Your Global Video Marketing, Production, Advertising and Communications Weekly News -
Video Marketing Strategy: News, Tips, Trends, Case studies and Best Practices
The latest news articles and information about online video marketing strategies including company case studies, tips, campaigns trends, software tools and industry best practices.
What exactly is video marketing? It's definitely not throwing a video on your homepage and calling it a day or uploading everything you ever made to YouTube. Going viral once doesn't really count, either. Video marketing serves a much more specific purpose. Cisco estimates that video traffic will make up more than 80% of all consumer internet traffic in four years. But watching videos every day doesn't teach you how to use video marketing to achieve your business goals...
Read the full article »
Video is already taking up the lion’s share of web content, so it pays to market to your customers through this medium. But with dwindling attention spans and a rise in visual clutter, your video needs to stand out. Keep it short, get to the point, consider vertical format, and ensure that your video is integrated with your digital marketing strategy, not an isolated event...
Read the full article »
We all know how effective and engaging video marketing is. There is no doubt that nowadays it’s necessary to include video in brand and product marketing campaigns in order to make them successful. But the main question remains unresolved: how do you create the perfect video that makes your product stand out to the audience?...
Read the full article »
The volume of visuals we consume day by day is increasing drastically. On that list, videos had taken the first place. Visual content, especially videos, are viewed by more people because of the ease of understanding. A 2-minute video can convey complex data or processes better than a 2000-word article. The main reason for the rise of video in all business is the ROI it provides. Almost all the social media channels have made changes in their interfaces for adapting video as their major traffic generating source...
Read the full article »
Did you know 51.9% of marketing professionals say video content provides the best ROI? Imagine promoting your video to millions, getting more views, likes and subscribers. Video marketing is a powerful way to build relationships and brand awareness with prospects. If you aren’t using video in your marketing yet, it’s high time to begin...
Read the full article »
With the continuous advancement and reliability of social media platforms and online media content, it’s no surprise video content creation has become the go-to marketing trend. It’s become ingrained in companies’ marketing processes, regardless of industry with the automotive industry being no different. Across the major social networking platforms, including Facebook, Twitter, and Instagram, video content sharing capabilities have been added...
Read the full article »
For years, sketches, illustrations, and drawings were used to sell a pitch. In the age of social media and very short attention spans, not much has changed and it has become ever more important to effectively attract a prospect’s attention. Experts agree visuals are a strong marketing tool. Explainer videos are often the first video content marketing choice for improving exposure and increasing conversions, for a number of reasons...
Read the full article »
As you traverse the most highly-trafficked sites on the web, you’ll have noticed something over the last two years: text content is being replaced by video in as many locations as publishers can manage. Gone are the in-depth write-ups with incidental 30-second news reports. They’re being replaced by long, on-camera pontifications introduced by 35 words, max. So no, perhaps it’s not entirely fair to call video a secret weapon...
Read the full article »
With more than 75 million people watching online videos every day in the U.S. alone, video has become a driving force in delivering marketing messages. Increasing brand awareness, explaining products, optimizing landing pages, developing social media content, and providing educational tutorials are just a few of the ways video is used as an effective marketing tool. The fact that viewers are likely to retain about 95% of a video message as opposed to 10% of written text is one reason video works...
Read the full article »
Over the past few years, video marketing has become more important than ever. When it comes to social media sites, video marketing is the best way to attract customers. People are tired of reading boring blog posts that contain no video or images. Also, in this day and age, it’s expected that there’s something that breaks up the written content, especially on mobile. Times have changed in the industry of online marketing. You have to have some sort of video marketing to attract new customers...
Read the full article »
Despite placing great faith in online video as a means of connecting with audiences in the near to mid-term future, marketers are largely unsatisfied with their advertising strategies in the space thus far. A survey indicates that only 6% of marketers would currently characterize themselves as “innovators” when it comes to their use of online video. The vast majority want to improve their efforts in the space with 80% of correspondents reporting that they will increase their video advertising efforts in 2018...
Read the full article »
It's clear that some of the most dynamic methods in building a strong business or brand online involve the use of online video content. To prepare for 2018, you'll want to get started right now. Too many people are apprehensive because they're camera shy. However, getting in front of the camera isn't necessarily essential. Thanks to animated videos, screencast videos, and videos where you only record your voice, you don't have to put your face out there. As long as you’re consistent with your content and provide value to your audience, your brand will grow. Video isn't going anywhere. It's only going to continue growing as the main portal for content...
Read the full article »
Don't kid yourself: creating a long-form documentary is a lot of work. But the time, energy, and passion you put into it can elevate your video content marketing strategy to a new level of professionalism. The kudos you receive from interviewees, the acknowledgement you receive from your management team, and the deeper relationships you can cultivate with your audience are well worth the challenge...
Read the full article »
According to new research, nearly half of marketers plan to add YouTube content to their marketing strategies in the next year. If you’re one of the businesses using video already, you’re in good company. If you’re not using video, you’re missing out. With over 5 billion videos watched on YouTube every day, video is no longer confined to businesses with big budgets and super creative concepts. In fact, there are videos dedicated to just about everything these days, each intended to educate, inform, or entertain the growing online audience...
Read the full article »
Digital video can be a powerful marketing tool, but only if it reaches your target audience. With businesses publishing an average of 18 videos per month, it’s clear brands are recognizing the value of video content. In order to get the most out of your video marketing efforts, it’s important that your videos are strategically produced and promoted in the places where your targeted audience resides online. Whether you’re a small business owner or the marketing director at a fortune 500, getting more eyes on your video content can significantly increase web conversions...
Read the full article »
Video gained popularity by earning more and costing less. As trends in technology have evolved, video became less expensive to create. Simultaneously, promotion and tracking tools have made major strides, making it easier for marketers to turn cheaper content into more successful collateral. Successfully integrating video with your marketing strategy requires more than a budget shift. Before you drop everything and start filming, outline a strategy to get the most from your visual content...
Read the full article »
Video marketing is huge right now and if you do it right, it can yield incredible results for your business. It does, however, require careful planning. There are many tools and services available to help you create and share videos, but it can be an expensive and time-consuming endeavor. Knowing what not to do can improve your chances for a successful video marketing campaign. Are you making these common video marketing mistakes?...
Read the full article »
Mark Zuckerberg has spoken on the topic of video before and everyone knows how powerful it can be. He believes video will be what Facebook is all about within just a few years’ time. This puts anyone who does video well—and even those who are beginning to do it well—in an interesting position...
Read the full article »
