10 Things Marketers Need to Know in 2013 [Sitecore]

Sitecore, a web content management provider, identified video as a content source that marketers need to utilize in 2013. In particular, the relevancy of video SEO is critical. Video content is 53 times more likely to appear on the first page of search results. Read the full article »

Social Media Marketing: 4 tips for developing a winning social media strategy

MarketingSherpa's "Stop Wasting Time and Money on Social Media" webinar noted that YouTube's role in social media is a visual one. Beyond being able to share audiovisual content, YouTube offers marketers an opportunity to improve search results. Read the full article »

How Video Content Will Drive Search Engine Marketing In 2013

The result of how viewers consume content impacts search engine marketing with television, social and search becoming more heavily integrated. Streamed video content will be a big driver leading to viewer conversions from search results to content pages, especially within social media networks. Read the full article »

Multimedia Content Drives Nearly 10 Times More Visibility than Text — And Significantly Enhances Press Release Visibility, New PR Newswire Study Confirms

Press releases that contain mutlimedia content generate up to 9.7 times more visibility than text-only releases according to a new study released by PR Newswire. Incorporating a video into a press release will increase the number of views by 4.3 times. Press releases that contain both a photo and a video garner 7.4 times more views. Read the full article »

The Perfectly Optimized Press Release

Press releases can be used to improve search engine optimization, leading to an increase in referral web traffic. While it may seem counter intuitive, limit the number of direct links in the press release. An abundance of links may cause the press release to be considered spam-like content. Incorporating video content will generate a higher click-through rate. Read the full article »

SEO for PR: 7 tips to harness YouTube videos for search

One of the best ways to improve video SEO is to make sure the video's title has been designed to rank highly in search results. Phrases and keywords added directly to a video's title will help search engines locate the video content. Additionally, including a short description of 150 characters or less, with a link to your website, will help improve video SEO. Read the full article »

How to Create a Video Sitemap

Video sitemaps play a critical role in video SEO and search. A video sitemap pushes video metadata to the Google search engine. This enables Google to find videos quicker, improving search results. Read the full article »

75% of Netflix Views From Recommendations; Tips for Video Programmers

Viewer recommendations can fuel the distribution of video content. According to a new white paper published by Ooyala, many viewers first discover video content through organic search results, social media shares, direct promotion, or viewer recommendations. Just relying on organic search will mean that a video will lose a viewer after the first video view. Read the full article »

YouTube Optimizes Search Results By Factoring In Time Watched

The YouTube video sharing site is focused on viewer engagement, analyzing the content that makes viewers return. In the past, YouTube focused on the number of hits or viewes a video generated. Now engagement plays a more important role and it has become a focus of new updates made to YouTube's search and analtyics features. Read the full article »

Various techniques are used for SEO: white hat SEO, black hat SEO, and gray hat SEO.

Ethical search engine optimization tactics are often referred to as "White Hat SEO." White Hat SEO focuses on creating content to help improve both the short tail and long tail search results. Search engines often identify "Black Hat" SEO, which may include keyword stuffing, deceptive content and linking to pages with unrelated content just to increase links, as spam. Read the full article »

Nine Tips for Writing Effective SEO Content

Website content needs to be search engine optimized in order for search engines to rank the content higher on search results pages. Unoptimized web content can deter digital marketing efforts. The best way to improve SEO is to develop content that delivers a balance between quality search results and providing information to key audiences. Read the full article »

Tips for Writing a SEO-Friendly Blog Post

To enhance the SEO power of blog content, bloggers should consider developing content that is focused on relevant keywords. Additionally, it is critical to link important words to previous blog posts. Blog posts that generate the most SEO value tend to be linked to other articles. Finally, remember to tag blog content. Read the full article »

Social video platform Keek raises $7m, adds a whopping 2 million users in last 30 days

Keek, a free social video platform, has secured an additional round of funding. Lead by Cranson Capital Securities, the $7 million secured by Keek will be used to accelerate growth. Keek focuses on short, personal video uploads and a "keek" video can only be :36 seconds in duration. Read the full article »

10 stats that prove the value of SEO

Proper search optimization tactics help organizations gain a greater prominence in search results. SEO helps to ensure that an organization does not get lost in search results. According to Search Engine Journal, organic links comprise 70 percent of links that users click when conducting a web search. Read the full article »

How to Effectively Use Video to Optimize Press Release?

Videos in press releases can enhance readability and help improve search engine results. Video can raise the visibility of a website on search engine results pages. Incorporating the keyword "video" to targeted keywords can improve SEO. Read the full article »

Infographic: SEO top priority for B2B and B2C marketers

The "State of Digital Marketing 2012 Report" published by Webmarketing123 found that search engine optimization is a top priority for both B2B and B2C marketers, due in part to the ability to measure the effectiveness of SEO efforts. Marketers who use an agency to manage their SEO campaign are more satisfied with the results than organizations who are handling SEO on a do-it-yourself approach. Read the full article »

SEO: Forget About Technology and Start Focusing on People

One of the best search engine optimization strategies is to create content that allows people to interact with an organization or brand. By creating and distributing relevant content, web visitors will help appeal to the algorithms that search engines are using. Read the full article »

Video Content For Ecommerce Sites = Improved Search Results + Increased Sales

Ecommerce retailers can improve search results by incorporating video content into retailing sites. Some of the most effective video content for eCommerce marketing includes product how-tos, customer testimonials, product reviews, and video provided by manufacturers. Read the full article »

SEO for Bing and Yahoo: Is It Really Worth the Effort?

While 66 percent of all search inquiries are made on the Google search engine, organizations need to still optimize their websites for other search engines. Both Bing and Yahoo have different algorithms for their search engines. Slight changes can help improve organic search results. Read the full article »

Why Video Is Online Marketing’s Best Kept Secret

Web video content can help boost organic search results. Search engines tend to favor audiovisual content over static content. Websites that contain video content are fifty times more likely to be ranked on the first page of Google's search results. Additionally, video content increases the amount of time a visitor will spend on a website. Visitors are six times more likely to convert when there is video content. Read the full article »