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Video Marketing Strategy: News, Tips, Trends, Case studies and Best Practices
The latest news articles and information about online video marketing strategies including company case studies, tips, campaigns trends, software tools and industry best practices.
For years, sketches, illustrations, and drawings were used to sell a pitch. In the age of social media and very short attention spans, not much has changed and it has become ever more important to effectively attract a prospect’s attention. Experts agree visuals are a strong marketing tool. Explainer videos are often the first video content marketing choice for improving exposure and increasing conversions, for a number of reasons...
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As you traverse the most highly-trafficked sites on the web, you’ll have noticed something over the last two years: text content is being replaced by video in as many locations as publishers can manage. Gone are the in-depth write-ups with incidental 30-second news reports. They’re being replaced by long, on-camera pontifications introduced by 35 words, max. So no, perhaps it’s not entirely fair to call video a secret weapon...
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With more than 75 million people watching online videos every day in the U.S. alone, video has become a driving force in delivering marketing messages. Increasing brand awareness, explaining products, optimizing landing pages, developing social media content, and providing educational tutorials are just a few of the ways video is used as an effective marketing tool. The fact that viewers are likely to retain about 95% of a video message as opposed to 10% of written text is one reason video works...
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Over the past few years, video marketing has become more important than ever. When it comes to social media sites, video marketing is the best way to attract customers. People are tired of reading boring blog posts that contain no video or images. Also, in this day and age, it’s expected that there’s something that breaks up the written content, especially on mobile. Times have changed in the industry of online marketing. You have to have some sort of video marketing to attract new customers...
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Despite placing great faith in online video as a means of connecting with audiences in the near to mid-term future, marketers are largely unsatisfied with their advertising strategies in the space thus far. A survey indicates that only 6% of marketers would currently characterize themselves as “innovators” when it comes to their use of online video. The vast majority want to improve their efforts in the space with 80% of correspondents reporting that they will increase their video advertising efforts in 2018...
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It's clear that some of the most dynamic methods in building a strong business or brand online involve the use of online video content. To prepare for 2018, you'll want to get started right now. Too many people are apprehensive because they're camera shy. However, getting in front of the camera isn't necessarily essential. Thanks to animated videos, screencast videos, and videos where you only record your voice, you don't have to put your face out there. As long as you’re consistent with your content and provide value to your audience, your brand will grow. Video isn't going anywhere. It's only going to continue growing as the main portal for content...
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Don't kid yourself: creating a long-form documentary is a lot of work. But the time, energy, and passion you put into it can elevate your video content marketing strategy to a new level of professionalism. The kudos you receive from interviewees, the acknowledgement you receive from your management team, and the deeper relationships you can cultivate with your audience are well worth the challenge...
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According to new research, nearly half of marketers plan to add YouTube content to their marketing strategies in the next year. If you’re one of the businesses using video already, you’re in good company. If you’re not using video, you’re missing out. With over 5 billion videos watched on YouTube every day, video is no longer confined to businesses with big budgets and super creative concepts. In fact, there are videos dedicated to just about everything these days, each intended to educate, inform, or entertain the growing online audience...
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Digital video can be a powerful marketing tool, but only if it reaches your target audience. With businesses publishing an average of 18 videos per month, it’s clear brands are recognizing the value of video content. In order to get the most out of your video marketing efforts, it’s important that your videos are strategically produced and promoted in the places where your targeted audience resides online. Whether you’re a small business owner or the marketing director at a fortune 500, getting more eyes on your video content can significantly increase web conversions...
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Video gained popularity by earning more and costing less. As trends in technology have evolved, video became less expensive to create. Simultaneously, promotion and tracking tools have made major strides, making it easier for marketers to turn cheaper content into more successful collateral. Successfully integrating video with your marketing strategy requires more than a budget shift. Before you drop everything and start filming, outline a strategy to get the most from your visual content...
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Video marketing is huge right now and if you do it right, it can yield incredible results for your business. It does, however, require careful planning. There are many tools and services available to help you create and share videos, but it can be an expensive and time-consuming endeavor. Knowing what not to do can improve your chances for a successful video marketing campaign. Are you making these common video marketing mistakes?...
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Mark Zuckerberg has spoken on the topic of video before and everyone knows how powerful it can be. He believes video will be what Facebook is all about within just a few years’ time. This puts anyone who does video well—and even those who are beginning to do it well—in an interesting position...
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Whether you’re a small business or nonprofit, you need to consider a solid video marketing strategy to grow your business. Recent research found that 33 percent of online activity is spent watching video and marketers using video grew their revenue 49 percent faster than non-video users...
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Using even a short video, you can educate potential end-users, customers and/or buyers about how your company and your products work to solve their problems and fulfill their needs. Putting a face on-camera allows potential clients to see who you are, identify with you personally and build trust without even meeting in person. Videos can be posted online via YouTube and other video hosting sites, and from there they can be easily shared on your website, social media, or through email campaigns helping you market 24 hours a day, 7 days a week reaching both a worldwide and local audience...
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Overall, when it comes to customer relationship management, video is the surest route to building trust and real, human connections. Make sure you capture accurate viewing data for your online videos, no matter which channel or platform. The levels of engagement each one attracts will provide invaluable data you can analyze to inform future campaigns and tweak current initiatives, to achieve the kind of results and return on investment you seek....
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Video content is hot right now and it’s here to stay. Up until the last few years, a lot of marketers and B2B companies have stayed away from video content, but it’s becoming clear that to stand out and build trust among your audience, it’s incredibly important to get in front of a camera. The time for video is now; all the major players in the marketing industry see it ...
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Brand videos today are what websites were 20 years ago. Instead of people searching sites and sifting through only static images, they lean toward those that contain videos. Videos are the No. 1 way to showcase your brand to your customers. They help you stand out among the crowd. Plus, they allow you to build an emotional connection with your audience and transmit the feel, tone, and details of your brand in 60 seconds or less ...
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Remember that there’s strategy and distribution (and with that, analytics) to contend with when dealing with video marketing. Storytelling, shooting and editing is video production. If you do your homework upfront and keep the video marketing cycle in mind your videos will produce the results you are going for!...
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Research has regularly shown that websites that incorporate videos experience faster audience growth and more engagement. YouTube is the largest repository of videos on the internet and is the most popular platform for video marketing. For best video marketing results, it’s important to ensure your videos are available on...
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If you want to really succeed with video, you need a video strategy that encompasses your entire video production plan, not just one asset for one campaign. To help get you there, we’ve developed the Video Strategy Workbook, which covers everything from identifying where video fits into your content strategy through to measuring and optimizing your video campaigns for success...
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