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Video Marketing Strategy: News, Tips, Trends, Case studies and Best Practices
The latest news articles and information about online video marketing strategies including company case studies, tips, campaigns trends, software tools and industry best practices.
The response is overwhelming, as we were expecting 30,000-40,000 video views when I planned the video concept. I want to share the key learnings so that you can also make marketing videos that have a wide impact, as part of your content marketing. Her are eight things we did to reach success; we hope it helps you too...
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Mary Meeker, legendary venture capitalist at Kleiner Perkins Caufield & Byers and former securities analyst at Morgan Stanley, presented her 2016 Internet Trends Report, and marketers of all disciplines should take time out to read the findings. I’ve pulled out the most compelling slides relevant to video marketing strategy that I think every video marketer should read right now...
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When approaching marketing video concept from a strategy perspective the first question you need to ask yourself is “Why?” You need to ensure that you are letting a defined strategy influence the content plan, and drive the video concepts. Start by working through the following four questions: 1. Who am I needing to reach out to? And...
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Every interaction that takes place on a website can be recorded and viewed. This is valuable information, including video viewing metrics. But, many website owners fail to see the importance of the data produced from using analytics. Below are five reasons website owners, who don’t take website analytics seriously, should reconsider because...
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Video content offers several advantages to marketing pros—and to the webmaster who want to make money online. From improved SEO to increased sales conversion, this article explains the benefits of creating, producing, and sharing marketing videos and communication videos. If you’re not already on the video bandwagon, you must consider it for your (and your clients’) online marketing strategies because without it you may not have a client anymore...
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Predicted to be one of the key content marketing trends of 2016, it is clear that video marketing is here to stay. In fact, with Cisco predicting that 80% of all internet traffic will stem from video by 2019, it looks set to take over. From YouTube collaborations to sponsored Snapchats, there are many opportunities for brands to utilise this innovative medium. Taken from our most recent Social Quarterly 2016, here are some of the biggest visual and video trends for this year...
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Koozai, London & Southhampton UK, has a wonderful arsenal of 20+ white papers and help guides for marketing and communications professionals. Their Video Marketing Guide, 3rd Edition is particulary helpful for online video marketing experts and offers valuable b2b video marketing help tips. The other guides related to SEO, website conversion, and social media marketing will inspire as well...
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Operators need to position online video marketing as a basic service like voice, rather than continuing to see it as a value added service, Huawei chief Eric Xu said. If that’s the case, we need to revisit the network, the organizational set-up, the operating model and the skill sets in the workforce, whether those are sufficient enough to support video as a basic service like voice. Xu also claimed that telcos are “better positioned” in online video services because...
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Businesses have had to adapt to the dynamics of this ever-evolving technology landscape, and many have found that their willingness to adopt video elements as a larger part of their marketing strategy pays big dividends.The statistics don’t lie. According to Forbes Insights, at least 75 percent of executives watch work-related online marketing and communication videos. Here are four easy-to-implement tips for businesses looking to integrate online video marketing into their...
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It’s March, and you’re probably working hard to implement all new campaigns and initiatives developed in December. But did you set the right goals? And are you using the right tools to achieve those goals? The fact of the matter is, if you didn’t include an online video marketing strategy as part of your broader content marketing plan, you’re missing out. Marketing with Video isn’t just a nice afterthought. It’s a chance to take your marketing strategy into the stratosphere. Here are five reasons 2016 is the year of video marketing...
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Whether you’re a B2B or C2C marketing guru, your audience is watching videos. They spend more time with video marketing content than blog content. Even senior executives watch and share: 75% watch work-related videos weekly, and over half share videos with their colleagues. For marketers, the video marketing and communications revolution represents an enormous opportunity. But getting people to choose your online video over thousands of other options can be a challenge. The following five brands took video content marketing best practices, applied them to tell extraordinary stories with visual interest, and experienced incredible success. Here’s how:...
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For many marketing professionals developing a coherent video marketing strategy often amounts to little more than “throw it at the wall and see what sticks.” Video is pushed out everywhere, without any identifiable goals to measure success. While that may be better than creating no video at all, getting the most out of video requires an understood, well thought out strategy. Not all video is made for the same purpose, so you need to ask yourself what you’re hoping to get from the video you are producing. You shouldn’t try to imitate the strategies of other and instead take these simple steps to succeed in growing sales leads and...
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Access the full report from SKIFT that covers why online video marketing is the best new form marketing emerged to gains leads, sales and enhance your brand. Consumers have an intimate relationship with their mobile devices and use them to access almost everything. More than evert they are consuming video, and lots of it all of the time. People love videos. So smart companies have learned that a customer’s feelings, in many ways, determine what they buy. Instead of selling hotel rooms and airplane seats as commodities, brands are learning to tell stories using online video marketing video that create an emotional connection with a specific audience. Read this report and learn video production tips to increase...
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In New York May 12, 2106? Are you an online video marketing & communications expert? Then this conference is of you. This year's “JW Insights” focuses on the independent publisher ecosystem. Register to get a sneak peek at upcoming video innovations for mobile video marketing, OTT and recommendations, hear how companies across the industry are leveraging video production and hosting technologies, explore video production trends and new standards in video advertising, learn about audience engagement best practices, and discover strategies for monetizing video content marketing. Learn more..
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[WVMC editorial note: this article goes along with this Forbes' article from 2015 that still applies today, and more so given the recent boom in online video marketing].“The Year of Video Marketing.” Businesses an online marketing and communication experts find inventive ways to use online video marketing videos to reach customers. Both B2C and B2B videos stand out on websites, in email and on social media and gives customers quick overviews of products and services without overwhelming viewers with text. In less than thirty seconds, customers get information needed about a business through short, visually–appealing videos. Here are ideas to improve your video marking strategy...
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Marketing with video has been unanimously chosen as one of the rising stars in marketing corridors, thanks to social integration and investments by Internet giants. It is gaining a vital place in the marketing plans of all major companies to connect with consumers, engage with them and convert them into paying customers. Don't believe the hype? Here are some statistics to prove the point. According to Syndacast, 74 percent of all Internet traffic in 2017 will be video and 65 percent...
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Millennials today prefer convenience and getting downright straight to the point. Time is of the essence and with an attention span of about two seconds, marketing and communication professionals need to do everything to keep them locked on to what we have to offer. One minute we check emails on mobile, next switch to Facebook on our PC, lastly switching back to mobile to check WhatsApp messages. But the question at hand is why should we prioritize online video marketing in 2016? Let’s take a look at these amazing stats from 2105...
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Online Content marketing is in constant flux. The entire industry disrupts on a monthly basis as new technologies rise, others fall, and algorithms are tweaked. Already, we’ve seen significant changes in 2016, but this is only the beginning. The universe of content marketing, including online video marketing and video communications, is in constant motion. The tactics we’re using right now might not work next month. That’s why we have to be ready to pivot fast. Here’s what you can expect content marketing to look like as...
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Implement video - This isn’t simply a suggestion; it’s a demand from your consumers, vendors, b2b relationships, and everyone else. 78% of people watch online videos every week and 55% of people watch videos online every day. What does this mean for businesses? People want to engage with online video almost more than any other type of content and web video marketing and communications is growing. On example includes using the word “video” in an email subject line, which boosts open rates by 19% and increases sales by...
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Get ready for the next step in online video marketing. BuzzFeed News reports that YouTube is now working on the development of live 360-degree video, and others are following. One of the technical challenges of live 360-degree video is the need for multiple-camera, synced videos to be stitched together perfectly in real time, instead of during uploading or later. This requires web video production experts to assist. Live 360-degree video has the “wow” factor, but does it do anything for video marketers? Forrester analyst Jim Nail links it does and concludes the following...
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