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Video Marketing Strategy: News, Tips, Trends, Case studies and Best Practices
The latest news articles and information about online video marketing strategies including company case studies, tips, campaigns trends, software tools and industry best practices.
According to new research, nearly half of marketers plan to add YouTube content to their marketing strategies in the next year. If you’re one of the businesses using video already, you’re in good company. If you’re not using video, you’re missing out. With over 5 billion videos watched on YouTube every day, video is no longer confined to businesses with big budgets and super creative concepts. In fact, there are videos dedicated to just about everything these days, each intended to educate, inform, or entertain the growing online audience...
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Digital video can be a powerful marketing tool, but only if it reaches your target audience. With businesses publishing an average of 18 videos per month, it’s clear brands are recognizing the value of video content. In order to get the most out of your video marketing efforts, it’s important that your videos are strategically produced and promoted in the places where your targeted audience resides online. Whether you’re a small business owner or the marketing director at a fortune 500, getting more eyes on your video content can significantly increase web conversions...
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Video gained popularity by earning more and costing less. As trends in technology have evolved, video became less expensive to create. Simultaneously, promotion and tracking tools have made major strides, making it easier for marketers to turn cheaper content into more successful collateral. Successfully integrating video with your marketing strategy requires more than a budget shift. Before you drop everything and start filming, outline a strategy to get the most from your visual content...
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Video marketing is huge right now and if you do it right, it can yield incredible results for your business. It does, however, require careful planning. There are many tools and services available to help you create and share videos, but it can be an expensive and time-consuming endeavor. Knowing what not to do can improve your chances for a successful video marketing campaign. Are you making these common video marketing mistakes?...
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Mark Zuckerberg has spoken on the topic of video before and everyone knows how powerful it can be. He believes video will be what Facebook is all about within just a few years’ time. This puts anyone who does video well—and even those who are beginning to do it well—in an interesting position...
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Whether you’re a small business or nonprofit, you need to consider a solid video marketing strategy to grow your business. Recent research found that 33 percent of online activity is spent watching video and marketers using video grew their revenue 49 percent faster than non-video users...
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Using even a short video, you can educate potential end-users, customers and/or buyers about how your company and your products work to solve their problems and fulfill their needs. Putting a face on-camera allows potential clients to see who you are, identify with you personally and build trust without even meeting in person. Videos can be posted online via YouTube and other video hosting sites, and from there they can be easily shared on your website, social media, or through email campaigns helping you market 24 hours a day, 7 days a week reaching both a worldwide and local audience...
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Overall, when it comes to customer relationship management, video is the surest route to building trust and real, human connections. Make sure you capture accurate viewing data for your online videos, no matter which channel or platform. The levels of engagement each one attracts will provide invaluable data you can analyze to inform future campaigns and tweak current initiatives, to achieve the kind of results and return on investment you seek....
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Video content is hot right now and it’s here to stay. Up until the last few years, a lot of marketers and B2B companies have stayed away from video content, but it’s becoming clear that to stand out and build trust among your audience, it’s incredibly important to get in front of a camera. The time for video is now; all the major players in the marketing industry see it ...
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Brand videos today are what websites were 20 years ago. Instead of people searching sites and sifting through only static images, they lean toward those that contain videos. Videos are the No. 1 way to showcase your brand to your customers. They help you stand out among the crowd. Plus, they allow you to build an emotional connection with your audience and transmit the feel, tone, and details of your brand in 60 seconds or less ...
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Remember that there’s strategy and distribution (and with that, analytics) to contend with when dealing with video marketing. Storytelling, shooting and editing is video production. If you do your homework upfront and keep the video marketing cycle in mind your videos will produce the results you are going for!...
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Research has regularly shown that websites that incorporate videos experience faster audience growth and more engagement. YouTube is the largest repository of videos on the internet and is the most popular platform for video marketing. For best video marketing results, it’s important to ensure your videos are available on...
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If you want to really succeed with video, you need a video strategy that encompasses your entire video production plan, not just one asset for one campaign. To help get you there, we’ve developed the Video Strategy Workbook, which covers everything from identifying where video fits into your content strategy through to measuring and optimizing your video campaigns for success...
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Video marketing is a fast-moving, competitive game and mistakes can really destroy your chances of winning. As a video marketing agency with over 1,800 videos under our belt, we’ve learned a few things over the years and we’ve seen companies make the same mistakes over and over again...
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Video is undoubtedly one of the most important tools in a marketer’s arsenal, boasting a proven ability to engage and excite consumers. From a 15-minute series to six-second Snapchat clips, the sheer volume of formats and channels available mean marketers need to carefully consider how video works for their specific brand...
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Devising an effective online video strategy is no mean feat. Although the barriers to entry for brands are lower online than compared to other media channels such as TV or cinema, marketers must think carefully about the type of video content they produce. Video viewership continues to surge, with Facebook alone recording over 8 billion daily video views...
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One of the ways to attract the right audience is through video marketing. Research shows video will hit 80 percent of internet traffic in just two years. On mobile, 75 percent of web traffic will be video by 2020. A significant number of people watch videos online, meaning the video is trending upward. As a marketer, you must know how to use video to keep your audience engaged....
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The new king of the social media realm—video—is settling on its throne while static content takes a backseat. No wonder then, given their increasing popularity, most businesses today are viewing videos as marketing gold. Consequently, video has become the format of choice for sharing personalized content between peers as well brands and their consumers...
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When it comes to the web there is one format of media breaking through. According to HubSpot, 43 percent of people want to see more video content from marketers. Almost one-third of all internet activity is allotted to simply watching videos...
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Video is becoming the most important medium for companies to master in order to stand out in 2017. While written words are still important, expectations among internet users are changing. Video Marketing is the newest branch of content marketing that is changing the way companies think about delivering their content. There is no better way to build trust...
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