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When you hear SEO, the first thing that probably comes to mind is SERP ranking on Google. However, SEO is the process of optimizing content to rank better on any search engine. This optimization can take place within the content itself, within its distribution, or by taking action externally. For example, interacting with YouTube. You can create content as a YouTube creator, release content through your business’s channel, or use the comments section on others’ content to gather backlinks...

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