Video marketing is a fast-moving, competitive game and mistakes can really destroy your chances of winning. As a video marketing agency with over 1,800 videos under our belt, we’ve learned a few things over the years and we’ve seen companies make the same mistakes over and over again... Read the full article »
Video is undoubtedly one of the most important tools in a marketer’s arsenal, boasting a proven ability to engage and excite consumers. From a 15-minute series to six-second Snapchat clips, the sheer volume of formats and channels available mean marketers need to carefully consider how video works for their specific brand... Read the full article »
Devising an effective online video strategy is no mean feat. Although the barriers to entry for brands are lower online than compared to other media channels such as TV or cinema, marketers must think carefully about the type of video content they produce. Video viewership continues to surge, with Facebook alone recording over 8 billion daily video views... Read the full article »
One of the ways to attract the right audience is through video marketing. Research shows video will hit 80 percent of internet traffic in just two years. On mobile, 75 percent of web traffic will be video by 2020. A significant number of people watch videos online, meaning the video is trending upward. As a marketer, you must know how to use video to keep your audience engaged.... Read the full article »
The new king of the social media realm—video—is settling on its throne while static content takes a backseat. No wonder then, given their increasing popularity, most businesses today are viewing videos as marketing gold. Consequently, video has become the format of choice for sharing personalized content between peers as well brands and their consumers... Read the full article »
When it comes to the web there is one format of media breaking through. According to HubSpot, 43 percent of people want to see more video content from marketers. Almost one-third of all internet activity is allotted to simply watching videos... Read the full article »
Video is becoming the most important medium for companies to master in order to stand out in 2017. While written words are still important, expectations among internet users are changing. Video Marketing is the newest branch of content marketing that is changing the way companies think about delivering their content. There is no better way to build trust... Read the full article »
Not sure if you want to incorporate video in your social media strategy? Here are some statistics to help you make your decision: viewers retain 95% of a message when they watch it on video, compared to 10% when reading text. The increase in click-through rate with video is as high as 96%, and videos are shared 1200% more times than links and text combined... Read the full article »
Video marketing is becoming more important with 93% of marketers already using video for online marketing, sales, and communication. Every video publisher needs to make the path to subscribing easy to follow. For YouTube, that means adding a brand watermark to all your videos... Read the full article »
Your customers are crying out for video from you. At least that’s what the experts are saying. And it’s true – if all your sales and marketing is text-based with the odd image, it can get boring. Look at it this way: A picture is worth a thousand words. The brain can process 30 images each second. For a 60 second video, that equates to 1.8 million words... Read the full article »
When executed properly, video does more than deliver a message. It drives results. More than 70 percent of marketing professionals claimed converts better than any other type of content. Adding video to an email campaign can boost click-through rates by up to 96 percent... Read the full article »
Best place to start improving your team’s visual quality is cellphones. From social updates to live video, phones are the most convenient equipment at your team’s disposal. Small investments can help you make huge strides towards improving video quality... Read the full article »
Marketers are giving video a lot of attention. Savvy marketers are wielding this powerful tool to increase email leads by 300 percent, boost landing page conversions by 80 percent, and drive a greater number of prospects to purchase — faster. A short video is said to be worth 1.8 million words, and with results like these, it’s becoming a marketer’s most powerful... Read the full article »
Despite being a news outlet, the Daily Mail takes a decidedly less hard-news stance with its content and relies on more entertainment-based videos to draw in views. And it’s worked. The brand’s most-watched Facebook videos of all time raked in almost 1.4 billion total views to date... Read the full article »
Google and Facebook accounted for an astonishing 85% of all the digital advertising growth seen in the US in 2016, with Facebook’s revenues leaping 62% year-on-year while Google saw year-on-year revenue growth of 20%. Yep, that’s one of the trends in the digital video marketing business... Read the full article »
The rise of video has been a major trend not just in content marketing, but also in advertising. Video ads tend to be more effective than other varieties, as they can capture the audience’s attention in the most engaging way and leave an impression that encompasses both sight and sound. Video content has the power to increase... Read the full article »
The massive shift in audience’s media preference for digital and online sources is the main cause of the online video’s rise in popularity. In the U.S alone, a mind-boggling 85% of Internet users watch videos online. More videos have been uploaded within 30 days than the major TV networks in the United States have created in 30 years... Read the full article »
In digital video advertising, marketers have traditionally relied on the medium to deliver branding objectives rather than focusing on sales goals. However, recent research revealed that digital video is at the inflection point of its adoption curve: It's moving from a branding tool to a sales and branding tool... Read the full article »
Video content marketing is the integration of video as a part of content strategy that goes along with other forms like social text posts, banners, posters, photos, blogs, websites, etc. Statistics show that video content accounts for more than 80 percent of all web traffic, also, four times as many consumers would prefer to watch a video about a product than... Read the full article »
Artificial Intelligence can be used to improve video marketing efforts. Brands are harnessing the power of this technology to enhance the experience for the customers. In the coming years, AI is going to accelerate marketing and also help increase sales. The impact of artificial intelligence is... Read the full article »