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Video SEO and Video Marketing SEO Articles, Tips and Best Practices

The latest news, articles, tips and trends for Video SEO and Video SEO Marketing, including video search optimization best practices, tips for optimizing your videos for SEO and YouTube, trends in Video SEO, optimization of video landing pages, and articles on improving your Video SEO results.

7 Steps To Better Video SEO

| | MediaPost's Search Blog - Laurie Sullivan
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One of the first steps towards improving video SEO is to create a relevant title for the video. Also, the video's thumbnail is extremely critical. An image thumbnail will generate more clicks than a generic "click here to view" message. Where a video is placed on the page will also impact SEO. Videos integrated into the top of the page will generate better search results than videos placed elsewhere on a page. Read the full article »

5 Tips for Using Video to Increase Search Rankings

| | Business 2 Community - Genia Stevens
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With video content 53 times more likely to help a website appear on the first page of Google's search results, video SEO is a must-do for any digital marketer. The easiest way to generate strong video SEO results is to optimize video titles and use a consistent naming methodology. Also, a video description should be optimized to the fullest ability. Finally, video content integrated into a website or blog will help improve search results. Read the full article »

Optimizing Videos for Search: A Complete Guide

| | ClickZ - Benjamin Spiegel
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It is important to make sure that audiovisual content is optimized to bring in the highest video SEO results. Search algorithms mean that different search engines present varying video search results. The more relevant the video content is to the search terms, the higher the video SEO will be. The first 48 hours after a video has been posted are the most critical in regards to increasing video SEO. Read the full article »

Video – The Content Marketer’s Magic Bullet

| | Business 2 Community - John W. Hayes
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Consumers would much rather watch a video clip than pursue lengthy copy. Video content plays an important role in video SEO and search. Videos frequently appear in page one of search results. Additionally, audiovisual content generates a higher conversion rate in sales lead generation than other marketing formats. Read the full article »

Ask An SEO Expert – Video SEO

| | Business 2 Community - Emily Burgett
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Five components of video SEO includes creating watchable video content, video transcription, video distribution/publishing, video hosting, and creating a video sitemap. These five tasks will help the video appear in search engine results. Read the full article »

10 Things Marketers Need to Know in 2013 [Sitecore]

| | Profectio - Dave Forde
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Sitecore, a web content management provider, identified video as a content source that marketers need to utilize in 2013. In particular, the relevancy of video SEO is critical. Video content is 53 times more likely to appear on the first page of search results. Read the full article »

How Video Content Will Drive Search Engine Marketing In 2013

| | MediaPost's Search Blog - Laurie Sullivan
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The result of how viewers consume content impacts search engine marketing with television, social and search becoming more heavily integrated. Streamed video content will be a big driver leading to viewer conversions from search results to content pages, especially within social media networks. Read the full article »

Multimedia Content Drives Nearly 10 Times More Visibility than Text — And Significantly Enhances Press Release Visibility, New PR Newswire Study Confirms

| | Bulldog Reporter's Daily 'Dog
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Press releases that contain mutlimedia content generate up to 9.7 times more visibility than text-only releases according to a new study released by PR Newswire. Incorporating a video into a press release will increase the number of views by 4.3 times. Press releases that contain both a photo and a video garner 7.4 times more views. Read the full article »

The Perfectly Optimized Press Release

| | Inc. - Aaron Anders
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Press releases can be used to improve search engine optimization, leading to an increase in referral web traffic. While it may seem counter intuitive, limit the number of direct links in the press release. An abundance of links may cause the press release to be considered spam-like content. Incorporating video content will generate a higher click-through rate. Read the full article »

SEO for PR: 7 tips to harness YouTube videos for search

| | Ragan.com - Nick Papagiannis
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One of the best ways to improve video SEO is to make sure the video's title has been designed to rank highly in search results. Phrases and keywords added directly to a video's title will help search engines locate the video content. Additionally, including a short description of 150 characters or less, with a link to your website, will help improve video SEO. Read the full article »

How to Create a Video Sitemap

| | Business 2 Community - Neil Davidson
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Video sitemaps play a critical role in video SEO and search. A video sitemap pushes video metadata to the Google search engine. This enables Google to find videos quicker, improving search results. Read the full article »

75% of Netflix Views From Recommendations; Tips for Video Programmers

| | MediaPost's VidBlog - Daisy Whitney
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Viewer recommendations can fuel the distribution of video content. According to a new white paper published by Ooyala, many viewers first discover video content through organic search results, social media shares, direct promotion, or viewer recommendations. Just relying on organic search will mean that a video will lose a viewer after the first video view. Read the full article »

YouTube Optimizes Search Results By Factoring In Time Watched

| | Tubefilter - Sam Gutelle
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The YouTube video sharing site is focused on viewer engagement, analyzing the content that makes viewers return. In the past, YouTube focused on the number of hits or viewes a video generated. Now engagement plays a more important role and it has become a focus of new updates made to YouTube's search and analtyics features. Read the full article »

Various techniques are used for SEO: white hat SEO, black hat SEO, and gray hat SEO.

| | Flimp Video Solutions Blog - Melissa Tiburzio
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Ethical search engine optimization tactics are often referred to as "White Hat SEO." White Hat SEO focuses on creating content to help improve both the short tail and long tail search results. Search engines often identify "Black Hat" SEO, which may include keyword stuffing, deceptive content and linking to pages with unrelated content just to increase links, as spam. Read the full article »

Nine Tips for Writing Effective SEO Content

| | MarketingProfs - Shelly Kramer
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Website content needs to be search engine optimized in order for search engines to rank the content higher on search results pages. Unoptimized web content can deter digital marketing efforts. The best way to improve SEO is to develop content that delivers a balance between quality search results and providing information to key audiences. Read the full article »

Tips for Writing a SEO-Friendly Blog Post

| | Flimp Video Solutions Blog - Melissa Tiburzio
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To enhance the SEO power of blog content, bloggers should consider developing content that is focused on relevant keywords. Additionally, it is critical to link important words to previous blog posts. Blog posts that generate the most SEO value tend to be linked to other articles. Finally, remember to tag blog content. Read the full article »