube, maybe that's a landing page from an video email marketing newsletter. And to that end, you need to make sure that your video content marketing has a call-to-action that will lead to further engagement from the consumer. Last but not least, track your video content marketing metrics for maximum analysis. Read the full article »