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Video SEO and Video Marketing SEO Articles, Tips and Best Practices

The latest news, articles, tips and trends for Video SEO and Video SEO Marketing, including video search optimization best practices, tips for optimizing your videos for SEO and YouTube, trends in Video SEO, optimization of video landing pages, and articles on improving your Video SEO results.

How Video Accessibility Intersects with Engagement, SEO and User Experience

| | 3 Play Media Blog - Shannon K. Murphy
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Organizations limit the impact of video SEO when video content is not easily accessible to the 20 percent of Americans with visual or hearing disabilities. Elements including alternative (alt) text for images or transcripts not only increase video SEO, but make video content more accessible to visually or hearing impaired visitors. Read the full article »

Making Video Work: Improving YouTube SEO

| | Business 2 Community - Bird Pilatsky
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Strategic video SEO can help content appear at the top of search engine results. Consider using HD video instead of SD video, as HD videos consistently rank higher than standard video formats. Keywords should be used to label video files. Also, incorporate all relevant tags to help increase viewer click-through. Read the full article »

Google's Hummingbird Update And The Implications For Video SEO

| | ReelSEO - Carla Marshall
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Hummingbird, a brand new search algorithm from Google, has been developed to help Google understand a user's intent behind a search query instead of just relying on rote keyword data. Hummingbird is focused on "conversational search results," which relies on the phrases a user selects in a search query. From a Video SEO standpoint, content creators should consider how video communications is integrated into a website to help a user. Read the full article »

10 Tips For Using YouTube To Kill At Local SEO

| | Search Engine Land - Chris Silver Smith
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Creating a series of videos will produce better video SEO results than just publishing one video. When video content is published to the YouTube video sharing site, incorporating a link to a website within the description area will ultimately improve search engine results. The description field is an effective way to also describe a business or organization. Read the full article »

7 YouTube SEO Tactics for Film Marketing

| | Business 2 Community - Bob Hutchins
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The single most critical component to video SEO is creating a relevant title for video content. A video's title should contain as many keyword and keyword phrases as possible. The video's description is also important; keywords should be worked into every video description. Finally, video thumbnails are a visual way to increase SEO. Read the full article »

The Bare Bones of a Video Marketing Strategy

| | Business 2 Community - Neil Davidson
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Dan Safkow from Video Marketing Minute defines Video SEO through the simple HAC acronym. HAC stands for "How to," "Answer," "Call to Action" and it can be applied to video SEO. How to pertains to keywords that should be used to describe the video. Answer ensures that the video's content is informative and useful. The ultimate goal of web video marketing is to make sure viewers engage; the call to action directs the audience towards an outcome. Read the full article »

Third Thursday Tip: 9 Golden Rules of Video Integration [video]

| | Brafton Blog - Kevin Elliott
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There are a number of ways organizations can leverage video content to gain video SEO advantages. Video thumbnails integrated into a website's homepage increase video content exposure. Also, creating a dedicated area to multimedia content on either a blog or website is a way to attract viewers. Finally relevant calls to action can increase visitor conversions. Read the full article »

Video SEO: Using Transcripts for Online Video Excellence [Video Part I]

| | 3 Play Media Blog - Shannon K. Murphy
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Preliminary results from the 2013 Online Video Marketing Survey, conducted by the Web Video Marketing Council, ReelSEO and Flimp Media found that 77 percent of marketers are tagging video content with keywords to take advantage of Video SEO. However, only 27 percent of marketers are integrating transcripts with their digital video content. Read the full article »

Online Video Powering Inbound Marketing

| | Vzaar Blog - Jon Whiting
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Inbound web video marketing communications typically include content, video SEO and social video marketing. A study conducted by aimClear found that video content that appears in search results has a 41 percent higher click through rate than static content. Read the full article »

Video SEO: optimising video for search is the trick most brands are missing

| | Econsultancy - Steffan Aquarone
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Organizations are missing out on improved search engine results by not incorporating video SEO into their search strategies. It is 50 times easier to appear on the first page of search results if video content is used. Videos posted to YouTube and to websites can appear in Google's SERPs (search engine result pages) if a video sitemap is used. Read the full article »

Video SEO and What it Means for Your Business

| | In Focus Studios - Jeff Philips
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The essence of Video SEO is the optimization of video content to help a website organically rank in search results for specific keywords. Since search engines, including Google, prefer video content over static content, video optimized websites are 53 times more likely to appear on the first page of search results. Additionally, Video SEO can help increase audience engagement. Read the full article »

7 Steps To Better Video SEO

| | MediaPost's Search Blog - Laurie Sullivan
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One of the first steps towards improving video SEO is to create a relevant title for the video. Also, the video's thumbnail is extremely critical. An image thumbnail will generate more clicks than a generic "click here to view" message. Where a video is placed on the page will also impact SEO. Videos integrated into the top of the page will generate better search results than videos placed elsewhere on a page. Read the full article »

5 Tips for Using Video to Increase Search Rankings

| | Business 2 Community - Genia Stevens
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With video content 53 times more likely to help a website appear on the first page of Google's search results, video SEO is a must-do for any digital marketer. The easiest way to generate strong video SEO results is to optimize video titles and use a consistent naming methodology. Also, a video description should be optimized to the fullest ability. Finally, video content integrated into a website or blog will help improve search results. Read the full article »

Optimizing Videos for Search: A Complete Guide

| | ClickZ - Benjamin Spiegel
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It is important to make sure that audiovisual content is optimized to bring in the highest video SEO results. Search algorithms mean that different search engines present varying video search results. The more relevant the video content is to the search terms, the higher the video SEO will be. The first 48 hours after a video has been posted are the most critical in regards to increasing video SEO. Read the full article »

Video – The Content Marketer’s Magic Bullet

| | Business 2 Community - John W. Hayes
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Consumers would much rather watch a video clip than pursue lengthy copy. Video content plays an important role in video SEO and search. Videos frequently appear in page one of search results. Additionally, audiovisual content generates a higher conversion rate in sales lead generation than other marketing formats. Read the full article »

Ask An SEO Expert – Video SEO

| | Business 2 Community - Emily Burgett
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Five components of video SEO includes creating watchable video content, video transcription, video distribution/publishing, video hosting, and creating a video sitemap. These five tasks will help the video appear in search engine results. Read the full article »

10 Things Marketers Need to Know in 2013 [Sitecore]

| | Profectio - Dave Forde
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Sitecore, a web content management provider, identified video as a content source that marketers need to utilize in 2013. In particular, the relevancy of video SEO is critical. Video content is 53 times more likely to appear on the first page of search results. Read the full article »