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Video Marketing Strategy: News, Tips, Trends, Case studies and Best Practices
The latest news articles and information about online video marketing strategies including company case studies, tips, campaigns trends, software tools and industry best practices.
“Well they say a picture is worth a thousand words,” says Dennis Yu, CTO of Blitz Metrics. “Well a video is worth a thousand pictures, and video is now key and everything, in terms of engagement, all the new mobile messaging apps that are out there around video. So the question is, how do you create video in a way that’s effective?” ...
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Adding video into your marketing mix can be incredibly effective. But you’ve got to do it right in order to get people to take action, buy and believe in your brand. If you invested in a video marketing campaign that failed, here’s a look at 10 common reasons that might have happened–and what you can do to prevent them from happening again...
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Now, with the evolution of amazingly entertaining whiteboard videos, a whole new world of web video marketing is evolving that provides options to reach the highly-coveted Millennials. Millennials watch and engage with video content and it is important that your organization delivers! Here are three reasons that video is having such a profound impact on...
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Video marketing videos are critical for your business - There is no doubt about it: Video is a must-have for online brands and retailers. By harnessing the advantages of movement and sound, videos can educate and engage customers much better than text or static pictures. As a result, customers feel more confident to purchase, which is why 85% of survey respondents feel a good video strategy leads to...
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Online Video is all around us, no matter what device we’re using to access content. Columnist Grace Kaye shares a few tips for marketers capitalizing on this rising tide. It’s official: video has taken over the internet. Video content is cropping up in our social accounts, news articles, even our emails. For us marketers, it’s a dream come true. Videos provide us with...
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According to research by MWP Digital Media, 213 marketing professionals were surveyed by MWP Digital Media about the state of the video marketing industry, and their own experiences and preferences as professionals and consumers. The results found that...
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The increase in video adoption is happening, however, due to the explosion of mobile video. If the challenge of 2015 was to ‘get online’ with a slick-looking video campaign, this year’s challenge is increasingly getting the attention of viewers. Let’s show you five techniques to ensure your online marketing videos are seen...
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More millennials (born between 1982 and 2004) are moving into the decision-making process and you need to ensure you are marketing to them in the right way. Video content is a necessity in competitive industries. Your competitors are using videos to influence buyers, and to create demand generation. Marketers who use video marketing as part of their strategy grow their revenues 49% faster than those not utilizing video because...
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Our online video marketing and video communications experts will provide valuable, actionable insights, and key strategies you need to survive and thrive in the world of online video. The webinar will be held on Thursday, September 15th, 2016 between 10am-11am PST, and you'll learn the following...
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Blogging used to be a fun hobby, but with video marketing and video communications debuting as the new preferred format for exchanging information it’s become a highly lucrative career. The most successful bloggers are now raking in as much as one million dollars a month, with the top 1,000 most popular vloggers averaging at least $276,00 in profit a year! This amplification in earning potential has inspired merciless competition. You can no longer just set up a camera in your basement and expect to be a superstar; you’ll likely need a legit video marketing strategy. For those looking to start a new blog, or simply diversify their current blog by incorporating more video content, here’s what the top bloggers in the world are doing right...
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Online video marketing has been growing consistently for years. In its early days, when we were first introduced to the concept of videos ‘going viral’ via email, it was clear that users found video engaging and that this was a great way to earn brand recognition. Later, as social media took hold, and video sharing to large audiences became mainstream, marketing videos and B2B video marketing became essential as a marketing strategy to spread the word about businesses, products, services, and ideas. Today, we are at a stage where businesses either have integrated video marketing as part of their video marketing strategy or are considering it. Here are three reasons why video marketing keeps growing in 2016...
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The response is overwhelming, as we were expecting 30,000-40,000 video views when I planned the video concept. I want to share the key learnings so that you can also make marketing videos that have a wide impact, as part of your content marketing. Her are eight things we did to reach success; we hope it helps you too...
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Mary Meeker, legendary venture capitalist at Kleiner Perkins Caufield & Byers and former securities analyst at Morgan Stanley, presented her 2016 Internet Trends Report, and marketers of all disciplines should take time out to read the findings. I’ve pulled out the most compelling slides relevant to video marketing strategy that I think every video marketer should read right now...
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When approaching marketing video concept from a strategy perspective the first question you need to ask yourself is “Why?” You need to ensure that you are letting a defined strategy influence the content plan, and drive the video concepts. Start by working through the following four questions: 1. Who am I needing to reach out to? And...
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Every interaction that takes place on a website can be recorded and viewed. This is valuable information, including video viewing metrics. But, many website owners fail to see the importance of the data produced from using analytics. Below are five reasons website owners, who don’t take website analytics seriously, should reconsider because...
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Video content offers several advantages to marketing pros—and to the webmaster who want to make money online. From improved SEO to increased sales conversion, this article explains the benefits of creating, producing, and sharing marketing videos and communication videos. If you’re not already on the video bandwagon, you must consider it for your (and your clients’) online marketing strategies because without it you may not have a client anymore...
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Predicted to be one of the key content marketing trends of 2016, it is clear that video marketing is here to stay. In fact, with Cisco predicting that 80% of all internet traffic will stem from video by 2019, it looks set to take over. From YouTube collaborations to sponsored Snapchats, there are many opportunities for brands to utilise this innovative medium. Taken from our most recent Social Quarterly 2016, here are some of the biggest visual and video trends for this year...
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Koozai, London & Southhampton UK, has a wonderful arsenal of 20+ white papers and help guides for marketing and communications professionals. Their Video Marketing Guide, 3rd Edition is particulary helpful for online video marketing experts and offers valuable b2b video marketing help tips. The other guides related to SEO, website conversion, and social media marketing will inspire as well...
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Operators need to position online video marketing as a basic service like voice, rather than continuing to see it as a value added service, Huawei chief Eric Xu said. If that’s the case, we need to revisit the network, the organizational set-up, the operating model and the skill sets in the workforce, whether those are sufficient enough to support video as a basic service like voice. Xu also claimed that telcos are “better positioned” in online video services because...
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