Video provides better engagement with viewers than any other content. It’s of great value to users as it helps them understand better. When you look for something using Google, you’ll notice that the search engine result page (SERP) almost always shows at least one video result from YouTube... Read the full article »
Right now, video marketing is one of the most critical components of B2B marketing strategy. Unfortunately, many brands still don't buy into the medium and the ones that do produce video frequently ignore their video SEO, leaving their content unseen by decision makers.
No matter how high-quality or on-message video content is, proper video SEO makes a difference... Read the full article »
Great immersion, endless capabilities, conveys emotions, global reach, occasionally no language barriers: videos are your cornerstone for a great marketing strategy. They give you front-page results, get more conversions, and are rising to be the most consumed online content... Read the full article »
When you hear SEO, the first thing that probably comes to mind is SERP ranking on Google. However, SEO is the process of optimizing content to rank better on any search engine. This optimization can take place within the content itself, within its distribution, or by taking action externally. For example, interacting with YouTube. You can create content as a YouTube creator, release content through your business’s channel, or use the comments section on others’ content to gather backlinks... Read the full article »
Today, video is a driving force in digital marketing and we’re quickly approaching a point where it’s as essential as having a website and social media presence. It can play a significant role in your SEO efforts in two distinct ways. Video helps to keep interested visitors on your website longer. Google sees this as a sign of a positive user experience, which has a beneficial impact on your organic ranking... Read the full article »
Video content has been the most effective form of visual content for a while and is expected to make up 80 percent of all online traffic by 2021. With no surprise, YouTube is the world’s second largest search engine behind Google. People love video and visually engaging experiences, and as more brands embrace the necessity of producing video content, they will give preference to SEO consultants that are experienced in video optimization... Read the full article »
Video is a high-converting type of content for marketers and has been for several years. It’s no secret video is a trend that’s not going away. Plus, it’s being used by nearly every industry. If you need to add video to your marketing mix, consider these facts. Video content keeps users on web pages longer. Video tags are indexed by Google and other search engines, so making sure your video content is optimized can increase your site’s search results... Read the full article »
Online videos drive sales and significantly improve SEO. Videos are 50 times more likely to land on the first page of Google search results than text-based content... Read the full article »
Most bloggers still ignore image and video optimization. Non-optimal image file formats and sizes are the most common load time mistakes that cause SEO performance to deteriorate. Video marketing can be distributed from multiple channels, as well as your blog. According to a recent survey by HubSpot, 43 percent of consumers want to see more video from content marketers... Read the full article »
Explainer videos are becoming a popular digital marketing tool. Used on company websites, on YouTube (the second largest search engine in the world), and as a significant part of social media ad campaigns to create buzz, explainer videos often contain captivating visual cues and fun animation that make viewers want to watch it till the end and share it with friends. Data indicates that shoppers who view videos are 1.81 times more likely to make a purchase than shoppers who don’t... Read the full article »
YouTube is still mistakenly viewed as a “consumers-only” marketing channel. In truth, its search-focused nature makes it suitable for B2B marketing as well. The lower competition and higher barrier to entry (as compared to web search) makes it ideal for building long-term traffic in competitive industries. A focus on video keywords, audience-targeted content and engagement can help you reap the benefits of traffic from YouTube search for years ... Read the full article »
Video should form the core of any content marketing strategy. Consumers are frugal with their data and video is the hungriest of them all. With options to turn off automatic video playback on social media in order to save data, it’s likely you’re not getting the reach with your video marketing efforts that you could be. On the other hand, video boosts your search engine optimisation (SEO). Content is 50x more likely to make it to the first page of Google results if it includes video... Read the full article »
Online dental websites using the power of video marketing have effectively been able to progress better over counterparts still using traditional SEO techniques. Therefore, if you are really looking for success for your online dental business, it is time for you to turn towards the power of video marketing. You can get special SEO experts to help make high resolution videos for your business... Read the full article »
If you’re not doing video, you’re ignoring a huge audience. Facebook has over two billion users, so you don’t need another app; live-streaming video is built into the Facebook app. Video rules SEO. If you want to be found through local searches, a video is the best way to do that. Facebook has altered its algorithm to promote video over content... Read the full article »
Consider the love Google and, consequently, YouTube give to video. According to the statistics, you have 53 times higher chance to rank better in Google searches if your website features a video. You can go even further with competent SEO optimization... Read the full article »
As most marketers will tell you, the best SEO hack is having great content and video SEO is no different. You’ll want to make sure you’re following the same types of best practices you would with any other type of content. Provide a variety of video content, make sure that it’s high-quality, and that it provides value to your audience... Read the full article »
Video can help expand your SEO. Website owners can allow people to share their video content, creating backlinks, which greatly increases your search rankings. Having a video on your landing page is key, in fact, Unbounce says using video on landing pages can increase conversion rates by 80%... Read the full article »
YouTube is owned by Google. YouTube has more than 1 billion users globally, and every day people watch hundreds of millions of hours on YouTube and generate billions of views. From a search perspective, it’s highly authoritative. This impacts visibility in a positive way when you optimize videos for search engine optimization, and specifically Google... Read the full article »
Video content is seeing massive gains in popularity. If correctly implemented, video content has been shown to be far more effective than written content in many scenarios. Fundamentally, the main goal of video content is in line with Google’s. Video significantly helps SEO by increasing page metrics such as page sessions and bounce rates... Read the full article »
If you’re having trouble with your video SEO marketing strategy (or you’re just about to start your first one), you’ll need to start by breaking down your audience. When it comes to video content, the same focus on value matters. Your content exists to either entertain your audience or educate them, but it must provide them with value in some way. But beyond that... Read the full article »