How to Create a Video Sitemap

Video sitemaps play a critical role in video SEO and search. A video sitemap pushes video metadata to the Google search engine. This enables Google to find videos quicker, improving search results. Read the full article »

75% of Netflix Views From Recommendations; Tips for Video Programmers

Viewer recommendations can fuel the distribution of video content. According to a new white paper published by Ooyala, many viewers first discover video content through organic search results, social media shares, direct promotion, or viewer recommendations. Just relying on organic search will mean that a video will lose a viewer after the first video view. Read the full article »

YouTube Optimizes Search Results By Factoring In Time Watched

The YouTube video sharing site is focused on viewer engagement, analyzing the content that makes viewers return. In the past, YouTube focused on the number of hits or viewes a video generated. Now engagement plays a more important role and it has become a focus of new updates made to YouTube's search and analtyics features. Read the full article »

Various techniques are used for SEO: white hat SEO, black hat SEO, and gray hat SEO.

Ethical search engine optimization tactics are often referred to as "White Hat SEO." White Hat SEO focuses on creating content to help improve both the short tail and long tail search results. Search engines often identify "Black Hat" SEO, which may include keyword stuffing, deceptive content and linking to pages with unrelated content just to increase links, as spam. Read the full article »

Nine Tips for Writing Effective SEO Content

Website content needs to be search engine optimized in order for search engines to rank the content higher on search results pages. Unoptimized web content can deter digital marketing efforts. The best way to improve SEO is to develop content that delivers a balance between quality search results and providing information to key audiences. Read the full article »

Tips for Writing a SEO-Friendly Blog Post

To enhance the SEO power of blog content, bloggers should consider developing content that is focused on relevant keywords. Additionally, it is critical to link important words to previous blog posts. Blog posts that generate the most SEO value tend to be linked to other articles. Finally, remember to tag blog content. Read the full article »

Social video platform Keek raises $7m, adds a whopping 2 million users in last 30 days

Keek, a free social video platform, has secured an additional round of funding. Lead by Cranson Capital Securities, the $7 million secured by Keek will be used to accelerate growth. Keek focuses on short, personal video uploads and a "keek" video can only be :36 seconds in duration. Read the full article »

10 stats that prove the value of SEO

Proper search optimization tactics help organizations gain a greater prominence in search results. SEO helps to ensure that an organization does not get lost in search results. According to Search Engine Journal, organic links comprise 70 percent of links that users click when conducting a web search. Read the full article »

How to Effectively Use Video to Optimize Press Release?

Videos in press releases can enhance readability and help improve search engine results. Video can raise the visibility of a website on search engine results pages. Incorporating the keyword "video" to targeted keywords can improve SEO. Read the full article »

Infographic: SEO top priority for B2B and B2C marketers

The "State of Digital Marketing 2012 Report" published by Webmarketing123 found that search engine optimization is a top priority for both B2B and B2C marketers, due in part to the ability to measure the effectiveness of SEO efforts. Marketers who use an agency to manage their SEO campaign are more satisfied with the results than organizations who are handling SEO on a do-it-yourself approach. Read the full article »

SEO: Forget About Technology and Start Focusing on People

One of the best search engine optimization strategies is to create content that allows people to interact with an organization or brand. By creating and distributing relevant content, web visitors will help appeal to the algorithms that search engines are using. Read the full article »

Video Content For Ecommerce Sites = Improved Search Results + Increased Sales

Ecommerce retailers can improve search results by incorporating video content into retailing sites. Some of the most effective video content for eCommerce marketing includes product how-tos, customer testimonials, product reviews, and video provided by manufacturers. Read the full article »

SEO for Bing and Yahoo: Is It Really Worth the Effort?

While 66 percent of all search inquiries are made on the Google search engine, organizations need to still optimize their websites for other search engines. Both Bing and Yahoo have different algorithms for their search engines. Slight changes can help improve organic search results. Read the full article »

Why Video Is Online Marketing’s Best Kept Secret

Web video content can help boost organic search results. Search engines tend to favor audiovisual content over static content. Websites that contain video content are fifty times more likely to be ranked on the first page of Google's search results. Additionally, video content increases the amount of time a visitor will spend on a website. Visitors are six times more likely to convert when there is video content. Read the full article »

Search Undervalued, Critical to Brand Campaigns

With over 62 percent of US web users going to search engines daily, search is an important tool for branding. Marketers cannot rely solely on paid ads. Search engine optimization is needed to boost organic search results. Read the full article »

How to Gain Higher Search Rankings Using Google+

Sharing content on social media sites is one way to help improve organic search engine rankings. The Google+ social media network should be used to engage with followers. Content posted to Google+ can help improve search engine results. Read the full article »

Getting Your Product Noticed Online

Focusing on niche keywords can help improve website search results. Adjusting keywords and keyword tags may increase visitors, resulting in a higher search results ranking. Read the full article »

Tips for OPTIMIZING Your Video TITLES

The way a video is titled can help improve video SEO and search. The video's title is the first thing a viewer sees and it may be what ultimately causes someone to view a video. While the YouTube video sharing site will allow for video titles containing up to 120 characters, YouTube and Google search results will only show the first fifty characters of a video's title. So shorter titles may be more effective from a search results standpoint. Read the full article »

Study Finds 'Viewability' Matters In Search Too, Above-The-Fold Performs Above Average

Search engine optimization firm Conductor released a report on the viewability of ad impressions. According to the report, millions of dollars in brand value are lost when ads fall below the fold in search engine results. The most significant brand lift occurs when content appears above the fold in universal search results. Read the full article »

Is Search the Future of Display?

Integration with search is one of the top four digital trends deemed important by advertisers according to a Spring 2012 survey conducted by Econsultancy and Responsys. Fifty-six percent of respondents identified search integration as an important display ad trend. Search was also the second most important integration activity after display advertising. Read the full article »