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Video Marketing Strategy: News, Tips, Trends, Case studies and Best Practices

The latest news articles and information about online video marketing strategies including company case studies, tips, campaigns trends, software tools and industry best practices.

A CMO’s View: Top Marketers From The World’s Biggest Brands Share Insights On Mobile and Video Marketing

| | MarketingLand - Amy Gesenhues
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Chief Marketing Officers share their frank opinions – and provide useful tips – on online digital content marketing strategies that have impacted their brands. Taco Bell’s Chris Brandt discusses how his company is breaking new ground with its mobile video marketing efforts; AOL’s Allie Kline talked content marketing; and Heineken’s Nuno Teles addressed brand sponsorships in light of partnering with the World Soccer League. Each CMO takes a deep dive into a specific marketing topic, online video marketing trends, video production industry trends, and lists their top three rules for mobile content marketing. Here’s what they told us... Read the full article »

Five Steps Towards A Great Online Video Marketing Content Strategy

| | Business 2 Community - Rosalind Henshell
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Online video content marketing can be a time-consuming and costly process, but if you plan it properly you can get a lot of impact. Research the right video content marketing keywords for your business. Your videos will have a better chance of being seen if you do the right keyword research. Create compelling video content that your audience wants to watch. Figure out what kind of questions they are asking and create video marketing content that solve those questions. Ensure that your video content marketing is seen by placing the content where people are going to watch them. Maybe that's YouTube, maybe that's a landing page from an video email marketing newsletter. And to that end, you need to make sure that your video content marketing has a call-to-action that will lead to further engagement from the consumer. Last but not least, track your video content marketing metrics for maximum analysis. Read the full article »