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Explainer videos are becoming a popular digital marketing tool. Used on company websites, on YouTube (the second largest search engine in the world), and as a significant part of social media ad campaigns to create buzz, explainer videos often contain captivating visual cues and fun animation that make viewers want to watch it till the end and share it with friends. Data indicates that shoppers who view videos are 1.81 times more likely to make a purchase than shoppers who don’t...

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