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Video SEO and Video Marketing SEO Articles, Tips and Best Practices

The latest news, articles, tips and trends for Video SEO and Video SEO Marketing, including video search optimization best practices, tips for optimizing your videos for SEO and YouTube, trends in Video SEO, optimization of video landing pages, and articles on improving your Video SEO results.

10 stats that prove the value of SEO

| | Ragan.com - Jackie Roy
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Proper search optimization tactics help organizations gain a greater prominence in search results. SEO helps to ensure that an organization does not get lost in search results. According to Search Engine Journal, organic links comprise 70 percent of links that users click when conducting a web search. Read the full article »

Infographic: SEO top priority for B2B and B2C marketers

| | Direct Marketing News - Alex Palmer
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The "State of Digital Marketing 2012 Report" published by Webmarketing123 found that search engine optimization is a top priority for both B2B and B2C marketers, due in part to the ability to measure the effectiveness of SEO efforts. Marketers who use an agency to manage their SEO campaign are more satisfied with the results than organizations who are handling SEO on a do-it-yourself approach. Read the full article »

SEO: Forget About Technology and Start Focusing on People

| | Flimp Video Solutions Blog - Melissa Tiburzio
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One of the best search engine optimization strategies is to create content that allows people to interact with an organization or brand. By creating and distributing relevant content, web visitors will help appeal to the algorithms that search engines are using. Read the full article »

SEO for Bing and Yahoo: Is It Really Worth the Effort?

| | MarketingProfs - Amanda DiSilvestro
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While 66 percent of all search inquiries are made on the Google search engine, organizations need to still optimize their websites for other search engines. Both Bing and Yahoo have different algorithms for their search engines. Slight changes can help improve organic search results. Read the full article »

Why Video Is Online Marketing’s Best Kept Secret

| | The Agency Post - Andrew Angus
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Web video content can help boost organic search results. Search engines tend to favor audiovisual content over static content. Websites that contain video content are fifty times more likely to be ranked on the first page of Google's search results. Additionally, video content increases the amount of time a visitor will spend on a website. Visitors are six times more likely to convert when there is video content. Read the full article »

How to Gain Higher Search Rankings Using Google+

| | Flimp Video Solutions Blog - Melissa Tiburzio
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Sharing content on social media sites is one way to help improve organic search engine rankings. The Google+ social media network should be used to engage with followers. Content posted to Google+ can help improve search engine results. Read the full article »

Tips for OPTIMIZING Your Video TITLES

| | Flimp Video Solutions Blog - Melissa Tiburzio
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The way a video is titled can help improve video SEO and search. The video's title is the first thing a viewer sees and it may be what ultimately causes someone to view a video. While the YouTube video sharing site will allow for video titles containing up to 120 characters, YouTube and Google search results will only show the first fifty characters of a video's title. So shorter titles may be more effective from a search results standpoint. Read the full article »

Is Search the Future of Display?

| | eMarketer
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Integration with search is one of the top four digital trends deemed important by advertisers according to a Spring 2012 survey conducted by Econsultancy and Responsys. Fifty-six percent of respondents identified search integration as an important display ad trend. Search was also the second most important integration activity after display advertising. Read the full article »

Optimizing YouTube Videos for Search Engines

| | Web Marketing Today - Lorrie Thomas Ross
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There are a number of steps that can be taken to optimize YouTube hosted videos to help with video SEO and search. First and foremost, video titles should have descriptions of key phrases. Second, be sure to include a description in the descriptive text area. Third, incorporate key phrases into video tags. Read the full article »

5 ways to optimize video for search

| | iMedia Connection - Diane Buzzeo
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It is estimated that video content will comprise 90 percent of total web traffic by 2013, making video SEO and search a critical component to marketing campaigns. Video can be used by organizations as a way to generate first-page rankings on Google and other search engines. Compared to static text, video content achieves a 41 percent higher click-through rate. Read the full article »

Video Metadata Boosts Engagement Four Times; Video SEO To Rise

| | MediaPost's VidBlog - Daisy Whitney
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Metadata can help drive video views and also help video advertisers be more effective in targeting ads to content. The September 30 requirement for broadcasters to ensure that online video programming the 21st Century Communications and Visibility Act standards for close captioning will also drive metadata and ultimately help video seo and search. Read the full article »

SEO vs. PPC

| | Flimp Video Solutions Blog - Melissa Tiburzio
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While some marketers prefer pay per click (PPC) ads, most agree that organic search results work the best. Forty-two percent of all web searchers will click on the top rated results, while only 23 percent will click on a PPC link. Additionally, PPC links produce 25 percent fewer conversions than natural SEO. Read the full article »

Video In Paid-Search Ads, Organic SERPS

| | MediaPost's SearchBlog - Laurie Sullivan
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The search marketing space remains stagnant compared to display ads, real-time bidding and other digital advertising options. Technological advancements make it conceivable that 30-second video ads that link to a geographic location or mobile video content could run in paid-search or organic search results pages (SERPs). Read the full article »

Increasing Conversions And Leads Through SEO

| | MediaPost's SearchBlog - Laurie Sullivan
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There are an array of search engine optimization (SEO) nuances to consider when supporting a start-up or new division for an existing organization. Google recommends performing a background check on new domain names to verify that a spammer did not previously own the website name. Read the full article »