Choose the right hosting platform. Select a platform based on your goals for the video. In your research, make sure your platform of choice includes the detailed analytics needed to track the measurement of that goal... Read the full article »
Blogging isn’t what it was 10 years ago. Getting a blog post to rank in Google is becoming increasingly difficult. YouTube has changed too and getting videos to rank on the platform isn’t as easy as it used to be. What separates blog posts from videos is that consumers are demanding videos... Read the full article »
There are billions of new hours of video content uploaded to the internet daily. This can be either very intimidating or very exciting, depending on how you see it. It’s exciting because our culture lives in such a great era of information. Just imagine, 5 billion videos are watched on YouTube every single day! So, how can your video stand out among all that content?... Read the full article »
Consumers aren’t just watching video for entertainment. They’re watching video to become informed about new products or services, which is why 87% of online marketing experts use video content. Online marketing professionals have found that when the word “video” is placed in the subject line of an e-mail, the open rate increases by 19%, with click-through rates increasing by 65%... Read the full article »
Video is one of, if not the most, influential communication mediums today. Platforms like YouTube, as well as smartphone and technological advancements, have made it easier and more affordable for people to create video content... Read the full article »
These are the best ways for getting your YouTube videos found in both Google universal search results as well as YouTube search results. At least, these are video SEO best practices today. But, as web marketers know all too well, things change. So, these tips, tools, and techniques are “best if used by (or before) today’s date”... Read the full article »
Every day a large amount of content is uploaded to the internet. Getting your content seen by the right people, at the right time to keep up with the fierce competition is the main reason modifications in SEO continue to be important in today’s world... Read the full article »
If you haven’t started live streaming, then it’s time to embrace the future. If you have, then make sure you consider SEO as a part of your live streaming strategy. Working live video into your marketing mix is a great way to create engaging content that can cut through social media and search algorithms to boost traffic and rankings. Best of all, it’s quick, easy and (usually) cheap... Read the full article »
Video provides better engagement with viewers than any other content. It’s of great value to users as it helps them understand better. When you look for something using Google, you’ll notice that the search engine result page (SERP) almost always shows at least one video result from YouTube... Read the full article »
Right now, video marketing is one of the most critical components of B2B marketing strategy. Unfortunately, many brands still don't buy into the medium and the ones that do produce video frequently ignore their video SEO, leaving their content unseen by decision makers.
No matter how high-quality or on-message video content is, proper video SEO makes a difference... Read the full article »
Great immersion, endless capabilities, conveys emotions, global reach, occasionally no language barriers: videos are your cornerstone for a great marketing strategy. They give you front-page results, get more conversions, and are rising to be the most consumed online content... Read the full article »
When you hear SEO, the first thing that probably comes to mind is SERP ranking on Google. However, SEO is the process of optimizing content to rank better on any search engine. This optimization can take place within the content itself, within its distribution, or by taking action externally. For example, interacting with YouTube. You can create content as a YouTube creator, release content through your business’s channel, or use the comments section on others’ content to gather backlinks... Read the full article »
Today, video is a driving force in digital marketing and we’re quickly approaching a point where it’s as essential as having a website and social media presence. It can play a significant role in your SEO efforts in two distinct ways. Video helps to keep interested visitors on your website longer. Google sees this as a sign of a positive user experience, which has a beneficial impact on your organic ranking... Read the full article »
Video content has been the most effective form of visual content for a while and is expected to make up 80 percent of all online traffic by 2021. With no surprise, YouTube is the world’s second largest search engine behind Google. People love video and visually engaging experiences, and as more brands embrace the necessity of producing video content, they will give preference to SEO consultants that are experienced in video optimization... Read the full article »
Video is a high-converting type of content for marketers and has been for several years. It’s no secret video is a trend that’s not going away. Plus, it’s being used by nearly every industry. If you need to add video to your marketing mix, consider these facts. Video content keeps users on web pages longer. Video tags are indexed by Google and other search engines, so making sure your video content is optimized can increase your site’s search results... Read the full article »
Online videos drive sales and significantly improve SEO. Videos are 50 times more likely to land on the first page of Google search results than text-based content... Read the full article »
Most bloggers still ignore image and video optimization. Non-optimal image file formats and sizes are the most common load time mistakes that cause SEO performance to deteriorate. Video marketing can be distributed from multiple channels, as well as your blog. According to a recent survey by HubSpot, 43 percent of consumers want to see more video from content marketers... Read the full article »
Explainer videos are becoming a popular digital marketing tool. Used on company websites, on YouTube (the second largest search engine in the world), and as a significant part of social media ad campaigns to create buzz, explainer videos often contain captivating visual cues and fun animation that make viewers want to watch it till the end and share it with friends. Data indicates that shoppers who view videos are 1.81 times more likely to make a purchase than shoppers who don’t... Read the full article »
YouTube is still mistakenly viewed as a “consumers-only” marketing channel. In truth, its search-focused nature makes it suitable for B2B marketing as well. The lower competition and higher barrier to entry (as compared to web search) makes it ideal for building long-term traffic in competitive industries. A focus on video keywords, audience-targeted content and engagement can help you reap the benefits of traffic from YouTube search for years ... Read the full article »
Video should form the core of any content marketing strategy. Consumers are frugal with their data and video is the hungriest of them all. With options to turn off automatic video playback on social media in order to save data, it’s likely you’re not getting the reach with your video marketing efforts that you could be. On the other hand, video boosts your search engine optimisation (SEO). Content is 50x more likely to make it to the first page of Google results if it includes video... Read the full article »