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Video Marketing Strategy: News, Tips, Trends, Case studies and Best Practices

The latest news articles and information about online video marketing strategies including company case studies, tips, campaigns trends, software tools and industry best practices.

How to Add Video to Your Online Marketing Strategy

| | Search Engine People
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Video. It fills many businesses with confusion, panic and more often than not bewilderment. But video need not be something a business fears. Instead, it should be an element of online marketing you embrace. It is fun, engaging and allows customers to interact with your brand online. It is clear that video can have huge impacts on your business: online video now accounts for 50% of all mobile traffic; by 2017, experts believe that video will take up 69% of consumer traffic; video increases click-through rates by 65%. So how do you go about implementing and including video?... Read the full article »

Content that Clicks: Build Your Strategic Content Marketing Plan

| | Associations Now
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BuildOn, a nonprofit that supports volunteerism by at-risk youth, has fueled its growth with a strategic content marketing plan that emphasizes storytelling in blogs, video, and social media. The marketing team at BuildOn knew they had a compelling story to tell. And only a video series would do as the story medium... Read the full article »

Meet the New Rising Star: Video Marketing Has Taken Center Stage

| | business.com
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In 2015, the content marketing industry took enormous steps forward. It’s no longer just large businesses and corporations who are investing in content, but small business are now joining the party. However, as we reflect on the state of the digital marketing industry, it becomes apparent that one piece of the puzzle is seriously underutilized: video marketing. This is unfortunate since corporate videos offer some of the highest returns for your marketing dollars... Read the full article »

5 Reasons to Work Interactive Video into Your Marketing Strategy

| | e27
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For those trying to influence potential customers through online videos, connecting advertising impressions to consumer actions is more important than ever. Passive ads that are easy to tune out just are not going to cut it for entrepreneurs looking to break through. A brand’s audience has to be persuaded to act on their feelings right now. Enter interactive videos. This article presents five ways they improve conversions, proving they are essential to work into your video marketing strategy.... Read the full article »

The Best Strategies to Monetize Your Short-Form Video

| | EContent
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Today, any company worth its salt is stepping in front of the lens and clicking the Record button. When it comes to video marketing strategies in 2015, video is the undisputed king for engaging with consumers. But, with increasingly shorter audience attention spans, many content providers are veering away from extended play clips and relying more on short-form video strategies to build a customer base and push brands, products and services... Read the full article »

Video Marketing Lessons From People Who Have Been There, Done That

| | Marketing Land
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The most innovative marketers recognize the potential of video to entertain, engage and educate audiences, but they aren’t stopping there. They are going beyond creating amazing content to collect data on engagement, integrate with other marketing and sales tools and drive lasting results for their business. This article shares examples of extremely creative video strategies... Read the full article »

Why Your Holiday Marketing Strategy Needs Unboxing Videos

| | ClickZ
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Unboxing videos are taking YouTube by storm, and retailers like Toys"R"Us are experiencing high levels of engagement after including this tactic into their holiday marketing strategy. With Halloween behind us and Christmas coming on fast, every agency and brand is conjecturing about the big digital marketing trend of the 2015 season. In our recent holiday shopping trend report, we touched on a concept that may be about to take the lead in the race to engage consumers online. Unboxing videos: this is going to be your year.... Read the full article »

Video Micro-Moments and Your Marketing Strategy

| | Transworld Business
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Video consumption is more personalized, customizable and popular than ever. Each and every one of us has a mini-computer in our pocket, one that allows us to search for anything, at any time. In terms of a marketing standpoint, this means brands need a new video strategy to stay relevant and useful in the changing landscape of video consumption... Read the full article »

17 Video Marketing Tips for a Winning Strategy [Free Whitepaper]

| | ReelSEO
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Did you know that video currently accounts for over 64% of the world's Internet traffic, and that number is set to skyrocket to a staggering 80% by 2019? Or that 85% of companies that invest in the resources find success with a video marketing strategy? Video can engage, entice, and entertain in a way that text never can, but viewers are becoming more discerning in their consumption habits, turning to different platforms depending on their need for information... Read the full article »

How Small Business Can Capitalize On The Video Content Marketing Boom

| | HuffPost Australia | Andrea Beattie
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According to Valerie Khoo, CEO of the Australian Writers’ Centre and b2b video content marketing expert, content marketing is simply the idea of communicating without overt selling. Content marketing works for any small business that sells goods or services, and can help put businesses on the map. Khoo said that sales videos are becoming a popular vehicle for small business. “Increasingly, people are enjoying video and consuming video…you just need to fulfill a need, and that could be a need for information about a certain product or service,” Khoo said. “It’s really just trying to be useful. Position yourself as an expert or a leader in your particular space — and you can do that by marketing with video and using explainer videos to... Read the full article »

3 Ways to Integrate Videos Into Your Online Video Marketing Strategy

| | Entrepreneur - Ann Handley
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Now is time to make internet video marketing a bigger part of your online communications, branding, and marketing strategies. Facebook is advancing aggressively into video (giving YouTube a run for its money as the top platform) and new live-streaming platforms like Periscope (owned by Twitter) and Meerkat are finding traction, which allow users to effortlessly integrate online videos into social media channels. So how do you make online video content marketing a regular part of your outreach to customers on a daily basis and seamlessly? Here are three ways: 1. use quality video content to promote... Read the full article »

A CMO’s View: Top Marketers From The World’s Biggest Brands Share Insights On Mobile and Video Marketing

| | MarketingLand - Amy Gesenhues
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Chief Marketing Officers share their frank opinions – and provide useful tips – on online digital content marketing strategies that have impacted their brands. Taco Bell’s Chris Brandt discusses how his company is breaking new ground with its mobile video marketing efforts; AOL’s Allie Kline talked content marketing; and Heineken’s Nuno Teles addressed brand sponsorships in light of partnering with the World Soccer League. Each CMO takes a deep dive into a specific marketing topic, online video marketing trends, video production industry trends, and lists their top three rules for mobile content marketing. Here’s what they told us... Read the full article »

Five Steps Towards A Great Online Video Marketing Content Strategy

| | Business 2 Community - Rosalind Henshell
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Online video content marketing can be a time-consuming and costly process, but if you plan it properly you can get a lot of impact. Research the right video content marketing keywords for your business. Your videos will have a better chance of being seen if you do the right keyword research. Create compelling video content that your audience wants to watch. Figure out what kind of questions they are asking and create video marketing content that solve those questions. Ensure that your video content marketing is seen by placing the content where people are going to watch them. Maybe that's YouTube, maybe that's a landing page from an video email marketing newsletter. And to that end, you need to make sure that your video content marketing has a call-to-action that will lead to further engagement from the consumer. Last but not least, track your video content marketing metrics for maximum analysis. Read the full article »