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Video Marketing Strategy: News, Tips, Trends, Case studies and Best Practices
The latest news articles and information about online video marketing strategies including company case studies, tips, campaigns trends, software tools and industry best practices.
Online Content marketing is in constant flux. The entire industry disrupts on a monthly basis as new technologies rise, others fall, and algorithms are tweaked. Already, we’ve seen significant changes in 2016, but this is only the beginning. The universe of content marketing, including online video marketing and video communications, is in constant motion. The tactics we’re using right now might not work next month. That’s why we have to be ready to pivot fast. Here’s what you can expect content marketing to look like as...
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Implement video - This isn’t simply a suggestion; it’s a demand from your consumers, vendors, b2b relationships, and everyone else. 78% of people watch online videos every week and 55% of people watch videos online every day. What does this mean for businesses? People want to engage with online video almost more than any other type of content and web video marketing and communications is growing. On example includes using the word “video” in an email subject line, which boosts open rates by 19% and increases sales by...
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Get ready for the next step in online video marketing. BuzzFeed News reports that YouTube is now working on the development of live 360-degree video, and others are following. One of the technical challenges of live 360-degree video is the need for multiple-camera, synced videos to be stitched together perfectly in real time, instead of during uploading or later. This requires web video production experts to assist. Live 360-degree video has the “wow” factor, but does it do anything for video marketers? Forrester analyst Jim Nail links it does and concludes the following...
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From a digital marketing perspective, we see there being five top trends to watch out for throughout 2016: marketing automation, interactive video, personalization, account based marketing, and live video experiences. Let’s take a quick look at each to best understand how you can execute all with east and...
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Here is a list of “10 do’s” you must apply to your online video marketing for 2016 and “10 don’ts” to avoid when creating effective online video marketing campaigns for b2b video marketing and social video marketing. This article includes video production strategies, video marketing tools to use, and more ...
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The right marketing automation program can tie a company’s online video marketing campaigns together and turn shoppers into buyers. Let’s face it, for-profit enterprises post videos, hold webinars, and produce virtual events to drive sales everyday. But, how effective are these mediums for that purpose? There’s lots of positive anecdotal evidence, but where are the hard numbers? Let’s explore them here...
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Online video marketing strategies, tactics and channels are evolving just as rapidly as technology. The rise of the social web has given rise to many channels and formats to reach out to potential customers. Even though the fundamentals of marketing remain the same what works well for some video communication experts is using video-based content delivery platforms and creating...
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Online videos are all the rage this 2016. B2B videos and viral videos are earning million and millions of views every day. Over 90 percent of US Millennials use YouTube or other online video marketing channels. To harness your videos’ powers for 2016, here are five easy tips to remember the next time you produce videos or use a video production company to crate video for you...
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2016 will see a massive growth in the use of online video for B2B and B2C communication, sales and marketing. Visual content definitely will continue as a trend in 2016. Brands will create more videos, utilize live video streaming apps, and embrace interactive features within multimedia content. Video marketing will skyrocket, with Cisco predicting that video will account for 69% of all consumer internet traffic by 2017. In 2016, we’re going to see more 30-second video clips which should gain traction on social media and marketing with video will increase...
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Video. It fills many businesses with confusion, panic and more often than not bewilderment. But video need not be something a business fears. Instead, it should be an element of online marketing you embrace. It is fun, engaging and allows customers to interact with your brand online. It is clear that video can have huge impacts on your business: online video now accounts for 50% of all mobile traffic; by 2017, experts believe that video will take up 69% of consumer traffic; video increases click-through rates by 65%. So how do you go about implementing and including video?...
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BuildOn, a nonprofit that supports volunteerism by at-risk youth, has fueled its growth with a strategic content marketing plan that emphasizes storytelling in blogs, video, and social media. The marketing team at BuildOn knew they had a compelling story to tell. And only a video series would do as the story medium...
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In 2015, the content marketing industry took enormous steps forward. It’s no longer just large businesses and corporations who are investing in content, but small business are now joining the party. However, as we reflect on the state of the digital marketing industry, it becomes apparent that one piece of the puzzle is seriously underutilized: video marketing. This is unfortunate since corporate videos offer some of the highest returns for your marketing dollars...
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For those trying to influence potential customers through online videos, connecting advertising impressions to consumer actions is more important than ever. Passive ads that are easy to tune out just are not going to cut it for entrepreneurs looking to break through. A brand’s audience has to be persuaded to act on their feelings right now. Enter interactive videos. This article presents five ways they improve conversions, proving they are essential to work into your video marketing strategy....
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Today, any company worth its salt is stepping in front of the lens and clicking the Record button. When it comes to video marketing strategies in 2015, video is the undisputed king for engaging with consumers. But, with increasingly shorter audience attention spans, many content providers are veering away from extended play clips and relying more on short-form video strategies to build a customer base and push brands, products and services...
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The most innovative marketers recognize the potential of video to entertain, engage and educate audiences, but they aren’t stopping there. They are going beyond creating amazing content to collect data on engagement, integrate with other marketing and sales tools and drive lasting results for their business. This article shares examples of extremely creative video strategies...
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Unboxing videos are taking YouTube by storm, and retailers like Toys"R"Us are experiencing high levels of engagement after including this tactic into their holiday marketing strategy. With Halloween behind us and Christmas coming on fast, every agency and brand is conjecturing about the big digital marketing trend of the 2015 season. In our recent holiday shopping trend report, we touched on a concept that may be about to take the lead in the race to engage consumers online. Unboxing videos: this is going to be your year....
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Video consumption is more personalized, customizable and popular than ever. Each and every one of us has a mini-computer in our pocket, one that allows us to search for anything, at any time. In terms of a marketing standpoint, this means brands need a new video strategy to stay relevant and useful in the changing landscape of video consumption...
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Did you know that video currently accounts for over 64% of the world's Internet traffic, and that number is set to skyrocket to a staggering 80% by 2019? Or that 85% of companies that invest in the resources find success with a video marketing strategy? Video can engage, entice, and entertain in a way that text never can, but viewers are becoming more discerning in their consumption habits, turning to different platforms depending on their need for information...
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According to Valerie Khoo, CEO of the Australian Writers’ Centre and b2b video content marketing expert, content marketing is simply the idea of communicating without overt selling. Content marketing works for any small business that sells goods or services, and can help put businesses on the map. Khoo said that sales videos are becoming a popular vehicle for small business. “Increasingly, people are enjoying video and consuming video…you just need to fulfill a need, and that could be a need for information about a certain product or service,” Khoo said. “It’s really just trying to be useful. Position yourself as an expert or a leader in your particular space — and you can do that by marketing with video and using explainer videos to...
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Now is time to make internet video marketing a bigger part of your online communications, branding, and marketing strategies. Facebook is advancing aggressively into video (giving YouTube a run for its money as the top platform) and new live-streaming platforms like Periscope (owned by Twitter) and Meerkat are finding traction, which allow users to effortlessly integrate online videos into social media channels. So how do you make online video content marketing a regular part of your outreach to customers on a daily basis and seamlessly? Here are three ways: 1. use quality video content to promote...
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