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Video Marketing Strategy: News, Tips, Trends, Case studies and Best Practices
The latest news articles and information about online video marketing strategies including company case studies, tips, campaigns trends, software tools and industry best practices.
Not sure if you want to incorporate video in your social mediastrategy? Here are some statistics to help you make your decision: viewers retain 95% of a message when they watch it on video, compared to 10% when reading text. The increase in click-through rate with video is as high as 96%, and videos are shared 1200% more times than links and text combined...
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Video marketing is becoming more important with 93% of marketers already using video for online marketing, sales, and communication. Every video publisher needs to make the path to subscribing easy to follow. For YouTube, that means adding a brand watermark to all your videos...
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Your customers are crying out for video from you. At least that’s what the experts are saying. And it’s true – if all your sales and marketing is text-based with the odd image, it can get boring. Look at it this way: A picture is worth a thousand words. The brain can process 30 images each second. For a 60 second video, that equates to 1.8 million words...
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When executed properly, video does more than deliver a message. It drives results. More than 70 percent of marketing professionals claimed converts better than any other type of content. Adding video to an email campaign can boost click-through rates by up to 96 percent...
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Best place to start improving your team’s visual quality is cellphones. From social updates to live video, phones are the most convenient equipment at your team’s disposal. Small investments can help you make huge strides towards improving video quality...
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Marketers are giving video a lot of attention. Savvy marketers are wielding this powerful tool to increase email leads by 300 percent, boost landing page conversions by 80 percent, and drive a greater number of prospects to purchase — faster. A short video is said to be worth 1.8 million words, and with results like these, it’s becoming a marketer’s most powerful...
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Despite being a news outlet, the Daily Mail takes a decidedly less hard-news stance with its content and relies on more entertainment-based videos to draw in views. And it’s worked. The brand’s most-watched Facebook videos of all time raked in almost 1.4 billion total views to date...
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Google and Facebook accounted for an astonishing 85% of all the digital advertising growth seen in the US in 2016, with Facebook’s revenues leaping 62% year-on-year while Google saw year-on-year revenue growth of 20%. Yep, that’s one of the trends in the digital video marketing business...
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The rise of video has been a major trend not just in content marketing, but also in advertising. Video ads tend to be more effective than other varieties, as they can capture the audience’s attention in the most engaging way and leave an impression that encompasses both sight and sound. Video content has the power to increase...
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The massive shift in audience’s media preference for digital and online sources is the main cause of the online video’s rise in popularity. In the U.S alone, a mind-boggling 85% of Internet users watch videos online. More videos have been uploaded within 30 days than the major TV networks in the United States have created in 30 years...
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In digital video advertising, marketers have traditionally relied on the medium to deliver branding objectives rather than focusing on sales goals. However, recent research revealed that digital video is at the inflection point of its adoption curve: It's moving from a branding tool to a sales and branding tool...
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Video content marketing is the integration of video as a part of content strategy that goes along with other forms like social text posts, banners, posters, photos, blogs, websites, etc.
Statistics show that video content accounts for more than 80 percent of all web traffic, also, four times as many consumers would prefer to watch a video about a product than...
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Artificial Intelligence can be used to improve video marketing efforts. Brands are harnessing the power of this technology to enhance the experience for the customers. In the coming years, AI is going to accelerate marketing and also help increase sales. The impact of artificial intelligence is...
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“Well they say a picture is worth a thousand words,” says Dennis Yu, CTO of Blitz Metrics. “Well a video is worth a thousand pictures, and video is now key and everything, in terms of engagement, all the new mobile messaging apps that are out there around video. So the question is, how do you create video in a way that’s effective?” ...
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Adding video into your marketing mix can be incredibly effective. But you’ve got to do it right in order to get people to take action, buy and believe in your brand. If you invested in a video marketing campaign that failed, here’s a look at 10 common reasons that might have happened–and what you can do to prevent them from happening again...
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Now, with the evolution of amazingly entertaining whiteboard videos, a whole new world of web video marketing is evolving that provides options to reach the highly-coveted Millennials. Millennials watch and engage with video content and it is important that your organization delivers! Here are three reasons that video is having such a profound impact on...
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Video marketing videos are critical for your business - There is no doubt about it: Video is a must-have for online brands and retailers. By harnessing the advantages of movement and sound, videos can educate and engage customers much better than text or static pictures. As a result, customers feel more confident to purchase, which is why 85% of survey respondents feel a good video strategy leads to...
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Online Video is all around us, no matter what device we’re using to access content. Columnist Grace Kaye shares a few tips for marketers capitalizing on this rising tide. It’s official: video has taken over the internet. Video content is cropping up in our social accounts, news articles, even our emails. For us marketers, it’s a dream come true. Videos provide us with...
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According to research by MWP Digital Media, 213 marketing professionals were surveyed by MWP Digital Media about the state of the video marketing industry, and their own experiences and preferences as professionals and consumers. The results found that...
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The increase in video adoption is happening, however, due to the explosion of mobile video. If the challenge of 2015 was to ‘get online’ with a slick-looking video campaign, this year’s challenge is increasingly getting the attention of viewers. Let’s show you five techniques to ensure your online marketing videos are seen...
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