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Video SEO and Video Marketing SEO Articles, Tips and Best Practices

The latest news, articles, tips and trends for Video SEO and Video SEO Marketing, including video search optimization best practices, tips for optimizing your videos for SEO and YouTube, trends in Video SEO, optimization of video landing pages, and articles on improving your Video SEO results.

Video Metadata Boosts Engagement Four Times; Video SEO To Rise

| | MediaPost's VidBlog - Daisy Whitney
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Metadata can help drive video views and also help video advertisers be more effective in targeting ads to content. The September 30 requirement for broadcasters to ensure that online video programming the 21st Century Communications and Visibility Act standards for close captioning will also drive metadata and ultimately help video seo and search. Read the full article »

SEO vs. PPC

| | Flimp Video Solutions Blog - Melissa Tiburzio
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While some marketers prefer pay per click (PPC) ads, most agree that organic search results work the best. Forty-two percent of all web searchers will click on the top rated results, while only 23 percent will click on a PPC link. Additionally, PPC links produce 25 percent fewer conversions than natural SEO. Read the full article »

Video In Paid-Search Ads, Organic SERPS

| | MediaPost's SearchBlog - Laurie Sullivan
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The search marketing space remains stagnant compared to display ads, real-time bidding and other digital advertising options. Technological advancements make it conceivable that 30-second video ads that link to a geographic location or mobile video content could run in paid-search or organic search results pages (SERPs). Read the full article »

Increasing Conversions And Leads Through SEO

| | MediaPost's SearchBlog - Laurie Sullivan
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There are an array of search engine optimization (SEO) nuances to consider when supporting a start-up or new division for an existing organization. Google recommends performing a background check on new domain names to verify that a spammer did not previously own the website name. Read the full article »