The distinction between traditional TV and streaming digital is becoming more blurry. Video aggregators pull in content from multiple sources and present new opportunities for marketers to place relevant ads for target audiences.
The challenge aggregators seek to solve is where to put content. There are literally thousands of online video providers. Marketers and consumers alike don't know where to start looking. Often if they can't find a TV show or movie they want to see on their video provider they will turn to Google and search for the content there, only to be met with junk content that has nothing to do with the show or film. Aggregators aim to find content for consumers from more than one online video provider and present it in such a way that only the media is brought up in search, not the junk content. In this way, aggregators can be called the modern day TV guide. Read the full article »