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Video Marketing Strategy: News, Tips, Trends, Case studies and Best Practices
The latest news articles and information about online video marketing strategies including company case studies, tips, campaigns trends, software tools and industry best practices.
Businesses have had to adapt to the dynamics of this ever-evolving technology landscape, and many have found that their willingness to adopt video elements as a larger part of their marketing strategy pays big dividends.The statistics don’t lie. According to Forbes Insights, at least 75 percent of executives watch work-related online marketing and communication videos. Here are four easy-to-implement tips for businesses looking to integrate online video marketing into their...
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It’s March, and you’re probably working hard to implement all new campaigns and initiatives developed in December. But did you set the right goals? And are you using the right tools to achieve those goals? The fact of the matter is, if you didn’t include an online video marketing strategy as part of your broader content marketing plan, you’re missing out. Marketing with Video isn’t just a nice afterthought. It’s a chance to take your marketing strategy into the stratosphere. Here are five reasons 2016 is the year of video marketing...
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Whether you’re a B2B or C2C marketing guru, your audience is watching videos. They spend more time with video marketing content than blog content. Even senior executives watch and share: 75% watch work-related videos weekly, and over half share videos with their colleagues. For marketers, the video marketing and communications revolution represents an enormous opportunity. But getting people to choose your online video over thousands of other options can be a challenge. The following five brands took video content marketing best practices, applied them to tell extraordinary stories with visual interest, and experienced incredible success. Here’s how:...
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For many marketing professionals developing a coherent video marketing strategy often amounts to little more than “throw it at the wall and see what sticks.” Video is pushed out everywhere, without any identifiable goals to measure success. While that may be better than creating no video at all, getting the most out of video requires an understood, well thought out strategy. Not all video is made for the same purpose, so you need to ask yourself what you’re hoping to get from the video you are producing. You shouldn’t try to imitate the strategies of other and instead take these simple steps to succeed in growing sales leads and...
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Access the full report from SKIFT that covers why online video marketing is the best new form marketing emerged to gains leads, sales and enhance your brand. Consumers have an intimate relationship with their mobile devices and use them to access almost everything. More than evert they are consuming video, and lots of it all of the time. People love videos. So smart companies have learned that a customer’s feelings, in many ways, determine what they buy. Instead of selling hotel rooms and airplane seats as commodities, brands are learning to tell stories using online video marketing video that create an emotional connection with a specific audience. Read this report and learn video production tips to increase...
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In New York May 12, 2106? Are you an online video marketing & communications expert? Then this conference is of you. This year's “JW Insights” focuses on the independent publisher ecosystem. Register to get a sneak peek at upcoming video innovations for mobile video marketing, OTT and recommendations, hear how companies across the industry are leveraging video production and hosting technologies, explore video production trends and new standards in video advertising, learn about audience engagement best practices, and discover strategies for monetizing video content marketing. Learn more..
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[WVMC editorial note: this article goes along with this Forbes' article from 2015 that still applies today, and more so given the recent boom in online video marketing].“The Year of Video Marketing.” Businesses an online marketing and communication experts find inventive ways to use online video marketing videos to reach customers. Both B2C and B2B videos stand out on websites, in email and on social media and gives customers quick overviews of products and services without overwhelming viewers with text. In less than thirty seconds, customers get information needed about a business through short, visually–appealing videos. Here are ideas to improve your video marking strategy...
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Marketing with video has been unanimously chosen as one of the rising stars in marketing corridors, thanks to social integration and investments by Internet giants. It is gaining a vital place in the marketing plans of all major companies to connect with consumers, engage with them and convert them into paying customers. Don't believe the hype? Here are some statistics to prove the point. According to Syndacast, 74 percent of all Internet traffic in 2017 will be video and 65 percent...
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Millennials today prefer convenience and getting downright straight to the point. Time is of the essence and with an attention span of about two seconds, marketing and communication professionals need to do everything to keep them locked on to what we have to offer. One minute we check emails on mobile, next switch to Facebook on our PC, lastly switching back to mobile to check WhatsApp messages. But the question at hand is why should we prioritize online video marketing in 2016? Let’s take a look at these amazing stats from 2105...
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Online Content marketing is in constant flux. The entire industry disrupts on a monthly basis as new technologies rise, others fall, and algorithms are tweaked. Already, we’ve seen significant changes in 2016, but this is only the beginning. The universe of content marketing, including online video marketing and video communications, is in constant motion. The tactics we’re using right now might not work next month. That’s why we have to be ready to pivot fast. Here’s what you can expect content marketing to look like as...
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Implement video - This isn’t simply a suggestion; it’s a demand from your consumers, vendors, b2b relationships, and everyone else. 78% of people watch online videos every week and 55% of people watch videos online every day. What does this mean for businesses? People want to engage with online video almost more than any other type of content and web video marketing and communications is growing. On example includes using the word “video” in an email subject line, which boosts open rates by 19% and increases sales by...
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Get ready for the next step in online video marketing. BuzzFeed News reports that YouTube is now working on the development of live 360-degree video, and others are following. One of the technical challenges of live 360-degree video is the need for multiple-camera, synced videos to be stitched together perfectly in real time, instead of during uploading or later. This requires web video production experts to assist. Live 360-degree video has the “wow” factor, but does it do anything for video marketers? Forrester analyst Jim Nail links it does and concludes the following...
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From a digital marketing perspective, we see there being five top trends to watch out for throughout 2016: marketing automation, interactive video, personalization, account based marketing, and live video experiences. Let’s take a quick look at each to best understand how you can execute all with east and...
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Here is a list of “10 do’s” you must apply to your online video marketing for 2016 and “10 don’ts” to avoid when creating effective online video marketing campaigns for b2b video marketing and social video marketing. This article includes video production strategies, video marketing tools to use, and more ...
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The right marketing automation program can tie a company’s online video marketing campaigns together and turn shoppers into buyers. Let’s face it, for-profit enterprises post videos, hold webinars, and produce virtual events to drive sales everyday. But, how effective are these mediums for that purpose? There’s lots of positive anecdotal evidence, but where are the hard numbers? Let’s explore them here...
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Online video marketing strategies, tactics and channels are evolving just as rapidly as technology. The rise of the social web has given rise to many channels and formats to reach out to potential customers. Even though the fundamentals of marketing remain the same what works well for some video communication experts is using video-based content delivery platforms and creating...
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Online videos are all the rage this 2016. B2B videos and viral videos are earning million and millions of views every day. Over 90 percent of US Millennials use YouTube or other online video marketing channels. To harness your videos’ powers for 2016, here are five easy tips to remember the next time you produce videos or use a video production company to crate video for you...
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2016 will see a massive growth in the use of online video for B2B and B2C communication, sales and marketing. Visual content definitely will continue as a trend in 2016. Brands will create more videos, utilize live video streaming apps, and embrace interactive features within multimedia content. Video marketing will skyrocket, with Cisco predicting that video will account for 69% of all consumer internet traffic by 2017. In 2016, we’re going to see more 30-second video clips which should gain traction on social media and marketing with video will increase...
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Video. It fills many businesses with confusion, panic and more often than not bewilderment. But video need not be something a business fears. Instead, it should be an element of online marketing you embrace. It is fun, engaging and allows customers to interact with your brand online. It is clear that video can have huge impacts on your business: online video now accounts for 50% of all mobile traffic; by 2017, experts believe that video will take up 69% of consumer traffic; video increases click-through rates by 65%. So how do you go about implementing and including video?...
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BuildOn, a nonprofit that supports volunteerism by at-risk youth, has fueled its growth with a strategic content marketing plan that emphasizes storytelling in blogs, video, and social media. The marketing team at BuildOn knew they had a compelling story to tell. And only a video series would do as the story medium...
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